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中南米のヘアウィッグ市場の2030年予測-地域別分析：タイプ、エンドユーザー、流通チャネル

South & Central America Hair Wig Market Forecast to 2030 - Regional Analysis - Type (Human Hair and Synthetic Hair), End User (Men and Women), and Distribution Channel (Specialty Stores, Online Retail, and Others)

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英文 60 Pages
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中南米のヘアウィッグ市場の2030年予測-地域別分析：タイプ、エンドユーザー、流通チャネル
出版日: 2023年12月04日
発行: The Insight Partners
ページ情報: 英文 60 Pages
納期: 即納可能 即納可能とは
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  • 概要
  • 図表
  • 目次
概要

中南米のヘアウィッグ市場は、2022年の1億6,727万米ドルから2030年には2億3,654万米ドルに成長すると予測されています。2022年から2030年までのCAGRは4.4%と推定されます。

ソーシャルメディアにおけるヘアウィッグのプロモーションの増加が中南米のヘアウィッグ市場を牽引

ソーシャルメディアのプラットフォームにはショッピング機能が統合されており、複数のインフルエンサーやヘアスタイリストがオンラインでヘアウィッグを宣伝・販売できるようになっています。消費者はソーシャル・メディア・プラットフォーム上で自分の外見をより良くするためにヘアウィッグや皮膚関連製品を購入する傾向があります。いくつかのヘアヘアウィッグ会社は、Instagram、Facebook、Pinterest、YouTube、その他のソーシャルメディアプラットフォームを好み、自社のブランドや作品を推奨しています。そのような企業は、クライアントの最高の変身ビデオを録画し、ソーシャルメディアプラットフォームにアップロードして、彼らの仕事を紹介し、ターゲット消費者に到達します。シークレットヘアーは、そのような企業の1つであり、ソーシャルメディアを通じて成長しました。Instagramは、ヘアウィッグを販売するために最も使用されているソーシャルメディアのプラットフォームの一つです。ヘアウィッグは、ビデオや写真のチュートリアルでヘアウィッグを展示する消費者生成コンテンツで披露するのが最適です。そのため、ヘアウィッグの販売促進にソーシャルメディアの利用が増加しており、中南米のヘアウィッグ市場は今後数年で活性化すると予想されます。

中南米のヘアウィッグ市場概要

中南米のヘアウィッグ市場はブラジル、アルゼンチン、その他中南米に区分されます。市場は活気に満ちており、速いペースで成長しています。人口の可処分所得の増加と身だしなみへの関心の高まりが、中南米における美容・パーソナルケア製品やヘアウィッグなどのアクセサリーの需要を押し上げています。ヘアウィッグはファッション業界で人気のアクセサリーとなっており、有名人やインフルエンサーがソーシャルメディアやその他の販促チャネルで推奨しています。ファッションや美容の動向に敏感でありたいという願望が、この地域でのヘアウィッグ需要の急増につながっています。

中南米のヘアウィッグ市場の収益と2030年までの予測（金額）

中南米のヘアウィッグ市場セグメンテーション

中南米のヘアウィッグ市場は、タイプ、エンドユーザー、流通チャネル、国別に区分されます。

タイプ別では、中南米のヘアウィッグ市場は人毛と合成毛に二分されます。2022年の中南米のヘアウィッグ市場では、合成毛髪分野が大きなシェアを占めています。

エンドユーザー別に見ると、中南米のヘアウィッグ市場は男性と女性に二分されます。2022年の中南米のヘアウィッグ市場は女性市場が大きなシェアを占めています。

流通チャネル別では、中南米の専門店、オンライン小売、その他です。専門店セグメントが2022年の中南米のヘアウィッグ市場で最大のシェアを占めました。

国別に見ると、中南米のヘアウィッグ市場はブラジル、アルゼンチン、その他中南米に区分されます。その他中南米が2022年の中南米のヘアウィッグ市場を独占しました。

Evergreen Products Group Ltd、Aleriana SRL、LolaSilk（Peeprfly）、Luvmehair South Africa、A Few Grey Hairsなどが中南米のヘアウィッグ市場で事業を展開している大手企業です。

目次

第1章 イントロダクション

第2章 エグゼクティブサマリー

  • 主要市場洞察
  • 市場の魅力

第3章 調査手法

  • 調査範囲
  • 2次調査
  • 1次調査

第4章 中南米のヘアウィッグ市場情勢

  • 市場概要
  • ポーターのファイブフォース分析
  • エコシステム分析

第5章 中南米のヘアウィッグ市場：主要産業力学

  • 市場促進要因
    • がん治療中の患者における脱毛の増加
    • 脱毛症および毛髪損傷の有病率の上昇
  • 市場抑制要因
    • ヘアエクステンションや植毛施術による競合の増加
  • 市場機会
    • 女性の間でのウィッグ人気の高まり
  • 今後の動向
    • ソーシャルメディアにおけるヘアウィッグのプロモーション増加
  • 促進要因と抑制要因の影響

第6章 ヘアウィッグ市場：中南米市場分析

  • 中南米のヘアウィッグ市場売上高：2020年～2030年
  • 中南米のヘアウィッグ市場の予測と分析

第7章 中南米のヘアウィッグ市場分析：タイプ別

  • 人毛
  • 合成毛髪

第8章 中南米のヘアウィッグ市場分析：エンドユーザー

  • 男性
  • 女性

第9章 中南米のヘアウィッグ市場分析：流通チャネル

  • 専門店
  • オンライン小売
  • その他

第10章 中南米のヘアウィッグ市場：国別分析

  • 中南米
    • ブラジル
    • アルゼンチン
    • その他中南米

第11章 業界情勢

  • 市場イニシアティブ
  • 新製品開発
  • 合併と買収

第12章 企業プロファイル

  • Evergreen Products Group Ltd
  • Aleriana SRL
  • Pepperfly（Pty）Ltd
  • LuvmeHair ZA
  • Few Grey Hairs Ltd

第13章 付録

図表

List Of Tables

  • Table 1. South & Central America Hair Wig Market Segmentation. 9
  • Table 2. South & Central America Hair Wig Market Revenue and Forecasts To 2030 (US$ Million)
  • Table 3. South & Central America Hair Wig Market Revenue and Forecasts To 2030 (US$ Million) - Type
  • Table 4. South & Central America Hair Wig Market Revenue and Forecasts To 2030 (US$ Million) - End User
  • Table 5. South & Central America Hair Wig Market Revenue and Forecasts To 2030 (US$ Million) - Distribution Channel
  • Table 6. Brazil Hair Wig Market Revenue and Forecasts To 2030 (US$ Million) - By Type
  • Table 7. Brazil Hair Wig Market Revenue and Forecasts To 2030 (US$ Million) - By End User
  • Table 8. Brazil Hair Wig Market Revenue and Forecasts To 2030 (US$ Million) - By Distribution Channel
  • Table 9. Argentina Hair Wig Market Revenue and Forecasts To 2030 (US$ Million) - By Type
  • Table 10. Argentina Hair Wig Market Revenue and Forecasts To 2030 (US$ Million) - By End User
  • Table 11. Argentina Hair Wig Market Revenue and Forecasts To 2030 (US$ Million) - By Distribution Channel
  • Table 12. Rest of South & Central America Hair Wig Market Revenue and Forecasts To 2030 (US$ Million) - By Type
  • Table 13. Rest of South & Central America Hair Wig Market Revenue and Forecasts To 2030 (US$ Million) - By End User
  • Table 14. Rest of South & Central America Hair Wig Market Revenue and Forecasts To 2030 (US$ Million) - By Distribution Channel

List Of Figures

  • Figure 1. South & Central America Hair Wig Market Segmentation, By Country. 9
  • Figure 2. Porter's Five Forces Analysis
  • Figure 3. Ecosystem: South & Central America Hair Wig Market
  • Figure 4. South & Central America Hair Wig Market - Key Industry Dynamics
  • Figure 5. Impact Analysis of Drivers and Restraints
  • Figure 6. South & Central America Hair Wig Market Revenue (US$ Million), 2020 - 2030
  • Figure 7. South & Central America Hair Wig Market Share (%) - Type, 2022 and 2030
  • Figure 8. Human Hair Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 9. Synthetic Hair Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 10. South & Central America Hair Wig Market Share (%) -End User, 2022 and 2030
  • Figure 11. Men Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 12. Women Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 13. South & Central America Hair Wig Market Share (%) -Distribution Channel, 2022 and 2030
  • Figure 14. Specialty Stores Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 15. Online Retail Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 16. Others Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 17. South and Central America South & Central America Hair Wig Market, By Key Country- Revenue 2022 (US$ Million)
  • Figure 18. South & Central America South & Central America Hair Wig Market Breakdown by Key Countries, 2022 and 2030 (%)
  • Figure 19. Brazil Hair Wig Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 20. Argentina Hair Wig Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 21. Rest of South & Central America Hair Wig Market Revenue and Forecasts To 2030 (US$ Million)
目次
Product Code: BMIRE00029131

The South & Central America hair wig market is expected to grow from US$ 167.27 million in 2022 to US$ 236.54 million by 2030. It is estimated to grow at a CAGR of 4.4% from 2022 to 2030.

Increased Promotion of Hair Wigs on Social Media Fuel South & Central America Hair Wig Market

Social media platforms have integrated shopping facilities, which allow several influencers and hairstylists to promote and sell hair wigs online. Consumers tend to purchase hair wigs and skin-related products to enhance their appearance on social media platforms. Several hair wig companies prefer Instagram, Facebook, Pinterest, YouTube, and other social media platforms to endorse their brand and work. Such organizations record clients' best hair transformation videos and upload them on social media platforms to showcase their work and reach target consumers. Secret Hair is one such company that has grown through social media by showcasing its work and using appropriate hashtags to reach the desired consumers. Instagram is among the most used social media platforms to sell hair wigs. Hair wigs are best shown off in consumer-generated content, where they exhibit their hair wig in video and picture tutorials. Therefore, the rising use of social media platforms to promote hair wigs is expected to bolster the South & Central America Hair Wig Market in the coming years.

South & Central America Hair Wig Market Overview

The South & Central America Hair Wig Market in South & Central America is segmented into Brazil, Argentina, and the Rest of South & Central America. The market is vibrant and growing at a fast pace, with great potential for innovation and expansion in the coming years. Rising disposable incomes of the population and the growing interest in personal grooming boost the demand for beauty and personal care products and accessories, such as hair wig, in South & Central America. Hair wigs have become popular accessories in the fashion industry, with celebrities and influencers endorsing them on social media and other promoting channels. The desire to keep up with fashion and beauty trends has led to an upsurge in demand for hair wig in the region.

South & Central America Hair Wig Market Revenue and Forecast to 2030 (US$ Million)

South & Central America Hair Wig Market Segmentation

The South & Central America hair wig market is segmented into type, end user, distribution channel, and country.

Based on type, the South & Central America hair wig market is bifurcated into human hair and synthetic hair. The synthetic hair segment held a larger share of the South & Central America hair wig market in 2022.

Based on end user, the South & Central America hair wig market is bifurcated into men and women. The women segment held a larger share of the South & Central America hair wig market in 2022.

Based on distribution channel, the South & Central America Specialty Stores, Online Retail, and Others. The specialty stores segment held the largest share of the South & Central America hair wig market in 2022.

Based on country, the South & Central America hair wig market is segmented int o the Brazil, Argentina, and the Rest of South and Central America. The Rest of South and Central America dominated the South & Central America hair wig market in 2022.

Evergreen Products Group Ltd, Aleriana SRL, LolaSilk (Peeprfly), Luvmehair South Africa, and A Few Grey Hairs are some of the leading companies operating in the South & Central America hair wig market.

Reasons to Buy:

  • Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the South & Central America hair wig market.
  • Highlights key business priorities to assist companies to realign their business strategies.
  • The key findings and recommendations highlight crucial progressive industry trends in South & Central America hair wig market, thereby allowing players across the value chain to develop effective long-term strategies.
  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
  • Scrutinize in-depth South & Central America market trends and outlook coupled with the factors driving the market, as well as those hindering it.
  • Enhance the decision-making process by understanding the strategies that underpin security interest with respect to client products, segmentation, pricing, and distribution.

Table Of Contents

1. Introduction

  • 1.1 The Insight Partners Research Report Guidance
  • 1.2 Market Segmentation

2. Executive Summary

  • 2.1 Key Market Insights
  • 2.2 Market Attractiveness

3. Research Methodology

  • 3.1 Coverage
  • 3.2 Secondary Research
  • 3.3 Primary Research

4. South & Central America Hair Wig Market Landscape

  • 4.1 Market Overview
  • 4.2 Porter's Five Forces Analysis
  • 4.3 Ecosystem Analysis

5. South & Central America Hair Wig Market - Key Industry Dynamics

  • 5.1 Market Drivers
    • 5.1.1 Rising Incidence of Hair Loss Among Patients Undergoing Cancer Treatment
    • 5.1.2 Rising Prevalence of Alopecia and Hair Damage
  • 5.2 Market Restraints
    • 5.2.1 Rising Competition from Hair Extensions and Hair Transplant Procedures
  • 5.3 Market Opportunities
    • 5.3.1 Increasing Popularity of Wigs Among Women
  • 5.4 Future Trends
    • 5.4.1 Increased Promotion of Hair Wigs on Social Media
  • 5.5 Impact of Drivers and Restraints:

6. Hair Wig Market - South & Central America Market Analysis

  • 6.1 South & Central America Hair Wig Market Revenue (US$ Million), 2020 - 2030
  • 6.2 South & Central America Hair Wig Market Forecast and Analysis

7. South & Central America Hair Wig Market Analysis - Type

  • 7.1 Human Hair
    • 7.1.1 Overview
    • 7.1.2 Human Hair Market Revenue and Forecast to 2030 (US$ Million)
  • 7.2 Synthetic Hair
    • 7.2.1 Overview
    • 7.2.2 Synthetic Hair Market Revenue and Forecast to 2030 (US$ Million)

8. South & Central America Hair Wig Market Analysis - End User

  • 8.1 Men
    • 8.1.1 Overview
    • 8.1.2 Men Market Revenue, and Forecast to 2030 (US$ Million)
  • 8.2 Women
    • 8.2.1 Overview
    • 8.2.2 Women Market Revenue, and Forecast to 2030 (US$ Million)

9. South & Central America Hair Wig Market Analysis - Distribution Channel

  • 9.1 Specialty Stores
    • 9.1.1 Overview
    • 9.1.2 Specialty Stores Market Revenue, and Forecast to 2030 (US$ Million)
  • 9.2 Online Retail
    • 9.2.1 Overview
    • 9.2.2 Online Retail Market Revenue, and Forecast to 2030 (US$ Million)
  • 9.3 Others
    • 9.3.1 Overview
    • 9.3.2 Others Market Revenue, and Forecast to 2030 (US$ Million)

10. South & Central America Hair Wig Market - Country Analysis

  • 10.1 South & Central America
    • 10.1.1 South & Central America Hair Wig Market Overview
    • 10.1.2 South & Central America Hair Wig Market, By Key Country- Revenue 2022(US$ Million)
    • 10.1.3 South & Central America Hair Wig Market Revenue and Forecasts and Analysis - By Countries
      • 10.1.3.1 South & Central America Hair Wig Market Breakdown by Country
      • 10.1.3.2 Brazil Hair Wig Market Revenue and Forecasts to 2030 (US$ Million)
        • 10.1.3.2.1 Brazil Hair Wig Market Breakdown by Type
        • 10.1.3.2.2 Brazil Hair Wig Market Breakdown by End User
        • 10.1.3.2.3 Brazil Hair Wig Market Breakdown by Distribution Channel
      • 10.1.3.3 Argentina Hair Wig Market Revenue and Forecasts to 2030 (US$ Million)
        • 10.1.3.3.1 Argentina Hair Wig Market Breakdown by Type
        • 10.1.3.3.2 Argentina Hair Wig Market Breakdown by End User
        • 10.1.3.3.3 Argentina Hair Wig Market Breakdown by Distribution Channel
      • 10.1.3.4 Rest of South & Central America Hair Wig Market Revenue and Forecasts to 2030 (US$ Million)
        • 10.1.3.4.1 Rest of South & Central America Hair Wig Market Breakdown by Type
        • 10.1.3.4.2 Rest of South & Central America Hair Wig Market Breakdown by End User
        • 10.1.3.4.3 Rest of South & Central America Hair Wig Market Breakdown by Distribution Channel

11. Industry Landscape

  • 11.1 Overview
  • 11.2 Market Initiative
  • 11.3 New Product Development
  • 11.4 Merger and Acquisition

12. Company Profiles

  • 12.1 Evergreen Products Group Ltd
    • 12.1.1 Key Facts
    • 12.1.2 Business Description
    • 12.1.3 Products and Services
    • 12.1.4 Financial Overview
    • 12.1.5 SWOT Analysis
    • 12.1.6 Key Developments
  • 12.2 Aleriana SRL
    • 12.2.1 Key Facts
    • 12.2.2 Business Description
    • 12.2.3 Products and Services
    • 12.2.4 Financial Overview
    • 12.2.5 SWOT Analysis
    • 12.2.6 Key Developments
  • 12.3 Pepperfly (Pty) Ltd
    • 12.3.1 Key Facts
    • 12.3.2 Business Description
    • 12.3.3 Products and Services
    • 12.3.4 Financial Overview
    • 12.3.5 SWOT Analysis
    • 12.3.6 Key Developments
  • 12.4 LuvmeHair ZA
    • 12.4.1 Key Facts
    • 12.4.2 Business Description
    • 12.4.3 Products and Services
    • 12.4.4 Financial Overview
    • 12.4.5 SWOT Analysis
    • 12.4.6 Key Developments
  • 12.5 Few Grey Hairs Ltd
    • 12.5.1 Key Facts
    • 12.5.2 Business Description
    • 12.5.3 Products and Services
    • 12.5.4 Financial Overview
    • 12.5.5 SWOT Analysis
    • 12.5.6 Key Developments

13. Appendix