市場調査レポート

商品コード

1636955

ヘアウィッグの市場規模、シェア、成長分析：素材別、テクスチャー別、長さ別、アタッチメント別、最終用途別、地域別 - 産業予測 2025～2032年

Hair Wig Market Size, Share, Growth Analysis, By Material (Human Hair, Synthetic Hair), By Texture (Straight, Wavy), By Length, By Attachment, By End Use, By Region - Industry Forecast 2025-2032

出版日: 2025年01月17日
発行: SkyQuest
ページ情報: 英文 318 Pages
納期: 3～5営業日

価格

PDF & Excel (Single User License)

USD 5,300 779,047円

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PDF & Excel (Multiple User License)

USD 6,200 911,338円

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PDF & Excel (Enterprise License)

USD 7,100 1,043,629円

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本日の銀行送金レート: 1USD=146.99円

全表示
概要
目次

概要

サンプル依頼リストに入れる

ヘアウィッグの世界市場規模は、2023年に74億米ドルと評価され、予測期間（2025-2032年）にCAGR 5.5％で成長し、2024年の78億1,000万米ドルから2032年には119億8,000万米ドルに成長する見通しです。

世界の毛髪産業は、主に7万人以上の米国人（特に女性）が罹患している脱毛症など、毛髪に関連する問題の罹患率の上昇によって著しい成長を遂げています。このような意識の高まりは、毛髪再生におけるソリューションの需要に拍車をかけています。しかし、サプライチェーンの混乱により、人毛や人工毛などの原材料の入手が制限されるという課題も生じています。さらに、ソーシャルメディアの動向や有名人の推薦に影響された若い層が、外見を美しくするためにかつらを利用する傾向が強まっています。世界保健機関（WHO）は、60歳以上の高齢者が2019年の14億人から2031年には21億人に増加すると予測しており、高齢化も脱毛症の悩みに対処するためのウィッグ需要を押し上げ、業界の成長をさらに促進しています。Hi-MO LLCのような大手企業は、進化する消費者ニーズを満たすためにパーソナライズされたヘア製品を提供することで、この動向を活用しています。

北米
- 米国
- カナダ
欧州
- ドイツ
- スペイン
- フランス
- 英国
- イタリア
- その他欧州地域
アジア太平洋地域
- 中国
- インド
- 日本
- 韓国
- その他アジア太平洋地域
ラテンアメリカ
- ブラジル
- その他ラテンアメリカ地域
中東・アフリカ
- GCC諸国
- 南アフリカ
- その他中東・アフリカ

競合情報

上位5社の比較
主要企業の市場ポジショニング（2024年）
主な市場企業が採用した戦略
市場の最近の動向
企業の市場シェア分析（2024年）
主要企業の企業プロファイル
- 会社概要
- 製品ポートフォリオ分析
- セグメント別シェア分析
- 収益の前年比比較（2022-2024）

主要企業プロファイル

Evergreen Products Group Ltd.（Hong Kong）
Henan Ruimei Hair Products Co., Ltd.（China）
Xuchang Longyue Hair Products Co., Ltd.（China）
Qingdao Haiyi Hair Products Co., Ltd.（China）
HairUWear Inc.（USA）
UNice Hair（China）
Nadula Hair（China）
Alipearl Hair（China）
Mayvenn Hair（USA）
Klaiyi Hair（China）
ISEE Hair（China）
Beauty Forever（China）
Wigs.com（USA）
Vogue Wigs（USA）
Artnature Co., Ltd.（Japan）
Shake-N-Go Inc.（USA）
Aleriana SRL（Italy）
Lordhair Co., Ltd.（China）
Papillon Hair World（USA）
Indique Hair LLC（USA）

結論と推奨事項

Product Code: SQMIG25K2091

Global Hair Wig Market size was valued at USD 7.4 billion in 2023 and is poised to grow from USD 7.81 billion in 2024 to USD 11.98 billion by 2032, growing at a CAGR of 5.5% during the forecast period (2025-2032).

The global hair industry is witnessing significant growth, primarily driven by the rising incidence of hair-related issues, including alopecia, which affects over 70,000 Americans, particularly women. This growing awareness has spurred demand for solutions in hair restoration. However, challenges have arisen due to supply chain disruptions that have limited the availability of raw materials such as human and synthetic hair. Additionally, younger demographics, influenced by social media trends and celebrity endorsements, are increasingly turning to wigs to enhance their appearance. The aging population, with the World Health Organization projecting a rise from 1.4 billion individuals aged 60 and over in 2019 to 2.1 billion by 2031, is also boosting demand for wigs to address alopecia concerns, further fueling industry growth. Major companies like Hi-MO LLC are capitalizing on this trend by offering personalized hair products to meet evolving consumer needs.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Hair Wig market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Hair Wig Market Segmental Analysis

Global Hair Wig Market is segmented by Material, Texture, Length, Attachment, End Use and Region. Based on Material, the market is segmented into Human Hair, Synthetic Hair, Animal Hair and Blends. Based on Texture, the market is segmented into Straight, Wavy, Curly, Coily and Afro-Textured. Based on Length, the market is segmented into Short (14 inches), Medium (14-24 inches) and Long (>24 inches). Based on Attachment, the market is segmented into Clip-In, Tape-In, Fusion (Hot or Cold) and Glueless. Based on End Use, the market is segmented into Fashion and Beauty, Hair Loss Treatment, Medical and Theatrical Applications and Cosplay and Costume. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Hair Wig Market

The global hair wig market is significantly driven by the rising incidence of hair loss among individuals, particularly affecting approximately 40% of men worldwide due to aging. As hair thinning becomes more prevalent, many turn to hair wigs and extensions as effective solutions to conceal these changes. The increasing rates of hair loss conditions, such as alopecia, further fuel the demand in this market. Hair plays a vital role in personal appearance, deeply impacting an individual's sense of beauty and self-worth. Consequently, the psychological effects associated with hair loss motivate more people to seek out hair wigs, contributing to the market's ongoing expansion.

Restraints in the Global Hair Wig Market

The Global Hair Wig market is facing significant restraints due to the growing awareness of anti-hair loss treatments. While the hair wig market was valued at USD 8 billion in 2019 and is projected to reach USD 11 billion by 2027, with a CAGR of 3.83% from 2020 to 2027, the rising demand for hair loss products poses a challenge. As more individuals seek effective solutions to prevent hair loss, companies are prioritizing the launch of innovative treatments. This shift in consumer focus is expected to impede the growth potential of the hair wig market, as more people opt for these alternatives.

Market Trends of the Global Hair Wig Market

The Global Hair Wig market is witnessing a notable upward trend, largely fueled by the rising demand among women, who account for a staggering 92% of cosmetic procedures. This growing emphasis on aesthetic appeal, particularly among individuals over the age of 40 seeking youthfulness, is significantly contributing to market expansion, especially in developed regions. Men, while representing 8% of the market, are increasingly exploring hair solutions, highlighting a shift in gender dynamics within the industry. As societal norms evolve and acceptance of hair wigs rises, the market is poised for sustained growth, driven by innovation, diversity in product offerings, and enhanced consumer awareness.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis

Global Hair Wig Market Size by Material & CAGR (2025-2032)

Market Overview
Human Hair
Synthetic Hair
Animal Hair
- Yak
- Kanekalon
- Angora
Blends
- Combination of Hair Types

Global Hair Wig Market Size by Texture & CAGR (2025-2032)

Market Overview
Straight
Wavy
Curly
Coily
Afro-Textured

Global Hair Wig Market Size by Length & CAGR (2025-2032)

Market Overview
Short (14 inches)
Medium (14-24 inches)
Long (>24 inches)

Global Hair Wig Market Size by Attachment & CAGR (2025-2032)

Market Overview
Clip-In
Tape-In
Fusion (Hot or Cold)
Glueless

Global Hair Wig Market Size by End Use & CAGR (2025-2032)

Market Overview
Fashion and Beauty
Hair Loss Treatment
Medical and Theatrical Applications
Cosplay and Costume

Global Hair Wig Market Size & CAGR (2025-2032)

North America (Material, Texture, Length, Attachment, End Use)
- US
- Canada
Europe (Material, Texture, Length, Attachment, End Use)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Material, Texture, Length, Attachment, End Use)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Material, Texture, Length, Attachment, End Use)
- Brazil
- Rest of Latin America
Middle East & Africa (Material, Texture, Length, Attachment, End Use)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Evergreen Products Group Ltd. (Hong Kong)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Henan Ruimei Hair Products Co., Ltd. (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Xuchang Longyue Hair Products Co., Ltd. (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Qingdao Haiyi Hair Products Co., Ltd. (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
HairUWear Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
UNice Hair (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nadula Hair (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Alipearl Hair (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mayvenn Hair (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Klaiyi Hair (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ISEE Hair (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Beauty Forever (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Wigs.com (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Vogue Wigs (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Artnature Co., Ltd. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Shake-N-Go Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Aleriana SRL (Italy)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lordhair Co., Ltd. (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Papillon Hair World (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Indique Hair LLC (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments

ヘアウィッグの市場規模、シェア、成長分析：素材別、テクスチャー別、長さ別、アタッチメント別、最終用途別、地域別 - 産業予測 2025～2032年

Hair Wig Market Size, Share, Growth Analysis, By Material (Human Hair, Synthetic Hair), By Texture (Straight, Wavy), By Length, By Attachment, By End Use, By Region - Industry Forecast 2025-2032

目次

イントロダクション

調査手法

エグゼクティブサマリー

市場力学と見通し

主な市場の考察

ヘアウィッグ市場規模：素材別& CAGR（2025-2032）

ヘアウィッグ市場規模：テクスチャー別& CAGR（2025-2032）

ヘアウィッグ市場規模：長さ別& CAGR（2025-2032）

ヘアウィッグ市場規模：アタッチメント別& CAGR（2025-2032）

ヘアウィッグ市場規模：最終用途別& CAGR（2025-2032）

ヘアウィッグ市場規模：地域別& CAGR（2025-2032）