市場調査サービスの世界市場レポート 2025年

市場調査サービスの市場規模は、今後数年間で安定した成長が見込まれます。2029年の年間平均成長率（CAGR）は4.1％で、1,096億7,000万米ドルに成長します。予測期間の成長は、顧客満足度重視の高まり、低コスト経済圏へのバックエンド業務のアウトソーシング、世論調査の需要、データ主導型ビジネスの増加などに起因すると考えられます。予測期間における主な動向としては、視線追跡技術などの先端技術の採用、アジャイル市場調査の採用、実験的調査ツールの活用、従来の調査からマイクロ調査への置き換え、仮想技術への投資、人工知能技術の採用、調査プロセスの自動化、ブロックチェーン技術の導入、効率性を高めるためのチャットボットの採用検討などが挙げられます。

予想される安定した経済成長は、当面の市場調査サービス市場を牽引することになると思われます。持続可能な経済成長は、天然資源や環境を保全しながら、人間のニーズを満たすことを目指しています。市場調査サービスは、企業が市場動向や消費者行動を見極める上で重要な役割を果たし、情報に基づいた商品やサービスの決定を可能にします。変化する市場環境に適応し、競争力を維持することは、安定した経済成長に貢献します。例えば、米国経済分析局（BEA）は、米国における2023年第2四半期の実質国内総生産（GDP）が2.1%増加すると報告しており、市場調査サービス市場を推進する安定した経済成長の役割を浮き彫りにしています。

デジタル市場調査サービスに対する需要の高まりが、市場調査サービス市場の拡大に拍車をかけると予想されます。デジタル市場調査サービスは、オンラインで収集した情報を分析・評価し、企業や組織の調査をサポートしたり、知識を拡大したりします。これらのサービスは、顧客の洞察、オーダーメイドの調査ソリューション、データ主導の意思決定、ソーシャルメディア分析、モニタリング機能を提供することで、市場調査部門に利益をもたらします。例えば、英国の政府機関であるCentral Digital and Data Officeは、2023年11月に、政府におけるデジタル変革により、紙ベースのコストを排除することで10億英ポンド（11億7,000万米ドル）以上の削減が可能であると報告しています。2025年までに、競争力のあるデジタル報酬フレームワークを導入すれば、離職率を下げ、コストのかかる労働力への依存度を下げることで、年間1億100万英ポンド（1億2,212万米ドル）を節約できます。その結果、デジタル市場調査サービスに対する需要の高まりが、市場調査サービス市場全体の成長を促進しています。

目次

第1章 エグゼクティブサマリー

第2章 市場の特徴

第3章 市場動向と戦略

第4章 市場：金利、インフレ、地政学、コロナ禍、回復が市場に与える影響を含むマクロ経済シナリオ

第5章 世界の成長分析と戦略分析フレームワーク

• 世界の市場調査サービス PESTEL分析（政治、社会、技術、環境、法的要因、促進要因、抑制要因）
• 最終用途産業の分析
• 世界の市場調査サービス市場：成長率分析
• 世界の市場調査サービス市場規模実績と成長, 2019-2024
• 世界の市場調査サービス市場規模と成長予測, 2024-2029, 2034F
• 世界の市場調査サービス総アドレス可能市場（TAM）

第6章 市場セグメンテーション

• 世界の市場調査サービス市場：タイプ別、実績と予測, 2019-2024, 2024-2029F, 2034F
• マーケティング調査および分析サービス
• 世論と事前投票調査
• 世界の市場調査サービス市場：最終用途産業別、実績と予測, 2019-2024, 2024-2029F, 2034F
• FMCG
• メディア
• ヘルスケアとライフサイエンス
• プロフェッショナルサービス
• その他のエンドユーザー産業
• 世界の市場調査サービス市場、タイプ別サブセグメンテーション：マーケティング調査分析サービスのサブセグメンテーション、タイプ別、実績と予測, 2019-2024, 2024-2029F, 2034F
• 消費者調査と行動分析
• ブランド認知と認知度調査
• 製品テストと開発調査
• 世界の市場調査サービス市場、タイプ別サブセグメンテーション：世論と選挙投票調査、実績と予測, 2019-2024, 2024-2029F, 2034F
• 政治世論調査およびアンケートサービス
• 社会問題に関する世論調査
• 選挙予測モデリングと分析

第7章 地域別・国別分析

• 世界の市場調査サービス市場：地域別、実績と予測, 2019-2024, 2024-2029F, 2034F
• 世界の市場調査サービス市場：国別、実績と予測, 2019-2024, 2024-2029F, 2034F

第8章 アジア太平洋市場

第9章 中国市場

第10章 インド市場

第11章 日本市場

第12章 オーストラリア市場

第13章 インドネシア市場

第14章 韓国市場

第15章 バングラデシュ市場

第16章 タイ市場

第17章 ベトナム市場

第18章 マレーシア市場

第19章 シンガポール市場

第20章 フィリピン市場

第21章 香港市場

第22章 ニュージーランド市場

第23章 西欧市場

第24章 英国市場

第25章 ドイツ市場

第26章 フランス市場

第27章 イタリア市場

第28章 スペイン市場

第29章 スペイン市場

第30章 オーストリア市場

第31章 ベルギー市場

第32章 デンマーク市場

第33章 フィンランド市場

第34章 アイルランド市場

第35章 オランダ市場

第36章 ノルウェー市場

第37章 ポルトガル市場

第38章 スウェーデン市場

第39章 スイス市場

第40章 東欧市場

第41章 ロシア市場

第42章 チェコ共和国市場

第43章 ポーランド市場

第44章 ルーマニア市場

第45章 ウクライナ市場

第46章 北米市場

第47章 米国市場

第48章 カナダ市場

第50章 南米市場

第51章 ブラジル市場

第52章 チリ市場

第53章 アルゼンチン市場

第54章 コロンビア市場

第55章 ペルー市場

第56章 中東市場

第57章 サウジアラビア市場

第58章 イスラエル市場

第59章 イラン市場

第60章 トルコ市場

第61章 アラブ首長国連邦市場

第62章 アフリカ市場

第63章 エジプト市場

第64章 ナイジェリア市場

第65章 南アフリカ市場

第66章 競合情勢と企業プロファイル

• 市場調査サービス市場：競合情勢
• 市場調査サービス市場：企業プロファイル
  • Nielsen Holdings Inc. Overview, Products and Services, Strategy and Financial Analysis
  • IQVIA Holdings Inc. Overview, Products and Services, Strategy and Financial Analysis
  • Gartner Overview, Products and Services, Strategy and Financial Analysis
  • Kantar Group Overview, Products and Services, Strategy and Financial Analysis
  • Ipsos Group S.A. Overview, Products and Services, Strategy and Financial Analysis

第67章 その他の大手企業と革新的企業

• GfK SE
• Information Resources, Inc.
• Dynata
• INTAGE Holdings Inc.
• Westat Inc.
• Global Vox Populi
• RNB Research
• Market Xcel Data Matrix Private Limited
• Majestic MRSS
• Hub of China
• SIS International Research
• Escalent（formerly Morpace）
• CIPMR
• Adept Research
• Tiny CX Freeform

第68章 世界の市場競合ベンチマーキングとダッシュボード

第69章 主要な合併と買収

第70章 最近の市場動向

第71章 市場の潜在力が高い国、セグメント、戦略

• 市場調査サービス市場2029：新たな機会を提供する国
• 市場調査サービス市場2029：新たな機会を提供するセグメント
• 市場調査サービス市場2029：成長戦略
  • 市場動向に基づく戦略
  • 競合の戦略

第72章 付録

Market research services encompass the processes that aid in determining the viability of a new service or product through direct customer research. These services assist companies in identifying their target market and gathering opinions and feedback from consumers in real-time.

The main types of market research services include market research and analysis services, public opinion research, and election polling. Electoral polling involves the sampling or gathering of thoughts on a subject, obtained from either a selected or a random group of people, for the purpose of evaluation. These services cater to various sectors, including IT services, manufacturing, financial services, construction, and others, and are utilized by enterprises of different sizes, such as large enterprises and small and medium-sized enterprises.

The market research services market research report is one of a series of new reports from The Business Research Company that provides market research services market statistics, including market research services industry global market size, regional shares, competitors with a market research services market share, detailed market research services market segments, market trends and opportunities, and any further data you may need to thrive in the market research services industry. This market research services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The market research services market size has grown steadily in recent years. It will grow from $90.02 billion in 2024 to $93.29 billion in 2025 at a compound annual growth rate (CAGR) of 3.6%. The growth in the historic period can be attributed to rise in research and development (R&D) investments, political opinion polls, strong economic growth in emerging markets, increased internet penetration and growing awareness of market research in end use industries.

The market research services market size is expected to see steady growth in the next few years. It will grow to $109.67 billion in 2029 at a compound annual growth rate (CAGR) of 4.1%. The growth in the forecast period can be attributed to increasing focus on customer satisfaction, outsourcing back-end operations to low-cost economies, demand for opinion polls and increase in data driven businesses. Major trends in the forecast period include adopting advanced technologies such as eye-tracking technology, adopting agile market research, utilizing experimental research tools, replacing traditional surveys with micro surveys, investing in virtual technologies, adopting artificial intelligence technologies, automating research processes, implementing blockchain technology, consider adopting chatbots to increase efficiency.

The anticipated stable economic growth is set to drive the market research services market in the foreseeable future. Sustainable economic growth aims to fulfill human needs while preserving natural resources and the environment. Market research services play a crucial role in helping businesses discern market trends and consumer behavior, enabling informed decisions about their products and services. This adaptability to changing market conditions and staying competitive contributes to stable economic growth. For instance, the U.S. Bureau of Economic Analysis (BEA) reports a 2.1 percent increase in real gross domestic product (GDP) in the second quarter of 2023 in the United States, highlighting the role of stable economic growth in propelling the market research services market.

The growing demand for digital market research services is expected to fuel the expansion of the market research services market. Digital market research services involve the analysis and evaluation of information gathered online to support research or expand knowledge for businesses and organizations. These services benefit the market research sector by offering customer insights, tailored research solutions, data-driven decision-making, social media analytics, and monitoring capabilities. For instance, the Central Digital and Data Office, a UK-based government agency, reported in November 2023 that digital transformation in government could save over £1 billion ($1.17 billion) by eliminating paper-based costs. By 2025, a competitive digital remuneration framework could save £101 million ($122.12 million) annually by reducing attrition rates and lowering dependency on costly labor. Consequently, the rising demand for digital market research services is driving growth in the overall market research services market.

Major players in the market research services sector are actively developing AI-driven real-time research platforms to enhance user experiences. One such example is Meta AI, a new assistant by Meta Platforms Inc., available on WhatsApp, Messenger, and Instagram. Powered by a custom model utilizing technology from Llama 2 and the latest large language model (LLM) research, Meta AI engages in text-based conversations, accesses real-time information through collaboration with Bing search, and offers image generation features.

Market research companies are advising clients to implement virtual reality technologies for a deeper understanding of customer decision-making processes. Virtual reality, a computer-generated simulation replicating a three-dimensional environment, allows companies to gain crucial consumer insights without the need for trial-and-error processes in physical stores. This technology efficiently collects data from a large sample size with minimal investment. Nestle's implementation of a Decision Insights virtual store to determine prices and placements for new ice cream cups resulted in a 53% increase in ice cream sales after incorporating research recommendations.

Major companies operating in the market research services market include Nielsen Holdings Inc., IQVIA Holdings Inc., Gartner, Kantar Group, Ipsos Group S.A., GfK SE, Information Resources, Inc., Dynata, INTAGE Holdings Inc., Westat Inc., Global Vox Populi, RNB Research, Market Xcel Data Matrix Private Limited, Majestic MRSS, Hub of China, SIS International Research, Escalent (formerly Morpace), CIPMR, Adept Research, Tiny CX Freeform, Populix, Dataspring, Inkwood Research, Consumer Behavior Research Co., Ltd (CBR), Euromonitor International, IFF Research, Pharma Intelligence, Mintel, Dunnhumby, AMR Advanced Market Research GmbH, Wood Mackenzie, VCIOM (Russian Public Opinion Research Center), Business Analytica, Ateliar Market Research, Inquiry Market research, MAP Marketing Research, MAGRAM Market Research, Prodege LLC, The NPD Group, Inc., Forrester Research, ORC International Inc., Proactive Worldwide, Comscore, Stitch Marketing Research, Bauman Research & Consulting, LLC, Criba Research SA, Fine Research, AG3 Consulting, OnTarget, Arellano, Datum Internacional S.A., StatMark Group S.A., Brazil Market research, Ad hoc research, Al bar research, Inverita research, Eksen Research, C&O Marketing, Insight Scouts Research & Consultancy, Research & Consulting House (REACH), 4sight, Amass Market Research, Synergy Marketing and Consulting, Brandman Research, Geocartography Knowledge Group, ERA Research & Consultancy, Research Konnection, IVC Research Center, Omnibus, Sixth factor, Nagy Research MEACRO, Acnielsen Marketing & Media (Pty) Ltd., NOI Polls Limited, George, Klein and Associates (GK&A), BMI Research (Pty) Ltd, Plus 94 Research, African Response, Ley Hausen.

North America was the largest region in the market research services market in 2024. Western Europe was the second largest region in the market research services market. The regions covered in the market research services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the market research services market report are Australia, China, India, Indonesia, Japan, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, New Zealand, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, France, Germany, UK, Austria, Belgium, Denmark, Finland, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa

The market research services market includes revenues earned by entities by providing services such as primary research, secondary research, qualitative and quantitative research, branding research, and customer research. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Market Research Services Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on market research services market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for market research services ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The market research services market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

• Markets Covered:1) By Type: Marketing Research And Analysis Services, Public Opinion And Election Polling
• 2) By End Use Industry: FMCG, Media, Healthcare & Life Science, Professional Services, Others
• Subsegments:
• 1) By Marketing Research And Analysis Services: Consumer Research And Behavior Analysis; Brand Perception And Awareness Studies; Product Testing And Development Research
• 2) By Public Opinion And Election Polling: Political Polling And Survey Services; Public Opinion Studies On Social Issues; Election Forecast Modeling And Analysis
• Companies Mentioned: Nielsen Holdings Inc.; IQVIA Holdings Inc.; Gartner; Kantar Group; Ipsos Group S.A.
• Countries: Australia; China; India; Indonesia; Japan; South Korea; Bangladesh; Thailand; Vietnam; Malaysia; Singapore; Philippines; Hong Kong; New Zealand; USA; Canada; Mexico; Brazil; Chile; Argentina; Colombia; Peru; France; Germany; UK; Austria; Belgium; Denmark; Finland; Ireland; Italy; Netherlands; Norway; Portugal; Spain; Sweden; Switzerland; Russia; Czech Republic; Poland; Romania; Ukraine; Saudi Arabia; Israel; Iran; Turkey; UAE; Egypt; Nigeria; South Africa
• Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
• Delivery format: PDF, Word and Excel Data Dashboard.

Table of Contents

1. Executive Summary

2. Market Research Services Market Characteristics

3. Market Research Services Market Trends And Strategies

4. Market Research Services Market - Macro Economic Scenario including the impact of Interest Rates, Inflation, Geopolitics and Covid And Recovery on the Market

5. Global Market Research Services Growth Analysis And Strategic Analysis Framework

• 5.1. Global Market Research Services PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
• 5.2. Analysis Of End Use Industries
• 5.3. Global Market Research Services Market Growth Rate Analysis
• 5.4. Global Market Research Services Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
• 5.5. Global Market Research Services Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
• 5.6. Global Market Research Services Total Addressable Market (TAM)

6. Market Research Services Market Segmentation

• 6.1. Global Market Research Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Marketing Research And Analysis Services
• Public Opinion And Election Polling
• 6.2. Global Market Research Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• FMCG
• Media
• Healthcare And Life Science
• Professional Services
• Other End User Industries
• 6.3. Global Market Research Services Market, Sub-Segmentation Of Marketing Research And Analysis Services, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Consumer Research And Behavior Analysis
• Brand Perception And Awareness Studies
• Product Testing And Development Research
• 6.4. Global Market Research Services Market, Sub-Segmentation Of Marketing Research And Analysis Services, By By Public Opinion And Election Polling, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Political Polling And Survey Services
• Public Opinion Studies On Social Issues
• Election Forecast Modeling And Analysis

7. Market Research Services Market Regional And Country Analysis

• 7.1. Global Market Research Services Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 7.2. Global Market Research Services Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Market Research Services Market

• 8.1. Asia-Pacific Market Research Services Market Overview
• Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
• 8.2. Asia-Pacific Market Research Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 8.3. Asia-Pacific Market Research Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Market Research Services Market

• 9.1. China Market Research Services Market Overview
• 9.2. China Market Research Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
• 9.3. China Market Research Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Market Research Services Market

• 10.1. India Market Research Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 10.2. India Market Research Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Market Research Services Market

• 11.1. Japan Market Research Services Market Overview
• 11.2. Japan Market Research Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 11.3. Japan Market Research Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Market Research Services Market

• 12.1. Australia Market Research Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 12.2. Australia Market Research Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Market Research Services Market

• 13.1. Indonesia Market Research Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 13.2. Indonesia Market Research Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Market Research Services Market

• 14.1. South Korea Market Research Services Market Overview
• 14.2. South Korea Market Research Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 14.3. South Korea Market Research Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Bangladesh Market Research Services Market

• 15.1. Bangladesh Market Research Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 15.2. Bangladesh Market Research Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. Thailand Market Research Services Market

• 16.1. Thailand Market Research Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 16.2. Thailand Market Research Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Vietnam Market Research Services Market

• 17.1. Vietnam Market Research Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 17.2. Vietnam Market Research Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. Malaysia Market Research Services Market

• 18.1. Malaysia Market Research Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 18.2. Malaysia Market Research Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Singapore Market Research Services Market

• 19.1. Singapore Market Research Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 19.2. Singapore Market Research Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Philippines Market Research Services Market

• 20.1. Philippines Market Research Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 20.2. Philippines Market Research Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Hong Kong Market Research Services Market

• 21.1. Hong Kong Market Research Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 21.2. Hong Kong Market Research Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. New Zealand Market Research Services Market

• 22.1. New Zealand Market Research Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 22.2. New Zealand Market Research Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. Western Europe Market Research Services Market

• 23.1. Western Europe Market Research Services Market Overview
• 23.2. Western Europe Market Research Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 23.3. Western Europe Market Research Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. UK Market Research Services Market

• 24.1. UK Market Research Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 24.2. UK Market Research Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Germany Market Research Services Market

• 25.1. Germany Market Research Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 25.2. Germany Market Research Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. France Market Research Services Market

• 26.1. France Market Research Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 26.2. France Market Research Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Italy Market Research Services Market

• 27.1. Italy Market Research Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 27.2. Italy Market Research Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Spain Market Research Services Market

• 28.1. Spain Market Research Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 28.2. Spain Market Research Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Spain Market Research Services Market

• 29.1. Spain Market Research Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 29.2. Spain Market Research Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Austria Market Research Services Market

• 30.1. Austria Market Research Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 30.2. Austria Market Research Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

31. Belgium Market Research Services Market

• 31.1. Belgium Market Research Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 31.2. Belgium Market Research Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

32. Denmark Market Research Services Market

• 32.1. Denmark Market Research Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 32.2. Denmark Market Research Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

33. Finland Market Research Services Market

• 33.1. Finland Market Research Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 33.2. Finland Market Research Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

34. Ireland Market Research Services Market

• 34.1. Ireland Market Research Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 34.2. Ireland Market Research Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

35. Netherlands Market Research Services Market

• 35.1. Netherlands Market Research Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 35.2. Netherlands Market Research Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

36. Norway Market Research Services Market

• 36.1. Norway Market Research Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 36.2. Norway Market Research Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

37. Portugal Market Research Services Market

• 37.1. Portugal Market Research Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 37.2. Portugal Market Research Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

38. Sweden Market Research Services Market

• 38.1. Sweden Market Research Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 38.2. Sweden Market Research Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

39. Switzerland Market Research Services Market

• 39.1. Switzerland Market Research Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 39.2. Switzerland Market Research Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

40. Eastern Europe Market Research Services Market

• 40.1. Eastern Europe Market Research Services Market Overview
• 40.2. Eastern Europe Market Research Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 40.3. Eastern Europe Market Research Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

41. Russia Market Research Services Market

• 41.1. Russia Market Research Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 41.2. Russia Market Research Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

42. Czech Republic Market Research Services Market

• 42.1. Czech Republic Market Research Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 42.2. Czech Republic Market Research Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

43. Poland Market Research Services Market

• 43.1. Poland Market Research Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 43.2. Poland Market Research Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

44. Romania Market Research Services Market

• 44.1. Romania Market Research Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 44.2. Romania Market Research Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

45. Ukraine Market Research Services Market

• 45.1. Ukraine Market Research Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 45.2. Ukraine Market Research Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

46. North America Market Research Services Market

• 46.1. North America Market Research Services Market Overview
• 46.2. North America Market Research Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 46.3. North America Market Research Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

47. USA Market Research Services Market

• 47.1. USA Market Research Services Market Overview
• 47.2. USA Market Research Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 47.3. USA Market Research Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

48. Canada Market Research Services Market

• 48.1. Canada Market Research Services Market Overview
• 48.2. Canada Market Research Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 48.3. Canada Market Research Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 49.1. Mexico Market Research Services Market Overview
• 49.2. Mexico Market Research Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 49.3. Mexico Market Research Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

50. South America Market Research Services Market

• 50.1. South America Market Research Services Market Overview
• 50.2. South America Market Research Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 50.3. South America Market Research Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

51. Brazil Market Research Services Market

• 51.1. Brazil Market Research Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 51.2. Brazil Market Research Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

52. Chile Market Research Services Market

• 52.1. Chile Market Research Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 52.2. Chile Market Research Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

53. Argentina Market Research Services Market

• 53.1. Argentina Market Research Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 53.2. Argentina Market Research Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

54. Colombia Market Research Services Market

• 54.1. Colombia Market Research Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 54.2. Colombia Market Research Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

55. Peru Market Research Services Market

• 55.1. Peru Market Research Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 55.2. Peru Market Research Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

56. Middle East Market Research Services Market

• 56.1. Middle East Market Research Services Market Overview
• 56.2. Middle East Market Research Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 56.3. Middle East Market Research Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

57. Saudi Arabia Market Research Services Market

• 57.1. Saudi Arabia Market Research Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 57.2. Saudi Arabia Market Research Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

58. Israel Market Research Services Market

• 58.1. Israel Market Research Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 58.2. Israel Market Research Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

59. Iran Market Research Services Market

• 59.1. Iran Market Research Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 59.2. Iran Market Research Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

60. Turkey Market Research Services Market

• 60.1. Turkey Market Research Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 60.2. Turkey Market Research Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

61. United Arab Emirates Market Research Services Market

• 61.1. United Arab Emirates Market Research Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 61.2. United Arab Emirates Market Research Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

62. Africa Market Research Services Market

• 62.1. Africa Market Research Services Market Overview
• 62.2. Africa Market Research Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 62.3. Africa Market Research Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

63. Egypt Market Research Services Market

• 63.1. Egypt Market Research Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 63.2. Egypt Market Research Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

64. Nigeria Market Research Services Market

• 64.1. Nigeria Market Research Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 64.2. Nigeria Market Research Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

65. South Africa Market Research Services Market

• 65.1. South Africa Market Research Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 65.2. South Africa Market Research Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

66. Market Research Services Market Competitive Landscape And Company Profiles

• 66.1. Market Research Services Market Competitive Landscape
• 66.2. Market Research Services Market Company Profiles
  • 66.2.1. Nielsen Holdings Inc. Overview, Products and Services, Strategy and Financial Analysis
  • 66.2.2. IQVIA Holdings Inc. Overview, Products and Services, Strategy and Financial Analysis
  • 66.2.3. Gartner Overview, Products and Services, Strategy and Financial Analysis
  • 66.2.4. Kantar Group Overview, Products and Services, Strategy and Financial Analysis
  • 66.2.5. Ipsos Group S.A. Overview, Products and Services, Strategy and Financial Analysis

67. Market Research Services Market Other Major And Innovative Companies

• 67.1. GfK SE
• 67.2. Information Resources, Inc.
• 67.3. Dynata
• 67.4. INTAGE Holdings Inc.
• 67.5. Westat Inc.
• 67.6. Global Vox Populi
• 67.7. RNB Research
• 67.8. Market Xcel Data Matrix Private Limited
• 67.9. Majestic MRSS
• 67.10. Hub of China
• 67.11. SIS International Research
• 67.12. Escalent (formerly Morpace)
• 67.13. CIPMR
• 67.14. Adept Research
• 67.15. Tiny CX Freeform

68. Global Market Research Services Market Competitive Benchmarking And Dashboard

69. Key Mergers And Acquisitions In The Market Research Services Market

70. Recent Developments In The Market Research Services Market

71. Market Research Services Market High Potential Countries, Segments and Strategies

• 71.1 Market Research Services Market In 2029 - Countries Offering Most New Opportunities
• 71.2 Market Research Services Market In 2029 - Segments Offering Most New Opportunities
• 71.3 Market Research Services Market In 2029 - Growth Strategies
  • 71.3.1 Market Trend Based Strategies
  • 71.3.2 Competitor Strategies

72. Appendix

• 72.1. Abbreviations
• 72.2. Currencies
• 72.3. Historic And Forecast Inflation Rates
• 72.4. Research Inquiries
• 72.5. The Business Research Company
• 72.6. Copyright And Disclaimer