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ダイレクトメール広告の世界市場：2033年までの機会と戦略

Direct Mail Advertising Global Market Opportunities And Strategies To 2033

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英文 327 Pages
納期
2～3営業日
カスタマイズ可能
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ダイレクトメール広告の世界市場：2033年までの機会と戦略
出版日: 2024年05月13日
発行: The Business Research Company
ページ情報: 英文 327 Pages
納期: 2～3営業日
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概要

世界のダイレクトメール広告市場は2018年に558億4,050万米ドルと評価され、2023年まで0.5％以上の複合年間成長率（CAGR）で成長しました。

伝統的広告の台頭

伝統的広告の台頭は、これまでの期間中にダイレクトメール広告市場の成長を牽引しました。伝統的な広告は、テレビコマーシャル、ラジオ広告、新聞や雑誌の印刷広告、屋外看板など、数十年にわたって広く利用されてきたマーケティング手法を網羅しています。ダイレクトメールは、広告主が特定の人口統計、地理的地域、あるいは個々の世帯にメッセージを調整することを可能にし、キャンペーンの関連性と効果を高める。ダイレクトメール広告は長年のアプローチであるが、他の広告チャネルと戦略的に統合された場合は特に、マーケティング・ミックスにおける重要性を維持しています。米国を拠点とするマーケティング専門家団体である米国マーケティング協会（AMA）が実施したCMOサーベイ（マーケティングの客観的情報源であり、マーケティング分野に特化した非営利サービス）によると、2021年8月から2022年2月にかけて、マーケティング担当者は従来の広告費がそれぞれ1.4％と2.9％増加すると予測しています。消費者向け企業、特にB2C（企業対消費者）サービス企業が10.2％と最も高い伸びを予想し、次いでB2C（企業対消費者）製品企業が4.9％だった。意外なことに、オンライン販売に完全に依存している企業は、今後1年間の従来型広告費の増加を11.7％と予測しています。したがって、伝統的な広告の上昇は、ダイレクトメール広告市場の成長を支えました。

目次

第1章 エグゼクティブサマリー

  • ダイレクトメール広告-市場の魅力とマクロ経済情勢

第2章 目次

第3章 表一覧

第4章 図一覧

第5章 レポートの構造

第6章 市場の特徴

  • 一般的な市場の定義
  • 概要
  • ダイレクトメール広告市場定義とセグメンテーション
  • 市場セグメンテーション：タイプ別
    • ポストカード
    • セルフメーラー
    • 手紙と封筒
    • 立体型メーラー
    • カタログ
  • 市場セグメンテーション：エンドユーザー別
    • 小売り
    • 銀行および金融機関
    • 輸送機関
    • メディアとエンターテイメント
    • 政府
    • その他のエンドユーザー
  • 市場セグメンテーション：企業規模別
    • 大企業
    • 中小企業

第7章 主要な市場動向

  • 自動化プラットフォームによるパーソナライゼーションに重点を置く
  • 市場プレーヤー間の戦略的合併と買収
  • 成長とイノベーションを推進するために製造施設への投資を拡大
  • デジタル変革を加速させるAI搭載アプリへの注目度が増加
  • ダイレクトメール広告におけるNFCの技術的役割
  • 3D広告キャンペーンの台頭によるダイレクトメールの革命

第8章 ダイレクトメール広告市場：マクロ経済シナリオ

  • COVID-19の影響、ダイレクトメール広告市場
  • ウクライナ戦争の影響、ダイレクトメール広告市場
  • 高インフレの影響、ダイレクトメール広告市場

第9章 世界の市場規模と成長

  • 市場規模
  • 市場成長実績, 2018-2023
    • 市場促進要因2018-2023
    • 市場抑制要因2018-2023
  • 市場成長予測, 2023-2028, 2033F
    • 市場促進要因2023-2028
    • 市場抑制要因2023-2028

第10章 世界のダイレクトメール広告市場：セグメンテーション

  • 世界のダイレクトメール広告市場：タイプ別、実績と予測, 2018-2023, 2028F, 2033F
  • 世界のダイレクトメール広告市場：エンドユーザー別、実績と予測, 2018-2023, 2028F, 2033F
  • 世界のダイレクトメール広告市場：企業規模別、実績と予測, 2018-2023, 2028F, 2033F

第11章 ダイレクトメール広告市場：地域・国別分析

  • 世界のダイレクトメール広告市場：地域別、実績と予測, 2018-2023, 2028F, 2033F
  • 世界のダイレクトメール広告市場：国別、実績と予測, 2018-2023, 2028F, 2033F

第12章 アジア太平洋市場

第13章 西欧市場

第14章 東欧市場

第15章 北米市場

第16章 南米市場

第17章 中東市場

第18章 アフリカ市場

第19章 競合情勢と企業プロファイル

  • 企業プロファイル
  • Harte Hanks
    • 会社概要
    • 製品・サービス
    • 事業戦略
    • 財務概要
  • Quad/Graphics
    • 会社概要
    • 製品・サービス
    • 事業戦略
    • 財務概要
  • RR Donnelley
    • 会社概要
    • 製品・サービス
    • 事業戦略
    • 財務概要
  • Valassis Communications Inc.
    • 会社概要
    • 製品・サービス
    • 事業戦略
    • 財務概要
  • IWCO Direct（Steel Connect, Inc）.
    • 会社概要
    • 製品・サービス
    • 事業戦略
    • 財務概要

第20章 その他の大手企業と革新的企業

  • Cenveo
    • 会社概要
    • 製品・サービス
  • Hibbert
    • 会社概要
    • 製品・サービス
  • Dai Nippon Printing Co. Ltd.
    • 会社概要
    • 製品・サービス
    • 事業戦略
  • Modern Postcard
    • 会社概要
    • 製品・サービス
  • Postcard Mania
    • 会社概要
    • 製品・サービス
    • 事業戦略
  • Mediapost Hit Mail
    • 会社概要
    • 製品・サービス
    • 事業戦略
  • BFM Group Inc.
    • 会社概要
    • 製品・サービス
  • Gunderson Direct
    • 会社概要
    • 製品・サービス
  • Direct Marketing Of Asia Limited
    • 会社概要
    • 製品・サービス
  • Pimoprint
    • 会社概要
    • 製品・サービス
  • D & GG Marketing Communications And Advertising
    • 会社概要
    • 製品・サービス
  • Next Day Flyers
    • 会社概要
    • 製品・サービス
  • D. Trio Marketing Group
    • 会社概要
    • 製品・サービス
  • Cactus Mailing
    • 会社概要
    • 製品・サービス
  • SaaSMQL
    • 会社概要
    • 製品・サービス

第21章 競合ベンチマーキング

第22章 競合ダッシュボード

第23章 主要な合併と買収

  • Content Critical Solutions Acquired Century Direct
  • Monomoy Capital Partners Acquired Japs-Olson Company
  • Franklin Madison Acquired SeQuel Response
  • Nahan Acquired Mail Division Assets Of Intellus Marketing
  • Infosys Acquired Oddity
  • Tension Acquired Intellus Direct
  • Direct Marketing Solutions Acquired Mailing Services Of Pittsburgh's Pennsylvania Plant Assets

第24章 機会と戦略

  • 2028年の世界市場：新たな機会を提供する国
  • 2028年の世界市場：新たな機会を提供するセグメント
  • 2028年の世界市場：成長戦略
    • 市場動向に基づく戦略
    • 競合の戦略

第25章 ダイレクトメール広告市場：結論と提言

  • 結論
  • 提言
    • 製品
    • 場所
    • 価格
    • プロモーション
    • 人々

第26章 付録

目次
Product Code: o&s1140

Direct mail advertising is a type of direct marketing in which the mail is delivered physically to a prospect's mailbox through postal services or other delivery services, as opposed to indirect marketing which uses broader messaging styles and targets a larger customer base.

The direct mail advertising market includes revenues earned by entities (organizations, sole traders or partnerships) by providing services such as creating and designing advertisement and promotional activities campaigns for the purpose of distributing advertising materials (for example, coupons, flyers, samples) or specialties (for example, keychains, magnets, pens with customized messages imprinted) by mail or other direct distribution.

The global direct mail advertising market was valued at $55,840.5 million in 2018 which grew till 2023 at a compound annual growth rate (CAGR) of more than 0.5%.

Rise Of Traditional Advertising

The rise of traditional advertising drove the growth of the direct mail advertising market during historic period. Traditional advertising encompasses marketing methods that have been widely utilized for decades, including television commercials, radio ads, print ads in newspapers and magazines, and outdoor billboards. Direct mail enables advertisers to tailor messages to specific demographics, geographic areas, or even individual households, enhancing the campaign's relevance and effectiveness. While direct mail advertising is a longstanding approach, it retains significance in the marketing mix, especially when strategically integrated with other advertising channels. According to the CMO Survey (objective source of marketing information and a non-commercial service dedicated to the field of marketing) conducted by the American Marketing Association (AMA), a US-based marketing professional association, between August 2021 and February 2022, marketers foresaw a rise in traditional advertising spending by 1.4% and 2.9%, respectively. Consumer-facing firms, particularly B2C (business-to-consumer) service companies, anticipated the highest surge at 10.2%, followed by business to consumer (B2C) product companies at 4.9%. Surprisingly, companies entirely reliant on online sales projected an 11.7% increase in traditional advertising spending over the next year. Therefore, the rise of traditional advertising supported the growth of the direct mail advertising market.

Focus On Personalization Through Automation Platforms

Companies in the direct mail advertising market are focusing on developing more personalized tools, such as direct mail automation platforms, to enhance targeting and customization. These platforms leverage data analytics and customer insights to create highly personalized direct mail campaigns tailored to individual preferences, behaviors, and demographics. For instance, in May 2022, Lob, a US-based automated direct mail platform provider, launched a new direct mail automation platform. The platform has features such as customer data automation, web hooks to activate campaigns, and tools to closely track reactivations. Because of the positive response from millennials and marketing automation technologies, direct mail marketing is making a comeback. A direct mail automation platform is less expensive, has less of an impact on the environment, and causes less overall annoyance. Similarly, in January 2022, Postalytics, a US-based software company that automates direct mail marketing, launched the first free direct mail automation marketing software in Canada. The ground-breaking software for automating direct mail includes interfaces with HubSpot, Salesforce, and Zapier and is completely integrated with Canada Post Personalized Mail. As another first for Canada, it incorporates free direct mail personalization and response tracking capabilities like changeable data, dynamic content, personalized QR (quick response) codes, and URLs (Uniform Resource Locator).

The global direct mail advertising market is fragmented, with many small players operating in the market. The top ten competitors in the market made up 8.39% of the total market in 2022.

Direct Mail Advertising Global Market Opportunities And Strategies To 2033 from The Business Research Company provides the strategists; marketers and senior management with the critical information they need to assess the global direct mail advertising market as it emerges from the COVID-19 shut down.

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Where is the largest and fastest-growing market for direct mail advertising? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The direct mail advertising market global report from The Business Research Company answers all these questions and many more.

The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market's history and forecasts market growth by geography. It places the market within the context of the wider direct mail advertising market; and compares it with other markets.

The report covers the following chapters

  • Introduction And Market Characteristics - Brief introduction to the segmentations covered in the market, definitions and explanations about the segment by type, by end-user and by enterprise size.
  • Key Trends - Highlights the major trends shaping the global market. This section also highlights likely future developments in the market.
  • Macro-Economic Scenario - The report provides an analysis of the impact of the Russia-Ukraine war, impact of the COVID-19 pandemic and impact of rising inflation on global and regional markets, providing strategic insights for businesses in the direct mail advertising market.
  • Global Market Size and Growth - Global historic (2018-2023) and forecast (2023-2028, 2033F) market values and drivers and restraints that support and control the growth of the market in the historic and forecast periods.
  • Regional And Country Analysis - Historic (2018-2023) and forecast (2023-2028, 2033F) market values and growth and market share comparison by region and country.

Market Segmentation - Contains the market values (2018-2023) (2023-2028, 2033F) and analysis for each segment by type, by end-user and by enterprise size in the market. Historic (2018-2023) and forecast (2023-2028) and (2028-2033) market values and growth and market share comparison by region market.

  • Regional Market Size And Growth - Regional market size (2023), historic (2018-2023) and forecast (2023-2028, 2033F) market values and growth and market share comparison of countries within the region. This report includes information on all the regions Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa and major countries within each region.
  • Competitive Landscape - Details on the competitive landscape of the market, estimated market shares and company profiles of the leading players.
  • Other Major And Innovative Companies - Details on the company profiles of other major and innovative companies in the market.
  • Competitive Benchmarking - Briefs on the financials comparison between major players in the market.
  • Competitive Dashboard - Briefs on competitive dashboard of major players.
  • Key Mergers And Acquisitions - Information on recent mergers and acquisitions in the market covered in the report. This section gives key financial details of mergers and acquisitions, which have shaped the market in recent years.
  • Market Opportunities And Strategies - Describes market opportunities and strategies based on findings of the research, with information on growth opportunities across countries, segments and strategies to be followed in those markets.
  • Conclusions And Recommendations - This section includes recommendations for direct mail advertising providers in terms of product/service offerings geographic expansion, marketing strategies and target groups.
  • Appendix - This section includes details on the NAICS codes covered, abbreviations and currencies codes used in this report.

Scope

Markets Covered:

  • 1) By Type: Postcards; Self-Mailers; Letters And Envelop; Dimensional Mailers; Catalogs
  • 2) By End-User: Retail; Banks & Financial Institutions; Transportation; Media & Entertainment; Government; Other End-Users
  • 3) By Enterprise Size: Large Enterprise; Small And Medium Enterprise
  • Companies Mentioned: Harte Hanks; Quad/Graphics; RR Donnelley; Valassis Communications Inc; IWCO Direct (Steel Connect, Inc)
  • Countries: China; Australia; India; Indonesia; Japan; South Korea; USA; Brazil; Canada; France; Germany; UK; Italy; Spain; Russia
  • Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
  • Time-series: Five years historic and ten years forecast.
  • Data: Ratios of market size and growth to related markets; GDP proportions; expenditure per capita; direct mail advertising indicators comparison.
  • Data segmentations: country and regional historic and forecast data; market share of competitors; market segments.
  • Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

Table of Contents

1 Executive Summary

  • 1.1 Direct Mail Advertising - Market Attractiveness And Macro economic Landscape

2 Table Of Contents

3 List Of Tables

4 List Of Figures

5 Report Structure

6 Market Characteristics

  • 6.1 General Market Definition
  • 6.2 Summary
  • 6.3 Direct Mail Advertising Market Definition And Segmentations
  • 6.4 Market Segmentation By Type
    • 6.4.1 Postcards
    • 6.4.2 Self Mailers
    • 6.4.3 Letters And Envelopes
    • 6.4.4 Dimensional Mailers
    • 6.4.5 Catalogs
  • 6.5 Market Segmentation By End-User
    • 6.5.1 Retail
    • 6.5.2 Banks And Financial Institutions
    • 6.5.3 Transportation
    • 6.5.4 Media And Entertainment
    • 6.5.5 Government
    • 6.5.6 Other End-Users
  • 6.6 Market Segmentation By Enterprise Size
    • 6.6.1 Large Enterprises
    • 6.6.2 Small And Medium Enterprises

7 Major Market Trends

  • 7.1 Focus On Personalization Through Automation Platforms
  • 7.2 Strategic Mergers And Acquisitions Among Market Players
  • 7.3 Growing Investments In Manufacturing Facilities To Drive Growth And Innovation
  • 7.4 Increased Focus On AI-Powered Apps To Accelerate Digital Transformation
  • 7.5 Technological Role Of NFC In Direct Mail Advertising
  • 7.6 Revolutionizing Direct Mail With The Rise of 3D Advertising Campaigns

8 Direct Mail Advertising Market - Macro Economic Scenario

  • 8.1 COVID-19 Impact On The Direct Mail Advertising Market
  • 8.2 Impact Of The War In Ukraine On The Direct Mail Advertising Market
  • 8.3 Impact Of High Inflation On The Direct Mail Advertising Market

9 Global Market Size and Growth

  • 9.1 Market Size
  • 9.2 Historic Market Growth, 2018 - 2023, Value ($ Million)
    • 9.2.1 Market Drivers 2018 - 2023
    • 9.2.2 Market Restraints 2018 - 2023
  • 9.3 Forecast Market Growth, 2023 - 2028, 2033F Value ($ Million)
    • 9.3.1 Market Drivers 2023 - 2028
    • 9.3.2 Market Restraints 2023 - 2028

10 Global Direct Mail Advertising Market Segmentation

  • 10.1 Global Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 10.2 Global Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 10.3 Global Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)

11 Direct Mail Advertising Market, Regional and Country Analysis

  • 11.1 Global Direct Mail Advertising Market, By Region, Historic and Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 11.2 Global Direct Mail Advertising Market, By Country, Historic and Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)

12 Asia-Pacific Market

  • 12.1 Summary
  • 12.1.1 Market Overview 63
    • 12.1.2 Region Information
    • 12.1.3 Market Information
    • 12.1.4 Background Information
    • 12.1.5 Government Initiatives
    • 12.1.6 Regulations
    • 12.1.7 Regulatory Bodies
    • 12.1.8 Major Associations
    • 12.1.9 Taxes Levied
    • 12.1.10 Corporate Tax Structure
    • 12.1.11 Investments
    • 12.1.12 Major Companies
  • 12.2 Asia Pacific Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 12.3 Asia Pacific Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 12.4 Asia Pacific Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 12.5 Asia-Pacific Direct Mail Advertising Market: Country Analysis
  • 12.6 China Market
  • 12.7 Summary
    • 12.7.1 Market Overview
    • 12.7.2 Country Information
    • 12.7.3 Market Information
    • 12.7.4 Background Information
    • 12.7.5 Government Initiatives
    • 12.7.6 Regulations
    • 12.7.7 Regulatory Bodies
    • 12.7.8 Major Associations
    • 12.7.9 Taxes Levied
    • 12.7.10 Corporate Tax Structure
    • 12.7.11 Major Companies
  • 12.8 China Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 12.9 China Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 12.10 China Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 12.11 India Market
  • 12.12 India Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 12.13 India Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 12.14 India Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 12.15 Japan Market
  • 12.16 Japan Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 12.17 Japan Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 12.18 Japan Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 12.19 Australia Market
  • 12.20 Australia Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 12.21 Australia Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 12.22 Australia Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 12.23 Indonesia Market
  • 12.24 Indonesia Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 12.25 Indonesia Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 12.26 Indonesia Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 12.27 South Korea Market
  • 12.28 South Korea Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 12.29 South Korea Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 12.30 South Korea Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)

13 Western Europe Market

  • 13.1 Summary
    • 13.1.1 Market Overview
    • 13.1.2 Region Information
    • 13.1.3 Market Information
    • 13.1.4 Background Information
    • 13.1.5 Government Initiatives
    • 13.1.6 Regulations
    • 13.1.7 Regulatory Bodies
    • 13.1.8 Major Associations
    • 13.1.9 Taxes Levied
    • 13.1.10 Corporate Tax Structure
    • 13.1.11 Investments
    • 13.1.12 Major Companies
  • 13.2 Western Europe Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 13.3 Western Europe Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 13.4 Western Europe Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 13.5 Western Europe Direct Mail Advertising Market: Country Analysis
  • 13.6 UK Market
  • 13.7 UK Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 13.8 UK Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 13.9 UK Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 13.10 Germany Market
  • 13.11 Germany Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 13.12 Germany Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 13.13 Germany Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 13.14 France Market
  • 13.15 France Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 13.16 France Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 13.17 France Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 13.18 Italy Market
  • 13.19 Italy Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 13.20 Italy Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 13.21 Italy Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 13.22 Spain Market
  • 13.23 Spain Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 13.24 Spain Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 13.25 Spain Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)

14 Eastern Europe Market

  • 14.1 Summary
    • 14.1.1 Market Overview
    • 14.1.2 Region Information
    • 14.1.3 Market Information
    • 14.1.4 Background Information
    • 14.1.5 Government Initiatives
    • 14.1.6 Regulations
    • 14.1.7 Regulatory Bodies
    • 14.1.8 Major Associations
    • 14.1.9 Taxes Levied
    • 14.1.10 Corporate Tax Structure
    • 14.1.11 Major Companies
  • 14.2 Eastern Europe Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 14.3 Eastern Europe Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 14.4 Eastern Europe Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 14.5 Eastern Europe Direct Mail Advertising Market: Country Analysis
  • 14.6 Russia Market
  • 14.7 Russia Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 14.8 Russia Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 14.9 Russia Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)

15 North America Market

  • 15.1 Summary
    • 15.1.1 Market Overview
    • 15.1.2 Region Information
    • 15.1.3 Market Information
    • 15.1.4 Background Information
    • 15.1.5 Government Initiatives
    • 15.1.6 Regulations
    • 15.1.7 Regulatory Bodies
    • 15.1.8 Major Associations
    • 15.1.9 Taxes Levied
    • 15.1.10 Corporate Tax Structure
    • 15.1.11 Investments
    • 15.1.12 Major Companies
  • 15.2 North America Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 15.3 North America Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 15.4 North America Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 15.5 North America Direct Mail Advertising Market: Country Analysis
  • 15.6 USA Market
  • 15.7 Summary
  • 15.7.1 Market Overview
    • 15.7.2 Country Information
    • 15.7.3 Market Information
    • 15.7.4 Background Information
    • 15.7.5 Government Initiatives
    • 15.7.6 Regulations
    • 15.7.7 Regulatory Bodies
    • 15.7.8 Major Associations
    • 15.7.9 Taxes Levied
    • 15.7.10 Corporate Tax Structure
    • 15.7.11 Investments
    • 15.7.12 Major Companies
  • 15.8 USA Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 15.9 USA Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 15.10 USA Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 15.11 Canada Market
  • 15.12 Canada Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 15.13 Canada Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 15.14 Canada Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)

16 South America Market

  • 16.1 Summary
    • 16.1.1 Market Overview
    • 16.1.2 Region Information
    • 16.1.3 Market Information
    • 16.1.4 Background Information
    • 16.1.5 Government Initiatives
    • 16.1.6 Regulations
    • 16.1.7 Regulatory Bodies
    • 16.1.8 Major Associations
    • 16.1.9 Taxes Levied
    • 16.1.10 Corporate Tax Structure
    • 16.1.11 Major Companies
  • 16.2 South America Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 16.3 South America Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 16.4 South America Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 16.5 South America Direct Mail Advertising Market: Country Analysis
  • 16.6 Brazil Market
  • 16.7 Brazil Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 16.8 Brazil Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 16.9 Brazil Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)

17 Middle East Market

  • 17.1 Summary
    • 17.1.1 Market Overview
    • 17.1.2 Region Information
    • 17.1.3 Market Information
    • 17.1.4 Background Information
    • 17.1.5 Government Initiatives
    • 17.1.6 Regulations
    • 17.1.7 Regulatory Bodies
    • 17.1.8 Major Associations
    • 17.1.9 Taxes Levied
    • 17.1.10 Corporate Tax Structure
    • 17.1.11 Major Companies
  • 17.2 Middle East Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 17.3 Middle East Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 17.4 Middle East Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)

18 Africa Market

  • 18.1 Summary
    • 18.1.1 Market Overview
    • 18.1.2 Region Information
    • 18.1.3 Market Information
    • 18.1.4 Background Information
    • 18.1.5 Government Initiatives
    • 18.1.6 Regulations
    • 18.1.7 Regulatory Bodies
    • 18.1.8 Major Associations
    • 18.1.9 Taxes Levied
    • 18.1.10 Corporate Tax Structure
    • 18.1.11 Investments
    • 18.1.12 Major Companies
  • 18.2 Africa Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 18.3 Africa Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
  • 18.4 Africa Direct Mail Advertising Market, Segmentation By Enterprise Size, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)

19 Competitive Landscape And Company Profiles

  • 19.1 Company Profiles
  • 19.2 Harte Hanks
    • 19.2.1 Company Overview
    • 19.2.2 Products And Services
    • 19.2.3 Business Strategy
    • 19.2.4 Financial Overview
  • 19.3 Quad/Graphics
    • 19.3.1 Company Overview
    • 19.3.2 Products And Services
    • 19.3.3 Business Strategy
    • 19.3.4 Financial Overview
  • 19.4 RR Donnelley
    • 19.4.1 Company Overview
    • 19.4.2 Products And Services
    • 19.4.3 Business Strategy
    • 19.4.4 Financial Overview
  • 19.5 Valassis Communications Inc.
    • 19.5.1 Company Overview
    • 19.5.2 Products And Services
    • 19.5.3 Business Strategy
    • 19.5.4 Financial Overview
  • 19.6 IWCO Direct (Steel Connect, Inc).
    • 19.6.1 Company Overview
    • 19.6.2 Products And Services
    • 19.6.3 Business Strategy
    • 19.6.4 Financial Overview

20 Other Major And Innovative Companies

  • 20.1 Cenveo
    • 20.1.1 Company Overview
    • 20.1.2 Products And Services
  • 20.2 Hibbert
    • 20.2.1 Company Overview
    • 20.2.2 Products And Services
  • 20.3 Dai Nippon Printing Co. Ltd.
    • 20.3.1 Company Overview
    • 20.3.2 Products And Services
    • 20.3.3 Business Strategy
  • 20.4 Modern Postcard
    • 20.4.1 Company Overview
    • 20.4.2 Products And Services
  • 20.5 Postcard Mania
    • 20.5.1 Company Overview
    • 20.5.2 Products And Services
    • 20.5.3 Business Strategy
  • 20.6 Mediapost Hit Mail
    • 20.6.1 Company Overview
    • 20.6.2 Products And Services
    • 20.6.3 Business Strategy
  • 20.7 BFM Group Inc.
    • 20.7.1 Company Overview
    • 20.7.2 Products And Services
  • 20.8 Gunderson Direct
    • 20.8.1 Company Overview
    • 20.8.2 Products And Services
  • 20.9 Direct Marketing Of Asia Limited
    • 20.9.1 Company Overview
    • 20.9.2 Products And Services
  • 20.10 Pimoprint
    • 20.10.1 Company Overview
    • 20.10.2 Products And Services
  • 20.11 D & GG Marketing Communications And Advertising
    • 20.11.1 Company Overview
    • 20.11.2 Products And Services
  • 20.12 Next Day Flyers
    • 20.12.1 Company Overview
    • 20.12.2 Products And Services
  • 20.13 D. Trio Marketing Group
    • 20.13.1 Company Overview
    • 20.13.2 Products And Services
  • 20.14 Cactus Mailing
    • 20.14.1 Company Overview
    • 20.14.2 Products And Services
  • 20.15 SaaSMQL
    • 20.15.1 Company Overview
    • 20.15.2 Products And Services

21 Competitive Benchmarking

22 Competitive Dashboard

23 Key Mergers And Acquisitions

  • 23.1 Content Critical Solutions Acquired Century Direct
  • 23.2 Monomoy Capital Partners Acquired Japs-Olson Company
  • 23.3 Franklin Madison Acquired SeQuel Response
  • 23.4 Nahan Acquired Mail Division Assets Of Intellus Marketing
  • 23.5 Infosys Acquired Oddity
  • 23.6 Tension Acquired Intellus Direct
  • 23.7 Direct Marketing Solutions Acquired Mailing Services Of Pittsburgh's Pennsylvania Plant Assets

24 Opportunities And Strategies

  • 24.1 Global Direct Mail Advertising Market In 2028 - Countries Offering Most New Opportunities
  • 24.2 Global Direct Mail Advertising Market In 2028 - Segments Offering Most New Opportunities
  • 24.3 Global Direct Mail Advertising Market In 2028 - Growth Strategies
    • 24.3.1 Market Trend Based Strategies
    • 24.3.2 Competitor Strategies

25 Direct Mail Advertising Market, Conclusions And Recommendations

  • 25.1 Conclusions
  • 25.2 Recommendations
    • 25.2.1 Product
    • 25.2.2 Place
    • 25.2.3 Price
    • 25.2.4 Promotion
    • 25.2.5 People

26 Appendix

  • 26.1 Geographies Covered
  • 26.2 Market Data Sources
  • 26.3 Research Methodology
  • 26.4 Currencies
  • 26.5 The Business Research Company
  • 26.6 Copyright and Disclaimer