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パブリックリレーションズの世界市場レポート2024

Public Relations Global Market Report 2024
出版日: 受注後更新 | 発行: The Business Research Company | ページ情報: 英文 175 Pages | 納期: 2～10営業日

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パブリックリレーションズの世界市場レポート2024
出版日: 受注後更新
発行: The Business Research Company
ページ情報: 英文 175 Pages
納期: 2～10営業日
  • 全表示
  • 概要
  • 目次
概要

パブリックリレーションズの市場規模は、今後数年間で大幅な成長が見込まれています。 2028年には6.0%の年間複合成長率（CAGR）で1,442億8,000万米ドルに成長すると予想されます。予測期間中に予想される成長は、デジタルおよびソーシャルメディアの優位性、インフルエンサーマーケティングの統合、信頼性と透明性の重視、グローバリゼーションと異文化コミュニケーションの影響、データ主導型の意思決定への依存の増大に関連しています。作ること。予測期間における注目すべき動向としては、コミュニケーションにおける多様性、公平性、包括性への注目、インタラクティブなコンテンツとエクスペリエンスの増加、従業員擁護の促進、法規制遵守の重要性、部門を越えたコラボレーションの促進などが挙げられます。

パブリックリレーションズ市場は、競争上の優位性を獲得する必要性の高まりによって牽引されています。 PRには、組織の使命に沿った統一されたビジョンに基づいてすべての機能を調整する能力があります。綿密に練られた統合されたPR計画は、組織と顧客との間につながりを確立し、競争力を高めることができます。注目を集め、製品やサービスの認知度を高めるのに役立ちます。わかりやすい例は、トロピカーナのPRキャンペーンです。ロンドンのインタラクティブ看板には、トロピカーナオレンジジュースに含まれるビタミンCの健康上の利点を強調するアニメーションキャラクター、リトルグラスが登場しました。その後のテレグラフ紙の調査レポートでは、回答者の88%がトロピカーナをより頻繁に購入するように促され、100%がキャンペーン後にこのブランドにはもっとお金を払う価値があると信じていることが示されました。

インフルエンサーマーケティングの普及の拡大により、パブリックリレーションズ市場の拡大が促進されると予想されます。ソーシャルメディアマーケティングの一側面であるインフルエンサーマーケティングには、専門知識や社会的影響力が認められた個人または組織による推奨や製品の掲載が含まれます。この形式のマーケティングは、パブリックリレーションズ専門家の目的に沿った、ポジティブなブランディングに対する権威ある発言力を提供します。たとえば、Meltwaterのデータによると、2022年から2023年の間に英国におけるLinkedInの潜在的な広告リーチが2.9%増加したことが明らかになりました。特に、オンラインインフルエンサーマーケティングでは支出が大幅に増加し（+18%）、その額は10億米ドル近くに達しました。したがって、インフルエンサーマーケティングの利用の増加により、パブリックリレーションズ市場が拡大すると予想されます。

目次

第1章 エグゼクティブサマリー

第2章 市場の特徴

第3章 市場動向と戦略

第4章 マクロ経済シナリオ

  • 高インフレが市場に与える影響
  • ウクライナ・ロシア戦争が市場に与える影響
  • COVID-19による市場への影響

第5章 世界市場規模と成長

  • 世界の市場促進要因と抑制要因
    • 市場促進要因
    • 市場抑制要因
  • 世界の市場規模実績と成長、2018年～2023年
  • 世界の市場規模予測と成長、2023年～2028年、2033年

第6章 市場セグメンテーション

  • 世界パブリックリレーションズ市場、媒体別セグメンテーション、実績および予測、2018-2023、2023-2028年、2033年
  • イベント
  • ソーシャルメディア
  • インフルエンサーマーケティング
  • 企業ウェブサイト
  • TV
  • 印刷物
  • その他の媒体
  • 世界パブリックリレーションズ市場、タイプ別セグメンテーション、実績および予測、2018-2023、2023-2028年、2033年
  • 民間PR会社
  • 公益PR会社
  • 世界パブリックリレーションズ市場、エンドユーザー別セグメンテーション、実績および予測、2018-2023、2023-2028年、2033年
  • 消費財と小売
  • BFSI
  • 政府および公共部門
  • 電気通信
  • IT
  • ヘルスケア
  • メディア
  • エンターテインメント

第7章 地域および国の分析

  • 世界のパブリックリレーションズ市場、地域別、実績および予測、2018-2023、2023-2028年、2033年
  • 世界のパブリックリレーションズ市場、国別、実績および予測、2018-2023、2023-2028年、2033年

第8章 アジア太平洋市場

第9章 中国市場

第10章 インド市場

第11章 日本市場

第12章 オーストラリア市場

第13章 インドネシア市場

第14章 韓国市場

第15章 西欧市場

第16章 英国市場

第17章 ドイツ市場

第18章 フランス市場

第19章 イタリア市場

第20章 スペイン市場

第21章 東欧市場

第22章 ロシア市場

第23章 北米市場

第24章 米国市場

第25章 カナダ市場

第26章 南米市場

第27章 ブラジル市場

第28章 中東市場

第29章 アフリカ市場

第30章 競合情勢と企業プロファイル

  • パブリックリレーションズ市場の競合情勢
  • パブリックリレーションズ市場の企業プロファイル
    • Google LLC
    • Wells Fargo Advisors LLC
    • Teachers Insurance and Annuity Association of America
    • Salesforce.com Inc.
    • Charles Schwab &Co.Inc.

第31章 その他の大手および革新的な企業

  • WPP plc
  • Publicis Groupe SA
  • Omnicom Group Inc.
  • Publicis Consultants and Manning Selvage &Lee
  • Interpublic Group of Companies Inc.
  • Dentsu Group Inc.
  • Transamerica Corporation
  • Ogilvy Public Relations Worldwide Inc.
  • FTI Consulting Inc.
  • Havas SA
  • Weber Shandwick Worldwide Inc.
  • AirPR Corp.
  • FleishmanHillard Inc.
  • Outbrain Inc.
  • Hill+Knowlton Strategies Inc

第32章 競合ベンチマーキング

第33章 競合ダッシュボード

第34章 主要な合併と買収

第35章 将来の見通しと可能性の分析

第36章 付録

目次
Product Code: r15234

Public relations involve the process of arranging and communicating information from an individual or organization to the relevant public or target audience, with the aim of influencing that audience's perception. The objective of public relations is to assist a business in developing, structuring, and assessing the efficacy of its public relations strategies over time.

The primary categories of public relations are private PR firms and public PR firms. A public relations firm endeavors to shape public opinion regarding a company's products or services. Various mediums, such as events, social media, influencer marketing, company websites, TV, print, and others, are utilized across diverse industries, including consumer goods and retail, BFSI, government and public sector, telecom, IT, healthcare, media, and entertainment.

The public relations market research report is one of a series of new reports from The Business Research Company that provides public relations market statistics, including public relations industry global market size, regional shares, competitors with a public relations market share, detailed public relations market segments, market trends and opportunities, and any further data you may need to thrive in the public relations industry. This public relations market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The public relations market size has grown strongly in recent years. It will grow from $106.93 billion in 2023 to $114.1 billion in 2024 at a compound annual growth rate (CAGR) of 6.7%. The growth in the historic period can be ascribed to the expansion of the traditional media landscape, requirements for corporate reputation management, crisis communication needs, the impact of word of mouth and advocacy, as well as the emphasis on community engagement and corporate social responsibility (CSR).

The public relations market size is expected to see strong growth in the next few years. It will grow to $144.28 billion in 2028 at a compound annual growth rate (CAGR) of 6.0%. The anticipated growth in the forecast period is linked to the dominance of digital and social media, the integration of influencer marketing, emphasis on authenticity and transparency, the impact of globalization and cross-cultural communication, and the increasing reliance on data-driven decision-making. Noteworthy trends in the forecast period include a focus on diversity, equity, and inclusion in communications, the rise of interactive content and experiences, the promotion of employee advocacy, the importance of regulatory compliance, and the encouragement of collaboration across departments.

The public relations market is being driven by the increasing need to gain a competitive advantage. PR has the capacity to align all functions with a unified vision in line with the organization's mission. A well-crafted, integrated PR plan can establish connections between organizations and their customers, providing a competitive edge. It serves to capture attention and enhance visibility for products or services. An illustrative example is Tropicana's PR campaign, where an interactive billboard in London showcased an animated character, Little Glass, emphasizing the health benefits of Vitamin C in Tropicana orange juice. The subsequent research report in The Telegraph indicated that 88% of respondents were prompted to buy Tropicana more frequently, with 100% believing the brand was worth paying more for after the campaign.

The growing prevalence of influencer marketing is anticipated to drive the expansion of the public relations market. Influencer marketing, a facet of social media marketing, involves endorsements and product placements by individuals or organizations recognized for their expertise or social influence. This form of marketing provides an authoritative voice for positive branding, aligning with the objectives of public relations professionals. For instance, data from Meltwater reveals a 2.9% increase in LinkedIn's potential ad reach in the UK between 2022 and 2023. Notably, online influencer marketing witnessed a substantial increase in spending (+18%), amounting to nearly $1 billion. Hence, the rising use of influencer marketing is expected to boost the public relations market.

Stringent data collection regulations such as GDPR (General Data Protection Regulation) pose a constraint on the market. These regulations enhance data protection and privacy for citizens, irrespective of their location. Businesses dealing with EU customers or operating within the EU are subject to GDPR regulations. This framework enables customers to be informed about the data collected, providing them the option to opt-out or decline to opt-in. Given that the PR market relies significantly on the collection, storage, and utilization of personal information for media relations, the careful collection of data and individuals' ability to withhold personal information could limit the public relations market.

Public relations (PR) firms are increasingly investing in digital PR within the digital medium, with programmatic PR representing the automation of advertising processes. The surge in global digital communications has prompted the delegation of manual tasks to artificial intelligence, enhancing transparency, control, and efficiency in advertising. Programmatic PR, with its advanced targeting capabilities, offers improved audience reach. Accenture Interactive's foray into the ad-buying realm exemplifies this trend, encompassing the planning, acquisition, and management of programmatic ad campaigns. These technological advancements are set to propel the public relations market further.

Key players in the public relations market are intensifying their focus on introducing innovative digital solutions to stay competitive. Innovative PR digital solutions leverage digital technologies and strategies to enhance brand reputation, elevate brand awareness, and foster improved communication with target audiences. Omnicom Group Inc., a US-based media company, launched the OmniearnedID analytics platform in January 2021. This communications analytics platform provides insights into how earned media impacts sales and brand health across various sectors and communication areas, including influencer relations, corporate reputation, and crisis communications.

In April 2021, MikeWorldWide, an integrated PR company based in the US, acquired Chameleon for an undisclosed amount. This strategic acquisition bolsters MWW's UK presence by incorporating Chameleon's expertise in technology and B2B communications, establishing one of the UK's largest technology firms. With almost 30 professionals specializing in PR, content, and digital capabilities, the combined entity ranks among the top five B2B and top fifteen technology firms in the UK. Chameleon is a UK-based consultancy specializing in the technology public relations market.

Major companies operating in the public relations market report are Google LLC, Wells Fargo Advisors LLC, Teachers Insurance and Annuity Association of America, Salesforce.com Inc., Charles Schwab & Co.Inc., WPP PLC, Publicis Groupe SA, Omnicom Group Inc., Publicis Consultants and Manning Selvage & Lee, Interpublic Group of Companies Inc., Dentsu Group Inc., Transamerica Corporation, Ogilvy Public Relations Worldwide Inc., FTI Consulting Inc., Havas SA, Weber Shandwick Worldwide Inc., AirPR Corp., FleishmanHillard Inc., Outbrain Inc., Hill+Knowlton Strategies Inc., Cision Ltd., Meltwater Group, Brunswick Group LLP, Ketchum Inc., IrisPR Software LLC, Hopscotch Group SA, Bell Pottinger Private Ltd., Golin International Ltd., ICR LLC, Business Wire Inc., APCO Worldwide LLC, Ruder Finn Inc., Hotwire Global Limited, TrendKite Inc., Coyne Public Relations LLC, Zeno Group LLC, Prosek Partners LLC, Isentia Group Limited, M Booth & Associates Inc., Racepoint Global Inc., Allison+Partners Inc., MWWPR Holdings LLC, W2O Group LLC, Agility PR Solutions LLC, Hunter Public Relations LLC, BCW Global, 5W Public Relations LLC, DJE Holdings Inc., Daniel J. Edelman Holdings Inc., Onalytica Ltd., Kreab AB, Huntsworth PLC, Communications Strategy Group Inc., PadillaCRT LLC, IPR Software Inc., Prezly Inc., Mikhailov & Partners Private Services Group, Swerve Public Relations Inc.

North America was the largest region in the public relations market in 2023. Western Europe was the second largest region in the global public relations market share. The regions covered in the public relations market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the public relations market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain

The public relations market consists of revenue earned by entities by involving services such as managing, designing and implementing communication between an organization and its customers. Activities of PR firms aims to promote the image of their clients and encourages favorable relations between the client and its stakeholders, such as consumers, government, general public, employees and investors. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Public Relations Global Market Report 2024 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on public relations market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

  • Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
  • Understand how the market has been affected by the coronavirus and how it is responding as the impact of the virus abates.
  • Assess the Russia - Ukraine war's impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
  • Measure the impact of high global inflation on market growth.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market shares.
  • Benchmark performance against key competitors.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis
  • Report will be updated with the latest data and delivered to you within 3-5 working days of order along with an Excel data sheet for easy data extraction and analysis.
  • All data from the report will also be delivered in an excel dashboard format.

Where is the largest and fastest growing market for public relations ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The public relations market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include:

The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.

The impact of higher inflation in many countries and the resulting spike in interest rates.

The continued but declining impact of covid 19 on supply chains and consumption patterns.

  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:

  • 1) By Medium: Events; Social Media; Influencer Marketing; Company Websites; TV; Print; Other Mediums
  • 2) By Type: Private PR firms; Public PR firms
  • 3) By End User: Consumer Goods and Retail; BFSI; Government and Public Sector; Telecom; IT; HealthCare; Media; Entertainment
  • Companies Mentioned: Google LLC; Wells Fargo Advisors LLC; Teachers Insurance and Annuity Association of America; Salesforce.com Inc.; Charles Schwab & Co.Inc.
  • Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
  • Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
  • Time series: Five years historic and ten years forecast.
  • Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
  • Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
  • Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
  • Delivery format: PDF, Word and Excel Data Dashboard.

Table of Contents

1. Executive Summary

2. Public Relations Market Characteristics

3. Public Relations Market Trends And Strategies

4. Public Relations Market - Macro Economic Scenario

  • 4.1. Impact Of High Inflation On The Market
  • 4.2. Ukraine-Russia War Impact On The Market
  • 4.3. COVID-19 Impact On The Market

5. Global Public Relations Market Size and Growth

  • 5.1. Global Public Relations Market Drivers and Restraints
    • 5.1.1. Drivers Of The Market
    • 5.1.2. Restraints Of The Market
  • 5.2. Global Public Relations Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)
  • 5.3. Global Public Relations Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)

6. Public Relations Market Segmentation

  • 6.1. Global Public Relations Market, Segmentation By Medium, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Events
  • Social Media
  • Influencer Marketing
  • Company Websites
  • TV
  • Print
  • Other Mediums
  • 6.2. Global Public Relations Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Private PR firms
  • Public PR firms
  • 6.3. Global Public Relations Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Consumer Goods and Retail
  • BFSI
  • Government and Public Sector
  • Telecom
  • IT
  • HealthCare
  • Media
  • Entertainment

7. Public Relations Market Regional And Country Analysis

  • 7.1. Global Public Relations Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 7.2. Global Public Relations Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

8. Asia-Pacific Public Relations Market

  • 8.1. Asia-Pacific Public Relations Market Overview
  • Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 8.2. Asia-Pacific Public Relations Market, Segmentation By Medium, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 8.3. Asia-Pacific Public Relations Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 8.4. Asia-Pacific Public Relations Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

9. China Public Relations Market

  • 9.1. China Public Relations Market Overview
  • 9.2. China Public Relations Market, Segmentation By Medium, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
  • 9.3. China Public Relations Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
  • 9.4. China Public Relations Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

10. India Public Relations Market

  • 10.1. India Public Relations Market, Segmentation By Medium, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 10.2. India Public Relations Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 10.3. India Public Relations Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

11. Japan Public Relations Market

  • 11.1. Japan Public Relations Market Overview
  • 11.2. Japan Public Relations Market, Segmentation By Medium, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 11.3. Japan Public Relations Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 11.4. Japan Public Relations Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

12. Australia Public Relations Market

  • 12.1. Australia Public Relations Market, Segmentation By Medium, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 12.2. Australia Public Relations Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 12.3. Australia Public Relations Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

13. Indonesia Public Relations Market

  • 13.1. Indonesia Public Relations Market, Segmentation By Medium, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 13.2. Indonesia Public Relations Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 13.3. Indonesia Public Relations Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

14. South Korea Public Relations Market

  • 14.1. South Korea Public Relations Market Overview
  • 14.2. South Korea Public Relations Market, Segmentation By Medium, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 14.3. South Korea Public Relations Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 14.4. South Korea Public Relations Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

15. Western Europe Public Relations Market

  • 15.1. Western Europe Public Relations Market Overview
  • 15.2. Western Europe Public Relations Market, Segmentation By Medium, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 15.3. Western Europe Public Relations Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 15.4. Western Europe Public Relations Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

16. UK Public Relations Market

  • 16.1. UK Public Relations Market, Segmentation By Medium, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 16.2. UK Public Relations Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 16.3. UK Public Relations Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

17. Germany Public Relations Market

  • 17.1. Germany Public Relations Market, Segmentation By Medium, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 17.2. Germany Public Relations Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 17.3. Germany Public Relations Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

18. France Public Relations Market

  • 18.1. France Public Relations Market, Segmentation By Medium, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 18.2. France Public Relations Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 18.3. France Public Relations Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

19. Italy Public Relations Market

  • 19.1. Italy Public Relations Market, Segmentation By Medium, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 19.2. Italy Public Relations Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 19.3. Italy Public Relations Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

20. Spain Public Relations Market

  • 20.1. Spain Public Relations Market, Segmentation By Medium, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 20.2. Spain Public Relations Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 20.3. Spain Public Relations Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

21. Eastern Europe Public Relations Market

  • 21.1. Eastern Europe Public Relations Market Overview
  • 21.2. Eastern Europe Public Relations Market, Segmentation By Medium, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 21.3. Eastern Europe Public Relations Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 21.4. Eastern Europe Public Relations Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

22. Russia Public Relations Market

  • 22.1. Russia Public Relations Market, Segmentation By Medium, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 22.2. Russia Public Relations Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 22.3. Russia Public Relations Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

23. North America Public Relations Market

  • 23.1. North America Public Relations Market Overview
  • 23.2. North America Public Relations Market, Segmentation By Medium, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 23.3. North America Public Relations Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 23.4. North America Public Relations Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

24. USA Public Relations Market

  • 24.1. USA Public Relations Market Overview
  • 24.2. USA Public Relations Market, Segmentation By Medium, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 24.3. USA Public Relations Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 24.4. USA Public Relations Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

25. Canada Public Relations Market

  • 25.1. Canada Public Relations Market Overview
  • 25.2. Canada Public Relations Market, Segmentation By Medium, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 25.3. Canada Public Relations Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 25.4. Canada Public Relations Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

26. South America Public Relations Market

  • 26.1. South America Public Relations Market Overview
  • 26.2. South America Public Relations Market, Segmentation By Medium, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 26.3. South America Public Relations Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 26.4. South America Public Relations Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

27. Brazil Public Relations Market

  • 27.1. Brazil Public Relations Market, Segmentation By Medium, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 27.2. Brazil Public Relations Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 27.3. Brazil Public Relations Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

28. Middle East Public Relations Market

  • 28.1. Middle East Public Relations Market Overview
  • 28.2. Middle East Public Relations Market, Segmentation By Medium, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 28.3. Middle East Public Relations Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 28.4. Middle East Public Relations Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

29. Africa Public Relations Market

  • 29.1. Africa Public Relations Market Overview
  • 29.2. Africa Public Relations Market, Segmentation By Medium, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 29.3. Africa Public Relations Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 29.4. Africa Public Relations Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

30. Public Relations Market Competitive Landscape And Company Profiles

  • 30.1. Public Relations Market Competitive Landscape
  • 30.2. Public Relations Market Company Profiles
    • 30.2.1. Google LLC
      • 30.2.1.1. Overview
      • 30.2.1.2. Products and Services
      • 30.2.1.3. Strategy
      • 30.2.1.4. Financial Performance
    • 30.2.2. Wells Fargo Advisors LLC
      • 30.2.2.1. Overview
      • 30.2.2.2. Products and Services
      • 30.2.2.3. Strategy
      • 30.2.2.4. Financial Performance
    • 30.2.3. Teachers Insurance and Annuity Association of America
      • 30.2.3.1. Overview
      • 30.2.3.2. Products and Services
      • 30.2.3.3. Strategy
      • 30.2.3.4. Financial Performance
    • 30.2.4. Salesforce.com Inc.
      • 30.2.4.1. Overview
      • 30.2.4.2. Products and Services
      • 30.2.4.3. Strategy
      • 30.2.4.4. Financial Performance
    • 30.2.5. Charles Schwab & Co.Inc.
      • 30.2.5.1. Overview
      • 30.2.5.2. Products and Services
      • 30.2.5.3. Strategy
      • 30.2.5.4. Financial Performance

31. Public Relations Market Other Major And Innovative Companies

  • 31.1. WPP plc
  • 31.2. Publicis Groupe SA
  • 31.3. Omnicom Group Inc.
  • 31.4. Publicis Consultants and Manning Selvage & Lee
  • 31.5. Interpublic Group of Companies Inc.
  • 31.6. Dentsu Group Inc.
  • 31.7. Transamerica Corporation
  • 31.8. Ogilvy Public Relations Worldwide Inc.
  • 31.9. FTI Consulting Inc.
  • 31.10. Havas SA
  • 31.11. Weber Shandwick Worldwide Inc.
  • 31.12. AirPR Corp.
  • 31.13. FleishmanHillard Inc.
  • 31.14. Outbrain Inc.
  • 31.15. Hill+Knowlton Strategies Inc

32. Global Public Relations Market Competitive Benchmarking

33. Global Public Relations Market Competitive Dashboard

34. Key Mergers And Acquisitions In The Public Relations Market

35. Public Relations Market Future Outlook and Potential Analysis

  • 35.1 Public Relations Market In 2028 - Countries Offering Most New Opportunities
  • 35.2 Public Relations Market In 2028 - Segments Offering Most New Opportunities
  • 35.3 Public Relations Market In 2028 - Growth Strategies
    • 35.3.1 Market Trend Based Strategies
    • 35.3.2 Competitor Strategies

36. Appendix

  • 36.1. Abbreviations
  • 36.2. Currencies
  • 36.3. Historic And Forecast Inflation Rates
  • 36.4. Research Inquiries
  • 36.5. The Business Research Company
  • 36.6. Copyright And Disclaimer