Product Code: o&s629
“Marketing Research And Analysis Services Global Market Opportunities And Strategies To 2031 ” from The Business Research Company provides the strategists; marketers and senior management with the critical information they need to assess the global Marketing Research And Analysis Services market as it emerges from the COVID-19 shut down.
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Where is the largest and fastest-growing market for marketing research and analysis services? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? “The marketing research and analysis services market global report ” from The Business Research Company answers all these questions and many more.
The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market's history and forecasts market growth by geography. It places the market within the context of the wider marketing research and analysis services market; and compares it with other markets.
The report covers the following chapters:
Introduction and Market Characteristics
Brief introduction to the segmentations covered in the market, definitions and explanations about marketing research and analysis services market.
Key Trends
Highlights the major trends shaping the global marketing research and analysis services market. This section also highlights likely future developments in the market.
Global Market Size and Growth
Global historic (2016-2021) and forecast (2021-2026), and (2026-2031) market values, and drivers and restraints that support and control the growth of the market in the historic and forecast periods.
Regional Analysis
Historic (2016-2021) and forecast (2021-2026), and (2026-2031) market values and growth and market share comparison by region.
Market Segmentation
Contains the market values (2016-2031) and analysis for for segment by type, and by research soruce in the market.
Regional Market Size and Growth
Regional market size (2021), historic (2016-2021) and forecast (2021-2026), and (2026-2031) market values, and growth and market share comparison of countries within the region. This report includes information on all the regions Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa and major countries within each region.
Competitive Landscape
Details on the competitive landscape of the market, estimated market shares and company profiles of the leading players.
Key Mergers and Acquisitions
Information on recent mergers and acquisitions in the market covered in the report. This section gives key financial details of mergers and acquisitions, which have shaped the market in recent years.
Market Opportunities And Strategies
Describes market opportunities and strategies based on findings of the research, with information on growth opportunities across countries, segments and strategies to be followed in those markets.
Conclusions And Recommendations
Includes recommendations for marketing research and analysis services providers in terms of product/service offerings geographic expansion, marketing strategies and target groups.
Appendix
This section includes details on the NAICS codes covered, abbreviations and currencies codes used in this report.
Scope
Markets Covered:
- 1) By Type: Quantitative Research; Qualitative Research
- 2) By Research Source: Primary Research; Secondary Research
- Companies Mentioned: Gartner, Inc.; Nielsen Holdings PLC; S&P Global Inc.; Ipsos Group S.A.; Moodys Corporation
- Countries: Australia; China; Hong Kong, India; Indonesia; Japan, Malaysia; Philippines; Singapore; South Korea; TaiwanThailand; Vietnam; USA; Brazil; France; Germany; UK; Russia
- Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
- Time-series: Five years historic and ten years forecast.
- Data: Ratios of market size and growth to related markets; GDP proportions; expenditure per capita; marketing research and analysis services indicators comparison.
- Data segmentations: country and regional historic and forecast data; market share of competitors; market segments.
- Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Table of Contents
1. Executive Summary
2. Table of Contents
3. List of Figures
4. List of Tables
5. Report Structure
6. Introduction and Market Characteristics
- 6.1. General Market Definition
- 6.2. Summary
- 6.3. Marketing Research And Analysis Services Market Definition and Segmentations
- 6.4. Market Segmentation By Type
- 6.4.1. Quantitative Research
- 6.4.2. Qualitative Research
- 6.5. Segmentation By Research Source
- 6.5.1. Primary Research
- 6.5.2. Secondary Research
- 6.6. Sampling
7. Major Market Trends
- 7.1. Use Of Artificial Intelligence (AI)
- 7.2. Agile Market Research For Faster Insights
- 7.3. Virtual Reality Technology For Conducting Marketing Research
- 7.4. New Advancements In Product Sampling
- 7.5. Micro Surveys Replacing Lengthy Surveys
- 7.6. Longitudinal Market Research and Tracking
- 7.7. Social Listening
- 7.8. Social Sampling
- 7.9. Blockchain In Marketing Research And Analysis Services
- 7.10. Strategic Partnerships
8. Global Market Size and Growth
- 8.1. Market Size
- 8.2. Historic Market Growth, 2016 - 2021, Value ($ Million)
- 8.2.1. Market Drivers 2016 - 2021
- 8.2.2. Market Restraints 2016 - 2021
- 8.3. Forecast Market Growth, 2021 - 2026, 2031F Value ($ Million)
- 8.3.1. Market Drivers 2021 - 2026
- 8.3.2. Market Restraints 2021 - 2026
9. Global Sampling Market
- 9.1. Global Sampling Market, Historic Market Growth, 2016 - 2021, Value ($ Million)
- 9.2. Global Sampling Market, Forecast Market Growth, 2021 - 2026, 2031F Value ($ Million)
10. Global Marketing Research And Analysis Services Market Segmentation
- 10.1. Global Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Million)
- 10.2. Global Marketing Research And Analysis Services Market, Segmentation By Research Source, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ illion)
11. Marketing Research And Analysis Services Market, Regional and Country Analysis
- 11.1. Global Marketing Research And Analysis Services Market, By Region, Historic and Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Million)
- 11.2. Global Marketing Research And Analysis Services Market, By Country, Historic and Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Million)
12. Asia-Pacific Market
- 12.1. Summary
- 12.2. Market Overview
- 12.2.1. Region Information
- 12.2.2. Market Information
- 12.2.3. Background Information
- 12.2.4. Government Initiatives
- 12.2.5. Regulations
- 12.2.6. Regulatory Bodies
- 12.2.7. Major Associations
- 12.2.8. Taxes Levied
- 12.2.9. Corporate Tax Structure
- 12.2.10. Investments
- 12.2.11. Major Companies
- 12.3. Asia-Pacific Marketing Research And Analysis Services Market, Historic Market Growth, 2016 - 2021, Value ($ Million)
- 12.4. Asia-Pacific Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 - 2026, 2031F Value ($ Million)
- 12.5. Asia-Pacific Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Million)
- 12.6. Asia-Pacific Marketing Research And Analysis Services Market: Country Analysis
- 12.7. China Market
- 12.8. Summary
- 12.9. Market Overview
- 12.9.1. Country Information
- 12.9.2. Market Information
- 12.9.3. Background Information
- 12.9.4. Government Initiatives
- 12.9.5. Regulations
- 12.9.6. Regulatory Bodies
- 12.9.7. Major Associations
- 12.9.8. Taxes Levied
- 12.9.9. Corporate Tax Structure
- 12.9.10. Investments
- 12.9.11. Major Companies
- 12.10. China Marketing Research And Analysis Services Market, Historic Market Growth, 2016 - 2021, Value ($ Million)
- 12.11. China Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 - 2026, 2031F Value ($ Million)
- 12.12. China Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Million)
- 12.13. India Market
- 12.14. India Marketing Research And Analysis Services Market, Historic Market Growth, 2016 - 2021, Value ($ Million)
- 12.15. India Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 - 2026, 2031F Value ($ Million)
- 12.16. India Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Million)
- 12.17. Japan Market
- 12.18. Japan Marketing Research And Analysis Services Market, Historic Market Growth, 2016 - 2021, Value ($ Million)
- 12.19. Japan Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 - 2026, 2031F Value ($ Million)
- 12.20. Japan Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Million)
- 12.21. Australia Market
- 12.22. Australia Marketing Research And Analysis Services Market, Historic Market Growth, 2016 - 2021, Value ($ Million)
- 12.23. Australia Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 - 2026, 2031F Value ($ Million)
- 12.24. Australia Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Million)
- 12.25. Indonesia Market
- 12.26. Indonesia Marketing Research And Analysis Services Market, Historic Market Growth, 2016 - 2021, Value ($ Million)
- 12.27. Indonesia Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 - 2026, 2031F Value ($ Million)
- 12.28. Indonesia Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Million)
- 12.29. South Korea Market
- 12.30. South Korea Marketing Research And Analysis Services Market, Historic Market Growth, 2016 - 2021, Value ($ Million)
- 12.31. South Korea Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 - 2026, 2031F Value ($ Million)
- 12.32. South Korea Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Million)
- 12.33. Philippines Market
- 12.34. Philippines Marketing Research And Analysis Services Market, Historic Market Growth, 2016 - 2021, Value ($ Million)
- 12.35. Philippines Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 - 2026, 2031F Value ($ Million)
- 12.36. Philippines Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Million)
- 12.37. Vietnam Market
- 12.38. Vietnam Marketing Research And Analysis Services Market, Historic Market Growth, 2016 - 2021, Value ($ Million)
- 12.39. Vietnam Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 - 2026, 2031F Value ($ Million)
- 12.40. Vietnam Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Million)
- 12.41. Singapore Market
- 12.42. Singapore Marketing Research And Analysis Services Market, Historic Market Growth, 2016 - 2021, Value ($ Million)
- 12.43. Singapore Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 - 2026, 2031F Value ($ Million)
- 12.44. Singapore Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Million)
- 12.45. Malaysia Market
- 12.46. Malaysia Marketing Research And Analysis Services Market, Historic Market Growth, 2016 - 2021, Value ($ Million)
- 12.47. Malaysia Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 - 2026, 2031F Value ($ Million)
- 12.48. Malaysia Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Million)
- 12.49. Thailand Market
- 12.50. Thailand Marketing Research And Analysis Services Market, Historic Market Growth, 2016 - 2021, Value ($ Million)
- 12.51. Thailand Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 - 2026, 2031F Value ($ Million)
- 12.52. Thailand Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Million)
- 12.53. Hong Kong Market
- 12.54. Hong Kong Marketing Research And Analysis Services Market, Historic Market Growth, 2016 - 2021, Value ($ Million)
- 12.55. Hong Kong Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 - 2026, 2031F Value ($ Million)
- 12.56. Hong Kong Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Million)
- 12.57. Taiwan Market
- 12.58. Taiwan Marketing Research And Analysis Services Market, Historic Market Growth, 2016 - 2021, Value ($ Million)
- 12.59. Taiwan Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 - 2026, 2031F Value ($ Million)
- 12.60. Taiwan Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Million)
13. Western Europe Market
- 13.1. Summary
- 13.2. Market Overview
- 13.2.1. Region Information
- 13.2.2. Market Information
- 13.2.3. Background Information
- 13.2.4. Government Initiatives
- 13.2.5. Regulations
- 13.2.6. Regulatory Bodies
- 13.2.7. Major Associations
- 13.2.8. Taxes Levied
- 13.2.9. Corporate Tax Structure
- 13.2.10. Investments
- 13.2.11. Major Companies
- 13.3. Western Europe Marketing Research And Analysis Services Market, Historic Market Growth, 2016 - 2021, Value ($ Million)
- 13.4. Western Europe Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 - 2026, 2031F Value ($ Million)
- 13.5. Western Europe Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Million)
- 13.6. Western Europe Marketing Research And Analysis Services Market: Country Analysis
- 13.7. UK Market
- 13.8. UK Market, Historic Market Growth, 2016 - 2021, Value ($ Million)
- 13.9. UK Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 - 2026, 2031F Value ($ Million)
- 13.10. UK Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Million)
- 13.11. Germany Market
- 13.12. Germany Marketing Research And Analysis Services Market, Historic Market Growth, 2016 - 2021, Value ($ Million)
- 13.13. Germany Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 - 2026, 2031F Value ($ Million)
- 13.14. Germany Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Million)
- 13.15. France Market
- 13.16. France Marketing Research And Analysis Services Market, Historic Market Growth, 2016 - 2021, Value ($ Million)
- 13.17. France Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 - 2026, 2031F Value ($ Million)
- 13.18. France Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Million)
14. Eastern Europe Market
- 14.1. Summary
- 14.2. Market Overview
- 14.2.1. Region Information
- 14.2.2. Market Information
- 14.2.3. Background Information
- 14.2.4. Government Initiatives
- 14.2.5. Regulations
- 14.2.6. Regulatory Bodies
- 14.2.7. Major Associations
- 14.2.8. Taxes Levied
- 14.2.9. Corporate Tax Structure
- 14.2.10. Investments
- 14.2.11. Major Companies
- 14.3. Eastern Europe Marketing Research And Analysis Services Market, Historic Market Growth, 2016 - 2021, Value ($ Million)
- 14.4. Eastern Europe Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 - 2026, 2031F Value ($ Million)
- 14.5. Eastern Europe Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Million)
- 14.6. Eastern Europe Marketing Research And Analysis Services Market: Country Analysis
- 14.7. Russia Market
- 14.8. Russia Marketing Research And Analysis Services Market, Historic Market Growth, 2016 - 2021, Value ($ Million)
- 14.9. Russia Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 - 2026, 2031F Value ($ Million)
- 14.10. Russia Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Million)
15. North America Market
- 15.1. Summary
- 15.2. Market Overview
- 15.2.1. Region Information
- 15.2.2. Market Information
- 15.2.3. Background Information
- 15.2.4. Government Initiatives
- 15.2.5. Regulations
- 15.2.6. Regulatory Bodies
- 15.2.7. Major Associations
- 15.2.8. Taxes Levied
- 15.2.9. Corporate Tax Structure
- 15.2.10. Investments
- 15.2.11. Major Companies
- 15.3. North America Marketing Research And Analysis Services Market, Historic Market Growth, 2016 - 2021, Value ($ Million)
- 15.4. North America Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 - 2026, 2031F Value ($ Million)
- 15.5. North America Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Million)
- 15.6. North America Marketing Research And Analysis Services Market: Country Analysis
- 15.7. USA Market
- 15.8. Summary
- 15.9. Market Overview
- 15.9.1. Country Information
- 15.9.2. Market Information
- 15.9.3. Background Information
- 15.9.4. Government Initiatives
- 15.9.5. Regulations
- 15.9.6. Regulatory Bodies
- 15.9.7. Taxes Levied
- 15.9.8. Corporate Tax Structure
- 15.9.9. Investments
- 15.9.10. Major Companies
- 15.10. USA Marketing Research And Analysis Services Market, Historic Market Growth, 2016 - 2021, Value ($ Million)
- 15.11. USA Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 - 2026, 2031F Value ($ Million)
- 15.12. USA Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Million)
16. South America Market
- 16.1. Summary
- 16.2. Market Overview
- 16.2.1. Region Information
- 16.2.2. Market Information
- 16.2.3. Background Information
- 16.2.4. Government Initiatives
- 16.2.5. Regulations
- 16.2.6. Regulatory Bodies
- 16.2.7. Major Associations
- 16.2.8. Taxes Levied
- 16.2.9. Corporate Tax Structure
- 16.2.10. Investments
- 16.2.11. Major Companies
- 16.3. South America Marketing Research And Analysis Services Market, Historic Market Growth, 2016 - 2021, Value ($ Million)
- 16.4. South America Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 - 2026, 2031F Value ($ Million)
- 16.5. South America Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Million)
- 16.6. South America Marketing Research And Analysis Services Market: Country Analysis
- 16.7. Brazil Market
- 16.8. Brazil Marketing Research And Analysis Services Market, Historic Market Growth, 2016 - 2021, Value ($ Million)
- 16.9. Brazil Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 - 2026, 2031F Value ($ Million)
- 16.10. Brazil Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Million)
17. Middle East Market
- 17.1. Summary
- 17.2. Market Overview
- 17.2.1. Region Information
- 17.2.2. Market Information
- 17.2.3. Government Initiatives
- 17.2.4. Regulations
- 17.2.5. Regulatory bodies
- 17.2.6. Major Associations
- 17.2.7. Taxes Levied
- 17.2.8. Corporate Tax Structure
- 17.2.9. Investments
- 17.2.10. Major Companies
- 17.3. Middle East Marketing Research And Analysis Services Market, Historic Market Growth, 2016 - 2021, Value ($ Million)
- 17.4. Middle East Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 - 2026, 2031F Value ($ Million)
- 17.5. Middle East Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Million)
18. Africa Market
- 18.1. Summary
- 18.2. Market Overview
- 18.2.1. Region Information
- 18.2.2. Market Information
- 18.2.3. Government Initiatives
- 18.2.4. Regulations
- 18.2.5. Regulatory bodies
- 18.2.6. Major Associations
- 18.2.7. Taxes Levied
- 18.2.8. Corporate Tax Structure
- 18.2.9. Major Companies
- 18.3. Africa Marketing Research And Analysis Services Market, Historic Market Growth, 2016 - 2021, Value ($ Million)
- 18.4. Africa Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 - 2026, 2031F Value ($ Million)
- 18.5. Africa Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Million)
19. Competitive Landscape and Company Profiles
20. Company Profiles
- 20.1. Gartner, Inc
- 20.1.1. Company Overview
- 20.1.2. Products And Services
- 20.1.3. Business Strategy
- 20.1.4. Financial Overview
- 20.2. Nielsen Holdings PLC
- 20.2.1. Company Overview
- 20.2.2. Products And Services
- 20.2.3. Business Strategy
- 20.2.4. Financial Overview
- 20.3. S&P Global Inc
- 20.3.1. Company Overview
- 20.3.2. Products And Services
- 20.3.3. Business Strategy
- 20.3.4. Financial Overview
- 20.4. Ipsos Group S.A.
- 20.4.1. Company Overview
- 20.4.2. Products And Services
- 20.4.3. Business Strategy
- 20.4.4. Financial Overview
- 20.5. Moody's Corporation
- 20.5.1. Company Overview
- 20.5.2. Products And Services
- 20.5.3. Business Strategy
- 20.5.4. Financial Overview
21. Key Mergers and Acquisitions
- 21.1. Avania Acquired IMARC
- 21.2. Kantar Acquired MeMo2
- 21.3. Kantar Acquired Numerator
- 21.4. Schlesinger Group Acquired Market Cube
- 21.5. Verdane Capital Acquired Confirmit
- 21.6. Escalent Acquired Javelin Strategy & Research
22. Opportunities And Strategies
- 22.1. Global Marketing Research And Analysis Services Market In 2026 - Countries Offering Most New Opportunities
- 22.2. Global Marketing Research And Analysis Services Market In 2026 - Segments Offering Most New Opportunities
- 22.3. Global Marketing Research And Analysis Services Market In 2026 - Growth Strategies
- 22.3.1. Market Trend Based Strategies
- 22.3.2. Competitor Strategies
23. Marketing Research And Analysis Services Market, Conclusions And Recommendations
- 23.1. Conclusions
- 23.2. Recommendations
- 23.2.1. Product
- 23.2.2. Place
- 23.2.3. Price
- 23.2.4. Promotion
- 23.2.5. People
24. Appendix
- 24.1. Market Data Sources
- 24.2. Research Methodology
- 24.3. Currencies
- 24.4. The Business Research Company
- 24.5. Copyright and Disclaimer