サンプル依頼リスト カート
  • English
  • Korean
  • Traditional Chinese
  • Simplified Chinese
デフォルト表紙
市場調査レポート
商品コード
1171577

アカウントベースドマーケティングの世界市場（2022年～2027年）：市場規模、市場シェア、機会、COVID-19の影響、アカウントタイプ別・提供別・展開モデル別・企業規模別・最終用途業界別・地域別の動向、予測

Account-Based Marketing Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Account Type, By Offering, By Deployment Model, By Enterprise Size, By End-User Industry, And By Geography - Forecasts From 2022 To 2027
出版日: | 発行: Knowledge Sourcing Intelligence | ページ情報: 英文 145 Pages | 納期: 即日から翌営業日

● お客様のご希望に応じて、既存データの加工や未掲載情報（例：国別セグメント）の追加などの対応が可能です。　 詳細はお問い合わせください。

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=157.14円
アカウントベースドマーケティングの世界市場（2022年～2027年）：市場規模、市場シェア、機会、COVID-19の影響、アカウントタイプ別・提供別・展開モデル別・企業規模別・最終用途業界別・地域別の動向、予測
出版日: 2022年11月25日
発行: Knowledge Sourcing Intelligence
ページ情報: 英文 145 Pages
納期: 即日から翌営業日
  • 全表示
  • 概要
  • 目次
概要

世界のアカウントベースドマーケティングの市場規模は、2020年に4億8,929万4,000米ドルとなり、予測期間中に14.65％のCAGRで成長し、2027年に12億7,441万6,000米ドルになると予測されています。市場を牽引する要因には、ソーシャルメディアプラットフォームの急成長と、業界を超えたソーシャルメディアマーケティングの牽引力の増強などが挙げられます。

当レポートでは、世界のアカウントベースドマーケティング市場について調査し、市場規模や予測、COVID-19の影響、市場の促進要因および課題、市場動向、セグメント別の市場分析、競合情勢、主要企業のプロファイルなどの体系的な情報を提供しています。

目次

第1章 イントロダクション

  • 市場概要
  • COVID-19の影響
  • 市場の定義
  • 市場セグメンテーション

第2章 調査手法

  • 調査データ
  • 前提条件

第3章 エグゼクティブサマリー

  • 調査のハイライト

第4章 市場力学

  • 市場促進要因
  • 市場抑制要因
  • ポーターのファイブフォース分析
    • 供給企業の交渉力
    • 買い手の交渉力
    • 新規参入者の脅威
    • 代替品の脅威
    • 競争企業間の敵対関係
  • 業界のバリューチェーン分析

第5章 アカウントベースドマーケティング市場：アカウントタイプ別

  • イントロダクション
  • 戦略的ABM
  • ABMライト
  • プログラマティックABM

第6章 アカウントベースドマーケティング市場：提供別

  • イントロダクション
  • ソリューション
  • サービス

第7章 アカウントベースドマーケティング市場：展開モデル別

  • イントロダクション
  • オンプレミス
  • クラウド

第8章 アカウントベースドマーケティング市場：企業規模別

  • イントロダクション
  • 小規模
  • 中規模
  • 大規模

第9章 アカウントベースドマーケティング市場：最終用途業界別

  • イントロダクション
  • 銀行・金融サービス・保険
  • 小売
  • 政府
  • ヘルスケア
  • 自動車
  • 製造業
  • 通信・技術
  • その他

第10章 アカウントベースドマーケティング市場：地域別

  • イントロダクション
  • 北米
    • 米国
    • カナダ
    • メキシコ
  • 南米
    • ブラジル
    • アルゼンチン
    • その他
  • 欧州
    • 英国
    • ドイツ
    • フランス
    • イタリア
    • その他
  • 中東・アフリカ
    • サウジアラビア
    • アラブ首長国連邦
    • イスラエル
    • その他
  • アジア太平洋地域
    • 日本
    • 中国
    • インド
    • 韓国
    • インドネシア
    • その他

第11章 競合環境と分析

  • 主要企業と戦略分析
  • 新興企業と市場の有利性
  • 合併、買収、契約、コラボレーション
  • ベンダーの競合マトリックス

第12章 企業プロファイル

  • Hubspot, Inc.
  • Techtarget
  • Demandbase, Inc.
  • Adobe
  • 6sense
  • Act-On Marketing Automation
  • Terminus
  • AdDaptive Intelligence
  • Albacross Nordic AB
  • Drift.com Inc.
目次
Product Code: KSI061611720

The account-based marketing market is projected to grow at a CAGR of 14.65% during the forecast period to reach US$1,274.416 million by 2027, from US$489.294 million in 2020.

The account-based marketing approach is more than a sales or marketing approach, it is a collaborative method that involves sales, marketing, subject matter expert, and delivery professionals as well as key executives in the chosen client account, who determines where and how to best meet the client's unique business needs and challenges. Then this cooperative team develops a well-orchestrated marketing and sales campaign for a single account with in-depth knowledge of the client's business and main objectives. The account-based marketing has become an important element of effective marketing strategy in this new and competitive business environment. Furthermore, the growth of this market is being fueled by the rapid growth of social media platforms and the increasing traction of social media marketing across industries. As competition across industries continues to increase, players across them are adopting various growth strategies to increase their market share and achieve a competitive advantage. Many companies are increasing their focus on the identification of the right target audience, which is increasing the demand for account-based marketing, thus boosting the market growth. However, many enterprises are still reluctant to shift from traditional sales practices to new ones. Stringent regulations regarding data collection by enterprises are one of the major factors responsible for this reluctance, which is restraining the growth of this market.

Growth Drivers

The Account-based marketing market will grow due to the increasing need to transform the traditional, short-term marketing goal of generating leads with a holistic marketing strategy for long-term revenue during the forecast period. The IT and telecom industries are expanding significantly as a result of an increase in users who are producing massive volumes of data. Additionally, market participants are using account-based marketing more frequently in order to provide their clients with superior IT solutions and services. All of these elements are driving up demand for account-based marketing on a worldwide scale. Most major companies now use account-based marketing tools and services to analyze huge data to understand consumer behavior. With the aid of this technology, they may better serve their clients in a variety of industries, particularly the public sector, where there is a greater interest in focusing on certain job duties. There are more opportunities for a larger return on investment (ROI) by selecting this real-time software, without wasting any resources. These factors are expected to drive the account-based marketing market during the forecast period

The Account-based marketing market in the North American region is expected to hold a significant share during the forecast period as compared to other regions.

The rising adoption of a cloud solution increased internet connectivity, and the growing trend of online shopping are some of the prominent factors behind the growth of this market in the North American region. Furthermore, the US is the leading country in terms of innovative technological advancement and internet connectivity in North America. For instance, as per the US Federal Communications Commission's Internet Access Services report, out of the 113 million fixed connections, a total of 57% (64.2 million) had at least 100 Mbps downstream speed as of June 2019. Furthermore, the Asia- Pacific region is expecting positive growth during the forecast period, owing to the growing internet users, and social media users in this region. Further, the growth can be attributed to the growing population and rising online shopping trend in Asia-pacific. For instance, as per the World Bank data, the East Asia-pacific has witnessed positive growth in Individuals using the internet. In 2015, 44% of the East Asia-pacific population (excluding high-income) was using the internet which grew to 67% in 2020. Thus, the growing internet accessibility and active internet users in this region are expected to propel the account-based marketing market during the forecast period.

Key Development

  • In June 2020, Demandbase aquired Engagio. The Demandbase company claims that the acquisition creates the world's most comprehensive ABM platform, that manages the complete journey of the buyer. The new comprehensive ABM platform aligns marketing and sales as a single team, so the buyer can acquire, grow and retain more customers.
  • Terminus an account-based engagement platform built to deliver more pipeline and revenue through multichannel ABM announced the launch of its Connected Account Experiences platform to deliver first-party data to improve engagement with target buyers in April 2022. The newly launched platform is exclusively for marketers who are already using the ABM strategy and are currently searching to widen their scope of channels to engage prospects.

COVID-19 Impact

The pandemic resulted in a fundamental transition in the marketing sector due to a sudden shift of companies toward digital marketing. B2B companies need a platform to build a single view of their clients, identify key accounts, and quickly convert new leads into deals as customer demand for these digital experiences increases. Furthermore, the trend of online shopping surged during this period owing to stringent pandemic restrictions for the safety of the general public. For instance, as per a survey of 3,700 customers in nine emerging and developed economies found that the COVID-19 epidemic has permanently altered online shopping habits according to the UNCTAD's COVID-19 and E-Commerce survey, October 2020. B2B marketing and loyalty strategies have evolved, particularly since COVID-19. The main objective today is to surpass the rivals, not just to win over customers but also to survive. Consequently, creating novel methods is much more important. Account-based marketing is one tactic B2B companies employ to maintain their competitiveness.

Market Segmentation:

  • By Account type

Strategic ABM

ABM Lite

Programmatic ABM

  • By Offering

Solutions

Services

  • By Deployment Model

On-Premise

Cloud

  • By Enterprise Size

Small

Medium

Large

  • By End-User Industry

BFSI

Retail

Government

Healthcare

Automotive

Manufacturing

Communication and Technology

Others

  • By Geography

North America

  • USA
  • Canada
  • Mexico

South America

  • Brazil
  • Argentina
  • Others

Europe

  • United Kingdom
  • Germany
  • France
  • Italy
  • Others

Middle East and Africa

  • Saudi Arabia
  • UAE
  • Israel
  • Others

Asia Pacific

  • Japan
  • China
  • India
  • South Korea
  • Indonesia
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. COVID-19 Scenario
  • 1.3. Market Definition
  • 1.4. Market Segmentation

2. RESEARCH METHODOLOGY

  • 2.1. Research Data
  • 2.2. Assumptions

3. EXECUTIVE SUMMARY

  • 3.1. Research Highlights

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Force Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis

5. ACCOUNT-BASED MARKETING MARKET, BY ACCOUNT TYPE

  • 5.1. Introduction
  • 5.2. Strategic ABM
  • 5.3. ABM Lite
  • 5.4. Programmatic ABM

6. ACCOUNT-BASED MARKETING MARKET, BY OFFERING

  • 6.1. Introduction
  • 6.2. Solutions
  • 6.3. Services

7. ACCOUNT-BASED MARKETING MARKET, BY DEPLOYMENT MODEL

  • 7.1. Introduction
  • 7.2. On-Premise
  • 7.3. Cloud

8. ACCOUNT-BASED MARKETING MARKET, BY ENTERPRISE SIZE

  • 8.1. Introduction
  • 8.2. Small
  • 8.3. Medium
  • 8.4. Large

9. ACCOUNT-BASED MARKETING MARKET, BY END-USER INDUSTRY

  • 9.1. Introduction
  • 9.2. BFSI
  • 9.3. Retail
  • 9.4. Government
  • 9.5. Healthcare
  • 9.6. Automotive
  • 9.7. Manufacturing
  • 9.8. Communication and Technology
  • 9.9. Others

10. ACCOUNT-BASED MARKETING MARKET, BY GEOGRAPHY

  • 10.1. Introduction
  • 10.2. North America
    • 10.2.1. United States
    • 10.2.2. Canada
    • 10.2.3. Mexico
  • 10.3. South America
    • 10.3.1. Brazil
    • 10.3.2. Argentina
    • 10.3.3. Others
  • 10.4. Europe
    • 10.4.1. United Kingdom
    • 10.4.2. Germany
    • 10.4.3. France
    • 10.4.4. Italy
    • 10.4.5. Others
  • 10.5. The Middle East and Africa
    • 10.5.1. Saudi Arabia
    • 10.5.2. UAE
    • 10.5.3. Israel
    • 10.5.4. Others
  • 10.6. Asia Pacific
    • 10.6.1. Japan
    • 10.6.2. China
    • 10.6.3. India
    • 10.6.4. South Korea
    • 10.6.5. Indonesia
    • 10.6.6. Others

11. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 11.1. Major Players and Strategy Analysis
  • 11.2. Emerging Players and Market Lucrative
  • 11.3. Mergers, Acquisition, Agreements, and Collaborations
  • 11.4. Vendor Competitiveness Matrix

12. COMPANY PROFILES

  • 12.1. Hubspot, Inc.
  • 12.2. Techtarget
  • 12.3. Demandbase, Inc.
  • 12.4. Adobe
  • 12.5. 6sense
  • 12.6. Act-On Marketing Automation
  • 12.7. Terminus
  • 12.8. AdDaptive Intelligence
  • 12.9. Albacross Nordic AB
  • 12.10. Drift.com Inc.