従来型ラジオ広告の世界市場：タイプ・エンドユーザー産業・組織規模別の市場規模・地域的展望・競合戦略・セグメント予測（～2033年）

世界の従来型ラジオ広告の市場規模は、予測期間中に2.1％のCAGRで推移し、321億1,000万米ドルの規模に成長すると予測されています。

ラジオ広告の市場はCOVID-19のパンデミックによって大きな影響を受けました。しかし今後、景気が回復し、消費者の信頼が高まるにつれて、需要の高まりとマーケティング努力の強化がラジオ広告業界を再び押し上げると予想されています。

当レポートでは、世界の従来型ラジオ広告の市場を調査し、市場概要、市場影響因子および市場機会の分析、市場規模の推移・予測、各種区分・地域別の詳細分析、競合情勢、主要企業のプロファイルなどをまとめています。

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場力学

• 促進要因・抑制・機会・課題の分析
• COVID-19による市場への影響

第5章 市場変数と見通し

• SWOT分析
• PESTEL分析
• ポーターのファイブフォース分析
• ヒートマップ分析

第6章 競合情勢

• 製造拠点の分布・販売エリア・製品タイプ
• M&A・提携・製品発売・協力

第7章 世界の従来型ラジオ広告市場：タイプ別

• 世界の市場規模のシェア・予測
• 衛星ラジオ広告
• 地上派ラジオ放送広告

第8章 世界の従来型ラジオ広告市場：エンドユーザー産業別

• 世界の市場規模のシェア・予測
• 自動車
• 教育
• 金融
• FMCG
• メディア&エンターテイメント
• 不動産
• 小売
• その他

第9章 世界の従来型ラジオ広告市場：組織規模別

• 世界の市場規模のシェア・予測
• 中小企業
• 大企業

第10章 世界の従来型ラジオ広告市場の予測

• 市場規模・市場シェア

第11章 世界の従来型ラジオ広告市場：タイプ別

• 市場規模・市場シェアの推移・予測

第12章 世界の従来型ラジオ広告市場：エンドユーザー産業別

• 市場規模・市場シェアの推移・予測

第13章 世界の従来型ラジオ広告市場：組織規模別

• 市場規模・市場シェアの推移・予測

第14章 世界の従来型ラジオ広告市場：地域別

• 市場規模・市場シェアの推移・予測
• アジア太平洋
• 欧州
• 中東・アフリカ
• 北米
• ラテンアメリカ

第15章 企業プロファイル

• Cumulus Media Inc.
• Division of Labor
• Gumas
• iHeartMedia Inc.
• Jacob Tyler
• Kiosk
• National Public Radio Inc.
• Entercom Communications Corp.
• Sirius XM Radio Inc.
• Strategic Media Inc.
• The Radio Agency
• その他

第16章 略語のリスト

第17章 参考リンク

第18章 総論

第19章 調査範囲

Traditional Radio Advertising Market Introduction and Overview

According to SPER market research, 'Traditional Radio Advertising Market Size- By Type, By End User Industry, By Organization Size - Regional Outlook, Competitive Strategies and Segment Forecast to 2033'state that the Global Traditional Radio Advertising Market is predicted to reach USD 32.11 Billion by 2033 with a CAGR of 2.1%.

The practice of using audio commercials to promote goods or services on radio stations is known as radio advertising. These commercials are aired to a particular audience in one or more areas, or inside a particular geographic area. Based on the advertiser's budget and marketing goals, radio advertising can take many different forms, such as sponsorships, endorsements, and advertisements.

The market for radio advertising was significantly impacted by the COVID-19 pandemic. Radio advertising saw a brief drop in advertising spending due to travel restrictions and shifting consumer habits. Pent-up demand and redoubled marketing efforts are anticipated to propel the radio advertising industry back up as economies improve and consumer confidence rises.

Scope of the Report:

Report Metric Details

Market size available for years 2019-2033

Base year considered 2022

Forecast period 2023-2033

Segments covered By Type, By End User Industry, By Organization Size

Regions covered Asia-Pacific, Europe, Middle East and Africa, North America, Latin America

Companies Covered Cumulus Media Inc., Division of Labor, Gumas, iHeartMedia Inc., Jacob Tyler, Kiosk, National Public Radio Inc., Entercom Communications Corp., Sirius XM Radio Inc., Strategic Media Inc., The Radio Agency, Others

Global Traditional Radio Advertising Market Segmentation:

By Type: Based on the Type, Global Traditional Radio Advertising Market is segmented as; Satellite Radio Advertising, Terrestrial Radio Broadcast Advertising.

By End User Industry: Based on the End User Industry, Global Traditional Radio Advertising Market is segmented as; Automotive, Education, Financial Services, FMCG, Media & Entertainment, Real Estate, Retail, Others.

By Organization Size: Based on the Organization Size, Global Traditional Radio Advertising Market is segmented as; Small and Medium Enterprises, Large Enterprises.

Table of Contents

1. Introduction

• 1.1. Scope of the report
• 1.2. Market segment analysis

2. Research Methodology

• 2.1. Research data source
  • 2.1.1. Secondary Data
  • 2.1.2. Primary Data
  • 2.1.3. SPER's internal database
  • 2.1.4. Premium insight from KOL's
• 2.2. Market size estimation
  • 2.2.1. Top-down and Bottom-up approach
• 2.3. Data triangulation

3. Executive Summary

4. Market Dynamics

• 4.1. Driver, Restraint, Opportunity and Challenges analysis
  • 4.1.1. Drivers
  • 4.1.2. Restraints
  • 4.1.3. Opportunities
  • 4.1.4. Challenges
• 4.2. COVID-19 Impacts of the Global Traditional Radio Advertising Market

5. Market variable and outlook

• 5.1. SWOT Analysis
  • 5.1.1. Strengths
  • 5.1.2. Weaknesses
  • 5.1.3. Opportunities
  • 5.1.4. Threats
• 5.2. PESTEL Analysis
  • 5.2.1. Political Landscape
  • 5.2.2. Economic Landscape
  • 5.2.3. Social Landscape
  • 5.2.4. Technological Landscape
  • 5.2.5. Environmental Landscape
  • 5.2.6. Legal Landscape
• 5.3. PORTER's Five Forces
  • 5.3.1. Bargaining power of suppliers
  • 5.3.2. Bargaining power of buyers
  • 5.3.3. Threat of Substitute
  • 5.3.4. Threat of new entrant
  • 5.3.5. Competitive rivalry
• 5.4. Heat Map Analysis

6. Competitive Landscape

• 6.1. Global Traditional Radio Advertising Market Manufacturing Base Distribution, Sales Area, Product Type
• 6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Global Traditional Radio Advertising Market

7. Global Traditional Radio Advertising Market, By Type (USD Million)

• 7.1. Global Traditional Radio Advertising Market Value Share and Forecast, By Type, 2023-2033
• 7.2. Satellite Radio Advertising
• 7.3. Terrestrial Radio Broadcast Advertising

8. Global Traditional Radio Advertising Market, By End User Industry (USD Million)

• 8.1. Global Traditional Radio Advertising Market Value Share and Forecast, By End User Industry, 2023-2033
• 8.2. Automotive
• 8.3. Education
• 8.4. Financial Services
• 8.5. FMCG
• 8.6. Media & Entertainment
• 8.7. Real Estate
• 8.8. Retail
• 8.9. Others

9. Global Traditional Radio Advertising Market, By Organization Size (USD Million)

• 9.1. Global Traditional Radio Advertising Market Value Share and Forecast, By Organization Size, 2023-2033
• 9.2. Small and Medium Enterprises
• 9.3. Large Enterprises

10. Global Traditional Radio Advertising Market Forecast, 2019-2033 (USD Million)

• 10.1. Global Traditional Radio Advertising Market Size and Market Share

11. Global Traditional Radio Advertising Market, By Type, 2019-2033 (USD Million)

• 11.1. Global Traditional Radio Advertising Market Size and Market Share By Type (2019-2026)
• 11.2. Global Traditional Radio Advertising Market Size and Market Share By Type (2027-2033)

12. Global Traditional Radio Advertising Market, By End User Industry, 2019-2033 (USD Million)

• 12.1. Global Traditional Radio Advertising Market Size and Market Share By End User Industry (2019-2026)
• 12.2. Global Traditional Radio Advertising Market Size and Market Share By End User Industry (2027-2033)

13. Global Traditional Radio Advertising Market, By Organization Size, 2019-2033 (USD Million)

• 13.1. Global Traditional Radio Advertising Market Size and Market Share By Organization Size (2019-2026)
• 13.2. Global Traditional Radio Advertising Market Size and Market Share By Organization Size (2027-2033)

14. Global Traditional Radio Advertising Market, By Region, 2019-2033 (USD Million)

• 14.1. Global Traditional Radio Advertising Market Size and Market Share By Region (2019-2026)
• 14.2. Global Traditional Radio Advertising Market Size and Market Share By Region (2027-2033)
• 14.3. Asia-Pacific
  • 14.3.1. Australia
  • 14.3.2. China
  • 14.3.3. India
  • 14.3.4. Japan
  • 14.3.5. South Korea
  • 14.3.6. Rest of Asia-Pacific
• 14.4. Europe
  • 14.4.1. France
  • 14.4.2. Germany
  • 14.4.3. Italy
  • 14.4.4. Spain
  • 14.4.5. United Kingdom
  • 14.4.6. Rest of Europe
• 14.5. Middle East and Africa
  • 14.5.1. Kingdom of Saudi Arabia
  • 14.5.2. United Arab Emirates
  • 14.5.3. Rest of Middle East & Africa
• 14.6. North America
  • 14.6.1. Canada
  • 14.6.2. Mexico
  • 14.6.3. United States
• 14.7. Latin America
  • 14.7.1. Argentina
  • 14.7.2. Brazil
  • 14.7.3. Rest of Latin America

15. Company Profile

• 15.1. Cumulus Media Inc.
  • 15.1.1. Company details
  • 15.1.2. Financial outlook
  • 15.1.3. Product summary
  • 15.1.4. Recent developments
• 15.2. Division of Labor
  • 15.2.1. Company details
  • 15.2.2. Financial outlook
  • 15.2.3. Product summary
  • 15.2.4. Recent developments
• 15.3. Gumas
  • 15.3.1. Company details
  • 15.3.2. Financial outlook
  • 15.3.3. Product summary
  • 15.3.4. Recent developments
• 15.4. iHeartMedia Inc.
  • 15.4.1. Company details
  • 15.4.2. Financial outlook
  • 15.4.3. Product summary
  • 15.4.4. Recent developments
• 15.5. Jacob Tyler
  • 15.5.1. Company details
  • 15.5.2. Financial outlook
  • 15.5.3. Product summary
  • 15.5.4. Recent developments
• 15.6. Kiosk
  • 15.6.1. Company details
  • 15.6.2. Financial outlook
  • 15.6.3. Product summary
  • 15.6.4. Recent developments
• 15.7. National Public Radio Inc.
  • 15.7.1. Company details
  • 15.7.2. Financial outlook
  • 15.7.3. Product summary
  • 15.7.4. Recent developments
• 15.8. Entercom Communications Corp.
  • 15.8.1. Company details
  • 15.8.2. Financial outlook
  • 15.8.3. Product summary
  • 15.8.4. Recent developments
• 15.9. Sirius XM Radio Inc.
  • 15.9.1. Company details
  • 15.9.2. Financial outlook
  • 15.9.3. Product summary
  • 15.9.4. Recent developments
• 15.10. Strategic Media Inc.
  • 15.10.1. Company details
  • 15.10.2. Financial outlook
  • 15.10.3. Product summary
  • 15.10.4. Recent developments
• 15.11. The Radio Agency
  • 15.11.1. Company details
  • 15.11.2. Financial outlook
  • 15.11.3. Product summary
  • 15.11.4. Recent developments
• 15.12. Others

16. List of Abbreviations

17. Reference Links

18. Conclusion

19. Research Scope