市場調査レポート

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1798021

プロバイオティクス飲料市場の2032年までの予測：製品タイプ、製剤、流通チャネル、用途、地域別の世界分析

Probiotic Drink Market Forecasts to 2032 - Global Analysis By Product Type (Dairy-Based, Plant-Based, Fruit-Based, and Other Product Types), Formulation, Distribution Channel, Application and By Geography

出版日: 2025年08月07日
発行: Stratistics Market Research Consulting
ページ情報: 英文 200+ Pages
納期: 2～3営業日

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概要
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概要

サンプル依頼リストに入れる

Stratistics MRCによると、プロバイオティクス飲料の世界市場は2025年に217億8,000万米ドルを占め、予測期間中にCAGR 8.1％で成長し、2032年には375億7,000万米ドルに達する見込みです。

プロバイオティクス飲料は、腸の健康と健康全般をサポートする乳酸菌やビフィズス菌などの有益な微生物を生きたまま含む機能性飲料です。これらの飲料は、腸内細菌の健康的なバランスを維持し、消化を改善し、免疫力を高めるのに役立ちます。一般的に発酵乳、植物性ミルク、フルーツジュースから作られるプロバイオティクス飲料は、様々なフレーバーや配合で提供されており、消化機能や免疫機能を高める自然な方法を求める健康志向の消費者に対応しています。

機能性・栄養強化飲料への需要の高まり

健康増進飲料に対する消費者の関心は急上昇しており、腸の健康と免疫力をサポートするプロバイオティクス飲料の需要を牽引しています。生活習慣病や消化器系疾患の増加により、機能性飲料が健康志向の人々の間で好まれる選択肢となっています。プロバイオティクス製剤は、ニッチなサプリメントではなく、予防的なウェルネスソリューションと見なされるようになってきています。ビタミン、ミネラル、アダプトゲンを強化することで、年齢層を超えてその魅力をさらに高めています。味、包装、配送形態における製品革新が、ブランドによるリーチの拡大を後押ししています。認知度が高まるにつれて、プロバイオティクス飲料は小売とフードサービスの両チャネルで主流になりつつあります。

短い賞味期限とコールドチェーン物流の必要性

プロバイオティクス飲料には生きた培養液が含まれており、効能を維持するためには厳密な温度管理が必要です。そのため、生産から販売までのコールドチェーンインフラが必要となり、業務の複雑さとコストが増大します。賞味期限の制限により、特に物流が未発達な地域では地理的な拡大が制限されます。小売業者は、腐敗リスクや保管上の制約から、こうした製品の在庫をためらうことが多いです。カプセル化や凍結乾燥の技術革新が進みつつあるが、依然としてコスト高です。こうした物流のハードルは、メーカーにとって拡大性と収益性の課題となっています。

eコマースや定期購入との統合

デジタルプラットフォームは、プロバイオティクス飲料が消費者に届く方法を変えつつあり、ダイレクト・ツー・ドアの利便性とパーソナライズされた体験を提供しています。定期購入モデルは、プロバイオティクスの効能の鍵となる定期的な消費を確保しながら、ブランドのロイヤリティを構築することを可能にします。eコマースは、ニッチでプレミアムな製品を従来型小売の壁を越えて、対象とする消費者に届けることを可能にします。腸内環境のプロファイリングなど、データ主導のカスタマイズは、製品の関連性とエンゲージメントを高めることができます。プロバイオティクス飲料をウェルネスキットやダイエット・プランにバンドルすることで、付加価値と差別化を図ることができます。オンライン健康小売が拡大する中、プロバイオティクス飲料はこのシフトを利用する好位置にあります。

消費者の嗜好の変化

健康飲料に対する消費者の嗜好は急速に変化しており、植物性、低糖質、多機能オプションへの関心が高まっています。プロバイオティクス飲料は、コンブチャ、ケフィア、プレバイオティクスソーダなど、同様の効能を提供する新たな業態と競争しなければならないです。クリーンラベルやアレルゲンフリー製品へのシフトは、乳製品ベースプロバイオティクス製剤に課題する可能性があります。人工添加物や過度の甘味料をめぐる否定的な認識は、信頼を損なう可能性があります。ソーシャルメディアの動向やインフルエンサーの支持は、消費者の選択をすぐに揺るがし、ブランドロイヤルティを弱くする可能性があります。

COVID-19の影響

パンデミックは消費者の免疫と腸の健康への関心を高め、プロバイオティクス飲料の需要を加速させました。ロックダウンはサプライチェーンを混乱させたが、ブランドはデジタルプレゼンスとデリバリーモデルの強化を迫られました。健康に対する意識の高まりは、特に初めてプロバイオティクスを利用する消費者の間で、トライアル購入の急増につながりました。機能性飲料は、プロバイオティクスが自然の防御力を高めると見なされ、毎日の健康維持の一環として支持を集めました。しかし、景気の不透明感や小売店の来店者数の減少は、プレミアム製品の売上に影響を与えました。全体として、COVID-19は技術革新の起爆剤となり、プロバイオティクス飲料をウェルネスに欠かせない定番品として再位置付けしました。

予測期間中、乳製品ベースセグメントが最大となる見込み

乳製品ベースセグメントは、特に消化器系と免疫系の健康に対する健康意識の高まりにより、予測期間中最大の市場シェアを占めると予想されます。新たな動向としては、新規菌株の使用、低糖配合、クリーンラベルの位置づけなどが挙げられます。主要開発には、ビタミンを添加した強化タイプ、植物と乳製品のハイブリッド、サステイナブル包装の革新が含まれます。都市市場とフィットネス志向の消費者の間での需要の高まりが、プレミアム化を促進しています。ブランドはまた、AIを活用したパーソナライゼーションと腸内マイクロバイオーム検査を活用して、製品を個人の健康目標に合致させ、関連性と消費者エンゲージメントを高めています。

予測期間中、オンライン小売セグメントが最も高いCAGRが見込まれる

予測期間中、オンライン小売セグメントは、利便性の提供、幅広い製品アクセス、パーソナライズされたショッピング体験が原動力となり、最も高い成長率を記録すると予測されます。新たな動向としては、サブスクリプションモデル、インフルエンサー主導のマーケティング、AIを活用した腸内健康診断などが挙げられます。主要開発には、消費者直接販売プラットフォーム、バンドルされたウェルネスキット、コールドチェーンに最適化されたデリバリーソリューションなどがあります。eコマースにより、ニッチブランドは従来型小売障壁を回避し、健康志向の消費者をより効果的に対象にすることができます。デジタルエンゲージメントの強化、ロイヤリティプログラム、データ主導のカスタマイズは、消費者の期待を再形成し、プロバイオティクス飲料のオンライン需要を持続的に促進しています。

最大のシェアを占める地域

予測期間中、アジア太平洋は、健康意識の高まり、都市化、可処分所得の増加を背景に、最大の市場シェアを占めると予想されます。伝統的発酵食品が現代的なプロバイオティクス飲料への道を開き、文化的受容を促進しました。新たな動向としては、乳製品代替のフォーマット、ローカライズされた風味の革新、免疫と消化を対象にした機能性ブレンドなどがあります。戦略的パートナーシップは流通網を強化し、地域の製造拠点はサプライチェーンの効率を高めています。ティア2都市への進出が新たな消費者層を開拓しています。デジタル健康プラットフォームとウェルネスアプリがプロバイオティクスの採用をさらに加速します。

CAGRが最も高い地域

予測期間中、北米の地域が最も高いCAGRを示すと予測されます。これは、腸の健康への関心が高まり、予防的ウェルネスへのシフトがプロバイオティクス飲料市場を牽引しているためです。消費者はクリーンラベル、低糖質、乳製品不使用の選択肢を積極的に求めており、技術革新に拍車をかけています。新たな動向としては、植物由来の配合、気分を高めるブレンド、個別化栄養などが挙げられます。大手ブランドはマイクロバイオーム研究に投資し、小売と健康のコラボレーションを拡大しています。ラベル表示の透明性の向上と持続可能性への取り組みが人気を集めています。デジタルエンゲージメントと対象マーケティングも消費者行動を再構築し、カテゴリーの成長を後押ししています。

無料カスタマイズサービス

本レポートをご購読の顧客は、以下の無料カスタマイズオプションのいずれかをご利用いただけます。

企業プロファイル
- 追加市場参入企業の包括的プロファイリング（3社まで）
- 主要企業のSWOT分析（3社まで）
地域セグメンテーション
- 顧客の関心に応じた主要国の市場推定・予測・CAGR（注：フィージビリティチェックによる）
競合ベンチマーキング
- 製品ポートフォリオ、地理的プレゼンス、戦略的提携による主要企業のベンチマーキング

イントロダクション
北米
- 米国
- カナダ
- メキシコ
欧州
- ドイツ
- 英国
- イタリア
- フランス
- スペイン
- その他の欧州
アジア太平洋
- 日本
- 中国
- インド
- オーストラリア
- ニュージーランド
- 韓国
- その他のアジア太平洋
南米
- アルゼンチン
- ブラジル
- チリ
- その他の南米
中東・アフリカ
- サウジアラビア
- アラブ首長国連邦
- カタール
- 南アフリカ
- その他の中東・アフリカ

第10章主要開発

契約、パートナーシップ、コラボレーション、ジョイントベンチャー
買収と合併
新製品発売
事業拡大
その他の主要戦略

第11章企業プロファイリング

GT's Living Foods
KeVita
Danone S.A.
GoodBelly
Yakult Honsha Co., Ltd.
Bio-K+International Inc.
Nestle S.A.
Poppi
Chobani LLC
The Hain Celestial Group
Yili Group
NextFoods Inc.
Vitasoy International Holdings
PERKii
Lifeway Foods Inc.

図表

List of Tables

Table 1 Global Probiotic Drink Market Outlook, By Region (2024-2032) ($MN)
Table 2 Global Probiotic Drink Market Outlook, By Product Type (2024-2032) ($MN)
Table 3 Global Probiotic Drink Market Outlook, By Dairy-Based (2024-2032) ($MN)
Table 4 Global Probiotic Drink Market Outlook, By Plant-Based (2024-2032) ($MN)
Table 5 Global Probiotic Drink Market Outlook, By Fruit-Based (2024-2032) ($MN)
Table 6 Global Probiotic Drink Market Outlook, By Other Product Types (2024-2032) ($MN)
Table 7 Global Probiotic Drink Market Outlook, By Formulation (2024-2032) ($MN)
Table 8 Global Probiotic Drink Market Outlook, By Liquid Forms (2024-2032) ($MN)
Table 9 Global Probiotic Drink Market Outlook, By Powder-Based (2024-2032) ($MN)
Table 10 Global Probiotic Drink Market Outlook, By Carbonated (2024-2032) ($MN)
Table 11 Global Probiotic Drink Market Outlook, By Distribution Channel (2024-2032) ($MN)
Table 12 Global Probiotic Drink Market Outlook, By Supermarkets / Hypermarkets (2024-2032) ($MN)
Table 13 Global Probiotic Drink Market Outlook, By Convenience Stores (2024-2032) ($MN)
Table 14 Global Probiotic Drink Market Outlook, By Online Retail (2024-2032) ($MN)
Table 15 Global Probiotic Drink Market Outlook, By Health Food Stores (2024-2032) ($MN)
Table 16 Global Probiotic Drink Market Outlook, By Application (2024-2032) ($MN)
Table 17 Global Probiotic Drink Market Outlook, By Digestive Health (2024-2032) ($MN)
Table 18 Global Probiotic Drink Market Outlook, By Immunity Boosting (2024-2032) ($MN)
Table 19 Global Probiotic Drink Market Outlook, By Mental Health (2024-2032) ($MN)
Table 20 Global Probiotic Drink Market Outlook, By Weight Management (2024-2032) ($MN)
Table 21 Global Probiotic Drink Market Outlook, By Other Applications (2024-2032) ($MN)
Table 22 North America Probiotic Drink Market Outlook, By Country (2024-2032) ($MN)
Table 23 North America Probiotic Drink Market Outlook, By Product Type (2024-2032) ($MN)
Table 24 North America Probiotic Drink Market Outlook, By Dairy-Based (2024-2032) ($MN)
Table 25 North America Probiotic Drink Market Outlook, By Plant-Based (2024-2032) ($MN)
Table 26 North America Probiotic Drink Market Outlook, By Fruit-Based (2024-2032) ($MN)
Table 27 North America Probiotic Drink Market Outlook, By Other Product Types (2024-2032) ($MN)
Table 28 North America Probiotic Drink Market Outlook, By Formulation (2024-2032) ($MN)
Table 29 North America Probiotic Drink Market Outlook, By Liquid Forms (2024-2032) ($MN)
Table 30 North America Probiotic Drink Market Outlook, By Powder-Based (2024-2032) ($MN)
Table 31 North America Probiotic Drink Market Outlook, By Carbonated (2024-2032) ($MN)
Table 32 North America Probiotic Drink Market Outlook, By Distribution Channel (2024-2032) ($MN)
Table 33 North America Probiotic Drink Market Outlook, By Supermarkets / Hypermarkets (2024-2032) ($MN)
Table 34 North America Probiotic Drink Market Outlook, By Convenience Stores (2024-2032) ($MN)
Table 35 North America Probiotic Drink Market Outlook, By Online Retail (2024-2032) ($MN)
Table 36 North America Probiotic Drink Market Outlook, By Health Food Stores (2024-2032) ($MN)
Table 37 North America Probiotic Drink Market Outlook, By Application (2024-2032) ($MN)
Table 38 North America Probiotic Drink Market Outlook, By Digestive Health (2024-2032) ($MN)
Table 39 North America Probiotic Drink Market Outlook, By Immunity Boosting (2024-2032) ($MN)
Table 40 North America Probiotic Drink Market Outlook, By Mental Health (2024-2032) ($MN)
Table 41 North America Probiotic Drink Market Outlook, By Weight Management (2024-2032) ($MN)
Table 42 North America Probiotic Drink Market Outlook, By Other Applications (2024-2032) ($MN)
Table 43 Europe Probiotic Drink Market Outlook, By Country (2024-2032) ($MN)
Table 44 Europe Probiotic Drink Market Outlook, By Product Type (2024-2032) ($MN)
Table 45 Europe Probiotic Drink Market Outlook, By Dairy-Based (2024-2032) ($MN)
Table 46 Europe Probiotic Drink Market Outlook, By Plant-Based (2024-2032) ($MN)
Table 47 Europe Probiotic Drink Market Outlook, By Fruit-Based (2024-2032) ($MN)
Table 48 Europe Probiotic Drink Market Outlook, By Other Product Types (2024-2032) ($MN)
Table 49 Europe Probiotic Drink Market Outlook, By Formulation (2024-2032) ($MN)
Table 50 Europe Probiotic Drink Market Outlook, By Liquid Forms (2024-2032) ($MN)
Table 51 Europe Probiotic Drink Market Outlook, By Powder-Based (2024-2032) ($MN)
Table 52 Europe Probiotic Drink Market Outlook, By Carbonated (2024-2032) ($MN)
Table 53 Europe Probiotic Drink Market Outlook, By Distribution Channel (2024-2032) ($MN)
Table 54 Europe Probiotic Drink Market Outlook, By Supermarkets / Hypermarkets (2024-2032) ($MN)
Table 55 Europe Probiotic Drink Market Outlook, By Convenience Stores (2024-2032) ($MN)
Table 56 Europe Probiotic Drink Market Outlook, By Online Retail (2024-2032) ($MN)
Table 57 Europe Probiotic Drink Market Outlook, By Health Food Stores (2024-2032) ($MN)
Table 58 Europe Probiotic Drink Market Outlook, By Application (2024-2032) ($MN)
Table 59 Europe Probiotic Drink Market Outlook, By Digestive Health (2024-2032) ($MN)
Table 60 Europe Probiotic Drink Market Outlook, By Immunity Boosting (2024-2032) ($MN)
Table 61 Europe Probiotic Drink Market Outlook, By Mental Health (2024-2032) ($MN)
Table 62 Europe Probiotic Drink Market Outlook, By Weight Management (2024-2032) ($MN)
Table 63 Europe Probiotic Drink Market Outlook, By Other Applications (2024-2032) ($MN)
Table 64 Asia Pacific Probiotic Drink Market Outlook, By Country (2024-2032) ($MN)
Table 65 Asia Pacific Probiotic Drink Market Outlook, By Product Type (2024-2032) ($MN)
Table 66 Asia Pacific Probiotic Drink Market Outlook, By Dairy-Based (2024-2032) ($MN)
Table 67 Asia Pacific Probiotic Drink Market Outlook, By Plant-Based (2024-2032) ($MN)
Table 68 Asia Pacific Probiotic Drink Market Outlook, By Fruit-Based (2024-2032) ($MN)
Table 69 Asia Pacific Probiotic Drink Market Outlook, By Other Product Types (2024-2032) ($MN)
Table 70 Asia Pacific Probiotic Drink Market Outlook, By Formulation (2024-2032) ($MN)
Table 71 Asia Pacific Probiotic Drink Market Outlook, By Liquid Forms (2024-2032) ($MN)
Table 72 Asia Pacific Probiotic Drink Market Outlook, By Powder-Based (2024-2032) ($MN)
Table 73 Asia Pacific Probiotic Drink Market Outlook, By Carbonated (2024-2032) ($MN)
Table 74 Asia Pacific Probiotic Drink Market Outlook, By Distribution Channel (2024-2032) ($MN)
Table 75 Asia Pacific Probiotic Drink Market Outlook, By Supermarkets / Hypermarkets (2024-2032) ($MN)
Table 76 Asia Pacific Probiotic Drink Market Outlook, By Convenience Stores (2024-2032) ($MN)
Table 77 Asia Pacific Probiotic Drink Market Outlook, By Online Retail (2024-2032) ($MN)
Table 78 Asia Pacific Probiotic Drink Market Outlook, By Health Food Stores (2024-2032) ($MN)
Table 79 Asia Pacific Probiotic Drink Market Outlook, By Application (2024-2032) ($MN)
Table 80 Asia Pacific Probiotic Drink Market Outlook, By Digestive Health (2024-2032) ($MN)
Table 81 Asia Pacific Probiotic Drink Market Outlook, By Immunity Boosting (2024-2032) ($MN)
Table 82 Asia Pacific Probiotic Drink Market Outlook, By Mental Health (2024-2032) ($MN)
Table 83 Asia Pacific Probiotic Drink Market Outlook, By Weight Management (2024-2032) ($MN)
Table 84 Asia Pacific Probiotic Drink Market Outlook, By Other Applications (2024-2032) ($MN)
Table 85 South America Probiotic Drink Market Outlook, By Country (2024-2032) ($MN)
Table 86 South America Probiotic Drink Market Outlook, By Product Type (2024-2032) ($MN)
Table 87 South America Probiotic Drink Market Outlook, By Dairy-Based (2024-2032) ($MN)
Table 88 South America Probiotic Drink Market Outlook, By Plant-Based (2024-2032) ($MN)
Table 89 South America Probiotic Drink Market Outlook, By Fruit-Based (2024-2032) ($MN)
Table 90 South America Probiotic Drink Market Outlook, By Other Product Types (2024-2032) ($MN)
Table 91 South America Probiotic Drink Market Outlook, By Formulation (2024-2032) ($MN)
Table 92 South America Probiotic Drink Market Outlook, By Liquid Forms (2024-2032) ($MN)
Table 93 South America Probiotic Drink Market Outlook, By Powder-Based (2024-2032) ($MN)
Table 94 South America Probiotic Drink Market Outlook, By Carbonated (2024-2032) ($MN)
Table 95 South America Probiotic Drink Market Outlook, By Distribution Channel (2024-2032) ($MN)
Table 96 South America Probiotic Drink Market Outlook, By Supermarkets / Hypermarkets (2024-2032) ($MN)
Table 97 South America Probiotic Drink Market Outlook, By Convenience Stores (2024-2032) ($MN)
Table 98 South America Probiotic Drink Market Outlook, By Online Retail (2024-2032) ($MN)
Table 99 South America Probiotic Drink Market Outlook, By Health Food Stores (2024-2032) ($MN)
Table 100 South America Probiotic Drink Market Outlook, By Application (2024-2032) ($MN)
Table 101 South America Probiotic Drink Market Outlook, By Digestive Health (2024-2032) ($MN)
Table 102 South America Probiotic Drink Market Outlook, By Immunity Boosting (2024-2032) ($MN)
Table 103 South America Probiotic Drink Market Outlook, By Mental Health (2024-2032) ($MN)
Table 104 South America Probiotic Drink Market Outlook, By Weight Management (2024-2032) ($MN)
Table 105 South America Probiotic Drink Market Outlook, By Other Applications (2024-2032) ($MN)
Table 106 Middle East & Africa Probiotic Drink Market Outlook, By Country (2024-2032) ($MN)
Table 107 Middle East & Africa Probiotic Drink Market Outlook, By Product Type (2024-2032) ($MN)
Table 108 Middle East & Africa Probiotic Drink Market Outlook, By Dairy-Based (2024-2032) ($MN)
Table 109 Middle East & Africa Probiotic Drink Market Outlook, By Plant-Based (2024-2032) ($MN)
Table 110 Middle East & Africa Probiotic Drink Market Outlook, By Fruit-Based (2024-2032) ($MN)
Table 111 Middle East & Africa Probiotic Drink Market Outlook, By Other Product Types (2024-2032) ($MN)
Table 112 Middle East & Africa Probiotic Drink Market Outlook, By Formulation (2024-2032) ($MN)
Table 113 Middle East & Africa Probiotic Drink Market Outlook, By Liquid Forms (2024-2032) ($MN)
Table 114 Middle East & Africa Probiotic Drink Market Outlook, By Powder-Based (2024-2032) ($MN)
Table 115 Middle East & Africa Probiotic Drink Market Outlook, By Carbonated (2024-2032) ($MN)
Table 116 Middle East & Africa Probiotic Drink Market Outlook, By Distribution Channel (2024-2032) ($MN)
Table 117 Middle East & Africa Probiotic Drink Market Outlook, By Supermarkets / Hypermarkets (2024-2032) ($MN)
Table 118 Middle East & Africa Probiotic Drink Market Outlook, By Convenience Stores (2024-2032) ($MN)
Table 119 Middle East & Africa Probiotic Drink Market Outlook, By Online Retail (2024-2032) ($MN)
Table 120 Middle East & Africa Probiotic Drink Market Outlook, By Health Food Stores (2024-2032) ($MN)
Table 121 Middle East & Africa Probiotic Drink Market Outlook, By Application (2024-2032) ($MN)
Table 122 Middle East & Africa Probiotic Drink Market Outlook, By Digestive Health (2024-2032) ($MN)
Table 123 Middle East & Africa Probiotic Drink Market Outlook, By Immunity Boosting (2024-2032) ($MN)
Table 124 Middle East & Africa Probiotic Drink Market Outlook, By Mental Health (2024-2032) ($MN)
Table 125 Middle East & Africa Probiotic Drink Market Outlook, By Weight Management (2024-2032) ($MN)
Table 126 Middle East & Africa Probiotic Drink Market Outlook, By Other Applications (2024-2032) ($MN)

Product Code: SMRC30391

According to Stratistics MRC, the Global Probiotic Drink Market is accounted for $21.78 billion in 2025 and is expected to reach $37.57 billion by 2032 growing at a CAGR of 8.1% during the forecast period. A probiotic drink is a functional beverage containing live beneficial microorganisms, such as Lactobacillus and Bifidobacterium that support gut health and overall well-being. These drinks help maintain a healthy balance of intestinal bacteria, improve digestion, and boost immunity. Commonly made from fermented dairy, plant-based milk, or fruit juices, probiotic drinks are available in various flavors and formulations, catering to health-conscious consumers seeking natural ways to enhance digestive and immune functions.

Market Dynamics:

Driver:

Growing demand for functional and fortified beverages

Consumer interest in health-enhancing beverages has surged, driving demand for probiotic drinks that support gut health and immunity. The rise of lifestyle diseases and digestive disorders has made functional beverages a preferred choice among health-conscious individuals. Probiotic formulations are increasingly viewed as preventive wellness solutions rather than niche supplements. Fortification with vitamins, minerals, and adaptogens further boosts their appeal across age groups. Product innovation in taste, packaging, and delivery formats is helping brands expand their reach. As awareness grows, probiotic drinks are becoming mainstream in both retail and foodservice channels.

Restraint:

Short shelf life and need for cold chain logistics

Probiotic drinks contain live cultures that require strict temperature control to maintain efficacy. This necessitates cold chain infrastructure from production to point-of-sale, increasing operational complexity and cost. Shelf life limitations restrict geographic expansion, especially in regions with underdeveloped logistics. Retailers often hesitate to stock these products due to spoilage risks and storage constraints. Innovations in encapsulation and freeze-drying are emerging but remain cost-intensive. These logistical hurdles continue to challenge scalability and profitability for manufacturers.

Opportunity:

Integration with e-commerce and subscription-based sales

Digital platforms are reshaping how probiotic drinks reach consumers, offering direct-to-door convenience and personalized experiences. Subscription models allow brands to build loyalty while ensuring regular consumption, which is key to probiotic efficacy. E-commerce enables niche and premium products to bypass traditional retail barriers and reach targeted audiences. Data-driven customization such as gut health profiling can enhance product relevance and engagement. Bundling probiotic drinks with wellness kits or dietary plans adds value and differentiation. As online health retail grows, probiotic beverages are well-positioned to capitalize on this shift.

Threat:

Changing consumer preferences

Consumer tastes in health beverages are evolving rapidly, with growing interest in plant-based, low-sugar, and multifunctional options. Probiotic drinks must compete with emerging formats like kombucha, kefir, and prebiotic sodas that offer similar benefits. Shifts toward clean-label and allergen-free products may challenge dairy-based probiotic formulations. Negative perceptions around artificial additives or excessive sweeteners can erode trust. Social media trends and influencer endorsements can quickly sway consumer choices, making brand loyalty weak.

Covid-19 Impact:

The pandemic heightened consumer focus on immunity and gut health, accelerating demand for probiotic beverages. Lockdowns disrupted supply chains but also pushed brands to strengthen their digital presence and delivery models. Increased health awareness led to a surge in trial purchases, especially among first-time users. Functional drinks gained traction as part of daily wellness routines, with probiotics seen as a natural defense booster. However, economic uncertainty and reduced retail footfall impacted premium product sales. Overall, Covid-19 acted as a catalyst for innovation, repositioning probiotic drinks as essential wellness staples.

The dairy-based segment is expected to be the largest during the forecast period

The dairy-based segment is expected to account for the largest market share during the forecast period, due to rising health awareness, especially around digestive and immune wellness. Emerging trends include the use of novel strains, reduced sugar formulations, and clean-label positioning. Key developments involve fortified variants with added vitamins, plant-dairy hybrids, and sustainable packaging innovations. Growing demand in urban markets and among fitness-focused consumers is driving premiumization. Brands are also leveraging AI-driven personalization and gut microbiome testing to align products with individual health goals, boosting relevance and consumer engagement.

The online retail segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the online retail segment is predicted to witness the highest growth rate, driven by offering convenience, wider product access, and personalized shopping experiences. Emerging trends include subscription models, influencer-led marketing, and AI-powered gut health assessments. Key developments feature direct-to-consumer platforms, bundled wellness kits, and cold-chain optimized delivery solutions. E-commerce enables niche brands to bypass traditional retail barriers and target health-conscious consumers more effectively. Enhanced digital engagement, loyalty programs, and data-driven customization are reshaping consumer expectations and fueling sustained demand for probiotic beverages online.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, driven by rising health consciousness, urbanization, and growing disposable incomes. Traditional fermented foods have paved the way for modern probiotic beverages, fostering cultural acceptance. Emerging trends include dairy-alternative formats, localized flavor innovations, and functional blends targeting immunity and digestion. Strategic partnerships are boosting distribution networks, while regional manufacturing hubs enhance supply chain efficiency. Expansion into tier-2 cities is unlocking new consumer bases. Digital health platforms and wellness apps further accelerate probiotic adoption.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to increased focus on gut health, and a shift toward preventive wellness are driving the probiotic drink market. Consumers are actively seeking clean-label, low-sugar, and dairy-free options, fueling innovation. Emerging trends include plant-based formulations, mood-enhancing blends, and personalized nutrition. Leading brands are investing in microbiome research and expanding through retail-health collaborations. Enhanced labeling transparency and sustainability initiatives are gaining traction. Digital engagement and targeted marketing are also reshaping consumer behavior and boosting category growth.

Key players in the market

Some of the key players in Probiotic Drink Market include GT's Living Foods, KeVita, Danone S.A., GoodBelly, Yakult Honsha Co., Ltd., Bio-K+ International Inc., Nestle S.A., Poppi, Chobani LLC, The Hain Celestial Group, Yili Group, NextFoods Inc., Vitasoy International Holdings, PERKii, and Lifeway Foods Inc.

Key Developments:

In July 2025, Danone and The Confederation of African Football (CAF) announced an agreement, making Danone an Official Partner of the TotalEnergies CAF Africa Cup of Nations (AFCON), Morocco 2025 and the TotalEnergies CAF Women's Africa Cup of Nations (WAFCON), Morocco 2024. This partnership strengthens Danone's commitment to promoting health through food across the African continent, where both sports and nutrition play an essential role at every stage of life.

In July 2024, GT's Living Foods (GTLF) announces its Feel the Synergy marketing campaign. This summer, GTLF blends music and its bestselling SYNERGY(R) Raw Kombucha collection to create a transcendent experience, inviting people to unlock an exclusive playlist, discover emerging musicians, and win over one hundred music-themed prizes.

Product Types Covered:

Dairy-Based
Plant-Based
Fruit-Based
Other Product Types

Formulations Covered:

Liquid Forms
Powder-Based
Carbonated

Distribution Channels Covered:

Supermarkets / Hypermarkets
Convenience Stores
Online Retail
Health Food Stores

Applications Covered:

Digestive Health
Immunity Boosting
Mental Health
Weight Management
Other Applications

Regions Covered:

North America
- US
- Canada
- Mexico
Europe
- Germany
- UK
- Italy
- France
- Spain
- Rest of Europe
Asia Pacific
- Japan
- China
- India
- Australia
- New Zealand
- South Korea
- Rest of Asia Pacific
South America
- Argentina
- Brazil
- Chile
- Rest of South America
Middle East & Africa
- Saudi Arabia
- UAE
- Qatar
- South Africa
- Rest of Middle East & Africa

What our report offers:

Market share assessments for the regional and country-level segments
Strategic recommendations for the new entrants
Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
Strategic recommendations in key business segments based on the market estimations
Competitive landscaping mapping the key common trends
Company profiling with detailed strategies, financials, and recent developments
Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

Company Profiling
- Comprehensive profiling of additional market players (up to 3)
- SWOT Analysis of key players (up to 3)
Regional Segmentation
- Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
Competitive Benchmarking
- Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

1 Executive Summary

2 Preface

2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
- 2.4.1 Data Mining
- 2.4.2 Data Analysis
- 2.4.3 Data Validation
- 2.4.4 Research Approach
2.5 Research Sources
- 2.5.1 Primary Research Sources
- 2.5.2 Secondary Research Sources
- 2.5.3 Assumptions

3 Market Trend Analysis

3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Product Analysis
3.7 Application Analysis
3.8 Emerging Markets
3.9 Impact of Covid-19

4 Porters Five Force Analysis

4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Probiotic Drink Market, By Product Type

5.1 Introduction
5.2 Dairy-Based
5.3 Plant-Based
5.4 Fruit-Based
5.5 Other Product Types

6 Global Probiotic Drink Market, By Formulation

6.1 Introduction
6.2 Liquid Forms
6.3 Powder-Based
6.4 Carbonated

7 Global Probiotic Drink Market, By Distribution Channel

7.1 Introduction
7.2 Supermarkets / Hypermarkets
7.3 Convenience Stores
7.4 Online Retail
7.5 Health Food Stores

8 Global Probiotic Drink Market, By Application

8.1 Introduction
8.2 Digestive Health
8.3 Immunity Boosting
8.4 Mental Health
8.5 Weight Management
8.6 Other Applications

9 Global Probiotic Drink Market, By Geography

9.1 Introduction
9.2 North America
- 9.2.1 US
- 9.2.2 Canada
- 9.2.3 Mexico
9.3 Europe
- 9.3.1 Germany
- 9.3.2 UK
- 9.3.3 Italy
- 9.3.4 France
- 9.3.5 Spain
- 9.3.6 Rest of Europe
9.4 Asia Pacific
- 9.4.1 Japan
- 9.4.2 China
- 9.4.3 India
- 9.4.4 Australia
- 9.4.5 New Zealand
- 9.4.6 South Korea
- 9.4.7 Rest of Asia Pacific
9.5 South America
- 9.5.1 Argentina
- 9.5.2 Brazil
- 9.5.3 Chile
- 9.5.4 Rest of South America
9.6 Middle East & Africa
- 9.6.1 Saudi Arabia
- 9.6.2 UAE
- 9.6.3 Qatar
- 9.6.4 South Africa
- 9.6.5 Rest of Middle East & Africa

10 Key Developments

10.1 Agreements, Partnerships, Collaborations and Joint Ventures
10.2 Acquisitions & Mergers
10.3 New Product Launch
10.4 Expansions
10.5 Other Key Strategies

11 Company Profiling

11.1 GT's Living Foods
11.2 KeVita
11.3 Danone S.A.
11.4 GoodBelly
11.5 Yakult Honsha Co., Ltd.
11.6 Bio-K+ International Inc.
11.7 Nestle S.A.
11.8 Poppi
11.9 Chobani LLC
11.10 The Hain Celestial Group
11.11 Yili Group
11.12 NextFoods Inc.
11.13 Vitasoy International Holdings
11.14 PERKii
11.15 Lifeway Foods Inc.

プロバイオティクス飲料市場の2032年までの予測：製品タイプ、製剤、流通チャネル、用途、地域別の世界分析

Probiotic Drink Market Forecasts to 2032 - Global Analysis By Product Type (Dairy-Based, Plant-Based, Fruit-Based, and Other Product Types), Formulation, Distribution Channel, Application and By Geography

COVID-19の影響

最大のシェアを占める地域

CAGRが最も高い地域

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目次

第1章 エグゼクティブサマリー

第2章 序文

第3章 市場動向分析

第4章 ポーターのファイブフォース分析

第5章 世界のプロバイオティクス飲料市場：製品タイプ別

第6章 世界のプロバイオティクス飲料市場：製剤別

第7章 世界のプロバイオティクス飲料市場：流通チャネル別

第8章 世界のプロバイオティクス飲料市場：用途別

第9章 世界のプロバイオティクス飲料市場：地域別

第10章 主要開発

第11章 企業プロファイリング