ホームショッピングサービス市場の2030年までの予測： 製品タイプ、プラットフォームタイプ、決済方法、地域別の世界分析

Stratistics MRCによると、世界のホームショッピングサービス市場は2024年に46億9,000万米ドルを占め、予測期間中のCAGRは9.2％で成長し、2030年には79億6,000万米ドルに達すると予測されています。

ホームショッピングサービスとは、カタログ、モバイルアプリ、インターネット小売店、テレビなど、さまざまなチャネルを通じて、顧客が自宅にいながら商品を購入できる小売サービスのことです。これらのサービスでは、電子機器、ファッション、家庭用品など、幅広い商品を提供しています。便利な決済オプションや宅配サービスにより、ホームショッピングはますます人気が高まっており、顧客は簡単に買い物ができ、パーソナライズされた提案を受けられ、限定商品やキャンペーンを利用できます。

決済オプションの柔軟性向上

さまざまな決済方法を提供することは、幅広い顧客にとって買い物がより便利で利用しやすくなるため、ホームショッピングサービス産業にとって不可欠です。銀行振込、デジタルウォレット、クレジットカード/デビットカード、代金引換など、さまざまな決済方法を提供することで、顧客は自分のニーズや予算に合ったものを選ぶことができます。従来の銀行サービスを利用できない人も含め、より多くの顧客層がこの柔軟性に惹かれています。さらに、決済方法の選択肢が多いという安心感から、信頼と安全が促進され、売上と顧客満足度の向上につながります。

複雑な返品・返金手続き

複雑な返品・返金手続きは、通販サービス産業において、顧客の忠誠心や幸福感を著しく損なう可能性があります。不明確な説明、多くの事務手続き、処理時間の長さなどが原因で返品に手間取ると、顧客は憤慨し、リピート購入をためらうようになる可能性があります。さらに、実店舗での返品の利便性とは対照的に、返品手数料、返送料、払い戻しの遅延は、購入を不快にさせています。返品を無料にし、返品手続きを迅速化・簡素化し、払い戻しを迅速に行うことで、こうした問題を軽減することができます。これにより、顧客維持率が高まり、市場拡大に拍車がかかります。

インターネットの普及

インターネット利用の拡大は、ホームショッピングサービスの市場拡大の大きな要因となっています。特に地方や孤立した場所でインターネットにアクセスできる個人が増えたため、オンラインショッピングサイトがより広く利用できるようになっています。スマートフォンが手ごろな価格になったことで、外出先でも商品を閲覧、購入、購入できるようになり、利便性がさらに高まりました。eコマースプラットフォームの拡大、対象を絞った広告による消費者の関与の強化、売上の増加はすべて、インターネットが広く利用できるようになったことで可能になりました。その結果、より多くの顧客がホームショッピングサービスを選ぶようになり、市場全体の成長に貢献しています。

不十分な品質管理と懸念

顧客は購入前に個人的に商品を確認することができないため、不良品や粗悪品、誤解を招くような商品を受け取る可能性が高くなります。返品や不愉快な顧客、好ましくないレビューの結果、企業の評判が低下する可能性があります。さらに、偽物の心配や商品の原産地に関する情報不足によって、消費者の信頼が損なわれる可能性もあります。これらの問題を解決するために、ホームショッピングプラットフォームは、厳格な品質管理手順を導入し、信頼できるベンダーと協力し、購入品の品質と正当性について顧客を安心させるために、徹底した商品評価と説明を提供する必要があります。

COVID-19の影響

COVID-19の大流行は、閉鎖や制限の間、消費者が買い物のニーズをオンラインプラットフォームに求めたため、ホームショッピングサービス市場の成長を著しく加速させました。実店舗が閉鎖されたり、キャパシティが制限されたりしているため、人々は利便性と安全性を求めてeコマースやテレビショッピングサービスにますます頼るようになりました。このような消費者行動の変化がオンライン販売の急増につながり、小売業者はデジタルサービスの強化、配送サービスの改善、ホームショッピングの需要増に対応するための新技術の導入に取り組むようになりました。

予測期間中、ファッション・アパレルセグメントが最大となる見込み

ファッション・アパレルセグメントは、利便性とパーソナライゼーションに対する需要の高まりから、予測期間中に最大の市場シェアを占めると予想されます。消費者は、アクセスのしやすさ、時間節約のメリット、幅広いスタイルを閲覧できることから、衣料品やアクセサリーのオンラインショッピングをますます好むようになっています。さらに、AIを活用したパーソナライズされたレコメンデーションがショッピング体験を向上させ、魅力的なお買い得品やキャンペーン、シームレスな返品施策が消費者の関心をさらに高めています。ソーシャルメディアとインフルエンサーマーケティングの台頭も、ホームショッピングプラットフォーム経由のファッション販売を後押しする上で重要な役割を果たしています。

予測期間中、オンライン決済セグメントのCAGRが最も高くなる見込み

予測期間中、利便性、安全性、効率性を求めてデジタル取引へのシフトが進んでいるため、オンライン決済セグメントが最も高い成長率を示すと予測されます。消費者は、クレジットカード/デビットカード、デジタルウォレット、銀行振込などのオンライン決済オプションを好み、迅速で安全かつシームレスな取引を提供しています。モバイルウォレットや非接触型決済の台頭も、全体的なショッピング体験を向上させています。さらに、安全な決済システムに対する信頼の高まりと、どこからでも決済を管理できる利便性が、ホームショッピングサービスにおけるオンライン決済手段の採用をさらに後押ししています。

最大のシェアを占める地域

予測期間中、インターネットやスマートフォンの普及率の上昇、可処分所得の増加、消費者のライフスタイルの進化などの要因により、アジア太平洋が最大の市場シェアを占めると予想されます。この成長は、eコマースやロジスティクスセグメントでの雇用創出、消費者による幅広い商品へのアクセスの増加、小売産業における新たなビジネスモデルやイノベーションの出現など、さまざまな形で同地域に影響を与えています。しかし、製品の品質に関する懸念、ロジスティクスの問題、既存参入企業との競合といった課題も存在します。

CAGRが最も高い地域

予測期間中、eコマースとモバイルショッピングが重視されるようになったことから、北米地域が最も高いCAGRを示すと予測されます。同地域では、利便性、アクセスのしやすさ、幅広い品揃えといった要因によって、オンラインプラットフォームへの移行が顕著になっています。主要市場動向としては、ソーシャルメディアの統合、ライブストリーミングの台頭、パーソナライズされた顧客体験の重視などが挙げられます。競合や消費者の嗜好の変化に対応する必要性といった課題が存在する一方で、北米市場は進化と革新を続け、消費者に多様な選択肢を提供しています。

無料のカスタマイズサービス

本レポートをご購読の顧客には、以下の無料カスタマイズオプションのいずれかをご利用いただけます。

• 企業プロファイル
  • 追加市場参入企業の包括的プロファイリング（3社まで）
  • 主要企業のSWOT分析（3社まで）
• 地域セグメンテーション
  • 顧客の関心に応じた主要国の市場推定・予測・CAGR（注：フィージビリティチェックによる）
• 競合ベンチマーキング
  • 製品ポートフォリオ、地理的プレゼンス、戦略的提携による主要企業のベンチマーキング

目次

第1章 エグゼクティブサマリー

第2章 序文

• 概要
• ステークホルダー
• 調査範囲
• 調査手法
  • データマイニング
  • データ分析
  • データ検証
  • 調査アプローチ
• 調査情報源
  • 1次調査情報源
  • 2次調査情報源
  • 前提条件

第3章 市場動向分析

• イントロダクション
• 促進要因
• 抑制要因
• 機会
• 脅威
• 製品分析
• 新興市場
• COVID-19の影響

第4章 ポーターのファイブフォース分析

• 供給企業の交渉力
• 買い手の交渉力
• 代替品の脅威
• 新規参入業者の脅威
• 競争企業間の敵対関係

第5章 世界のホームショッピングサービス市場：製品タイプ

• イントロダクション
• ファッション・アパレル
• 電子機器と民生用電子機器製品
• 美容とパーソナルケア
• 家庭用品とキッチン用品
• 健康とウェルネス
• 書籍・文房具
• その他

第6章 世界のホームショッピングサービス市場：プラットフォームタイプ別

• イントロダクション
• テレビホームショッピング
• オンラインプラットフォーム
  • eコマースウェブサイト
  • モバイルアプリ
• オフラインカタログ
  • カタログベースのショッピング

第7章 世界のホームショッピングサービス市場：決済方法別

• イントロダクション
• オンライン決済
• 代金引換（COD）
• 銀行振込

第8章 世界のホームショッピングサービス市場：地域別

• イントロダクション
• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • イタリア
  • フランス
  • スペイン
  • その他の欧州
• アジア太平洋
  • 日本
  • 中国
  • インド
  • オーストラリア
  • ニュージーランド
  • 韓国
  • その他のアジア太平洋
• 南米
  • アルゼンチン
  • ブラジル
  • チリ
  • その他の南米
• 中東・アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • カタール
  • 南アフリカ
  • その他の中東・アフリカ

第9章 主要開発

• 契約、パートナーシップ、コラボレーション、合弁事業
• 買収と合併
• 新製品発売
• 事業拡大
• その他の主要戦略

第10章 企業プロファイリング

• Amazon.com, Inc.
• Alibaba Group Holding Limited
• eBay Inc.
• Flipkart
• Rakuten, Inc.
• Shopify Inc.
• Wayfair Inc.
• Overstock.com, Inc.
• Etsy, Inc.
• Best Buy Co., Inc.
• Macy's Inc.
• Zalando SE
• Target Corporation
• Walmart Inc.
• Snapdeal
• BigBasket

List of Tables

• Table 1 Global Home Shopping Services Market Outlook, By Region (2022-2030) ($MN)
• Table 2 Global Home Shopping Services Market Outlook, By Product Type (2022-2030) ($MN)
• Table 3 Global Home Shopping Services Market Outlook, By Fashion and Apparel (2022-2030) ($MN)
• Table 4 Global Home Shopping Services Market Outlook, By Electronics and Appliances (2022-2030) ($MN)
• Table 5 Global Home Shopping Services Market Outlook, By Beauty and Personal Care (2022-2030) ($MN)
• Table 6 Global Home Shopping Services Market Outlook, By Home and Kitchen Products (2022-2030) ($MN)
• Table 7 Global Home Shopping Services Market Outlook, By Health and Wellness (2022-2030) ($MN)
• Table 8 Global Home Shopping Services Market Outlook, By Books and Stationery (2022-2030) ($MN)
• Table 9 Global Home Shopping Services Market Outlook, By Other Product Types (2022-2030) ($MN)
• Table 10 Global Home Shopping Services Market Outlook, By Platform Type (2022-2030) ($MN)
• Table 11 Global Home Shopping Services Market Outlook, By Television Home Shopping (2022-2030) ($MN)
• Table 12 Global Home Shopping Services Market Outlook, By Online Platforms

Table (2022-2030) ($MN)

• Table 13 Global Home Shopping Services Market Outlook, By E-commerce Websites (2022-2030) ($MN)
• Table 14 Global Home Shopping Services Market Outlook, By Mobile Apps (2022-2030) ($MN)
• Table 15 Global Home Shopping Services Market Outlook, By Offline Catalogs (2022-2030) ($MN)
• Table 16 Global Home Shopping Services Market Outlook, By Physical Catalog-Based Shopping (2022-2030) ($MN)
• Table 17 Global Home Shopping Services Market Outlook, By Payment Method (2022-2030) ($MN)
• Table 18 Global Home Shopping Services Market Outlook, By Online Payment (2022-2030) ($MN)
• Table 19 Global Home Shopping Services Market Outlook, By Cash on Delivery (COD) (2022-2030) ($MN)
• Table 20 Global Home Shopping Services Market Outlook, By Bank Transfers (2022-2030) ($MN)
• Table 21 North America Home Shopping Services Market Outlook, By Country (2022-2030) ($MN)
• Table 22 North America Home Shopping Services Market Outlook, By Product Type (2022-2030) ($MN)
• Table 23 North America Home Shopping Services Market Outlook, By Fashion and Apparel (2022-2030) ($MN)
• Table 24 North America Home Shopping Services Market Outlook, By Electronics and Appliances (2022-2030) ($MN)
• Table 25 North America Home Shopping Services Market Outlook, By Beauty and Personal Care (2022-2030) ($MN)
• Table 26 North America Home Shopping Services Market Outlook, By Home and Kitchen Products (2022-2030) ($MN)
• Table 27 North America Home Shopping Services Market Outlook, By Health and Wellness (2022-2030) ($MN)
• Table 28 North America Home Shopping Services Market Outlook, By Books and Stationery (2022-2030) ($MN)
• Table 29 North America Home Shopping Services Market Outlook, By Other Product Types (2022-2030) ($MN)
• Table 30 North America Home Shopping Services Market Outlook, By Platform Type (2022-2030) ($MN)
• Table 31 North America Home Shopping Services Market Outlook, By Television Home Shopping (2022-2030) ($MN)
• Table 32 North America Home Shopping Services Market Outlook, By Online Platforms

Table (2022-2030) ($MN)

• Table 33 North America Home Shopping Services Market Outlook, By E-commerce Websites (2022-2030) ($MN)
• Table 34 North America Home Shopping Services Market Outlook, By Mobile Apps (2022-2030) ($MN)
• Table 35 North America Home Shopping Services Market Outlook, By Offline Catalogs (2022-2030) ($MN)
• Table 36 North America Home Shopping Services Market Outlook, By Physical Catalog-Based Shopping (2022-2030) ($MN)
• Table 37 North America Home Shopping Services Market Outlook, By Payment Method (2022-2030) ($MN)
• Table 38 North America Home Shopping Services Market Outlook, By Online Payment (2022-2030) ($MN)
• Table 39 North America Home Shopping Services Market Outlook, By Cash on Delivery (COD) (2022-2030) ($MN)
• Table 40 North America Home Shopping Services Market Outlook, By Bank Transfers (2022-2030) ($MN)
• Table 41 Europe Home Shopping Services Market Outlook, By Country (2022-2030) ($MN)
• Table 42 Europe Home Shopping Services Market Outlook, By Product Type (2022-2030) ($MN)
• Table 43 Europe Home Shopping Services Market Outlook, By Fashion and Apparel (2022-2030) ($MN)
• Table 44 Europe Home Shopping Services Market Outlook, By Electronics and Appliances (2022-2030) ($MN)
• Table 45 Europe Home Shopping Services Market Outlook, By Beauty and Personal Care (2022-2030) ($MN)
• Table 46 Europe Home Shopping Services Market Outlook, By Home and Kitchen Products (2022-2030) ($MN)
• Table 47 Europe Home Shopping Services Market Outlook, By Health and Wellness (2022-2030) ($MN)
• Table 48 Europe Home Shopping Services Market Outlook, By Books and Stationery (2022-2030) ($MN)
• Table 49 Europe Home Shopping Services Market Outlook, By Other Product Types (2022-2030) ($MN)
• Table 50 Europe Home Shopping Services Market Outlook, By Platform Type (2022-2030) ($MN)
• Table 51 Europe Home Shopping Services Market Outlook, By Television Home Shopping (2022-2030) ($MN)
• Table 52 Europe Home Shopping Services Market Outlook, By Online Platforms

Table (2022-2030) ($MN)

• Table 53 Europe Home Shopping Services Market Outlook, By E-commerce Websites (2022-2030) ($MN)
• Table 54 Europe Home Shopping Services Market Outlook, By Mobile Apps (2022-2030) ($MN)
• Table 55 Europe Home Shopping Services Market Outlook, By Offline Catalogs (2022-2030) ($MN)
• Table 56 Europe Home Shopping Services Market Outlook, By Physical Catalog-Based Shopping (2022-2030) ($MN)
• Table 57 Europe Home Shopping Services Market Outlook, By Payment Method (2022-2030) ($MN)
• Table 58 Europe Home Shopping Services Market Outlook, By Online Payment (2022-2030) ($MN)
• Table 59 Europe Home Shopping Services Market Outlook, By Cash on Delivery (COD) (2022-2030) ($MN)
• Table 60 Europe Home Shopping Services Market Outlook, By Bank Transfers (2022-2030) ($MN)
• Table 61 Asia Pacific Home Shopping Services Market Outlook, By Country (2022-2030) ($MN)
• Table 62 Asia Pacific Home Shopping Services Market Outlook, By Product Type (2022-2030) ($MN)
• Table 63 Asia Pacific Home Shopping Services Market Outlook, By Fashion and Apparel (2022-2030) ($MN)
• Table 64 Asia Pacific Home Shopping Services Market Outlook, By Electronics and Appliances (2022-2030) ($MN)
• Table 65 Asia Pacific Home Shopping Services Market Outlook, By Beauty and Personal Care (2022-2030) ($MN)
• Table 66 Asia Pacific Home Shopping Services Market Outlook, By Home and Kitchen Products (2022-2030) ($MN)
• Table 67 Asia Pacific Home Shopping Services Market Outlook, By Health and Wellness (2022-2030) ($MN)
• Table 68 Asia Pacific Home Shopping Services Market Outlook, By Books and Stationery (2022-2030) ($MN)
• Table 69 Asia Pacific Home Shopping Services Market Outlook, By Other Product Types (2022-2030) ($MN)
• Table 70 Asia Pacific Home Shopping Services Market Outlook, By Platform Type (2022-2030) ($MN)
• Table 71 Asia Pacific Home Shopping Services Market Outlook, By Television Home Shopping (2022-2030) ($MN)
• Table 72 Asia Pacific Home Shopping Services Market Outlook, By Online Platforms

Table (2022-2030) ($MN)

• Table 73 Asia Pacific Home Shopping Services Market Outlook, By E-commerce Websites (2022-2030) ($MN)
• Table 74 Asia Pacific Home Shopping Services Market Outlook, By Mobile Apps (2022-2030) ($MN)
• Table 75 Asia Pacific Home Shopping Services Market Outlook, By Offline Catalogs (2022-2030) ($MN)
• Table 76 Asia Pacific Home Shopping Services Market Outlook, By Physical Catalog-Based Shopping (2022-2030) ($MN)
• Table 77 Asia Pacific Home Shopping Services Market Outlook, By Payment Method (2022-2030) ($MN)
• Table 78 Asia Pacific Home Shopping Services Market Outlook, By Online Payment (2022-2030) ($MN)
• Table 79 Asia Pacific Home Shopping Services Market Outlook, By Cash on Delivery (COD) (2022-2030) ($MN)
• Table 80 Asia Pacific Home Shopping Services Market Outlook, By Bank Transfers (2022-2030) ($MN)
• Table 81 South America Home Shopping Services Market Outlook, By Country (2022-2030) ($MN)
• Table 82 South America Home Shopping Services Market Outlook, By Product Type (2022-2030) ($MN)
• Table 83 South America Home Shopping Services Market Outlook, By Fashion and Apparel (2022-2030) ($MN)
• Table 84 South America Home Shopping Services Market Outlook, By Electronics and Appliances (2022-2030) ($MN)
• Table 85 South America Home Shopping Services Market Outlook, By Beauty and Personal Care (2022-2030) ($MN)
• Table 86 South America Home Shopping Services Market Outlook, By Home and Kitchen Products (2022-2030) ($MN)
• Table 87 South America Home Shopping Services Market Outlook, By Health and Wellness (2022-2030) ($MN)
• Table 88 South America Home Shopping Services Market Outlook, By Books and Stationery (2022-2030) ($MN)
• Table 89 South America Home Shopping Services Market Outlook, By Other Product Types (2022-2030) ($MN)
• Table 90 South America Home Shopping Services Market Outlook, By Platform Type (2022-2030) ($MN)
• Table 91 South America Home Shopping Services Market Outlook, By Television Home Shopping (2022-2030) ($MN)
• Table 92 South America Home Shopping Services Market Outlook, By Online Platforms

Table (2022-2030) ($MN)

• Table 93 South America Home Shopping Services Market Outlook, By E-commerce Websites (2022-2030) ($MN)
• Table 94 South America Home Shopping Services Market Outlook, By Mobile Apps (2022-2030) ($MN)
• Table 95 South America Home Shopping Services Market Outlook, By Offline Catalogs (2022-2030) ($MN)
• Table 96 South America Home Shopping Services Market Outlook, By Physical Catalog-Based Shopping (2022-2030) ($MN)
• Table 97 South America Home Shopping Services Market Outlook, By Payment Method (2022-2030) ($MN)
• Table 98 South America Home Shopping Services Market Outlook, By Online Payment (2022-2030) ($MN)
• Table 99 South America Home Shopping Services Market Outlook, By Cash on Delivery (COD) (2022-2030) ($MN)
• Table 100 South America Home Shopping Services Market Outlook, By Bank Transfers (2022-2030) ($MN)
• Table 101 Middle East & Africa Home Shopping Services Market Outlook, By Country (2022-2030) ($MN)
• Table 102 Middle East & Africa Home Shopping Services Market Outlook, By Product Type (2022-2030) ($MN)
• Table 103 Middle East & Africa Home Shopping Services Market Outlook, By Fashion and Apparel (2022-2030) ($MN)
• Table 104 Middle East & Africa Home Shopping Services Market Outlook, By Electronics and Appliances (2022-2030) ($MN)
• Table 105 Middle East & Africa Home Shopping Services Market Outlook, By Beauty and Personal Care (2022-2030) ($MN)
• Table 106 Middle East & Africa Home Shopping Services Market Outlook, By Home and Kitchen Products (2022-2030) ($MN)
• Table 107 Middle East & Africa Home Shopping Services Market Outlook, By Health and Wellness (2022-2030) ($MN)
• Table 108 Middle East & Africa Home Shopping Services Market Outlook, By Books and Stationery (2022-2030) ($MN)
• Table 109 Middle East & Africa Home Shopping Services Market Outlook, By Other Product Types (2022-2030) ($MN)
• Table 110 Middle East & Africa Home Shopping Services Market Outlook, By Platform Type (2022-2030) ($MN)
• Table 111 Middle East & Africa Home Shopping Services Market Outlook, By Television Home Shopping (2022-2030) ($MN)
• Table 112 Middle East & Africa Home Shopping Services Market Outlook, By Online Platforms

Table (2022-2030) ($MN)

• Table 113 Middle East & Africa Home Shopping Services Market Outlook, By E-commerce Websites (2022-2030) ($MN)
• Table 114 Middle East & Africa Home Shopping Services Market Outlook, By Mobile Apps (2022-2030) ($MN)
• Table 115 Middle East & Africa Home Shopping Services Market Outlook, By Offline Catalogs (2022-2030) ($MN)
• Table 116 Middle East & Africa Home Shopping Services Market Outlook, By Physical Catalog-Based Shopping (2022-2030) ($MN)
• Table 117 Middle East & Africa Home Shopping Services Market Outlook, By Payment Method (2022-2030) ($MN)
• Table 118 Middle East & Africa Home Shopping Services Market Outlook, By Online Payment (2022-2030) ($MN)
• Table 119 Middle East & Africa Home Shopping Services Market Outlook, By Cash on Delivery (COD) (2022-2030) ($MN)
• Table 120 Middle East & Africa Home Shopping Services Market Outlook, By Bank Transfers (2022-2030) ($MN)

According to Stratistics MRC, the Global Home Shopping Services Market is accounted for $4.69 billion in 2024 and is expected to reach $7.96 billion by 2030 growing at a CAGR of 9.2% during the forecast period. Home shopping services are retail offerings that let customers buy goods from the convenience of their homes via a variety of channels, including catalogs, mobile apps, internet retailers, and television. These services offer a wide range of products, including electronics, fashion, home goods, and more. With convenient payment options and home delivery, home shopping has become increasingly popular, offering customer's ease of shopping, personalized recommendations, and access to exclusive deals and promotions.

Market Dynamics:

Driver:

Increased flexibility in payment options

Offering a variety of payment alternatives is essential to the home shopping services industry since it makes shopping more convenient and accessible for a wide range of customers. By providing a variety of payment options, including bank transfers, digital wallets, credit/debit cards, and cash on delivery (COD), clients can select the one that best fits their needs and budget. A larger client base, including people who might not have access to traditional banking services, is drawn in by this flexibility. Furthermore, it promotes confidence and safety because customers feel more at ease knowing they have many payment options, which eventually increases sales and customer satisfaction.

Restraint:

Complicated return and refund processes

Complicated return and refund procedures can seriously impair client loyalty and happiness in the home shopping services industry. Customers may become irate and hesitant to make repeat purchases if they have trouble returning things due to factors including unclear instructions, a lot of paperwork, or lengthy processing times. Furthermore, when contrasted with the convenience of returns in physical locations, restocking fees, return shipping costs, and delayed reimbursements can make buying unpleasant. These problems can be lessened by giving free returns, expediting and simplifying the return procedure, and promptly issuing reimbursements. This will increase customer retention and spur market expansion.

Opportunity:

Increased internet penetration

Growing internet usage has been a major factor in the market expansion for home shopping services. Online shopping sites are becoming more widely available as more individuals, particularly in rural and isolated locations, have access to the internet. The affordability of smartphones has further increased convenience by enabling people to browse, buy, and make purchases while on the go. The expansion of e-commerce platforms, enhanced consumer involvement through targeted advertising, and increased sales are all made possible by the broad availability of the internet. As a result, more customers are choosing home shopping services, which help the market grow as a whole.

Threat:

Inadequate quality control and concerns

Customers are more likely to receive faulty, inferior, or misleading goods as they are unable to personally verify products before making a purchase. A company's reputation may suffer as a result of returns, unhappy customers, and unfavourable reviews. Furthermore, consumer trust may be damaged by worries about fake goods and a lack of information about the products' origins. In order to solve these problems, home shopping platforms need to put in place stringent quality control procedures, collaborate with reliable vendors, and offer thorough product ratings and descriptions to reassure customers about the caliber and legitimacy of their purchases.

Covid-19 Impact

The COVID-19 pandemic significantly accelerated the growth of the home shopping services market as consumers turned to online platforms for their shopping needs during lockdowns and restrictions. With physical stores closed or limited in capacity, people increasingly relied on e-commerce and television shopping services for convenience and safety. This shift in consumer behavior led to a surge in online sales, prompting retailers to enhance their digital offerings, improve delivery services, and adopt new technologies to cater to the growing demand for home shopping.

The fashion and apparel segment is expected to be the largest during the forecast period

The fashion and apparel segment is expected to account for the largest market share during the forecast period, due to the growing demand for convenience and personalization. Consumers increasingly prefer shopping for clothing and accessories online due to easy access, time-saving benefits, and the ability to browse a wide range of styles. Additionally, personalized recommendations powered by AI enhance the shopping experience, while attractive deals, promotions, and seamless return policies further drive consumer interest. The rise of social media and influencer marketing also plays a significant role in boosting fashion sales via home shopping platforms.

The online payment segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the online payment segment is predicted to witness the highest growth rate, due to the increasing shift towards digital transactions for convenience, security, and efficiency. Consumers prefer online payment options like credit/debit cards, digital wallets, and bank transfers as they offer fast, secure, and seamless transactions. The rise of mobile wallets and contactless payments also enhances the overall shopping experience. Additionally, the increasing trust in secure payment systems, along with the convenience of managing payments from anywhere, further drives the adoption of online payment methods in home shopping services.

Region with largest share:

During the forecast period, Asia Pacific region is expected to hold the largest market share, driven by factors like rising internet and smartphone penetration, increasing disposable incomes, and evolving consumer lifestyles. This growth is impacting the region in several ways, including job creation in e-commerce and logistics sectors, increased consumer access to a wider range of products, and the emergence of new business models and innovations in the retail industry. However, challenges such as concerns around product quality, logistics issues, and competition from established players also exist.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to rising emphasis on e-commerce and mobile shopping. The region has witnessed a significant shift towards online platforms, driven by factors like convenience, accessibility, and a wider product selection. Key market trends include the integration of social media, the rise of live streaming, and a focus on personalized customer experiences. While challenges such as competition and the need to adapt to evolving consumer preferences exist, the North American market continues to evolve and innovate, offering a diverse range of options for consumers.

Key players in the market

Some of the key players profiled in the Home Shopping Services Market include Amazon.com, Inc., Alibaba Group Holding Limited, eBay Inc., Flipkart, Rakuten, Inc., Shopify Inc., Wayfair Inc., Overstock.com, Inc., Etsy, Inc., Best Buy Co., Inc., Macy's Inc., Zalando SE, Target Corporation, Walmart Inc., Snapdeal, and BigBasket.

Key Developments:

In January 2025, Amazon announces Jason Buechel as VP of Amazon Worldwide Grocery Stores and CEO of Whole Foods Market.

In January 2025, eBay announced collaboration with OpenAI marks an important step in our AI strategy. As one of the first companies collaborating with OpenAI on their research preview of AI agent, Operator, we are taking a step forward in shaping the future of agentic ecommerce in a way that benefits and protects our customers.

In January 2025, Flipkart's service arm, F1 Info Solutions & Services Private Limited, in collaboration with Google, recently launched the third dedicated Service Center in Mumbai. Early this year, F1 Services opened two dedicated centers in Bengaluru and Delhi.

Product Types Covered:

• Fashion and Apparel
• Electronics and Appliances
• Beauty and Personal Care
• Home and Kitchen Products
• Health and Wellness
• Books and Stationery
• Other Product Types

Platform Types Covered:

• Television Home Shopping
• Online Platforms
• Offline Catalogs

Payment Methods Covered:

• Online Payment
• Cash on Delivery (COD)
• Bank Transfers

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Product Analysis
• 3.7 Emerging Markets
• 3.8 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Home Shopping Services Market, By Product Type

• 5.1 Introduction
• 5.2 Fashion and Apparel
• 5.3 Electronics and Appliances
• 5.4 Beauty and Personal Care
• 5.5 Home and Kitchen Products
• 5.6 Health and Wellness
• 5.7 Books and Stationery
• 5.8 Other Product Types

6 Global Home Shopping Services Market, By Platform Type

• 6.1 Introduction
• 6.2 Television Home Shopping
• 6.3 Online Platforms
  • 6.3.1 E-commerce Websites
  • 6.3.2 Mobile Apps
• 6.4 Offline Catalogs
  • 6.4.1 Physical Catalog-Based Shopping

7 Global Home Shopping Services Market, By Payment Method

• 7.1 Introduction
• 7.2 Online Payment
• 7.3 Cash on Delivery (COD)
• 7.4 Bank Transfers

8 Global Home Shopping Services Market, By Geography

• 8.1 Introduction
• 8.2 North America
  • 8.2.1 US
  • 8.2.2 Canada
  • 8.2.3 Mexico
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 UK
  • 8.3.3 Italy
  • 8.3.4 France
  • 8.3.5 Spain
  • 8.3.6 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 Japan
  • 8.4.2 China
  • 8.4.3 India
  • 8.4.4 Australia
  • 8.4.5 New Zealand
  • 8.4.6 South Korea
  • 8.4.7 Rest of Asia Pacific
• 8.5 South America
  • 8.5.1 Argentina
  • 8.5.2 Brazil
  • 8.5.3 Chile
  • 8.5.4 Rest of South America
• 8.6 Middle East & Africa
  • 8.6.1 Saudi Arabia
  • 8.6.2 UAE
  • 8.6.3 Qatar
  • 8.6.4 South Africa
  • 8.6.5 Rest of Middle East & Africa

9 Key Developments

• 9.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 9.2 Acquisitions & Mergers
• 9.3 New Product Launch
• 9.4 Expansions
• 9.5 Other Key Strategies

10 Company Profiling

• 10.1 Amazon.com, Inc.
• 10.2 Alibaba Group Holding Limited
• 10.3 eBay Inc.
• 10.4 Flipkart
• 10.5 Rakuten, Inc.
• 10.6 Shopify Inc.
• 10.7 Wayfair Inc.
• 10.8 Overstock.com, Inc.
• 10.9 Etsy, Inc.
• 10.10 Best Buy Co., Inc.
• 10.11 Macy's Inc.
• 10.12 Zalando SE
• 10.13 Target Corporation
• 10.14 Walmart Inc.
• 10.15 Snapdeal
• 10.16 BigBasket