低カロリースナック菓子市場の2030年までの予測：製品タイプ、供給元、性質、包装タイプ、販売チャネル、地域別の世界分析

Stratistics MRCによると、世界の低カロリースナック市場は2024年に129億7,000万米ドルを占め、2030年には289億3,000万米ドルに達すると予測され、予測期間中のCAGRは14.3%で成長する見込みです。

低カロリースナックは、健康志向の高まりと従来のスナック菓子に代わる健康的な食品への需要の高まりにより、大きな人気を集めています。低カロリースナックは通常、1食あたりのカロリーが低いため、体重管理やバランスの取れた食生活を心がけている人々にとって最適な選択肢です。低カロリーのスナック菓子は、果物、野菜、ナッツ、種子など、自然の材料を丸ごと使ったものが多く、風味を損なうことなく満足感のある歯ごたえや味を楽しむことができます。

米国心臓協会（AHA）によると、心臓の健康維持に低カロリーのスナックが重要であることも強調されています。AHAのデータによると、摂取カロリーを減らすことで、米国で1億2,100万人以上の成人が罹患している心臓病のリスクを下げることができるといいます。

増加する生活習慣病と肥満

消費者がより健康的な食習慣を取り入れる主要原動力のひとつは、世界の肥満と生活習慣病の増加です。世界保健機関（WHO）の報告によると、肥満率は多くの国々、特に座りがちなライフスタイルや不健康な食事パターンが一般的な都市部で劇的に増加しています。低カロリーのスナック菓子は、体重をコントロールしたり減らそうとしたりする人にとって、賢明な選択肢であると考えられています。さらに、2型糖尿病、高血圧、高コレステロールなどの疾患が一般的になるにつれ、血糖値のコントロールや健康増進に役立つスナックを求める人が増えています。

高価な価格帯

低カロリースナック菓子は従来のスナック菓子と比べて高価であることが多く、これが普及の大きな障害となっています。低カロリースナックには植物性代替品、有機農産物、クリーンラベル製剤などの高級食材が使用されるため、製造コストが高くなる可能性があります。消費者の中には、より健康的な選択肢のためならより高い代価を支払うことを厭わない者もいるが、特に値ごろ感が重要な要素である新興市場では、このコスト要因が市場の成長可能性を制限しています。さらに、家計が逼迫しインフレ圧力が高まる中、価格に敏感な消費者がより手ごろな価格の高カロリースナックを選ぶことも、低カロリースナック産業の成長を妨げる可能性があります。

フィットネスと健康におけるインフルエンサーとの連携

インフルエンサーマーケティングは、特に健康ウェルネスセグメントにおいて、消費者の関心を高め、製品の認知度を高める有力な手段となっています。低カロリースナック企業は、ウェルネス・ブロガー、パーソナルトレーナー、栄養士など、健康やフィットネスに関するインフルエンサーと協力することで、より広範で集中的なオーディエンスにリーチすることができます。ブランドは、ウェルネスや健康セグメントで有名な著名人と提携することで、信頼性を高め、健康志向の聴衆にアピールすることができます。また、低カロリースナック企業は、インフルエンサー主導のキャンペーンが普及する中、インフルエンサーと協力して売上とブランド認知度を高める絶好の機会を得ています。

有名ブランドとの激しい競合

現在市場の大部分を占める有名スナックブランドとの激しい競合は、低カロリースナック産業が直面する最大のリスクのひとつです。クッキー、キャンディー、チップスなどの定番スナック菓子を製造する大企業は、現在の商標の下に低カロリーの代替品を投入する資金力を持っています。これらの有名ブランドはすでに消費者の強い忠誠心と信頼を得ているため、新規の中小企業が市場シェアを獲得するのは難しい課題です。さらに、こうした大企業は、そのマーケティング力、規模の経済、流通網を活用することで、競合価格で低カロリーの新製品を迅速に発売できるため、小規模でニッチな競合他社は不利になります。

COVID-19の影響

COVID-19の大流行は、低カロリースナック菓子の市場にプラスとマイナスの両方の影響を与えました。一方では、消費者の健康に対する懸念や、閉鎖によってもたらされたライフスタイルの変化が増大するにつれて、パンデミックはより健康的な食品オプションに対する需要を加速させました。フィットネス施設やスポーツジムが閉鎖されたため、多くの人が体重を安定させ、免疫システムを強化するために低カロリーのスナック菓子を食べるようになりました。さらに、オンラインショッピングの増加や健康志向の高まりは、低カロリースナックメーカーにオンラインでの存在感を高める機会を与えました。しかし、メーカーによっては、物流の難しさ、原料の不足、サプライチェーンの混乱などから、生産の遅れや価格の上昇を招いた。

予測期間中、甘味スナック部門が最大となる見込み

甘味スナックセグメントは、砂糖を意識した食習慣やより健康的な嗜好品に対する消費者の旺盛な欲求によって、予測期間中最大の市場シェアを占めると予想されます。糖尿病や肥満のような生活習慣病の増加により、消費者が従来の高糖質スナックの代替品を積極的に探すようになった結果、低カロリープロテインバー、フルーツベースのスナック、砂糖不使用のチョコレート、ダイエットに適したクッキーなどが人気を集めています。ステビアやモンクフルーツのような天然甘味料の成長により、幅広い消費者がおいしく低カロリーの甘味スナックを楽しめるようになりました。さらに、罪悪感のない嗜好品への欲求は、ソーシャルメディアやウェルネス動向の影響力の高まりによって煽られており、甘味スナックは低カロリー市場で圧倒的な力を持つようになっています。

予測期間中、CAGRが最も高いのは植物由来セグメントです。

予測期間中、持続可能性と健康効果に対する消費者の意識の高まりと、世界の植物性食生活へのシフトにより、植物性セグメントが最も高い成長率を示すと予測されます。プロテインバー、ナッツベースのスナック、フルーツスナック、植物由来のチップスといった植物ベースの低カロリースナックは、ヴィーガン、ベジタリアン、フレキシタリアンといったライフスタイルが普及するにつれて人気が高まっています。植物由来の代替品の採用は、クリーンラベル、非遺伝子組み換え、アレルギーフリーの製品に対する需要の高まりによってさらに加速しています。さらに、植物由来のスナックの味、食感、栄養プロファイルは食品技術の開発によって改善され、一般消費者への訴求力を高めています。

最大のシェアを占める地域

予測期間中、北米地域が最大の市場シェアを占めると予想されるが、これは独創的な低カロリースナック・オプションの普及、簡便なスナッキングへの強い嗜好、健康とウェルネスに対する消費者の高い意識が背景にあります。糖尿病に対する懸念、肥満率の上昇、植物性食品やクリーンラベル食品の人気の高まりなどが、この地域の健康志向の高まりに寄与しています。市場の優位性は、有力な市場参入企業の存在、広大な小売ネットワーク、盛んなeコマース産業にも影響されています。さらに、米国とカナダでは、ソーシャルメディアやフィットネス動向による食習慣の変化により、低カロリーのスナック消費も増加しています。

CAGRが最も高い地域

予測期間中、中東・アフリカが最も高いCAGRを示すと予測されます。健康意識の高まり、都市化、より健康的な食品オプションへの食生活嗜好の変化が成長の主要促進要因です。肥満、糖尿病、その他の生活習慣病が一般化しているため、南アフリカ、サウジアラビア、アラブ首長国連邦などの国々では低カロリースナックの需要が高まっています。また、中産階級の増加と可処分所得の増加により、高級で便利な植物由来のスナック菓子代替品に対する消費者の関心も高まっています。さらに、この地域ではスーパーマーケット、組織小売チェーン、eコマースサイトが急速に拡大しているため、低カロリーのスナック菓子が手に入りやすくなっています。

無料カスタマイズサービス

本レポートをご購読の顧客には、以下の無料カスタマイズオプションのいずれかをご利用いただけます。

• 企業プロファイル
  • 追加市場参入企業の包括的プロファイリング（3社まで）
  • 主要企業のSWOT分析（3社まで）
• 地域セグメンテーション
  • 顧客の関心に応じた主要国の市場推定・予測・CAGR（注：フィージビリティチェックによる）
• 競合ベンチマーキング
  • 製品ポートフォリオ、地理的プレゼンス、戦略的提携による主要企業のベンチマーキング

目次

第1章 エグゼクティブサマリー

第2章 序文

• 概要
• ステークホルダー
• 調査範囲
• 調査手法
  • データマイニング
  • データ分析
  • データ検証
  • 調査アプローチ
• 調査情報源
  • 1次調査情報源
  • 2次調査情報源
  • 前提条件

第3章 市場動向分析

• イントロダクション
• 促進要因
• 抑制要因
• 機会
• 脅威
• 製品分析
• 新興市場
• COVID-19の影響

第4章 ポーターのファイブフォース分析

• 供給企業の交渉力
• 買い手の交渉力
• 代替品の脅威
• 新規参入業者の脅威
• 競争企業間の敵対関係

第5章 世界の低カロリースナック市場：製品タイプ別

• イントロダクション
• 甘味スナック
• セイボリースナック
• その他

第6章 世界の低カロリースナック市場：供給源別

• イントロダクション
• 植物
• 動物
• 海洋
• その他

第7章 世界の低カロリースナック市場：性質別

• イントロダクション
• オーガニック
• 従来型

第8章 世界の低カロリースナック市場：包装タイプ別

• イントロダクション
• バッグ
• ボックス
• ポーチ
• 缶
• 瓶
• その他

第9章 世界の低カロリースナック市場：流通チャネル別

• イントロダクション
• B2B（直接販売）
• B2C（間接販売）

第10章 世界の低カロリースナック市場：地域別

• イントロダクション
• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • イタリア
  • フランス
  • スペイン
  • その他の欧州
• アジア太平洋
  • 日本
  • 中国
  • インド
  • オーストラリア
  • ニュージーランド
  • 韓国
  • その他のアジア太平洋
• 南米
  • アルゼンチン
  • ブラジル
  • チリ
  • その他の南米
• 中東・アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • カタール
  • 南アフリカ
  • その他の中東・アフリカ

第11章 主要開発

• 契約、パートナーシップ、コラボレーション、合弁事業
• 買収と合併
• 新製品発売
• 事業拡大
• その他の主要戦略

第12章 企業プロファイリング

• Archer-Daniels-Midland Company
• The Kraft Heinz Company
• Unilever PLC
• Nestle S.A.
• Kellogg Company
• Danone S.A.
• General Mills, Inc.
• Cargill, Incorporated
• Hain Celestial Group, Inc.
• Ingredion Incorporated
• B&G Foods, Inc.
• Mondelez International, Inc.
• Conagra Brands, Inc.
• Tyson Foods Inc.
• Hormel Foods Corporation

List of Tables

• Table 1 Global Low-Calorie Snacks Market Outlook, By Region (2022-2030) ($MN)
• Table 2 Global Low-Calorie Snacks Market Outlook, By Product Type (2022-2030) ($MN)
• Table 3 Global Low-Calorie Snacks Market Outlook, By Sweet Snacks (2022-2030) ($MN)
• Table 4 Global Low-Calorie Snacks Market Outlook, By Savory Snacks (2022-2030) ($MN)
• Table 5 Global Low-Calorie Snacks Market Outlook, By Other Product Types (2022-2030) ($MN)
• Table 6 Global Low-Calorie Snacks Market Outlook, By Source (2022-2030) ($MN)
• Table 7 Global Low-Calorie Snacks Market Outlook, By Plant-Based (2022-2030) ($MN)
• Table 8 Global Low-Calorie Snacks Market Outlook, By Animal-Based (2022-2030) ($MN)
• Table 9 Global Low-Calorie Snacks Market Outlook, By Marine (2022-2030) ($MN)
• Table 10 Global Low-Calorie Snacks Market Outlook, By Other Sources (2022-2030) ($MN)
• Table 11 Global Low-Calorie Snacks Market Outlook, By Nature (2022-2030) ($MN)
• Table 12 Global Low-Calorie Snacks Market Outlook, By Organic (2022-2030) ($MN)
• Table 13 Global Low-Calorie Snacks Market Outlook, By Conventional (2022-2030) ($MN)
• Table 14 Global Low-Calorie Snacks Market Outlook, By Packaging Type (2022-2030) ($MN)
• Table 15 Global Low-Calorie Snacks Market Outlook, By Bags (2022-2030) ($MN)
• Table 16 Global Low-Calorie Snacks Market Outlook, By Boxes (2022-2030) ($MN)
• Table 17 Global Low-Calorie Snacks Market Outlook, By Pouches (2022-2030) ($MN)
• Table 18 Global Low-Calorie Snacks Market Outlook, By Cans (2022-2030) ($MN)
• Table 19 Global Low-Calorie Snacks Market Outlook, By Jars (2022-2030) ($MN)
• Table 20 Global Low-Calorie Snacks Market Outlook, By Other Packaging Types (2022-2030) ($MN)
• Table 21 Global Low-Calorie Snacks Market Outlook, By Sales Channel (2022-2030) ($MN)
• Table 22 Global Low-Calorie Snacks Market Outlook, By B2B (Direct Sales) (2022-2030) ($MN)
• Table 23 Global Low-Calorie Snacks Market Outlook, By B2C (Indirect Sales) (2022-2030) ($MN)
• Table 24 North America Low-Calorie Snacks Market Outlook, By Country (2022-2030) ($MN)
• Table 25 North America Low-Calorie Snacks Market Outlook, By Product Type (2022-2030) ($MN)
• Table 26 North America Low-Calorie Snacks Market Outlook, By Sweet Snacks (2022-2030) ($MN)
• Table 27 North America Low-Calorie Snacks Market Outlook, By Savory Snacks (2022-2030) ($MN)
• Table 28 North America Low-Calorie Snacks Market Outlook, By Other Product Types (2022-2030) ($MN)
• Table 29 North America Low-Calorie Snacks Market Outlook, By Source (2022-2030) ($MN)
• Table 30 North America Low-Calorie Snacks Market Outlook, By Plant-Based (2022-2030) ($MN)
• Table 31 North America Low-Calorie Snacks Market Outlook, By Animal-Based (2022-2030) ($MN)
• Table 32 North America Low-Calorie Snacks Market Outlook, By Marine (2022-2030) ($MN)
• Table 33 North America Low-Calorie Snacks Market Outlook, By Other Sources (2022-2030) ($MN)
• Table 34 North America Low-Calorie Snacks Market Outlook, By Nature (2022-2030) ($MN)
• Table 35 North America Low-Calorie Snacks Market Outlook, By Organic (2022-2030) ($MN)
• Table 36 North America Low-Calorie Snacks Market Outlook, By Conventional (2022-2030) ($MN)
• Table 37 North America Low-Calorie Snacks Market Outlook, By Packaging Type (2022-2030) ($MN)
• Table 38 North America Low-Calorie Snacks Market Outlook, By Bags (2022-2030) ($MN)
• Table 39 North America Low-Calorie Snacks Market Outlook, By Boxes (2022-2030) ($MN)
• Table 40 North America Low-Calorie Snacks Market Outlook, By Pouches (2022-2030) ($MN)
• Table 41 North America Low-Calorie Snacks Market Outlook, By Cans (2022-2030) ($MN)
• Table 42 North America Low-Calorie Snacks Market Outlook, By Jars (2022-2030) ($MN)
• Table 43 North America Low-Calorie Snacks Market Outlook, By Other Packaging Types (2022-2030) ($MN)
• Table 44 North America Low-Calorie Snacks Market Outlook, By Sales Channel (2022-2030) ($MN)
• Table 45 North America Low-Calorie Snacks Market Outlook, By B2B (Direct Sales) (2022-2030) ($MN)
• Table 46 North America Low-Calorie Snacks Market Outlook, By B2C (Indirect Sales) (2022-2030) ($MN)
• Table 47 Europe Low-Calorie Snacks Market Outlook, By Country (2022-2030) ($MN)
• Table 48 Europe Low-Calorie Snacks Market Outlook, By Product Type (2022-2030) ($MN)
• Table 49 Europe Low-Calorie Snacks Market Outlook, By Sweet Snacks (2022-2030) ($MN)
• Table 50 Europe Low-Calorie Snacks Market Outlook, By Savory Snacks (2022-2030) ($MN)
• Table 51 Europe Low-Calorie Snacks Market Outlook, By Other Product Types (2022-2030) ($MN)
• Table 52 Europe Low-Calorie Snacks Market Outlook, By Source (2022-2030) ($MN)
• Table 53 Europe Low-Calorie Snacks Market Outlook, By Plant-Based (2022-2030) ($MN)
• Table 54 Europe Low-Calorie Snacks Market Outlook, By Animal-Based (2022-2030) ($MN)
• Table 55 Europe Low-Calorie Snacks Market Outlook, By Marine (2022-2030) ($MN)
• Table 56 Europe Low-Calorie Snacks Market Outlook, By Other Sources (2022-2030) ($MN)
• Table 57 Europe Low-Calorie Snacks Market Outlook, By Nature (2022-2030) ($MN)
• Table 58 Europe Low-Calorie Snacks Market Outlook, By Organic (2022-2030) ($MN)
• Table 59 Europe Low-Calorie Snacks Market Outlook, By Conventional (2022-2030) ($MN)
• Table 60 Europe Low-Calorie Snacks Market Outlook, By Packaging Type (2022-2030) ($MN)
• Table 61 Europe Low-Calorie Snacks Market Outlook, By Bags (2022-2030) ($MN)
• Table 62 Europe Low-Calorie Snacks Market Outlook, By Boxes (2022-2030) ($MN)
• Table 63 Europe Low-Calorie Snacks Market Outlook, By Pouches (2022-2030) ($MN)
• Table 64 Europe Low-Calorie Snacks Market Outlook, By Cans (2022-2030) ($MN)
• Table 65 Europe Low-Calorie Snacks Market Outlook, By Jars (2022-2030) ($MN)
• Table 66 Europe Low-Calorie Snacks Market Outlook, By Other Packaging Types (2022-2030) ($MN)
• Table 67 Europe Low-Calorie Snacks Market Outlook, By Sales Channel (2022-2030) ($MN)
• Table 68 Europe Low-Calorie Snacks Market Outlook, By B2B (Direct Sales) (2022-2030) ($MN)
• Table 69 Europe Low-Calorie Snacks Market Outlook, By B2C (Indirect Sales) (2022-2030) ($MN)
• Table 70 Asia Pacific Low-Calorie Snacks Market Outlook, By Country (2022-2030) ($MN)
• Table 71 Asia Pacific Low-Calorie Snacks Market Outlook, By Product Type (2022-2030) ($MN)
• Table 72 Asia Pacific Low-Calorie Snacks Market Outlook, By Sweet Snacks (2022-2030) ($MN)
• Table 73 Asia Pacific Low-Calorie Snacks Market Outlook, By Savory Snacks (2022-2030) ($MN)
• Table 74 Asia Pacific Low-Calorie Snacks Market Outlook, By Other Product Types (2022-2030) ($MN)
• Table 75 Asia Pacific Low-Calorie Snacks Market Outlook, By Source (2022-2030) ($MN)
• Table 76 Asia Pacific Low-Calorie Snacks Market Outlook, By Plant-Based (2022-2030) ($MN)
• Table 77 Asia Pacific Low-Calorie Snacks Market Outlook, By Animal-Based (2022-2030) ($MN)
• Table 78 Asia Pacific Low-Calorie Snacks Market Outlook, By Marine (2022-2030) ($MN)
• Table 79 Asia Pacific Low-Calorie Snacks Market Outlook, By Other Sources (2022-2030) ($MN)
• Table 80 Asia Pacific Low-Calorie Snacks Market Outlook, By Nature (2022-2030) ($MN)
• Table 81 Asia Pacific Low-Calorie Snacks Market Outlook, By Organic (2022-2030) ($MN)
• Table 82 Asia Pacific Low-Calorie Snacks Market Outlook, By Conventional (2022-2030) ($MN)
• Table 83 Asia Pacific Low-Calorie Snacks Market Outlook, By Packaging Type (2022-2030) ($MN)
• Table 84 Asia Pacific Low-Calorie Snacks Market Outlook, By Bags (2022-2030) ($MN)
• Table 85 Asia Pacific Low-Calorie Snacks Market Outlook, By Boxes (2022-2030) ($MN)
• Table 86 Asia Pacific Low-Calorie Snacks Market Outlook, By Pouches (2022-2030) ($MN)
• Table 87 Asia Pacific Low-Calorie Snacks Market Outlook, By Cans (2022-2030) ($MN)
• Table 88 Asia Pacific Low-Calorie Snacks Market Outlook, By Jars (2022-2030) ($MN)
• Table 89 Asia Pacific Low-Calorie Snacks Market Outlook, By Other Packaging Types (2022-2030) ($MN)
• Table 90 Asia Pacific Low-Calorie Snacks Market Outlook, By Sales Channel (2022-2030) ($MN)
• Table 91 Asia Pacific Low-Calorie Snacks Market Outlook, By B2B (Direct Sales) (2022-2030) ($MN)
• Table 92 Asia Pacific Low-Calorie Snacks Market Outlook, By B2C (Indirect Sales) (2022-2030) ($MN)
• Table 93 South America Low-Calorie Snacks Market Outlook, By Country (2022-2030) ($MN)
• Table 94 South America Low-Calorie Snacks Market Outlook, By Product Type (2022-2030) ($MN)
• Table 95 South America Low-Calorie Snacks Market Outlook, By Sweet Snacks (2022-2030) ($MN)
• Table 96 South America Low-Calorie Snacks Market Outlook, By Savory Snacks (2022-2030) ($MN)
• Table 97 South America Low-Calorie Snacks Market Outlook, By Other Product Types (2022-2030) ($MN)
• Table 98 South America Low-Calorie Snacks Market Outlook, By Source (2022-2030) ($MN)
• Table 99 South America Low-Calorie Snacks Market Outlook, By Plant-Based (2022-2030) ($MN)
• Table 100 South America Low-Calorie Snacks Market Outlook, By Animal-Based (2022-2030) ($MN)
• Table 101 South America Low-Calorie Snacks Market Outlook, By Marine (2022-2030) ($MN)
• Table 102 South America Low-Calorie Snacks Market Outlook, By Other Sources (2022-2030) ($MN)
• Table 103 South America Low-Calorie Snacks Market Outlook, By Nature (2022-2030) ($MN)
• Table 104 South America Low-Calorie Snacks Market Outlook, By Organic (2022-2030) ($MN)
• Table 105 South America Low-Calorie Snacks Market Outlook, By Conventional (2022-2030) ($MN)
• Table 106 South America Low-Calorie Snacks Market Outlook, By Packaging Type (2022-2030) ($MN)
• Table 107 South America Low-Calorie Snacks Market Outlook, By Bags (2022-2030) ($MN)
• Table 108 South America Low-Calorie Snacks Market Outlook, By Boxes (2022-2030) ($MN)
• Table 109 South America Low-Calorie Snacks Market Outlook, By Pouches (2022-2030) ($MN)
• Table 110 South America Low-Calorie Snacks Market Outlook, By Cans (2022-2030) ($MN)
• Table 111 South America Low-Calorie Snacks Market Outlook, By Jars (2022-2030) ($MN)
• Table 112 South America Low-Calorie Snacks Market Outlook, By Other Packaging Types (2022-2030) ($MN)
• Table 113 South America Low-Calorie Snacks Market Outlook, By Sales Channel (2022-2030) ($MN)
• Table 114 South America Low-Calorie Snacks Market Outlook, By B2B (Direct Sales) (2022-2030) ($MN)
• Table 115 South America Low-Calorie Snacks Market Outlook, By B2C (Indirect Sales) (2022-2030) ($MN)
• Table 116 Middle East & Africa Low-Calorie Snacks Market Outlook, By Country (2022-2030) ($MN)
• Table 117 Middle East & Africa Low-Calorie Snacks Market Outlook, By Product Type (2022-2030) ($MN)
• Table 118 Middle East & Africa Low-Calorie Snacks Market Outlook, By Sweet Snacks (2022-2030) ($MN)
• Table 119 Middle East & Africa Low-Calorie Snacks Market Outlook, By Savory Snacks (2022-2030) ($MN)
• Table 120 Middle East & Africa Low-Calorie Snacks Market Outlook, By Other Product Types (2022-2030) ($MN)
• Table 121 Middle East & Africa Low-Calorie Snacks Market Outlook, By Source (2022-2030) ($MN)
• Table 122 Middle East & Africa Low-Calorie Snacks Market Outlook, By Plant-Based (2022-2030) ($MN)
• Table 123 Middle East & Africa Low-Calorie Snacks Market Outlook, By Animal-Based (2022-2030) ($MN)
• Table 124 Middle East & Africa Low-Calorie Snacks Market Outlook, By Marine (2022-2030) ($MN)
• Table 125 Middle East & Africa Low-Calorie Snacks Market Outlook, By Other Sources (2022-2030) ($MN)
• Table 126 Middle East & Africa Low-Calorie Snacks Market Outlook, By Nature (2022-2030) ($MN)
• Table 127 Middle East & Africa Low-Calorie Snacks Market Outlook, By Organic (2022-2030) ($MN)
• Table 128 Middle East & Africa Low-Calorie Snacks Market Outlook, By Conventional (2022-2030) ($MN)
• Table 129 Middle East & Africa Low-Calorie Snacks Market Outlook, By Packaging Type (2022-2030) ($MN)
• Table 130 Middle East & Africa Low-Calorie Snacks Market Outlook, By Bags (2022-2030) ($MN)
• Table 131 Middle East & Africa Low-Calorie Snacks Market Outlook, By Boxes (2022-2030) ($MN)
• Table 132 Middle East & Africa Low-Calorie Snacks Market Outlook, By Pouches (2022-2030) ($MN)
• Table 133 Middle East & Africa Low-Calorie Snacks Market Outlook, By Cans (2022-2030) ($MN)
• Table 134 Middle East & Africa Low-Calorie Snacks Market Outlook, By Jars (2022-2030) ($MN)
• Table 135 Middle East & Africa Low-Calorie Snacks Market Outlook, By Other Packaging Types (2022-2030) ($MN)
• Table 136 Middle East & Africa Low-Calorie Snacks Market Outlook, By Sales Channel (2022-2030) ($MN)
• Table 137 Middle East & Africa Low-Calorie Snacks Market Outlook, By B2B (Direct Sales) (2022-2030) ($MN)
• Table 138 Middle East & Africa Low-Calorie Snacks Market Outlook, By B2C (Indirect Sales) (2022-2030) ($MN)

According to Stratistics MRC, the Global Low-Calorie Snacks Market is accounted for $12.97 billion in 2024 and is expected to reach $28.93 billion by 2030 growing at a CAGR of 14.3% during the forecast period. Low-calorie snacks have gained significant popularity due to increasing health consciousness and the rising demand for healthier alternatives to traditional snack foods. These snacks are a great option for people trying to control their weight or keep a balanced diet because they usually have fewer calories per serving. Low-calorie snacks, which are frequently made with natural, whole ingredients like fruits, vegetables, nuts, and seeds, provide a satisfying crunch or taste without sacrificing flavor.

According to the American Heart Association (AHA) also highlights the importance of low-calorie snacks in maintaining heart health. Data from the AHA suggests that reducing calorie intake can help lower the risk of heart disease, which affects over 121 million adults in the United States.

Market Dynamics:

Driver:

Growing lifestyle illnesses and obesity

One of the main drivers of consumer's adoption of healthier eating habits is the growing incidence of obesity and lifestyle-related diseases worldwide. The World Health Organization (WHO) reports that obesity rates have increased dramatically in many nations, especially in urban areas where sedentary lifestyles and unhealthy eating patterns are common. Low-calorie snacks are thought to be a sensible option for anyone attempting to control or reduce their weight. Furthermore, as conditions like type 2 diabetes, high blood pressure, and high cholesterol become more common, more people are looking for snacks that will help them better control their blood sugar levels and improve their general health.

Restraint:

Expensive price point

Low-calorie snacks frequently have a higher cost when compared to more conventional snack options, which is one of the major obstacles to their widespread adoption. The use of premium ingredients, such as plant-based substitutes, organic produce, or clean-label formulations, in these products can raise production costs. The cost factor restricts the market's potential for growth, particularly in emerging markets where affordability is a key factor, even though some consumers are willing to pay more for healthier options. Moreover, the growth of the low-calorie snack industry may also be hampered by price-conscious consumers choosing more affordable, high-calorie snacks as household budgets tighten and inflationary pressures rise.

Opportunity:

Cooperation with influencers in fitness and health

Influencer marketing has grown to be a potent instrument for increasing consumer engagement and product awareness, especially in the health and wellness sector. Low-calorie snack companies can reach a wider and more focused audience by working with wellness bloggers, personal trainers, and nutritionists, among other health and fitness influencers. Brands can increase their credibility and appeal to a health-conscious audience by partnering with well-known personalities in the wellness and health sector. Additionally, low-calorie snack companies have an enormous opportunity to collaborate with influencers to raise sales and brand awareness as influencer-driven campaigns proliferate.

Threat:

Strong competition from well-known brands

The fierce competition from well-known snack brands that currently control a large portion of the market is one of the biggest risks facing the low-calorie snack industry. Large corporations that manufacture classic snack foods like cookies, candy, and chips have the financial means to introduce low-calorie substitutes under their current trademarks. Because of the strong consumer loyalty and trust that these well-known brands already enjoy, it is challenging for new, smaller businesses to gain market share. Furthermore, these big businesses can quickly launch new low-calorie products at competitive prices by utilizing their marketing power, economies of scale, and distribution networks, which disadvantages smaller, niche competitors.

Covid-19 Impact:

The COVID-19 pandemic had both beneficial and negative effects on the market for low-calorie snacks. On the one hand, as consumers' health concerns and lifestyle changes brought on by the lockdown increased, the pandemic accelerated the demand for healthier food options. Since fitness facilities and gyms were closed, many people resorted to eating low-calorie snacks to keep their weight stable and strengthen their immune systems. Additionally, a rise in online shopping and a greater emphasis on wellness gave low-calorie snack companies a chance to grow their online presence. However, for some manufacturers, production delays and higher prices resulted from logistical difficulties, ingredient shortages, and supply chain disruptions.

The Sweet Snacks segment is expected to be the largest during the forecast period

The Sweet Snacks segment is expected to account for the largest market share during the forecast period, driven by a robust consumer desire for sugar-conscious eating habits and healthier indulgences. Low-calorie protein bars, fruit-based snacks, sugar-free chocolates, and diet-friendly cookies have become more popular as a result of consumers actively looking for alternatives to traditional high-sugar snacks due to the rising prevalence of lifestyle diseases like diabetes and obesity. A wide range of consumers can now enjoy delicious, low-calorie sweet snacks owing to the growth of natural sweeteners like stevia and monk fruit. Moreover, the desire for guilt-free indulgences has been fueled by the growing influence of social media and wellness trends, making sweet snacks a dominant force in the low-calorie market.

The Plant-Based segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the Plant-Based segment is predicted to witness the highest growth rate, driven by consumers growing awareness of sustainability and health benefits, as well as the global shift toward plant-based diets. Plant-based, low-calorie snacks like protein bars, nut-based snacks, fruit snacks, and plant-derived chips have become increasingly popular as vegan, vegetarian, and flexitarian lifestyles become more popular. The adoption of plant-based substitutes has been further accelerated by the rising demand for clean-label, non-GMO, and allergy-free products. Furthermore, the taste, texture, and nutritional profile of plant-based snacks have been improved by developments in food technology, increasing their appeal to general consumers.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share, driven by the widespread availability of creative low-calorie snack options, a strong preference for convenient snacking, and a high level of consumer awareness of health and wellness. Concerns about diabetes, rising obesity rates, and the growing popularity of plant-based and clean-label foods have all contributed to the region's increased demand for healthier options. Market dominance is also influenced by the existence of significant market players, vast retail networks, and a thriving e-commerce industry. Moreover, low-calorie snack consumption has also increased in the United States and Canada due to changing dietary habits brought on by social media and fitness trends.

Region with highest CAGR:

Over the forecast period, the Middle East & Africa (MEA) region is anticipated to exhibit the highest CAGR. Rising health consciousness, urbanization, and a shift in dietary preferences toward healthier food options are the main drivers of the growth. Because obesity, diabetes, and other lifestyle-related illnesses are becoming more common, there is a growing demand for low-calorie snacks in nations like South Africa, Saudi Arabia, and the United Arab Emirates. Consumer interest in high-end, useful, and plant-based snack substitutes is also being fueled by the growing middle class and rising disposable incomes. Additionally, low-calorie snack products are now easier to find and more accessible owing to the region's fast expansion of supermarkets, organized retail chains, and e-commerce sites.

Key players in the market

Some of the key players in Low-Calorie Snacks market include Archer-Daniels-Midland Company, The Kraft Heinz Company, Unilever PLC, Nestle S.A., Kellogg Company, Danone S.A., General Mills, Inc., Cargill, Incorporated, Hain Celestial Group, Inc., Ingredion Incorporated, B&G Foods, Inc., Mondelez International, Inc., Conagra Brands, Inc., Tyson Foods Inc. and Hormel Foods Corporation.

Key Developments:

In February 2024, Kraft Heinz Company has signed an agreement with Carlton Power, the UK energy infrastructure development company, to study the development of a renewable green hydrogen plant at its Kitt Green manufacturing plant in Wigan, Greater Manchester.

In December 2023, Unilever announced it has signed an agreement to acquire the premium biotech haircare brand K18. This marks another step in the optimisation of Unilever's portfolio towards higher growth areas. K18 is a fast-growing brand that sits at the intersection of beauty and biotechnology.

In June 2023, Singapore-based Cargill Metals has entered into a multiyear agreement with Sweden-based industrial startup H2 Green Steel for the supply of green steel. The companies say the agreement aims to accelerate global ferrous supply chain decarbonization.

Product Types Covered:

• Sweet Snacks
• Savory Snacks
• Other Product Types

Sources Covered:

• Plant-Based
• Animal-Based
• Marine
• Other Sources

Natures Covered:

• Organic
• Conventional

Packaging Types Covered:

• Bags
• Boxes
• Pouches
• Cans
• Jars
• Other Packaging Types

Sales Channels Covered:

• B2B (Direct Sales)
• B2C (Indirect Sales)

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Product Analysis
• 3.7 Emerging Markets
• 3.8 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Low-Calorie Snacks Market, By Product Type

• 5.1 Introduction
• 5.2 Sweet Snacks
• 5.3 Savory Snacks
• 5.4 Other Product Types

6 Global Low-Calorie Snacks Market, By Source

• 6.1 Introduction
• 6.2 Plant-Based
• 6.3 Animal-Based
• 6.4 Marine
• 6.5 Other Sources

7 Global Low-Calorie Snacks Market, By Nature

• 7.1 Introduction
• 7.2 Organic
• 7.3 Conventional

8 Global Low-Calorie Snacks Market, By Packaging Type

• 8.1 Introduction
• 8.2 Bags
• 8.3 Boxes
• 8.4 Pouches
• 8.5 Cans
• 8.6 Jars
• 8.7 Other Packaging Types

9 Global Low-Calorie Snacks Market, By Sales Channel

• 9.1 Introduction
• 9.2 B2B (Direct Sales)
• 9.3 B2C (Indirect Sales)

10 Global Low-Calorie Snacks Market, By Geography

• 10.1 Introduction
• 10.2 North America
  • 10.2.1 US
  • 10.2.2 Canada
  • 10.2.3 Mexico
• 10.3 Europe
  • 10.3.1 Germany
  • 10.3.2 UK
  • 10.3.3 Italy
  • 10.3.4 France
  • 10.3.5 Spain
  • 10.3.6 Rest of Europe
• 10.4 Asia Pacific
  • 10.4.1 Japan
  • 10.4.2 China
  • 10.4.3 India
  • 10.4.4 Australia
  • 10.4.5 New Zealand
  • 10.4.6 South Korea
  • 10.4.7 Rest of Asia Pacific
• 10.5 South America
  • 10.5.1 Argentina
  • 10.5.2 Brazil
  • 10.5.3 Chile
  • 10.5.4 Rest of South America
• 10.6 Middle East & Africa
  • 10.6.1 Saudi Arabia
  • 10.6.2 UAE
  • 10.6.3 Qatar
  • 10.6.4 South Africa
  • 10.6.5 Rest of Middle East & Africa

11 Key Developments

• 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 11.2 Acquisitions & Mergers
• 11.3 New Product Launch
• 11.4 Expansions
• 11.5 Other Key Strategies

12 Company Profiling

• 12.1 Archer-Daniels-Midland Company
• 12.2 The Kraft Heinz Company
• 12.3 Unilever PLC
• 12.4 Nestle S.A.
• 12.5 Kellogg Company
• 12.6 Danone S.A.
• 12.7 General Mills, Inc.
• 12.8 Cargill, Incorporated
• 12.9 Hain Celestial Group, Inc.
• 12.10 Ingredion Incorporated
• 12.11 B&G Foods, Inc.
• 12.12 Mondelez International, Inc.
• 12.13 Conagra Brands, Inc.
• 12.14 Tyson Foods Inc.
• 12.15 Hormel Foods Corporation