オート麦ベースのスナック市場：製品カテゴリー別、流通チャネル別-2025～2030年の世界予測

オート麦ベースのスナック市場の2023年の市場規模は195億6,000万米ドルで、2024年には206億2,000万米ドルに達すると予測され、CAGR 5.52％で成長し、2030年には285億米ドルに達すると予測されます。

市場セグメンテーションは、広範なスナック菓子産業の中でもダイナミックなセグメントであり、高い食物繊維含有量やコレステロール低減などの健康効果で知られる穀物、オーツ麦由来の製品に焦点を当てていることで定義されています。オート麦ベースのスナックの必要性は、健康志向が高まるライフスタイルに対応し、よりヘルシーで心臓にやさしく、栄養価の高い便利な食品を求める消費者のニーズの高まりから生じています。これらのスナックは、ブレックファストバー、グラノーラ、オートクッキー、スナックバイツなど多様な用途があり、エンドユーザーには健康志向の消費者、幼児に栄養価の高い選択肢を求める親、アスリートなどが含まれます。成長に影響を与える主要要因としては、食物繊維の利点に関する意識の高まり、オーツ麦を魅力的な代替品として位置づけるグルテン不耐性の有病率の増加、サステイナブル植物ベースの食事への関心の高まりなどが挙げられます。新たなビジネス機会は、高タンパク質や低糖質のバリエーションなど、特定の健康ニーズを対象にした革新的な製品ラインを作り、個別化栄養の動向を活用することに焦点を当てています。しかし市場は、原料オーツ麦の価格変動などのサプライチェーンの課題や、他のシリアル系スナックや全粒穀物系スナックとの競合から生じる限界に直面しています。課題には、消費者の嗜好の変化に対応するための一貫した製品イノベーションの必要性や、食品表示と健康強調表示に関する規制上の懸念などがあります。事業成長のためには、独自の風味や食感を持つオーツ麦製品の開発や、栄養素を強化したスナック菓子の開発など、オート麦ベースのスナックの官能的魅力と利便性の向上に焦点を当てた技術革新と研究が必要です。市場競争は本質的に激しいが、急速なイノベーション・サイクルと消費者の健康意識の着実な上昇動向が市場を牽引しています。持続可能性と透明性の高い調達に重点を置くブランドは、これらの特性を活用して市場シェアを獲得することができ、消費者動向への機敏な対応は、この急速に進化する市場環境で優位に立つことができます。

市場力学：急速に進化するオート麦ベースのスナック市場の主要市場洞察を公開

オート麦ベースのスナック市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的意思決定、新たなビジネス機会の獲得を行うことができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができ、また、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • オーツ麦製品の栄養価に対する消費者の意識の高まり
  • 新興経済国における消費者の食習慣の変化
  • 消費者による菜食主義の台頭
• 市場抑制要因
  • オーツ麦ベースの製品のコスト高
• 市場機会
  • 市場参入企業による製品発売数の増加
  • オンラインプラットフォームで容易に入手可能な製品
• 市場課題
  • 消化器系疾患の可能性

ポーターのファイブフォース：オート麦ベースのスナック市場をナビゲートする戦略ツール

ポーターのファイブフォースフレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォースフレームワークは、企業の競合を評価し、戦略的機会を探るための明確な手法を記載しています。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これら洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：オート麦ベースのスナック市場における外部からの影響の把握

外部マクロ環境要因は、オート麦ベースのスナック市場の業績力学を形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を記載しています。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析：オート麦ベースのスナック市場における競合情勢の把握

オート麦ベースのスナック市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、セグメント化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニングマトリックス：オート麦ベースのスナック市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、オート麦ベースのスナック市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨：オート麦ベースのスナック市場における成功への道筋を描く

オート麦ベースのスナック市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネス機会を活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目セグメントを網羅した市場の包括的な分析を提供しています。

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力を評価します。

2.市場の開拓度：新興市場における成長機会を特定し、既存セグメントにおける拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを記載しています。

3.市場の多様化：最近の製品発売、未開拓の地域、産業の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発とイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています。

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、地域はどこか？

3.市場を形成する主要技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • オート麦製品の栄養価に対する消費者の意識の高まり
    • 新興国における消費者の食習慣の変化
    • 消費者によるビーガン食の採用の増加
  • 抑制要因
    • 高価なオート麦ベースの製品
  • 機会
    • 市場参入企業による製品発売数の増加
    • オンラインプラットフォームで簡単に入手できる製品
  • 課題
    • 消化器疾患の可能性
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治
  • 経済
  • 社会
  • 技術
  • 法律
  • 環境

第6章 オート麦ベースのスナック市場：製品カテゴリー別

• イントロダクション
• オート麦ベースのベーカリー＆バー
• オート麦ベースのセイボリー

第7章 オート麦ベースのスナック市場：流通チャネル別

• イントロダクション
• コンビニエンスストア
• ハイパーマーケットとスーパーマーケット
• 独立小売業者
• オンラインストア

第8章 南北アメリカのオート麦ベースのスナック市場

• イントロダクション
• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第9章 アジア太平洋のオート麦ベースのスナック市場

• イントロダクション
• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第10章 欧州・中東・アフリカのオート麦ベースのスナック市場

• イントロダクション
• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第11章 競合情勢

• 市場シェア分析、2023年
• FPNVポジショニングマトリックス、2023年
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• B&G Foods, Inc.
• Britannia Industries
• Brownie Brittle, LLC
• General Mills, Inc.
• Kellogg Company
• Lantmannen Functional Foods
• Maxine's Heavenly
• Mondelez International, Inc.
• Nairn's Oatcakes
• Nature's Path Foods, Inc
• Olam International Limited
• Pamela's Products, Inc.
• Quaker Oats Company
• The J.M. Smucker Company

LIST OF FIGURES

• FIGURE 1. OAT-BASED SNACKS MARKET RESEARCH PROCESS
• FIGURE 2. OAT-BASED SNACKS MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL OAT-BASED SNACKS MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL OAT-BASED SNACKS MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL OAT-BASED SNACKS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL OAT-BASED SNACKS MARKET SIZE, BY PRODUCT CATEGORY, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL OAT-BASED SNACKS MARKET SIZE, BY PRODUCT CATEGORY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL OAT-BASED SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL OAT-BASED SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. AMERICAS OAT-BASED SNACKS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 11. AMERICAS OAT-BASED SNACKS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. UNITED STATES OAT-BASED SNACKS MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 13. UNITED STATES OAT-BASED SNACKS MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. ASIA-PACIFIC OAT-BASED SNACKS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 15. ASIA-PACIFIC OAT-BASED SNACKS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. EUROPE, MIDDLE EAST & AFRICA OAT-BASED SNACKS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. EUROPE, MIDDLE EAST & AFRICA OAT-BASED SNACKS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. OAT-BASED SNACKS MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 19. OAT-BASED SNACKS MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. OAT-BASED SNACKS MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL OAT-BASED SNACKS MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL OAT-BASED SNACKS MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL OAT-BASED SNACKS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. OAT-BASED SNACKS MARKET DYNAMICS
• TABLE 7. GLOBAL OAT-BASED SNACKS MARKET SIZE, BY PRODUCT CATEGORY, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL OAT-BASED SNACKS MARKET SIZE, BY OAT-BASED BAKERY & BARS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL OAT-BASED SNACKS MARKET SIZE, BY OAT-BASED SAVORY, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL OAT-BASED SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL OAT-BASED SNACKS MARKET SIZE, BY CONVENIENCE STORES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL OAT-BASED SNACKS MARKET SIZE, BY HYPERMARKETS & SUPERMARKETS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL OAT-BASED SNACKS MARKET SIZE, BY INDEPENDENT RETAILERS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL OAT-BASED SNACKS MARKET SIZE, BY ONLINE STORES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. AMERICAS OAT-BASED SNACKS MARKET SIZE, BY PRODUCT CATEGORY, 2018-2030 (USD MILLION)
• TABLE 16. AMERICAS OAT-BASED SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 17. AMERICAS OAT-BASED SNACKS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 18. ARGENTINA OAT-BASED SNACKS MARKET SIZE, BY PRODUCT CATEGORY, 2018-2030 (USD MILLION)
• TABLE 19. ARGENTINA OAT-BASED SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 20. BRAZIL OAT-BASED SNACKS MARKET SIZE, BY PRODUCT CATEGORY, 2018-2030 (USD MILLION)
• TABLE 21. BRAZIL OAT-BASED SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 22. CANADA OAT-BASED SNACKS MARKET SIZE, BY PRODUCT CATEGORY, 2018-2030 (USD MILLION)
• TABLE 23. CANADA OAT-BASED SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 24. MEXICO OAT-BASED SNACKS MARKET SIZE, BY PRODUCT CATEGORY, 2018-2030 (USD MILLION)
• TABLE 25. MEXICO OAT-BASED SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 26. UNITED STATES OAT-BASED SNACKS MARKET SIZE, BY PRODUCT CATEGORY, 2018-2030 (USD MILLION)
• TABLE 27. UNITED STATES OAT-BASED SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 28. UNITED STATES OAT-BASED SNACKS MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 29. ASIA-PACIFIC OAT-BASED SNACKS MARKET SIZE, BY PRODUCT CATEGORY, 2018-2030 (USD MILLION)
• TABLE 30. ASIA-PACIFIC OAT-BASED SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 31. ASIA-PACIFIC OAT-BASED SNACKS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 32. AUSTRALIA OAT-BASED SNACKS MARKET SIZE, BY PRODUCT CATEGORY, 2018-2030 (USD MILLION)
• TABLE 33. AUSTRALIA OAT-BASED SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 34. CHINA OAT-BASED SNACKS MARKET SIZE, BY PRODUCT CATEGORY, 2018-2030 (USD MILLION)
• TABLE 35. CHINA OAT-BASED SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 36. INDIA OAT-BASED SNACKS MARKET SIZE, BY PRODUCT CATEGORY, 2018-2030 (USD MILLION)
• TABLE 37. INDIA OAT-BASED SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 38. INDONESIA OAT-BASED SNACKS MARKET SIZE, BY PRODUCT CATEGORY, 2018-2030 (USD MILLION)
• TABLE 39. INDONESIA OAT-BASED SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 40. JAPAN OAT-BASED SNACKS MARKET SIZE, BY PRODUCT CATEGORY, 2018-2030 (USD MILLION)
• TABLE 41. JAPAN OAT-BASED SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 42. MALAYSIA OAT-BASED SNACKS MARKET SIZE, BY PRODUCT CATEGORY, 2018-2030 (USD MILLION)
• TABLE 43. MALAYSIA OAT-BASED SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 44. PHILIPPINES OAT-BASED SNACKS MARKET SIZE, BY PRODUCT CATEGORY, 2018-2030 (USD MILLION)
• TABLE 45. PHILIPPINES OAT-BASED SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 46. SINGAPORE OAT-BASED SNACKS MARKET SIZE, BY PRODUCT CATEGORY, 2018-2030 (USD MILLION)
• TABLE 47. SINGAPORE OAT-BASED SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 48. SOUTH KOREA OAT-BASED SNACKS MARKET SIZE, BY PRODUCT CATEGORY, 2018-2030 (USD MILLION)
• TABLE 49. SOUTH KOREA OAT-BASED SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 50. TAIWAN OAT-BASED SNACKS MARKET SIZE, BY PRODUCT CATEGORY, 2018-2030 (USD MILLION)
• TABLE 51. TAIWAN OAT-BASED SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 52. THAILAND OAT-BASED SNACKS MARKET SIZE, BY PRODUCT CATEGORY, 2018-2030 (USD MILLION)
• TABLE 53. THAILAND OAT-BASED SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 54. VIETNAM OAT-BASED SNACKS MARKET SIZE, BY PRODUCT CATEGORY, 2018-2030 (USD MILLION)
• TABLE 55. VIETNAM OAT-BASED SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 56. EUROPE, MIDDLE EAST & AFRICA OAT-BASED SNACKS MARKET SIZE, BY PRODUCT CATEGORY, 2018-2030 (USD MILLION)
• TABLE 57. EUROPE, MIDDLE EAST & AFRICA OAT-BASED SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 58. EUROPE, MIDDLE EAST & AFRICA OAT-BASED SNACKS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 59. DENMARK OAT-BASED SNACKS MARKET SIZE, BY PRODUCT CATEGORY, 2018-2030 (USD MILLION)
• TABLE 60. DENMARK OAT-BASED SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 61. EGYPT OAT-BASED SNACKS MARKET SIZE, BY PRODUCT CATEGORY, 2018-2030 (USD MILLION)
• TABLE 62. EGYPT OAT-BASED SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 63. FINLAND OAT-BASED SNACKS MARKET SIZE, BY PRODUCT CATEGORY, 2018-2030 (USD MILLION)
• TABLE 64. FINLAND OAT-BASED SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 65. FRANCE OAT-BASED SNACKS MARKET SIZE, BY PRODUCT CATEGORY, 2018-2030 (USD MILLION)
• TABLE 66. FRANCE OAT-BASED SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 67. GERMANY OAT-BASED SNACKS MARKET SIZE, BY PRODUCT CATEGORY, 2018-2030 (USD MILLION)
• TABLE 68. GERMANY OAT-BASED SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 69. ISRAEL OAT-BASED SNACKS MARKET SIZE, BY PRODUCT CATEGORY, 2018-2030 (USD MILLION)
• TABLE 70. ISRAEL OAT-BASED SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 71. ITALY OAT-BASED SNACKS MARKET SIZE, BY PRODUCT CATEGORY, 2018-2030 (USD MILLION)
• TABLE 72. ITALY OAT-BASED SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 73. NETHERLANDS OAT-BASED SNACKS MARKET SIZE, BY PRODUCT CATEGORY, 2018-2030 (USD MILLION)
• TABLE 74. NETHERLANDS OAT-BASED SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 75. NIGERIA OAT-BASED SNACKS MARKET SIZE, BY PRODUCT CATEGORY, 2018-2030 (USD MILLION)
• TABLE 76. NIGERIA OAT-BASED SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 77. NORWAY OAT-BASED SNACKS MARKET SIZE, BY PRODUCT CATEGORY, 2018-2030 (USD MILLION)
• TABLE 78. NORWAY OAT-BASED SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 79. POLAND OAT-BASED SNACKS MARKET SIZE, BY PRODUCT CATEGORY, 2018-2030 (USD MILLION)
• TABLE 80. POLAND OAT-BASED SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 81. QATAR OAT-BASED SNACKS MARKET SIZE, BY PRODUCT CATEGORY, 2018-2030 (USD MILLION)
• TABLE 82. QATAR OAT-BASED SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 83. RUSSIA OAT-BASED SNACKS MARKET SIZE, BY PRODUCT CATEGORY, 2018-2030 (USD MILLION)
• TABLE 84. RUSSIA OAT-BASED SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 85. SAUDI ARABIA OAT-BASED SNACKS MARKET SIZE, BY PRODUCT CATEGORY, 2018-2030 (USD MILLION)
• TABLE 86. SAUDI ARABIA OAT-BASED SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 87. SOUTH AFRICA OAT-BASED SNACKS MARKET SIZE, BY PRODUCT CATEGORY, 2018-2030 (USD MILLION)
• TABLE 88. SOUTH AFRICA OAT-BASED SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 89. SPAIN OAT-BASED SNACKS MARKET SIZE, BY PRODUCT CATEGORY, 2018-2030 (USD MILLION)
• TABLE 90. SPAIN OAT-BASED SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 91. SWEDEN OAT-BASED SNACKS MARKET SIZE, BY PRODUCT CATEGORY, 2018-2030 (USD MILLION)
• TABLE 92. SWEDEN OAT-BASED SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 93. SWITZERLAND OAT-BASED SNACKS MARKET SIZE, BY PRODUCT CATEGORY, 2018-2030 (USD MILLION)
• TABLE 94. SWITZERLAND OAT-BASED SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 95. TURKEY OAT-BASED SNACKS MARKET SIZE, BY PRODUCT CATEGORY, 2018-2030 (USD MILLION)
• TABLE 96. TURKEY OAT-BASED SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 97. UNITED ARAB EMIRATES OAT-BASED SNACKS MARKET SIZE, BY PRODUCT CATEGORY, 2018-2030 (USD MILLION)
• TABLE 98. UNITED ARAB EMIRATES OAT-BASED SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 99. UNITED KINGDOM OAT-BASED SNACKS MARKET SIZE, BY PRODUCT CATEGORY, 2018-2030 (USD MILLION)
• TABLE 100. UNITED KINGDOM OAT-BASED SNACKS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 101. OAT-BASED SNACKS MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 102. OAT-BASED SNACKS MARKET, FPNV POSITIONING MATRIX, 2023

The Oat-based Snacks Market was valued at USD 19.56 billion in 2023, expected to reach USD 20.62 billion in 2024, and is projected to grow at a CAGR of 5.52%, to USD 28.50 billion by 2030.

The oat-based snacks market is a dynamic segment within the broader snacks industry, defined by its focus on products derived from oats, a cereal grain known for health benefits such as high fiber content and cholesterol reduction. The necessity for oat-based snacks arises from growing consumer demand for healthier, heart-friendly, and nutritionally rich convenient food options, adapting to lifestyles that are increasingly health-conscious. These snacks find diverse applications, spanning breakfast bars, granola, oat cookies, and snack bites, with end-users including health-focused consumers, parents seeking nutritious options for children, and athletes. Key influencing factors for growth include the rising awareness about dietary fiber benefits, the increasing prevalence of gluten intolerance which positions oats as an attractive alternative, and the surging interest in sustainable and plant-based diets. Emerging opportunities focus on crafting innovative product lines targeting specific health needs, such as high-protein or low-sugar variations, capitalizing on the trend of personalized nutrition. However, the market faces limitations arising from supply chain challenges, such as the fluctuating cost of raw oats, and competition from other cereal-based and whole-grain snacks. Challenging factors include the need for consistent product innovation to meet changing consumer preferences and regulatory concerns regarding food labeling and health claims. For business growth, innovation and research should focus on enhancing the sensory appeal and convenience of oat-based snacks, such as developing oat variants with unique flavors or texture profiles and fortifying snacks with additional nutrients. The market is inherently competitive but driven by rapid innovation cycles and a steady uptrend in consumer health awareness. Brands with a strong emphasis on sustainability and transparent sourcing can leverage these attributes to capture market share, while agility in responding to consumer trends can provide an edge in this fast-evolving market landscape.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Oat-based Snacks Market

The Oat-based Snacks Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Surge in consumer awareness on the nutritional value of oats products
  • Changing consumer food habits in the emerging economies
  • Rise in the adoption of a vegan diet by consumers
• Market Restraints
  • Costly oat-based products
• Market Opportunities
  • Rise in the number of product launches by market players
  • Easily available products on the online platform
• Market Challenges
  • Chances of digestive disorders

Porter's Five Forces: A Strategic Tool for Navigating the Oat-based Snacks Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Oat-based Snacks Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Oat-based Snacks Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Oat-based Snacks Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Oat-based Snacks Market

A detailed market share analysis in the Oat-based Snacks Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Oat-based Snacks Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Oat-based Snacks Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Oat-based Snacks Market

A strategic analysis of the Oat-based Snacks Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Oat-based Snacks Market, highlighting leading vendors and their innovative profiles. These include B&G Foods, Inc., Britannia Industries, Brownie Brittle, LLC, General Mills, Inc., Kellogg Company, Lantmannen Functional Foods, Maxine's Heavenly, Mondelez International, Inc., Nairn's Oatcakes, Nature's Path Foods, Inc, Olam International Limited, Pamela's Products, Inc., Quaker Oats Company, and The J.M. Smucker Company.

Market Segmentation & Coverage

This research report categorizes the Oat-based Snacks Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Product Category, market is studied across Oat-based Bakery & Bars and Oat-based Savory.
• Based on Distribution Channel, market is studied across Convenience Stores, Hypermarkets & Supermarkets, Independent Retailers, and Online Stores.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Surge in consumer awareness on the nutritional value of oats products
    • 5.1.1.2. Changing consumer food habits in the emerging economies
    • 5.1.1.3. Rise in the adoption of a vegan diet by consumers
  • 5.1.2. Restraints
    • 5.1.2.1. Costly oat-based products
  • 5.1.3. Opportunities
    • 5.1.3.1. Rise in the number of product launches by market players
    • 5.1.3.2. Easily available products on the online platform
  • 5.1.4. Challenges
    • 5.1.4.1. Chances of digestive disorders
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Oat-based Snacks Market, by Product Category

• 6.1. Introduction
• 6.2. Oat-based Bakery & Bars
• 6.3. Oat-based Savory

7. Oat-based Snacks Market, by Distribution Channel

• 7.1. Introduction
• 7.2. Convenience Stores
• 7.3. Hypermarkets & Supermarkets
• 7.4. Independent Retailers
• 7.5. Online Stores

8. Americas Oat-based Snacks Market

• 8.1. Introduction
• 8.2. Argentina
• 8.3. Brazil
• 8.4. Canada
• 8.5. Mexico
• 8.6. United States

9. Asia-Pacific Oat-based Snacks Market

• 9.1. Introduction
• 9.2. Australia
• 9.3. China
• 9.4. India
• 9.5. Indonesia
• 9.6. Japan
• 9.7. Malaysia
• 9.8. Philippines
• 9.9. Singapore
• 9.10. South Korea
• 9.11. Taiwan
• 9.12. Thailand
• 9.13. Vietnam

10. Europe, Middle East & Africa Oat-based Snacks Market

• 10.1. Introduction
• 10.2. Denmark
• 10.3. Egypt
• 10.4. Finland
• 10.5. France
• 10.6. Germany
• 10.7. Israel
• 10.8. Italy
• 10.9. Netherlands
• 10.10. Nigeria
• 10.11. Norway
• 10.12. Poland
• 10.13. Qatar
• 10.14. Russia
• 10.15. Saudi Arabia
• 10.16. South Africa
• 10.17. Spain
• 10.18. Sweden
• 10.19. Switzerland
• 10.20. Turkey
• 10.21. United Arab Emirates
• 10.22. United Kingdom

11. Competitive Landscape

• 11.1. Market Share Analysis, 2023
• 11.2. FPNV Positioning Matrix, 2023
• 11.3. Competitive Scenario Analysis
• 11.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. B&G Foods, Inc.
• 2. Britannia Industries
• 3. Brownie Brittle, LLC
• 4. General Mills, Inc.
• 5. Kellogg Company
• 6. Lantmannen Functional Foods
• 7. Maxine's Heavenly
• 8. Mondelez International, Inc.
• 9. Nairn's Oatcakes
• 10. Nature's Path Foods, Inc
• 11. Olam International Limited
• 12. Pamela's Products, Inc.
• 13. Quaker Oats Company
• 14. The J.M. Smucker Company