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市場調査レポート
商品コード
1324356
ボトル入り茶飲料市場の2030年までの予測:フレーバー別、由来別、ボトルタイプ別、流通チャネル別、用途別、地域別の世界分析Bottled Tea Market Forecasts to 2030 - Global Analysis By Flavor, Nature, Bottle Type, Distribution Channel, Application and By Geography |
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ボトル入り茶飲料市場の2030年までの予測:フレーバー別、由来別、ボトルタイプ別、流通チャネル別、用途別、地域別の世界分析 |
出版日: 2023年08月01日
発行: Stratistics Market Research Consulting
ページ情報: 英文 175+ Pages
納期: 2~3営業日
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Stratistics MRCによると、世界のボトル入り茶飲料市場は予測期間中にCAGR 6.5%で成長しています。
ボトル入り茶飲料」とは、ボトル入り飲料として販売される様々な茶を指します。飲食品業界では、ボトル入り茶飲料はレディ・トゥ・ドリンク(RTD)ティーと呼ばれています。企業は、製品の提供を多様化し、より多くの顧客を引き付けるために、独特の味と風味を持つさまざまなボトル入り紅茶を発売しています。缶、ガラス瓶、ボトルなど、ボトル入り紅茶のパッケージには数多くの選択肢があります。
米国茶協会によると、米国におけるボトル入り茶の消費量は北米の茶消費量の約70%を占めています。
多忙なスケジュールと生活様式の変化は、消費者の食習慣に影響を与えています。便利な食品を選ぶ人がこれまで以上に増え、加工ボトル入り茶飲料の需要が増加しています。また、RTDだけでなく、シェアできるスナックやドリンクの人気が高まっている結果、加工茶やボトル入り茶飲料の需要も伸びています。さらに、労働者階級の女性の普及に伴い、手軽で簡単、省力化された飲食料品の需要が高まり、ボトル入り茶飲料の拡大につながっています。
ボトルの茶と淹れたての茶の品質に対する消費者の認識は、主な問題のひとつです。多くの消費者は淹れたての茶の風味を好むため、ボトル入り茶飲料を買いたがらないかもしれないです。ボトルの環境への影響に対する懸念の高まりも、市場の拡大を妨げています。
ミレニアル世代は、家庭で淹れたての茶よりもボトル入り茶飲料を好みます。若い消費者によるフレーバー入りボトル入り茶飲料の消費の増加が市場の成長を加速させています。ジェネレーションZがボトル入りアイスティー飲料の世界的需要を後押ししています。ボトル入りアイスティーを飲む利点には、抗酸化物質、ストレス軽減、水分補給などがあります。その結果、人々はこの飲料を受け入れ、市場の拡大を促進しています。
ボトル入り茶飲料市場の成長は、不規則な気候条件によってもたらされる原材料価格の変動によって妨げられています。RTD茶とコーヒーのコストが通常のホット茶と挽きたてコーヒーに比べて高いことが、市場拡大の大きな障害となっています。
COVID-19の流行はボトル入り茶飲料市場に相反する影響を与えました。市場は当初、外食産業や外出先での消費チャネルの閉鎖によって影響を受けたが、その後、家庭での消費とeコマース販売の増加によって成長機会が生まれました。しかし、パンデミックは、免疫力を高める飲料の価値を強調することで、消費者の茶製品に対する需要を増加させました。
緑茶には健康上の利点と抗酸化作用があるとされているため、予測期間中にかなりの市場シェアを獲得することが予想されます。緑茶は、活力を与える天然飲料を求める消費者に支持されています。さらに、緑茶は世界で最も健康的な飲料の1つとみなされており、幅広い健康上の利点が期待されています。こうした利点がこの分野の成長を加速させています。
予測される期間において、家庭用セグメントは最も高いCAGRを記録すると予想されます。社会人の間で人気が高まっているため、家庭でのレディ・トゥ・ドリンク飲料の需要が増加すると予想されます。さらに、ボトル入りアイスティーは便利で健康的な飲料であるため、世界のさまざまな地域で家庭で頻繁に飲まれています。こうした要因が市場の成長を後押ししています。
地域別で最も市場規模が大きいのはアジア太平洋地域であり、予測期間中もアジア太平洋地域が支配的であると予想されます。これは、中国、日本、韓国、台湾、インドなどの国々でアイスティーの消費が増加しているためです。さらに、可処分所得水準の上昇とブランド小売店の増加が業界の成長を促進すると予測されます。
健康的な飲料への消費者の嗜好の変化と、特に夏場の女性人口の需要増加により、北米は大きな成長を遂げると予測されます。米国の市場は、消費者の消費意欲の高まりと個人の紅茶消費量の増加によって大きく成長すると予想されます。加えて、大企業の存在が今後数年間の業界の成長を促すと思われます。
According to Stratistics MRC, the Global Bottled Tea Market is growing at a CAGR of 6.5% during the forecast period. The term "bottled tea" refers to a variety of teas that are offered for sale as bottled beverages. In the food and beverage industry, tea in bottles is referred to as ready-to-drink (RTD) tea. Businesses have launched a variety of bottled teas with distinct tastes and flavors in an effort to diversify their product offerings and attract more customers. There are numerous packaging options for bottled tea, including cans, glass bottles, plastic bottles, and others.
According to the Tea Association of USA, consumption of bottled tea in the United States accounts for around 70% of overall tea consumption within North America.
The hectic schedule and changes in way of life had an impact on consumers' eating habits. More people than ever are choosing convenience foods, which has led to an increase in the demand for processed bottled tea. The demand for processed and bottled tea is also growing as a result of the rising popularity of shareable snacks and drinks as well as RTD. Additionally, as working class women have become more prevalent, they have increased the demand for quick, simple, and labor-saving food and drink products, which has led to the expansion of bottled tea.
Consumer perception of the quality of tea in bottles versus freshly brewed tea is among the main issues. Many customers might be reluctant to buy bottled tea because they prefer the flavor of freshly brewed tea. The expansion of the market is also being hampered by growing concern about the environmental effects of plastic bottles.
Millennials favor tea in bottles over tea that has been freshly brewed at home. Young consumers' increasing consumption of flavored bottled tea is accelerating market growth. Generation Z has aided the global demand for bottled iced tea beverages. A few benefits of drinking bottled iced tea include antioxidants, reduced stress, and hydration. People are embracing this beverage as a result, fostering the market's expansion.
The growth of the bottled tea market is being hampered by fluctuating raw material prices brought on by erratic climatic conditions. The higher cost of RTD tea and coffee compared to regular hot tea and ground coffee are major barriers to market expansion.
The COVID-19 pandemic has had a conflicting effect on the market for bottled tea. Although the market was initially impacted by the closure of foodservice establishments and on-the-go consumption channels, opportunities for growth were later created by the rise in at-home consumption and e-commerce sales. However, the pandemic increased consumer demand for tea products by highlighting the value of immune-boosting beverages.
Due to the alleged health advantages and antioxidant qualities, green tea will enjoy a sizable market share over the forecast period. It is favored by consumers who are looking for natural beverages that are energizing. Furthermore, green tea is regarded as one of the world's healthiest drinks and has a wide range of potential health advantages. These benefits are accelerating the segment's growth.
In the anticipated timeframe, the home segment is expected to witness highest CAGR. The demand for ready-to-drink beverages in homes is anticipated to increase due to their rising popularity among working professionals. Furthermore, bottled iced tea is frequently consumed at home across many different regions of the world because it is a convenient and healthy beverage option. Such factors are propelling market growth.
The largest regional market was in the Asia Pacific, and it is anticipated that it will remain dominant during the forecast period. This is due to the rise in iced tea consumption in nations like China, Japan, South Korea, Taiwan, and India. Additionally, rising disposable income levels and an increase in the number of branded retail outlets are predicted to fuel industry growth.
Due to shifting consumer preferences toward healthy beverages and increased demand from the female population, particularly during the summer, North America is predicted to experience significant growth. The market in the United States is expected to grow significantly as a result of rising consumer spending power and rising individual black tea consumption. Additionally, the presence of significant corporations will encourage industry growth in the upcoming years.
Some of the key players profiled in the Bottled Tea Market include: Adagio Teas, Arcadia Beverage, Argo Tea, Arizona Beverage Company, Honest Tea, Inko's Tea, Lipton, Monster Beverage Corporation, Nestle, Oishi Group, PepsiCo, Inc., Starbucks Corporation, Steaz, Suntory Products Ltd., Tejava, Tiesta Tea and TingHsin Group.
In July 2023, Monster Beverage Corporation and Vital Pharmaceuticals, Inc. (together with certain of its debtor affiliates, "Bang Energy") today announced they have entered into an Asset Purchase Agreement ("APA" or "Agreement") under which a subsidiary of Monster would acquire substantially all of Bang Energy's assets, including a beverage production facility located in Phoenix, AZ (the "Transaction"). The Transaction is subject to certain terms and closing conditions, which include obtaining Bankruptcy Court approval.
In June 2023, Vahdam India, the leading global wellness brand known for its organic and premium teas and spices from India, has unveiled an exciting new product line: ICED TEAS! Crafted using 100 percent real tea, this new range of iced teas is available in two convenient forms - instant premix and pitcher tea bags.
In January 2022, Monster Beverage Corporation announced that it has entered into a definitive agreement to acquire CANarchy Craft Brewery Collective LLC, a craft beer and hard seltzer company for $330 million in cash.