RTD（READY TO DRINK）ティーの世界市場-2023年～2030年

市場概要

世界のRTD（READY TO DRINK）ティー市場は、2022年に543億米ドルに達し、2030年には878億米ドルに達し、有利な成長が予測されています。予測期間2023-2030年のCAGRは6.2%と予測されます。

RTD（READY TO DRINK）ティーは、さまざまな風味の紅茶ベースの飲料を含む人気の飲料カテゴリーです。加糖茶と無糖茶は、多様な消費者の嗜好に応える2つの一般的な選択肢です。これらの紅茶ベースの飲料は、外出先で紅茶の独特な風味を楽しむのに便利でさわやかな方法を提供します。

近年、RTD（READY TO DRINK）ティー市場は力強い成長を遂げています。便利で健康的な飲料オプションに対する消費者の需要の高まりが、この成長の主な原動力となっています。同市場では、様々なフレーバー、機能性成分、多様な包装形態など、様々な製品イノベーションが見られます。茶の飲用に伴う健康効果に対する消費者の意識が高まり続けていることから、RTD（READY TO DRINK）ティー市場は上昇基調を維持すると予想されます。

市場力学

お茶の淹れ方に対する消費者の関心がRTD（READY TO DRINK）ティー市場の成長を牽引

RTD（READY TO DRINK）ティー市場の分析によると、主要促進要因の1つは、紅茶の淹れ方に対する消費者の関心の高まりです。消費者は、コールドブリューイングや専用の抽出器具の使用など、さまざまな方法でお茶を淹れて楽しむ方法を模索しています。この動向は、便利ですぐに飲めるオプションを提供するRTD（READY TO DRINK）ティーの成長に寄与しています。

RTD（READY TO DRINK）ティーの動向は、独自の抽出方法を取り入れたRTD（READY TO DRINK）ティーへの需要が高まっていることを示しています。例えば、コールド・ブリュー・ティーは近年50％以上の成長率で人気を博しています。この淹れ方は、より滑らかで苦味の少ない風味を生み出し、爽やかでマイルドな紅茶体験を求める消費者にアピールしています。

RTD（READY TO DRINK）ティー分野は、紅茶市場全体の約40%を占め、大きな割合を占めています。これは、便利ですぐに飲めるお茶飲料に対する消費者の強い嗜好を浮き彫りにしています。

砂糖と添加物に対する健康懸念の高まりがRTD（READY TO DRINK）ティー市場の成長を抑制

RTD（READY TO DRINK）ティー市場分析によると、RTD（READY TO DRINK）ティー市場の主な抑制要因の1つは、RTD（READY TO DRINK）ティー飲料に含まれる糖分や人工添加物に対する懸念の高まりです。消費者の健康志向が高まるにつれ、消費者はより低糖度でクリーンな成分プロファイルの飲料を積極的に求めるようになっています。レディ・トゥ・ドリンクの紅茶には、風味を高めるために砂糖や甘味料が加えられていることが多く、健康志向の消費者がこうした製品の購入を控える可能性があります。

ある調査によると、消費者の65％が糖分を抑えた飲料を積極的に探し、72％が天然成分の製品を好むことが明らかになっています。この動向は特に若い層で顕著で、ミレニアル世代とZ世代では85％がより健康的な飲料を好むと回答しています。

さらに、人工的な添加物や保存料が含まれていることも、自然で健康的な飲料を求める人々の足かせとなっています。このような抑制に対処するため、既製飲料の紅茶ブランドは、砂糖含有量を減らし、天然甘味料を使用し、クリーンラベルの処方で、より健康的な代替品を提供しなければならないです。こうした懸念に対処することで、より多くの健康志向の消費者層を惹きつけ、RTD（READY TO DRINK）ティー業界における市場ポジションを高めることができます。

COVID-19影響分析

COVID-19分析には、COVID前シナリオ、COVIDシナリオ、COVID後シナリオに加え、価格力学（COVID前シナリオと比較したパンデミック中およびパンデミック後の価格変動を含む）、需給スペクトラム（取引制限、封鎖、およびその後の問題による需給の変化）、政府の取り組み（政府機関による市場、セクター、業界を活性化させる取り組み）、メーカーの戦略的取り組み（COVID問題を緩和するためにメーカーが行ったことをここで取り上げる）が含まれます。

目次

第1章 調査手法と調査範囲

第2章 定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

• 影響要因
  • 促進要因
  • 抑制要因
  • 機会
  • 影響分析

第5章 産業分析

• ポーターのファイブフォース分析
• サプライチェーン分析
• 価格分析
• 規制分析

第6章 COVID-19分析

第7章 タイプ別

• 緑茶
• 紅茶
• その他

第8章 カテゴリー別

• オーガニック
• 従来

第9章 流通チャネル別

• スーパーマーケット／ハイパーマーケット
• 専門店
• オンラインストア
• その他

第10章 地域別

• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • イタリア
  • スペイン
  • その他欧州
• 南米
  • ブラジル
  • アルゼンチン
  • その他南米
• アジア太平洋
  • 中国
  • インド
  • 日本
  • オーストラリア
  • その他アジア太平洋地域
• 中東・アフリカ

第11章 競合情勢

• 競合シナリオ
• 市況/シェア分析
• M&A分析

第12章 企業プロファイル

• Suntory Holdings
  • 会社概要
  • グレードのポートフォリオと概要
  • 財務概要
  • 主な発展
• Nestle S.A.
• Unilever NV
• The Coca-Cola Company
• Starbucks Corporation
• The Republic of Tea
• Tata Global Beverages
• Danone S.A.
• Snapple Beverage Corp.
• Harney & Sons Fine Teas

第13章 付録

Market Overview

The Global Ready-to-Drink Tea market reached US$ 54.3 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 87.8 billion by 2030. The market is expected to exhibit a CAGR of 6.2% during the forecast period 2023-2030.

Ready-to-drink tea is a popular beverage category that includes a variety of Tea-based beverages with different Tea flavor profiles. Sweetened and unsweetened tea are two common options catering to diverse consumer preferences. These Tea-based beverages offer a convenient and refreshing way to enjoy the unique flavors of tea on the go.

The ready-to-drink tea market has been experiencing robust growth in recent years. The increasing consumer demand for convenient and healthier beverage options has been a key driver of this growth. The market has witnessed various product innovations, including different tea flavors, functional ingredients, and varied packaging formats. As consumer awareness of the health benefits associated with tea consumption continues to rise, the ready-to-drink tea market is expected to maintain its upward trajectory.

Market Dynamics

Consumer Interest in Tea Brewing Methods Drives Growth of Ready-to-Drink Tea Market

According to the ready-to-drink tea market analysis, one key driver is the increasing consumer interest in tea brewing methods. Consumers are exploring different ways to brew and enjoy tea, such as cold brewing and using specialized brewing equipment. This trend has contributed to the growth of ready-to-drink teas offering convenient and ready-to-consume options.

The ready-to-drink tea trend indicates a growing demand for ready-to-drink teas that incorporate unique brewing methods. Cold brew teas, for example, have gained popularity with a growth rate of over 50% in recent years. This brewing method produces a smoother and less bitter flavor profile, appealing to consumers seeking a refreshing and milder tea experience.

The ready-to-drink tea segment holds a significant portion of the overall tea market, with a share of approximately 40%. This highlights the strong consumer preference for convenient and ready-to-consume tea beverages.

Growing Health Concerns over Sugar and Additives Restraining Ready-to-Drink Tea Market Growth

According to the ready-to-drink tea market analysis, one major restraint in the ready-to-drink tea market is the increasing concern over sugar content and artificial additives in these beverages. As consumers become more health conscious, they actively seek beverages with lower sugar levels and cleaner ingredient profiles. Ready-to-Drink Teas often contain added sugars or sweeteners to enhance the flavor, which may deter health-conscious consumers from purchasing these products.

A survey revealed that 65% of consumers actively look for beverages with reduced sugar levels, while 72% prefer products with natural ingredients. This trend is particularly prominent among the younger demographic, with 85% of millennials and Gen Z expressing a preference for healthier beverage options.

Moreover, the presence of artificial additives and preservatives can also be a deterrent for those seeking natural and wholesome beverage options. To address this restraint, ready-to-drink tea brands must offer healthier alternatives with reduced sugar content, natural sweeteners, and clean-label formulations. Addressing these concerns can attract a larger segment of health-conscious consumers and enhance their market position in the ready-to-drink tea industry.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The Global Ready-to-Drink Tea Market is segmented based on type, category, distribution channel, and region.

Ready-to-Drink Tea Market Thrives Through Diverse Distribution Channels and Product Innovation

The distribution channel of the ready-to-drink tea market comprises various channels that help reach a wide consumer base. These channels include supermarkets, convenience stores, online platforms, specialty tea shops, and food service outlets. Supermarkets and convenience stores are key contributors, offering a wide range of ready-to-drink tea products from different brands.

Online platforms have grown significantly, providing convenience and access to a diverse selection of ready-to-drink teas. The market share of ready-to-drink tea is substantial, holding a significant portion of the overall beverage market. The ready-to-drink tea market trend is focused on product innovation, with brands introducing unique flavors, functional ingredients, and attractive packaging to meet consumer preferences for natural and organic options.

Geographical Analysis

Asia Pacific Ready-to-Drink Tea Market Set to Soar with Growing Demand for Bottled and Canned Tea in This Region

The Global Ready-to-Drink Tea Market is segmented by region into North America, South America, Europe, Asia-Pacific, and Middle-east & America.

The Asia Pacific ready-to-drink (RTD) tea market is witnessing significant growth, driven by various factors and the increasing popularity of tea-based beverages. Bottled tea and canned tea are among the preferred formats in the region, offering convenience and a wide range of flavors to consumers. According to the recent ready-to-drink tea market analysis, the market for RTD tea in the Asia Pacific region is projected to experience a robust growth rate of over 8% during the forecast period.

The demand for RTD tea is driven by the rising consumption of iced tea and the growing preference for cold brew tea, which is known for its smoother flavor and lower bitterness. As consumers in the Asia Pacific region embrace healthier beverage options, the market for RTD tea, particularly in the bottled and canned formats, is poised for continued growth.

Competitive Landscape

The major global players include: Suntory Holdings, Nestle S.A., Unilever NV, The Coca-Cola Company, Starbucks Corporation, The Republic of Tea, Tata Global Beverages, Danone S.A., Snapple Beverage Corp., and Harney & Sons Fine Teas.

Why Purchase the Report?

• To visualize the Global Ready-to-Drink Tea Market segmentation based on type, category, distribution channel, and region and understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous Ready-to-Drink Tea market-level data points with all segments.
• The PDF report includes a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key products of all the major players.

The Global Ready-to-Drink Tea Market Report Would Provide Approximately 61 Tables, 57 Figures And 195 pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

Table of Contents

1. Methodology and Scope

• 1.1. Research Methodology
• 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

• 3.1. Snippet by Type
• 3.2. Snippet by Category
• 3.3. Snippet by Distribution Channel
• 3.4. Snippet by Region

4. Dynamics

• 4.1. Impacting Factors
  • 4.1.1. Drivers
  • 4.1.2. Restraints
  • 4.1.3. Opportunity
  • 4.1.4. Impact Analysis

5. Industry Analysis

• 5.1. Porter's Five Force Analysis
• 5.2. Supply Chain Analysis
• 5.3. Pricing Analysis
• 5.4. Regulatory Analysis

6. COVID-19 Analysis

• 6.1. Analysis of COVID-19
  • 6.1.1. Scenario Before COVID-19
  • 6.1.2. Scenario During COVID-19
  • 6.1.3. Post COVID-19 and Future Scenario
• 6.2. Pricing Dynamics Amid COVID-19
• 6.3. Demand-Supply Spectrum
• 6.4. Government Initiatives Related to the Market During Pandemic
• 6.5. Manufacturers Strategic Initiatives
• 6.6. Conclusion

7. By Type

• 7.1. Introduction
  • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 7.1.2. Market Attractiveness Index, By Type
• 7.2. Green Tea*
  • 7.2.1. Introduction
  • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3. Black Tea
• 7.4. Others

8. By Category

• 8.1. Introduction
  • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
  • 8.1.2. Market Attractiveness Index, By Category
• 8.2. Organic*
  • 8.2.1. Introduction
  • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 8.3. Conventional

9. By Distribution Channel

• 9.1. Introduction
  • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 9.1.2. Market Attractiveness Index, By Distribution Channel
• 9.2. Supermarkets/Hypermarkets*
  • 9.2.1. Introduction
  • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 9.3. Specialty Stores
• 9.4. Online Stores
• 9.5. Others

10. By Region

• 10.1. Introduction
  • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
  • 10.1.2. Market Attractiveness Index, By Region
• 10.2. North America*
  • 10.2.1. Introduction
  • 10.2.2. Key Region-Specific Dynamics
  • 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
  • 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution channel
  • 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.2.6.1. The U.S.
    • 10.2.6.2. Canada
    • 10.2.6.3. Mexico
• 10.3. Europe
  • 10.3.1. Introduction
  • 10.3.2. Key Region-Specific Dynamics
  • 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
  • 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.3.6.1. Germany
    • 10.3.6.2. The U.K
    • 10.3.6.3. France
    • 10.3.6.4. Italy
    • 10.3.6.5. Spain
    • 10.3.6.6. Rest of Europe
• 10.4. South America
  • 10.4.1. Introduction
  • 10.4.2. Key Region-Specific Dynamics
  • 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
  • 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.4.6.1. Brazil
    • 10.4.6.2. Argentina
    • 10.4.6.3. Rest of South America
• 10.5. Asia-Pacific
  • 10.5.1. Introduction
  • 10.5.2. Key Region-Specific Dynamics
  • 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
  • 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.5.6.1. China
    • 10.5.6.2. India
    • 10.5.6.3. Japan
    • 10.5.6.4. Australia
    • 10.5.6.5. Rest of Asia-Pacific
• 10.6. Middle East and Africa
  • 10.6.1. Introduction
  • 10.6.2. Key Region-Specific Dynamics
  • 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
  • 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

• 11.1. Competitive Scenario
• 11.2. Market Positioning/Share Analysis
• 11.3. Mergers and Acquisitions Analysis

12. Company Profiles

• 12.1. Suntory Holdings
  • 12.1.1. Company Overview
  • 12.1.2. Grade Portfolio and Description
  • 12.1.3. Financial Overview
  • 12.1.4. Key Developments
• 12.2. Nestle S.A.
• 12.3. Unilever NV
• 12.4. The Coca-Cola Company
• 12.5. Starbucks Corporation
• 12.6. The Republic of Tea
• 12.7. Tata Global Beverages
• 12.8. Danone S.A.
• 12.9. Snapple Beverage Corp.
• 12.10. Harney & Sons Fine Teas

LIST NOT EXHAUSTIVE

13. Appendix

• 13.1. About Us and Services
• 13.2. Contact Us