アグリツーリズムの世界市場の分析・予測 (～2028年)：ツアータイプ・アクティビティ・販売チャネル・地域別

世界のアグリツーリズムの市場規模は、2022年の67億4,000万米ドルから、予測期間中は13.4％のCAGRで推移し、2028年には143億4,000万米ドルの規模に成長すると予測されています。

当レポートでは、世界のアグリツーリズムの市場を調査し、市場概要、市場成長への各種影響因子の分析、市場規模の推移・予測、各種区分・地域/主要国別の内訳、競合環境、主要企業のプロファイルなどをまとめています。

目次

第1章 エグゼクティブサマリー

第2章 序文

第3章 市場動向の分析

• 促進要因
• 抑制要因
• 機会
• 脅威
• エンドユーザー分析
• 新興市場
• COVID-19の影響

第4章 ポーターのファイブフォース分析

第5章 世界のアグリツーリズム市場：ツアータイプ別

• 個人旅行
• 団体旅行

第6章 世界のアグリツーリズム市場：アクティビティ別

• アウトドアレクリエーション
• エンターテイメント
• 宿泊
• 教育観光
• 農園内販売
• その他

第7章 世界のアグリツーリズム市場：販売チャネル別

• 直接販売
• 旅行代理店

第8章 世界のアグリツーリズム市場：地域別

• 北米
• 欧州
• アジア太平洋
• 南米
• 中東・アフリカ

第9章 主な展開

• 契約・提携・協力・合弁事業
• M&A
• 新製品の発売
• 拡張
• その他の主要戦略

第10章 企業プロファイル

• Agrilys Voyages
• Agricultural Tour Operators International Farm to Farm Tours
• Bay Farm Tours
• Blackberry Farm, LLC
• Field Farm Tours Limited
• Farm to Farm International
• Greenmount Travel
• Harvest Travel International
• Kisima Safaris
• Liberty Hill Farm
• Select Holidays
• Sita Group
• Star Destinations

List of Tables

• Table 1 Global Agritourism Market Outlook, By Region (2020-2028) ($MN)
• Table 2 Global Agritourism Market Outlook, By Tour Type (2020-2028) ($MN)
• Table 3 Global Agritourism Market Outlook, By Individual Travelers (2020-2028) ($MN)
• Table 4 Global Agritourism Market Outlook, By Group Travelers (2020-2028) ($MN)
• Table 5 Global Agritourism Market Outlook, By Activity (2020-2028) ($MN)
• Table 6 Global Agritourism Market Outlook, By Outdoor Recreation (2020-2028) ($MN)
• Table 7 Global Agritourism Market Outlook, By Entertainment (2020-2028) ($MN)
• Table 8 Global Agritourism Market Outlook, By Accommodations (2020-2028) ($MN)
• Table 9 Global Agritourism Market Outlook, By Educational Tourism (2020-2028) ($MN)
• Table 10 Global Agritourism Market Outlook, By On-farm Sales (2020-2028) ($MN)
• Table 11 Global Agritourism Market Outlook, By Other Activities (2020-2028) ($MN)
• Table 12 Global Agritourism Market Outlook, By Sales Channel (2020-2028) ($MN)
• Table 13 Global Agritourism Market Outlook, By Direct (2020-2028) ($MN)
• Table 14 Global Agritourism Market Outlook, By Travel Agents (2020-2028) ($MN)
• Table 15 North America Agritourism Market Outlook, By Country (2020-2028) ($MN)
• Table 16 North America Agritourism Market Outlook, By Tour Type (2020-2028) ($MN)
• Table 17 North America Agritourism Market Outlook, By Individual Travelers (2020-2028) ($MN)
• Table 18 North America Agritourism Market Outlook, By Group Travelers (2020-2028) ($MN)
• Table 19 North America Agritourism Market Outlook, By Activity (2020-2028) ($MN)
• Table 20 North America Agritourism Market Outlook, By Outdoor Recreation (2020-2028) ($MN)
• Table 21 North America Agritourism Market Outlook, By Entertainment (2020-2028) ($MN)
• Table 22 North America Agritourism Market Outlook, By Accommodations (2020-2028) ($MN)
• Table 23 North America Agritourism Market Outlook, By Educational Tourism (2020-2028) ($MN)
• Table 24 North America Agritourism Market Outlook, By On-farm Sales (2020-2028) ($MN)
• Table 25 North America Agritourism Market Outlook, By Other Activities (2020-2028) ($MN)
• Table 26 North America Agritourism Market Outlook, By Sales Channel (2020-2028) ($MN)
• Table 27 North America Agritourism Market Outlook, By Direct (2020-2028) ($MN)
• Table 28 North America Agritourism Market Outlook, By Travel Agents (2020-2028) ($MN)
• Table 29 Europe Agritourism Market Outlook, By Country (2020-2028) ($MN)
• Table 30 Europe Agritourism Market Outlook, By Tour Type (2020-2028) ($MN)
• Table 31 Europe Agritourism Market Outlook, By Individual Travelers (2020-2028) ($MN)
• Table 32 Europe Agritourism Market Outlook, By Group Travelers (2020-2028) ($MN)
• Table 33 Europe Agritourism Market Outlook, By Activity (2020-2028) ($MN)
• Table 34 Europe Agritourism Market Outlook, By Outdoor Recreation (2020-2028) ($MN)
• Table 35 Europe Agritourism Market Outlook, By Entertainment (2020-2028) ($MN)
• Table 36 Europe Agritourism Market Outlook, By Accommodations (2020-2028) ($MN)
• Table 37 Europe Agritourism Market Outlook, By Educational Tourism (2020-2028) ($MN)
• Table 38 Europe Agritourism Market Outlook, By On-farm Sales (2020-2028) ($MN)
• Table 39 Europe Agritourism Market Outlook, By Other Activities (2020-2028) ($MN)
• Table 40 Europe Agritourism Market Outlook, By Sales Channel (2020-2028) ($MN)
• Table 41 Europe Agritourism Market Outlook, By Direct (2020-2028) ($MN)
• Table 42 Europe Agritourism Market Outlook, By Travel Agents (2020-2028) ($MN)
• Table 43 Asia Pacific Agritourism Market Outlook, By Country (2020-2028) ($MN)
• Table 44 Asia Pacific Agritourism Market Outlook, By Tour Type (2020-2028) ($MN)
• Table 45 Asia Pacific Agritourism Market Outlook, By Individual Travelers (2020-2028) ($MN)
• Table 46 Asia Pacific Agritourism Market Outlook, By Group Travelers (2020-2028) ($MN)
• Table 47 Asia Pacific Agritourism Market Outlook, By Activity (2020-2028) ($MN)
• Table 48 Asia Pacific Agritourism Market Outlook, By Outdoor Recreation (2020-2028) ($MN)
• Table 49 Asia Pacific Agritourism Market Outlook, By Entertainment (2020-2028) ($MN)
• Table 50 Asia Pacific Agritourism Market Outlook, By Accommodations (2020-2028) ($MN)
• Table 51 Asia Pacific Agritourism Market Outlook, By Educational Tourism (2020-2028) ($MN)
• Table 52 Asia Pacific Agritourism Market Outlook, By On-farm Sales (2020-2028) ($MN)
• Table 53 Asia Pacific Agritourism Market Outlook, By Other Activities (2020-2028) ($MN)
• Table 54 Asia Pacific Agritourism Market Outlook, By Sales Channel (2020-2028) ($MN)
• Table 55 Asia Pacific Agritourism Market Outlook, By Direct (2020-2028) ($MN)
• Table 56 Asia Pacific Agritourism Market Outlook, By Travel Agents (2020-2028) ($MN)
• Table 57 South America Agritourism Market Outlook, By Country (2020-2028) ($MN)
• Table 58 South America Agritourism Market Outlook, By Tour Type (2020-2028) ($MN)
• Table 59 South America Agritourism Market Outlook, By Individual Travelers (2020-2028) ($MN)
• Table 60 South America Agritourism Market Outlook, By Group Travelers (2020-2028) ($MN)
• Table 61 South America Agritourism Market Outlook, By Activity (2020-2028) ($MN)
• Table 62 South America Agritourism Market Outlook, By Outdoor Recreation (2020-2028) ($MN)
• Table 63 South America Agritourism Market Outlook, By Entertainment (2020-2028) ($MN)
• Table 64 South America Agritourism Market Outlook, By Accommodations (2020-2028) ($MN)
• Table 65 South America Agritourism Market Outlook, By Educational Tourism (2020-2028) ($MN)
• Table 66 South America Agritourism Market Outlook, By On-farm Sales (2020-2028) ($MN)
• Table 67 South America Agritourism Market Outlook, By Other Activities (2020-2028) ($MN)
• Table 68 South America Agritourism Market Outlook, By Sales Channel (2020-2028) ($MN)
• Table 69 South America Agritourism Market Outlook, By Direct (2020-2028) ($MN)
• Table 70 South America Agritourism Market Outlook, By Travel Agents (2020-2028) ($MN)
• Table 71 Middle East & Africa Agritourism Market Outlook, By Country (2020-2028) ($MN)
• Table 72 Middle East & Africa Agritourism Market Outlook, By Tour Type (2020-2028) ($MN)
• Table 73 Middle East & Africa Agritourism Market Outlook, By Individual Travelers (2020-2028) ($MN)
• Table 74 Middle East & Africa Agritourism Market Outlook, By Group Travelers (2020-2028) ($MN)
• Table 75 Middle East & Africa Agritourism Market Outlook, By Activity (2020-2028) ($MN)
• Table 76 Middle East & Africa Agritourism Market Outlook, By Outdoor Recreation (2020-2028) ($MN)
• Table 77 Middle East & Africa Agritourism Market Outlook, By Entertainment (2020-2028) ($MN)
• Table 78 Middle East & Africa Agritourism Market Outlook, By Accommodations (2020-2028) ($MN)
• Table 79 Middle East & Africa Agritourism Market Outlook, By Educational Tourism (2020-2028) ($MN)
• Table 80 Middle East & Africa Agritourism Market Outlook, By On-farm Sales (2020-2028) ($MN)
• Table 81 Middle East & Africa Agritourism Market Outlook, By Other Activities (2020-2028) ($MN)
• Table 82 Middle East & Africa Agritourism Market Outlook, By Sales Channel (2020-2028) ($MN)
• Table 83 Middle East & Africa Agritourism Market Outlook, By Direct (2020-2028) ($MN)
• Table 84 Middle East & Africa Agritourism Market Outlook, By Travel Agents (2020-2028) ($MN)

According to Stratistics MRC, the Global Agritourism Market is accounted for $6.74 billion in 2022 and is expected to reach $14.34 billion by 2028 growing at a CAGR of 13.4% during the forecast period. Agritourism refers to businesses that mix farm operations and tourism for the aim of enjoyment and amusement. It is commonly characterized as visiting a working agricultural area for leisure, amusement, or educational purposes. These frequently involve leisure pursuits that take place on farms. Agritourism is a part of tourism activities. It allows tourists to deepen their understanding of agriculture and elevate the special rural regions, although it is rarely regarded as farm or rural tourism. In terms of a strategy for safeguarding agricultural capitals and bringing about economic and social advantages, agritourism is largely supported.

According to the World Tourism Organization's most recent data, the overwhelming effects of COVID-19 on the industry caused international visitor arrivals to drop by 93.0% in June as compared to the same month in 2019.

Market Dynamics:

Driver:

Growing travel and tourism industry

Agritourism is a subcategory of rural tourism, and rural tourism accounts for a significant portion of travel and tourism. During the projected period, the expansion of the travel and tourism sector is anticipated to boost the growth of the agritourism market. For instance, 1,500 million worldwide visitor arrivals were registered in 2018, up from 1,440 million, according to the World Tourism Organization. Tourists are drawn to agritourism hubs by the rising popularity of agritourism activities including farm stays, agritainment, and outdoor leisure. As a result, the reasons listed above fuel market expansion.

Restraint:

Prevalence of less organized industry across developing economies

The disorganized nature of the agritourism business is a significant barrier to its expansion. The notion of agrotourism is specialized, and there is no clear legal definition of it in many nations, which is limiting the market's rapid expansion. The lesser number of established tour agritourism operators in this business, particularly in developing countries, and the lack of knowledge about these types of tourist locations are serving as key barriers to the market's expansion.

Opportunity:

Rise in health consciousness

People are actively encouraged to choose inbound and outbound agritourism because it offers a pollution-free environment, fresh foods, recreational opportunities, and other health benefits. Many people are drawn to agritourism because of the on-farm farmer's markets, U-Pick operations, pumpkin picking fields, and other agritourism-related businesses that let visitors select fresh crops straight from farms.

Threat:

Improper commercialization of agritourism

Due to a lack of adequate technical and financial supervision and help, the majority of agritourism is not yet marketed. To monetize agritourism's position on a worldwide scale, advertising and marketing tactics are required. The majority of agritourism now experiences problems with energy and lodging, which is anticipated to restrain the market's expansion throughout the forecast period.

COVID-19 Impact

The COVID-19 pandemic had a negative impact on the agritourism industry. To prevent the spread of the Corona virus, people are only allowed to remain in their houses. The majority of nations have restricted borders that have a direct impact on agritourism operations. Due to the increase of Corona virus infections throughout the globe, the tourist industry is particularly impacted. Corona virus cases are declining, and corona virus vaccine is progressing, which has helped the tourist sector regain ground.

The on-farm sales segment is expected to be the largest during the forecast period

The on-farm sales segment is estimated to have a lucrative growth, due to the agritourism destinations' increased commercialization and the surge in interest in regional cuisine and handcrafted goods. Farm owners engage traditional artisans, designers of traditional costumes and clothing, and producers of regional specialties to help commercialize the agritourism centres. Through the on-farm sales sector, the demand for local foods and other non-food goods is projected to expand, as is interest in learning about the cultures and traditions of the communities.

The travel agents segment is expected to have the highest CAGR during the forecast period

The travel agents segment is anticipated to witness the fastest CAGR growth during the forecast period, due to the increasing use of hotels, outdoor activities, entertainment, educational travel, and other services by consumers through travel agencies, as well as the availability of dependable transportation, individualized attention, and exclusivity. Since travel agents offer speedy booking services and the possibility to evaluate several available travel options, customers are urged to purchase their vacation packages through them, which is accelerating industry growth.

Region with highest share:

North America is projected to hold the largest market share during the forecast period owing to the increasing income levels across the area, a bettering business climate in the U.S. and Canada, and governmental efforts to encourage farm tourist activities. Additionally, the farmers in the area are incorporating supplementary businesses and sources of income into their normal farming operations, which is anticipated to spur market expansion throughout the projection period

Region with highest CAGR:

Asia Pacific is projected to have the highest CAGR over the forecast period, owing to government efforts to boost area agriculture tourism and encourage economic and job growth. Additionally, the majority of urban families and individuals are visiting agrotourism farms, which is projected to fuel market expansion. Families may spend quality time together and learn about the village culture on these outings.

Key players in the market

Some of the key players profiled in the Agritourism Market include Agrilys Voyages, Agricultural Tour Operators International, Bay Farm Tours, Blackberry Farm, LLC, Field Farm Tours Limited, Farm to Farm International, Greenmount Travel, Harvest Travel International, Kisima Safaris, Liberty Hill Farm, Select Holidays, Sita Group, Star Destinations

Key Developments:

In March 2022, As a team initiative, "Blackberry Gives" encourages employees across the Blackberry family of brands to give back to the community through team participation in service hours, need collection, and volunteering. Blackberry team members collected more than 770 pounds of food to give to Second Harvest Food Bank. Blackberry matched the team's effort, bringing 1,600 pounds of food, resulting in more than 1,400 meals for East Tennessee families in need.

In January 2022, The Blackberry Farm Foundation announced its 2022 grant recipients, donating more than USD 170,000 to charities in Blount County.

Tour Types Covered:

• Individual Travelers
• Group Travelers

Activities Covered:

• Outdoor Recreation
• Entertainment
• Accommodations
• Educational Tourism
• On-farm Sales
• Other Activities

Sales Channels Covered:

• Direct
• Travel Agents

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Emerging Markets
• 3.7 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Agritourism Market, By Tour Type

• 5.1 Introduction
• 5.2 Individual Travelers
• 5.3 Group Travelers

6 Global Agritourism Market, By Activity

• 6.1 Introduction
• 6.2 Outdoor Recreation
• 6.3 Entertainment
• 6.4 Accommodations
• 6.5 Educational Tourism
• 6.6 On-farm Sales
• 6.7 Other Activities

7 Global Agritourism Market, By Sales Channel

• 7.1 Introduction
• 7.2 Direct
• 7.3 Travel Agents

8 Global Agritourism Market, By Geography

• 8.1 Introduction
• 8.2 North America
  • 8.2.1 US
  • 8.2.2 Canada
  • 8.2.3 Mexico
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 UK
  • 8.3.3 Italy
  • 8.3.4 France
  • 8.3.5 Spain
  • 8.3.6 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 Japan
  • 8.4.2 China
  • 8.4.3 India
  • 8.4.4 Australia
  • 8.4.5 New Zealand
  • 8.4.6 South Korea
  • 8.4.7 Rest of Asia Pacific
• 8.5 South America
  • 8.5.1 Argentina
  • 8.5.2 Brazil
  • 8.5.3 Chile
  • 8.5.4 Rest of South America
• 8.6 Middle East & Africa
  • 8.6.1 Saudi Arabia
  • 8.6.2 UAE
  • 8.6.3 Qatar
  • 8.6.4 South Africa
  • 8.6.5 Rest of Middle East & Africa

9 Key Developments

• 9.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 9.2 Acquisitions & Mergers
• 9.3 New Product Launch
• 9.4 Expansions
• 9.5 Other Key Strategies

10 Company Profiling

• 10.1 Agrilys Voyages
• 10.2 Agricultural Tour Operators International Farm to Farm Tours
• 10.3 Bay Farm Tours
• 10.4 Blackberry Farm, LLC
• 10.5 Field Farm Tours Limited
• 10.6 Farm to Farm International
• 10.7 Greenmount Travel
• 10.8 Harvest Travel International
• 10.9 Kisima Safaris
• 10.10 Liberty Hill Farm
• 10.11 Select Holidays
• 10.12 Sita Group
• 10.13 Star Destinations