ホームフレグランスディフューザーの市場規模、シェア、成長分析、タイプ別、香りの種類別、カテゴリー別、地域別 - 産業予測、2025年～2032年

ホームフレグランスディフューザーの世界市場規模は2023年に29億米ドルと評価され、2024年の30億6,000万米ドルから2032年には47億4,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは5.6％で成長する見通しです。

世界のホームフレグランスディフューザー市場は、いくつかの重要な要因によって大きな成長を遂げています。消費者は快適で心地よい生活空間を作りたいと考えるようになっており、ディフューザーは雰囲気を高めるための人気商品となっています。ネブライジング型、リード型、超音波型など多様なディフューザータイプがあり、幅広い消費者の嗜好に対応しています。また、アロマセラピーの人気が高まっていることに加え、さまざまな香りに関連する健康効果が認められていることから、ディフューザーを毎日のリラクゼーションやウェルネスのルーチンに取り入れる人が増えています。この動向は、ホームフレグランス分野における消費者の習慣やライフスタイルの変化を反映し、感覚的な体験を高めるだけでなく、全体的なウェルビーイングにも貢献するホームフレグランスソリューションへの需要が高まっていることを裏付けています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 顧客購買行動分析

ホームフレグランスディフューザー市場規模：タイプ別& CAGR（2025-2032）

• 市場概要
• リード
• 超音波
• ネブライザー
• 熱
• 蒸発性

ホームフレグランスディフューザー市場規模：香りの種類別& CAGR（2025-2032）

• 市場概要
• フローラル
• フルーティー
• ウッディ
• シトラス
• ハーブ
• スパイシー
• オーシャン

ホームフレグランスディフューザー市場規模：カテゴリー別& CAGR（2025-2032）

• 市場概要
• 住宅用
• 商業用

ホームフレグランスディフューザー市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024年）

主要企業プロファイル

• Pura
• Vitruvi
• Muji
• Aera
• Scentsy
• Air Wick（Reckitt Benckiser）
• Bath & Body Works
• Young Living
• doTERRA
• Moodo
• AromaTech

結論と提言

Global Home Fragrance Diffusers Market size was valued at USD 2.9 billion in 2023 and is poised to grow from USD 3.06 billion in 2024 to USD 4.74 billion by 2032, growing at a CAGR of 5.6% during the forecast period (2025-2032).

The global home fragrance diffusers market is experiencing significant growth driven by several key factors. Consumers increasingly desire to create comfortable and inviting living spaces, making diffusers a popular choice for enhancing ambiance. A diverse array of diffuser types, including nebulizing, reed, and ultrasonic models, addresses a wide range of consumer preferences. Additionally, the rising popularity of aromatherapy, paired with the acknowledged health benefits associated with various scents, is leading more individuals to incorporate diffusers into their daily relaxation and wellness routines. This trend underscores the growing demand for home fragrance solutions that not only elevate sensory experiences but also contribute to overall well-being, reflecting changing consumer habits and lifestyle choices in the home fragrance sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Home Fragrance Diffusers market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Home Fragrance Diffusers Market Segments Analysis

Global Home Fragrance Diffusers Market is segmented by Type, Fragrance Type, Category and region. Based on Type, the market is segmented into Reed, Ultrasonic, Nebulizing, Heat and Evaporative. Based on Fragrance Type, the market is segmented into Floral, Fruity, Woody, Citrus, Herbal, Spicy and Oceanic. Based on Category, the market is segmented into Residential and Commercial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Home Fragrance Diffusers Market

The global home fragrance diffusers market is significantly influenced by the rising interest in wellness practices, particularly aromatherapy, as consumers increasingly prioritize their mental and emotional well-being. By infusing calming scents into their living spaces, individuals seek to enhance relaxation and alleviate stress through the use of home fragrance diffusers. Popular aromas such as eucalyptus and lavender are favored for their soothing effects. This growing trend reflects a broader commitment to holistic health and self-care, driving the demand for products that enhance personal well-being, including innovative offerings that integrate aroma technology to support overall wellness.

Restraints in the Global Home Fragrance Diffusers Market

The Global Home Fragrance Diffusers market faces significant challenges due to the high costs associated with premium products such as pure essential oils and advanced nebulizing or ultrasonic diffusers, which can deter low-income consumers and those operating within price-sensitive demographics. Additionally, the recurring expense of oil refills poses a barrier for consumers with limited budgets, making them less likely to invest in these products. This reluctance is particularly pronounced when alternative, more affordable options like plug-ins or aerosol sprays are readily available, further hindering the market's growth in emerging economies.

Market Trends of the Global Home Fragrance Diffusers Market

The Global Home Fragrance Diffusers market is witnessing a significant trend towards the adoption of networked and smart diffusers, driven by the increasing convergence of IoT (Internet of Things) in home products. These innovative devices allow users to operate them via voice assistants and smartphone applications, offering enhanced control over scent diffusion, scheduling, oil strength, and remaining oil volume. As brands capitalize on this trend, they aim to integrate their products into existing smart home ecosystems, catering to the tech-savvy preferences of Gen Z and millennial consumers. This focus on convenience, personalization, and energy efficiency not only addresses consumer demands but also positions brands to secure a competitive edge in a rapidly evolving market landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer Buying Behavior Analysis

Global Home Fragrance Diffusers Market Size by Type & CAGR (2025-2032)

• Market Overview
• Reed
• Ultrasonic
• Nebulizing
• Heat
• Evaporative

Global Home Fragrance Diffusers Market Size by Fragrance Type & CAGR (2025-2032)

• Market Overview
• Floral
• Fruity
• Woody
• Citrus
• Herbal
• Spicy
• Oceanic

Global Home Fragrance Diffusers Market Size by Category & CAGR (2025-2032)

• Market Overview
• Residential
• Commercial

Global Home Fragrance Diffusers Market Size & CAGR (2025-2032)

• North America (Type, Fragrance Type, Category)
  • US
  • Canada
• Europe (Type, Fragrance Type, Category)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Fragrance Type, Category)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Fragrance Type, Category)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Fragrance Type, Category)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Pura
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vitruvi
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Muji
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aera
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Scentsy
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Air Wick (Reckitt Benckiser)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bath & Body Works
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Young Living
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• doTERRA
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Moodo
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AromaTech
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations