継続的デリバリーの市場規模・シェア・成長分析 (展開方式別、コンポーネント別、組織規模別、エンドユーザー産業別、地域別)：産業予測 (2025～2032年)

世界の継続的デリバリーの市場規模は2023年に29億米ドルと評価され、2024年の35億5,000万米ドルから2032年には180億1,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは22.5％で成長する見通しです。

継続的デリバリー市場は、デジタルビジネスモデルの迅速な導入とアプリケーション開発の複雑化により急速に進化しています。マイクロサービスアーキテクチャ、コンテナ化、クラウドネイティブなアプリケーションを採用する企業が増えており、堅牢で自動化された柔軟なデリバリーパイプラインの必要性が高まっています。DevOpsの中核的なプラクティスとして、継続的デリバリーは、企業が市場投入までの時間を最小限に抑え、製品品質を向上させ、展開の失敗率を減少させることで、生産性を高め、時間効率を最適化することを支援します。BFSI、小売業、eコマース、通信、医療などの主要な業界では、顧客エンゲージメントとビジネスの有効性を高めるデジタルサービスの重要性がますます認識され、継続的デリバリーソリューションの普及と投資を促進しています。

目次

イントロダクション

• 分析目的
• 市場範囲
• 定義

分析手法

• 情報調達
• 二次・一次データの手法
• 市場規模予測
• 市場の想定と制約

エグゼクティブサマリー

• 市場の概要と展望
• 需給動向の分析
• セグメント別の機会分析

市場力学と展望

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

市場の主な考察

• 主な成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場魅力度指数 (2024年)
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制情勢
• ケーススタディ
• 技術進歩

世界の継続的デリバリーの市場規模・CAGR：展開方法別 (2025～2032年)

• 市場概要
• オンプレミス
• クラウドベース
• ハイブリッド

世界の継続的デリバリーの市場規模・CAGR：コンポーネント別 (2025～2032年)

• 市場概要
• ソリューション
  • 継続的インテグレーション
  • 継続的展開
• サービス
  • コンサルティング
  • サポート・整備

世界の継続的デリバリーの市場規模・CAGR：組織規模別 (2025～2032年)

• 市場概要
• 中小企業
• 大企業

世界の継続的デリバリーの市場規模・CAGR：エンドユーザー産業別 (2025～2032年)

• 市場概要
• IT・通信
• BFSI（銀行、金融サービス、保険）
• 医療・ライフサイエンス
• 小売業・eコマース
• 製造業
• その他

世界の継続的デリバリーの市場規模・CAGR (2025～2032年)

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州
• アジア太平洋
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情勢

• 上位5社の比較
• 主要企業の市場ポジショニング (2024年)
• 主要企業が採用した戦略
• 市場の近年の動向
• 主要企業の市場シェア (2024年)
• 主要企業のプロファイル
  • 企業概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較 (2022～2024年)

主要企業のプロファイル

• Atlassian Corporation Plc（Australia）
• GitLab Inc.（U.S.）
• CircleCI（U.S.）
• IBM Corporation（U.S.）
• Microsoft Corporation（U.S.）
• AWS（Amazon Web Services）（U.S.）
• Google LLC（U.S.）
• Puppet, Inc.（U.S.）
• Chef Software, Inc.（U.S.）
• Red Hat, Inc.（IBM）（U.S.）
• CloudBees, Inc.（U.S.）
• Harness Inc.（U.S.）
• Octopus Deploy Pty Ltd（Australia）
• GitHub（Microsoft subsidiary）（U.S.）
• SAP SE（Germany）

結論と提言

Global Continuous Delivery Market size was valued at USD 2.9 billion in 2023 and is poised to grow from USD 3.55 billion in 2024 to USD 18.01 billion by 2032, growing at a CAGR of 22.5% during the forecast period (2025-2032).

The continuous delivery market is evolving rapidly due to the swift adoption of digital business models and the growing complexity in application development. More organizations are embracing microservices architectures, containerization, and cloud-native applications, amplifying the need for robust, automated, and flexible delivery pipelines. As a core practice within DevOps, continuous delivery helps companies minimize time-to-market, enhance product quality, and decrease deployment failure rates, thereby boosting productivity and optimizing time efficiency. Major industries, including BFSI, retail, e-commerce, telecom, and healthcare, are increasingly recognizing the importance of digital services in enhancing customer engagement and business effectiveness, driving widespread adoption and investment in continuous delivery solutions.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Continuous Delivery market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Continuous Delivery Market Segments Analysis

Global Continuous Delivery Market is segmented by Deployment Type, Component, Organization Size, End-User Industry and region. Based on Deployment Type, the market is segmented into On-Premises, Cloud-Based and Hybrid. Based on Component, the market is segmented into Solutions and Services. Based on Organization Size, the market is segmented into Small and Medium Enterprises (SMEs) and Large Enterprises. Based on End-User Industry, the market is segmented into IT and Telecommunications, BFSI (Banking, Financial Services, and Insurance), Healthcare and Life Sciences, Retail and E-commerce, Manufacturing and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Continuous Delivery Market

The global Continuous Delivery (CD) market is experiencing significant growth, driven primarily by the expanded adoption of cloud-native technologies and DevOps methodologies across various sectors. A major factor propelling this trend is the swift shift towards cloud-native development patterns, including the use of containerized microservices, Kubernetes orchestration, and serverless architectures. As businesses increasingly depend on diverse cloud environments-public, private, and hybrid-to support flexible and resilient application deployments, the need for sophisticated Continuous Integration/Continuous Delivery (CI/CD) pipelines becomes paramount. Recent findings from the CNCF 2023 Annual Survey indicate that over 75% of organizations are now using containers in production, with nearly 55% leveraging Kubernetes for orchestrating deployment workflows. This demand necessitates the integration of Continuous Delivery tools such as GitLab, Jenkins X, Argo CD, and Spinnaker within cloud environments, automating software deployment and minimizing human error. Additionally, major cloud providers like AWS, Google Cloud, and Microsoft Azure offer native CI/CD services, enhancing compatibility with existing DevOps ecosystems. The rising collaboration between companies like Everfox and Palantir Technologies exemplifies the growing necessity for CI/CD solutions in secure environments, signaling an expansive opportunity for the continuous delivery market beyond traditional sectors.

Restraints in the Global Continuous Delivery Market

One key market restraint for the Global Continuous Delivery Market is the significant challenges related to data security and compliance. As organizations increasingly adopt continuous delivery practices, they often face concerns regarding the protection of sensitive data and adherence to regulatory requirements. Compliance with standards such as GDPR and HIPAA can complicate the implementation of continuous delivery pipelines, leading to potential disruptions in development processes. Additionally, the complexities of ensuring secure integration and deployment across diverse environments may deter companies from fully embracing continuous delivery, subsequently hindering market growth and innovation within this space.

Market Trends of the Global Continuous Delivery Market

The Global Continuous Delivery market is rapidly evolving, primarily driven by the widespread adoption of DevOps practices. As organizations strive for accelerated software development and deployment, the emphasis on seamless integration and collaboration between operations and development teams intensifies. This trend is exemplified by major players like Amazon Web Services (AWS), which leverage DevOps to streamline application updates and minimize downtime, thus enhancing scalability. The rising demand for Continuous Delivery solutions is linked to the automation of repetitive tasks, improved code quality, and faster release cycles. Consequently, businesses are increasingly empowered to swiftly respond to market demands, optimizing performance and gaining a competitive edge in their respective industries.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Analysis

Global Continuous Delivery Market Size by Deployment Type & CAGR (2025-2032)

• Market Overview
• On-Premises
• Cloud-Based
• Hybrid

Global Continuous Delivery Market Size by Component & CAGR (2025-2032)

• Market Overview
• Solutions
  • Continuous Integration
  • Continuous Deployment
• Services
  • Consulting
  • Support and Maintenance

Global Continuous Delivery Market Size by Organization Size & CAGR (2025-2032)

• Market Overview
• Small and Medium Enterprises (SMEs)
• Large Enterprises

Global Continuous Delivery Market Size by End-User Industry & CAGR (2025-2032)

• Market Overview
• IT and Telecommunications
• BFSI (Banking, Financial Services, and Insurance)
• Healthcare and Life Sciences
• Retail and E-commerce
• Manufacturing
• Others

Global Continuous Delivery Market Size & CAGR (2025-2032)

• North America (Deployment Type, Component, Organization Size, End-User Industry)
  • US
  • Canada
• Europe (Deployment Type, Component, Organization Size, End-User Industry)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Deployment Type, Component, Organization Size, End-User Industry)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Deployment Type, Component, Organization Size, End-User Industry)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Deployment Type, Component, Organization Size, End-User Industry)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Atlassian Corporation Plc (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GitLab Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CircleCI (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Corporation (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AWS (Amazon Web Services) (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Puppet, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chef Software, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Red Hat, Inc. (IBM ) (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CloudBees, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harness Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Octopus Deploy Pty Ltd (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GitHub (Microsoft subsidiary) (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations