栄養強化ベーカリー製品の市場規模・シェア・成長分析 (製品種類別、強化栄養の種類別、カテゴリー別、流通チャネル別、最終用途別、地域別)：産業予測 (2025～2032年)

世界の栄養強化ベーカリー製品の市場規模は2023年に535億2,000万米ドルとなり、2024年の552億9,000万米ドルから2032年には716億8,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは3.3％で成長する見通しです。

健康意識の高まりは世界の栄養強化ベーカリー製品市場に大きな影響を与えています。消費者は食生活と全体的な健康の関連性をますます認識するようになっているからです。この変化により、従来の焼き菓子では不足しがちな必須ビタミン、ミネラル、食物繊維を摂取できる栄養強化ベーカリー製品が好まれるようになっています。肥満、心臓病、栄養不足への懸念が高まる中、買い物客は栄養要求を満たすために、このような強化された代替品に引き寄せられています。さらに、今日の消費者のペースの速いライフスタイルは、便利ですぐに食べられるオプションへの需要を後押ししています。パン、マフィン、クッキーのような栄養強化ベーカリー製品は、調理の容易さと付加的な健康上の利点を併せ持つことでこのニーズを満たし、消費者がより健康的で手間のかからない食品の選択肢を求めるにつれて、栄養強化ベーカリー製品分野の大幅な成長を促しています。

目次

イントロダクション

• 分析目的
• 市場範囲
• 定義

分析手法

• 情報調達
• 二次・一次データの手法
• 市場規模予測
• 市場の想定と制約

エグゼクティブサマリー

• 市場の概要と展望
• 需給動向の分析
• セグメント別の機会分析

市場力学と展望

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

市場の主な考察

• 主な成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場魅力度指数 (2024年)
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

世界の栄養強化ベーカリー製品の市場規模・CAGR：製品種類別 (2025～2032年)

• 市場概要
• ビスケット
  • クッキー
  • 無塩クラッカービスケット
  • 有塩クラッカービスケット
  • その他
• パン・ロールパン
  • アルチザン
  • 店内
  • パッケージ
• ケーキ・ペストリー
  • アルチザン
  • 店内
  • パッケージ
• ピザクラスト
• ラスク
• その他

世界の栄養強化ベーカリー製品の市場規模・CAGR：強化栄養の種類別 (2025～2032年)

• 市場概要
• ビタミン
• ミネラル
• タンパク質
• ファイバー
• 酵素

世界の栄養強化ベーカリー製品の市場規模・CAGR：カテゴリー別 (2025～2032年)

• 市場概要
• グルテンフリー
• 栄養強化
• オーガニック
• 低カロリー
• 無糖

世界の栄養強化ベーカリー製品の市場規模・CAGR：流通チャネル別 (2025～2032年)

• 市場概要
• 直接
• 間接
  • ハイパーマーケット/スーパーマーケット
  • コンビニエンスストア
  • ベーカリー店
  • アルチザンベーカリー
  • オンライン小売業者

世界の栄養強化ベーカリー製品の市場規模・CAGR：最終用途別 (2025～2032年)

• 市場概要
• 家庭
• フードサービス
• 産業

世界の栄養強化ベーカリー製品の市場規模・CAGR (2025～2032年)

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州
• アジア太平洋
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情勢

• 上位5社の比較
• 主要企業の市場ポジショニング (2024年)
• 主要企業が採用した戦略
• 市場の近年の動向
• 主要企業の市場シェア (2024年)
• 主要企業のプロファイル
  • 企業概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較 (2022～2024年)

主要企業プロファイル

• Nestle（Switzerland）
• General Mills（USA）
• Bunge Limited（USA）
• Dole Food Company（USA）
• Kraft Heinz Company（USA）
• Mondelez International（USA）
• Grupo Bimbo（Mexico）
• Associated British Foods（United Kingdom）
• Lantmannen Unibake（Sweden）
• Dawn Foods（USA）
• The Hershey Company（USA）
• Walmart（USA）
• Sodexo（France）
• Britannia Industries（India）

結論と提言

Global Fortified Bakery Market size was valued at USD 53.52 billion in 2023 and is poised to grow from USD 55.29 billion in 2024 to USD 71.68 billion by 2032, growing at a CAGR of 3.3% during the forecast period (2025-2032).

Rising health awareness is significantly influencing the global fortified bakery market, as consumers increasingly recognize the link between diet and overall well-being. This shift has led to a growing preference for fortified bakery products that deliver essential vitamins, minerals, and fiber often lacking in traditional baked goods. With mounting concerns over obesity, heart disease, and nutrient deficiencies, shoppers are gravitating towards these enriched alternatives to meet their nutritional requirements. Additionally, the fast-paced lifestyle of today's consumers drives the demand for convenient, ready-to-eat options. Fortified bakery items like breads, muffins, and cookies fulfill this need by combining ease of preparation with added health benefits, catalyzing substantial growth within the fortified bakery sector as consumers seek healthier, hassle-free food choices.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Fortified Bakery market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Fortified Bakery Market Segments Analysis

Global Fortified Bakery Market is segmented by Product type, Fortification Type, Category, Distribution Channel, End Use and region. Based on Product type, the market is segmented into Biscuits, Bread and Rolls, Cakes and Pastries, Pizza Crusts, Rusks and Others. Based on Fortification Type, the market is segmented into Vitamins, Minerals, Proteins, Fiber and Enzymes. Based on Category, the market is segmented into Gluten-Free, Fortified, Organic, Low-calorie and Sugar-free. Based on Distribution Channel, the market is segmented into Direct and Indirect. Based on End Use, the market is segmented into Household, Food Service and Industrial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Fortified Bakery Market

The growth of the global fortified bakery market is primarily driven by the rising demand for convenience foods. As individuals increasingly seek quick, ready-to-eat options that align with their hectic lifestyles, fortified bakery products have gained traction due to their ability to deliver both convenience and nutritional benefits. This trend is resonating with a diverse range of consumers who are looking for products that not only save time but also contribute to their overall health. Consequently, the popularity of these fortified baked goods continues to surge, making them an essential component of the modern diet.

Restraints in the Global Fortified Bakery Market

The global fortified bakery market faces significant challenges due to issues related to taste and texture arising from the incorporation of nutritional ingredients. The integration of vitamins, minerals, and fibers can affect the flavor profile and mouthfeel of baked goods, which may deter consumers who prioritize taste. As a result, these sensory alterations hinder the widespread acceptance of fortified bakery products. Despite the potential health benefits, the negative impact on flavor and texture can limit consumer interest and purchasing decisions, ultimately restraining the growth and market penetration of these fortified offerings. Addressing these concerns is essential for enhancing consumer appeal and acceptance.

Market Trends of the Global Fortified Bakery Market

The Global Fortified Bakery market is witnessing a significant trend driven by the rising demand for gluten-free fortified products. As awareness of gluten intolerance increases among consumers, there is a marked shift towards healthier bakery options that do not compromise on nutrition. This trend is especially prominent in the production of gluten-free breads, muffins, and cookies, which are being formulated to enhance their nutrient profile. Manufacturers are responding by innovating with fortified ingredients that cater to the health-conscious consumer, ultimately reshaping product development and positioning within this evolving marketplace. This surge in demand is expected to propel growth and diversification within the sector.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Fortified Bakery Market Size by Product type & CAGR (2025-2032)

• Market Overview
• Biscuits
  • Cookies
  • Non-Salt Cracker Biscuits
  • Salt Cracker Biscuits
  • Others
• Bread and Rolls
  • Artisanal
  • In-Store
  • Packaged
• Cakes and Pastries
  • Artisanal
  • In-Store
  • Packaged
• Pizza Crusts
• Rusks
• Others

Global Fortified Bakery Market Size by Fortification Type & CAGR (2025-2032)

• Market Overview
• Vitamins
• Minerals
• Proteins
• Fiber
• Enzymes

Global Fortified Bakery Market Size by Category & CAGR (2025-2032)

• Market Overview
• Gluten-Free
• Fortified
• Organic
• Low-calorie
• Sugar-free

Global Fortified Bakery Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Direct
• Indirect
  • Hypermarkets/Supermarkets
  • Convenience Store
  • Bakery Stores
  • Artisanal Bakeries
  • Online Retailers

Global Fortified Bakery Market Size by End Use & CAGR (2025-2032)

• Market Overview
• Household
• Food Service
• Industrial

Global Fortified Bakery Market Size & CAGR (2025-2032)

• North America (Product type, Fortification Type, Category, Distribution Channel, End Use)
  • US
  • Canada
• Europe (Product type, Fortification Type, Category, Distribution Channel, End Use)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product type, Fortification Type, Category, Distribution Channel, End Use)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product type, Fortification Type, Category, Distribution Channel, End Use)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product type, Fortification Type, Category, Distribution Channel, End Use)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Nestle (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Mills (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bunge Limited (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dole Food Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kraft Heinz Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mondelez International (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grupo Bimbo (Mexico)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Associated British Foods (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lantmannen Unibake (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dawn Foods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Hershey Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Walmart (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sodexo (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Britannia Industries (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations