展示会運営の市場規模・シェア・成長分析 (提供サービス別、展示会の種類別、会場面積別、頻度別、展示会の規模別、地域別)：産業予測 (2025～2032年)

世界の展示会運営の市場規模は、2023年に336億米ドルと評価され、2024年の352億1,000万米ドルから2032年には512億4,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは4.8％で成長する見通しです。

世界の展示会運営市場は、パンデミック後の対面型見本市の復活や、ハイブリッドイベントモデルの統合によって、ダイナミックな変貌を遂げています。主催者は、来場者のエンゲージメントと出展者のROIを高めるために、AI主導のマッチメイキング、AR/VR体験、リアルタイム分析などの先進技術を活用するようになってきています。市場の特徴として、的を絞ったビジネスチャンスとネットワーキングの価値を提供するニッチな業界特化型の展示会が重視されるようになっています。また、持続可能性も重要な要素として浮上しており、主催者は会場管理、ブース設計、ロジスティクスにおいて環境に優しい慣行を採用しています。さらに、アジア太平洋、中東、ラテンアメリカの新興市場は、工業化、都市化の進展、観光やビジネス交流を促進する政府の取り組みにより、新たなイベントを立ち上げる重要なホットスポットとなりつつあります。競合情勢は、国際的企業が提携や買収を通じて拡大する一方で、地域のオーガナイザーは市場との関連性を維持し、進化する顧客の期待に応えるために革新的な取り組みを行っており、統合化が進んでいます。

目次

イントロダクション

• 分析目的
• 市場範囲
• 定義

分析手法

• 情報調達
• 二次・一次データの手法
• 市場規模予測
• 市場の想定と制約

エグゼクティブサマリー

• 市場の概要と展望
• 需給動向の分析
• セグメント別の機会分析

市場力学と展望

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

市場の主な考察

• 主な成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場魅力度指数 (2024年)
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

世界の展示会運営の市場規模・CAGR：提供サービス別 (2025～2032年)

• 市場概要
• ブース設計・製作
• マーケティング・プロモーション
• 現場運営・人員配置
• 閉会後分析・フォローアップ
• 登録・リード検索ソリューション
• スポンサーシップ販売・管理
• 会場・機材管理

世界の展示会運営の市場規模・CAGR：展示会の種類別 (2025～2032年)

• 市場概要
• 美術展
• キャリア・教育フェア
• 会議・セミナー
• 消費者・展示会

世界の展示会運営の市場規模・CAGR：会場面積別 (2025～2032年)

• 市場概要
• 20,001～100,000平方メートル
• 5,000～20,000平方メートル
• 100,000平方メートル以上

世界の展示会運営の市場規模・CAGR：頻度・スケジュール別 (2025～2032年)

• 市場概要
• 年次/隔年フラッグシップ
• 単発/臨時イベント
• 四半期/月次ショーケース

世界の展示会運営の市場規模・CAGR：展示会の規模別 (2025～2032年)

• 市場概要
• 国際/世界
• ローカル
• 全国

世界の展示会運営の市場規模・CAGR：対象層別 (2025～2032年)

• 市場概要
• B2B（企業間取引）
• B2C（企業・消費者間取引）

世界の展示会運営の市場規模・CAGR：産業別 (2025～2032年)

• 市場概要
• 航空宇宙・防衛
• 農業・食品
• 自動車
• エレクトロニクス
• エネルギー・資源
• ファッション・アパレル
• 医療・医薬品
• 小売業・eコマース
• 旅行・観光

世界の展示会運営の市場規模・CAGR (2025～2032年)

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州
• アジア太平洋
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情勢

• 上位5社の比較
• 主要企業の市場ポジショニング (2024年)
• 主要企業が採用した戦略
• 市場の近年の動向
• 主要企業の市場シェア (2024年)
• 主要企業のプロファイル
  • 企業概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較 (2022～2024年)

主要企業のプロファイル

• Informa PLC（UK）
• RX（UK）
• Messe Frankfurt（Germany）
• Clarion Events（UK）
• Comexposium（France）
• Messe Munchen GmbH（Germany）
• GL Events（France）
• Tarsus Group（UK）
• MCH Group（Switzerland）
• NurnbergMesse（Germany）
• Fiera Milano（Italy）
• Koelnmesse GmbH（Germany）
• Shanghai International Exhibition Co. Ltd.（China）
• Dubai World Trade Centre（DWTC）（UAE）
• Hong Kong Trade Development Council（HKTDC）（Hong Kong）
• Easyfairs（Belgium）
• dmg events（UAE）

結論と提言

Global Exhibition Organizing Market size was valued at USD 33.6 billion in 2023 and is poised to grow from USD 35.21 billion in 2024 to USD 51.24 billion by 2032, growing at a CAGR of 4.8% during the forecast period (2025-2032).

The Global Exhibition Organizing Market is witnessing dynamic transformation, driven by the resurgence of physical trade shows post-pandemic and the integration of hybrid event models. Organizers are increasingly leveraging advanced technologies such as AI-driven matchmaking, AR/VR experiences, and real-time analytics to enhance visitor engagement and exhibitor ROI. The market is characterized by a growing emphasis on niche, industry-specific exhibitions that deliver targeted business opportunities and networking value. Sustainability has also emerged as a crucial factor, with organizers adopting eco-friendly practices in venue management, booth design, and logistics. Moreover, emerging markets in Asia-Pacific, the Middle East, and Latin America are becoming key hotspots for new event launches due to rising industrialization, urbanization, and government initiatives to promote tourism and business exchanges. The competitive landscape is becoming more consolidated, with global players expanding through partnerships and acquisitions, while regional organizers are innovating to retain market relevance and meet evolving client expectations.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Exhibition Organizing market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Exhibition Organizing Market Segments Analysis

Global Exhibition Organizing Market is segmented by Service Offerings, Exhibition Type, Size, Frequency, Exhibition Scale, Target Audience, Industry and region. Based on Service Offerings, the market is segmented into Booth Design & Fabrication, Marketing & Promotion, On-site Operations & Staffing, Post-Event Analytics & Follow-Up, Registration & Lead-Retrieval Solutions, Sponsorship Sales & Management and Venue & Logistics Management. Based on Exhibition Type, the market is segmented into Art Exhibitions, Career & Education Fairs, Conferences & Seminars and Consumer & Trade Shows. Based on Size, the market is segmented into 20001-100000 Square meter, 5000-20000 Square meter and More Than 100000 Square meter. Based on Frequency, the market is segmented into Annual / Biennial Flagships, One-Off / Ad-hoc Events and Quarterly / Monthly Showcases. Based on Exhibition Scale, the market is segmented into International/Global, Local and National. Based on Target Audience, the market is segmented into Business-to-Business and Business-to-Consumer. Based on Industry, the market is segmented into Aerospace & Defense, Agriculture & Food, Automotive, Electronics, Energy & Resources, Fashion & Apparel, Healthcare & Pharmaceuticals, Retail & E-commerce and Travel & Tourism. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Exhibition Organizing Market

The Global Exhibition Organizing market is being driven by an increasing demand for specialized events tailored to distinct industries such as healthcare, technology, fashion, and green energy. As industries become more specialized, these targeted exhibitions attract relevant attendees and influential stakeholders, resulting in superior returns on investment for exhibitors. In response to this trend, exhibition organizers are increasingly focusing on providing participants with personalized and impactful networking opportunities. This shift is particularly notable in regions like Europe and North America, where industry diversification is prompting a more tailored approach to organizing exhibitions that meet the unique needs of various sectors.

Restraints in the Global Exhibition Organizing Market

The Global Exhibition Organizing market faces several restraints, primarily stemming from the high costs associated with hosting large exhibitions. Significant financial investments are necessary for venue rentals, technological integration, marketing, and logistics, which can deter small and medium-sized enterprises from participating, particularly in regions with underdeveloped event infrastructure. Additionally, the specter of financial loss due to erratic attendance or event cancellations raises concerns among sponsors and organizers alike, particularly in developing nations. This financial apprehension can hinder the growth and allure of exhibitions, ultimately impacting the overall success and sustainability of the market.

Market Trends of the Global Exhibition Organizing Market

The global exhibition organizing market is witnessing a significant shift towards virtual and hybrid events, driven by advancements in technology and changing consumer preferences. This trend reflects a broader acceptance of hybrid models that seamlessly blend in-person and virtual participation, enabling organizers to reach a more extensive global audience. Countries like North America and Japan, equipped with robust internet infrastructure, are leading this transition, allowing for enhanced engagement and increased attendance. This evolution not only broadens the scope of exhibitions but also reinforces the importance of accessibility and inclusivity, positioning the market for continued growth in a rapidly digitalizing era.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Exhibition Organizing Market Size by Service Offerings & CAGR (2025-2032)

• Market Overview
• Booth Design & Fabrication
• Marketing & Promotion
• On-site Operations & Staffing
• Post-Event Analytics & Follow-Up
• Registration & Lead-Retrieval Solutions
• Sponsorship Sales & Management
• Venue & Logistics Management

Global Exhibition Organizing Market Size by Exhibition Type & CAGR (2025-2032)

• Market Overview
• Art Exhibitions
• Career & Education Fairs
• Conferences & Seminars
• Consumer & Trade Shows

Global Exhibition Organizing Market Size by Size & CAGR (2025-2032)

• Market Overview
• 20001-100000 Square meter
• 5000-20000 Square meter
• More Than 100000 Square meter

Global Exhibition Organizing Market Size by Frequency & Scheduling & CAGR (2025-2032)

• Market Overview
• Annual / Biennial Flagships
• One-Off / Ad-hoc Events
• Quarterly / Monthly Showcases

Global Exhibition Organizing Market Size by Exhibition Scale & CAGR (2025-2032)

• Market Overview
• International/Global
• Local
• National

Global Exhibition Organizing Market Size by Target Audience & CAGR (2025-2032)

• Market Overview
• Business-to-Business
• Business-to-Consumer

Global Exhibition Organizing Market Size by Industry & CAGR (2025-2032)

• Market Overview
• Aerospace & Defense
• Agriculture & Food
• Automotive
• Electronics
• Energy & Resources
• Fashion & Apparel
• Healthcare & Pharmaceuticals
• Retail & E-commerce
• Travel & Tourism

Global Exhibition Organizing Market Size & CAGR (2025-2032)

• North America (Service Offerings, Exhibition Type, Size, Frequency & Scheduling, Exhibition Scale, Target Audience, Industry)
  • US
  • Canada
• Europe (Service Offerings, Exhibition Type, Size, Frequency & Scheduling, Exhibition Scale, Target Audience, Industry)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Service Offerings, Exhibition Type, Size, Frequency & Scheduling, Exhibition Scale, Target Audience, Industry)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Service Offerings, Exhibition Type, Size, Frequency & Scheduling, Exhibition Scale, Target Audience, Industry)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Service Offerings, Exhibition Type, Size, Frequency & Scheduling, Exhibition Scale, Target Audience, Industry)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Informa PLC (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RX (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Messe Frankfurt (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clarion Events (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Comexposium (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Messe Munchen GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GL Events (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tarsus Group (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MCH Group (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NurnbergMesse (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fiera Milano (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Koelnmesse GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shanghai International Exhibition Co. Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dubai World Trade Centre (DWTC) (UAE)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hong Kong Trade Development Council (HKTDC) (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Easyfairs (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• dmg events (UAE)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations