Bluetoothヘッドフォン市場規模、シェア、成長分析、製品別、接続モード別、用途別、流通チャネル別、地域別-2025年～2032年産業予測

Bluetoothヘッドフォンの世界市場規模は2023年に151億米ドルとなり、予測期間（2025年～2032年）のCAGRは6.8%で、2024年の161億3,000万米ドルから2032年には273億米ドルに成長する見通しです。

Bluetoothヘッドフォンの世界市場は、ワイヤレスオーディオ技術の普及、急速な都市化、利便性とモビリティに対する消費者の嗜好の高まりによって力強い成長を遂げています。バッテリーの長寿命化、接続の高速化、音質の向上など、Bluetooth技術の進歩がユーザー体験を大幅に向上させ、需要を促進しています。この市場は、特にフィットネス愛好家や、もつれのないソリューションを求める専門家の間で、トゥルー・ワイヤレス・ステレオ（TWS）イヤホンの人気が高まっていることによって、さらに強化されています。アクティブ・ノイズ・キャンセリング、音声アシスタント・サポート、防水などの機能の統合も、製品の魅力を高めています。さらに、音楽ストリーミングサービスとモバイル機器のエコシステムの拡大が、年齢層を超えた需要の持続に寄与しています。既存企業間の強力な競合と継続的な技術革新が頻繁な製品発表につながっており、市場にダイナミズムを加えています。可処分所得の増加とライフスタイルの変化により、特に新興国では、Bluetoothヘッドフォン分野は引き続き高い成長軌道に乗ると予想されます。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

Bluetoothヘッドフォン市場規模：製品別& CAGR（2025年～2032年）

• 市場概要
• オーバーイヤー
• 耳の中
• 耳につける

Bluetoothヘッドフォン市場規模：接続モード別& CAGR（2025年～2032年）

• 市場概要
• Bluetooth
• 無線周波数
• 赤外線

Bluetoothヘッドフォン市場規模：用途別& CAGR（2025年～2032年）

• 市場概要
• フィットネス
• ゲーム
• バーチャルリアリティ
• 音楽とエンターテイメント
• その他

Bluetoothヘッドフォン市場規模：流通チャネル別& CAGR（2025年～2032年）

• 市場概要
• オンライン
• オフライン

Bluetoothヘッドフォン市場規模& CAGR（2025年～2032年）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他の欧州
• アジア太平洋
  • 中国
  • インド
  • 日本
  • 韓国
  • その他のアジア太平洋
• ラテンアメリカ
  • ブラジル
  • その他のラテンアメリカ
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他の中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022年～2024年）

主要企業プロファイル

• Sony Group Corporation（Japan）
• Apple Inc.（USA）
• Samsung Electronics Co., Ltd.（South Korea）
• LG Electronics Inc.（South Korea）
• Xiaomi Corporation（China）
• Huawei Technologies Co., Ltd.（China）
• Panasonic Holdings Corporation（Japan）
• Anker Innovations Technology Co., Ltd.（China）
• Edifier International Limited（China）
• Goertek Inc.（China）
• GN Store Nord A/S（Denmark）
• Bang & Olufsen A/S（Denmark）
• Koninklijke Philips N.V.（Netherlands）
• Audio-Technica Corporation（Japan）
• Beyerdynamic GmbH & Co. KG（Germany）
• Fujikon Industrial Holdings Ltd.（Hong Kong）
• Koss Corporation（USA）
• Shure Incorporated（USA）

結論と提言

Global Bluetooth Headphones Market size was valued at USD 15.1 billion in 2023 and is poised to grow from USD 16.13 billion in 2024 to USD 27.3 billion by 2032, growing at a CAGR of 6.8% during the forecast period (2025-2032).

The Global Bluetooth Headphones Market is experiencing robust growth driven by the widespread adoption of wireless audio technology, rapid urbanization, and increasing consumer preference for convenience and mobility. Advancements in Bluetooth technology, including longer battery life, faster connectivity, and improved audio quality, have significantly enhanced user experience and fueled demand. The market is further bolstered by the growing popularity of true wireless stereo (TWS) earbuds, especially among fitness enthusiasts and professionals seeking tangle-free solutions. Integration of features such as active noise cancellation, voice assistant support, and water resistance is also elevating product appeal. Moreover, the expansion of music streaming services and mobile device ecosystems is contributing to sustained demand across age groups. Strong competition among established players and continuous innovation are leading to frequent product launches, adding dynamism to the market. With rising disposable incomes and lifestyle shifts, particularly in emerging economies, the Bluetooth headphones segment is expected to remain on a high growth trajectory.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Bluetooth Headphones market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Bluetooth Headphones Market Segments Analysis

Global Bluetooth Headphones Market is segmented by Product, Connectivity Mode, Application, Distribution Channel and region. Based on Product, the market is segmented into Over Ear, In Ear and On Ear. Based on Connectivity Mode, the market is segmented into Bluetooth, Radio Frequency and Infrared. Based on Application, the market is segmented into Fitness, Gaming, Virtual Reality, Music & Entertainment and Others. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Bluetooth Headphones Market

The Global Bluetooth Headphones market is experiencing significant growth, largely driven by the surge in smartphone usage, which reached over 6.9 billion users in 2024, according to GSMA. As consumers increasingly gravitate towards wireless audio solutions for streaming applications like Spotify and YouTube, the demand for Bluetooth headphones is on the rise. Spotify alone reported more than 615 million monthly active users in Q4 2024, many of whom listen to music through wireless devices. This trend is particularly pronounced among urban and younger demographics, creating a strong need for seamless, Bluetooth-enabled audio experiences that integrate effortlessly with smart technology.

Restraints in the Global Bluetooth Headphones Market

A significant obstacle to the expansion of the global Bluetooth headphones market is the implementation of elevated import tariffs and inconsistent regulatory compliance requirements in different countries. For example, India increased the customs duty on wireless earphones and headphones from 15% to 20% in its 2021 Union Budget to encourage domestic manufacturing through the "Make in India" initiative. This policy directly affects the pricing strategies of international brands, such as Apple and Sony, resulting in higher costs for consumers. Consequently, these measures limit market accessibility, particularly in regions where price sensitivity is a major concern.

Market Trends of the Global Bluetooth Headphones Market

The Global Bluetooth Headphones market is increasingly integrating biometric sensors to enhance user experience, catering to the rising demand for health and fitness tracking technologies. As exemplified by Jabra's Elite 8 Active series launched in August 2023, these advancements allow users to monitor heart rate, calorie burn, and even posture, thus appealing to athletes and fitness enthusiasts. This trend aligns with a broader global movement towards wellness and personal health management, positioning Bluetooth headphones not just as audio devices, but as essential tools for fitness and well-being, thereby driving market growth and innovation in this competitive landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Bluetooth Headphones Market Size by Product & CAGR (2025-2032)

• Market Overview
• Over Ear
• In Ear
• On Ear

Global Bluetooth Headphones Market Size by Connectivity Mode & CAGR (2025-2032)

• Market Overview
• Bluetooth
• Radio Frequency
• Infrared

Global Bluetooth Headphones Market Size by Application & CAGR (2025-2032)

• Market Overview
• Fitness
• Gaming
• Virtual Reality
• Music & Entertainment
• Others

Global Bluetooth Headphones Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Bluetooth Headphones Market Size & CAGR (2025-2032)

• North America (Product, Connectivity Mode, Application, Distribution Channel)
  • US
  • Canada
• Europe (Product, Connectivity Mode, Application, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Connectivity Mode, Application, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Connectivity Mode, Application, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Connectivity Mode, Application, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Sony Group Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apple Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electronics Co., Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Electronics Inc. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Xiaomi Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huawei Technologies Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Holdings Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anker Innovations Technology Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Edifier International Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Goertek Inc. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GN Store Nord A/S (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bang & Olufsen A/S (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Koninklijke Philips N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Audio-Technica Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beyerdynamic GmbH & Co. KG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fujikon Industrial Holdings Ltd. (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Koss Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shure Incorporated (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations