インドのBluetoothヘッドフォン市場：製品タイプ・価格帯・流通チャネル・地域別の機会および予測 (2019-2033年)

インドのBluetoothヘッドフォンの市場規模は、技術動向、消費者のライフスタイルの変化、デジタル接続の増加により、2026年から2033年の予測期間中にCAGR 6.21％を記録し、2025年の7億5,000万米ドルから、2033年には12億2,000万米ドルに成長すると予測されています。

Bluetooth 5.0接続をサポートするスマートフォンの普及が進んだことで、ワイヤレスオーディオの採用が急速に拡大しています。ブランド各社が提供する低価格の完全ワイヤレスステレオ (TWS) イヤホンによって、ワイヤレスヘッドホンが一般消費者にも手の届く存在となりました。音楽ストリーミング、動画配信サービス、ポッドキャストなど、デジタルコンテンツの消費が急増していることも、高品質なオーディオ機器への需要を後押ししています。

Bluetoothヘッドホンの携帯性と利便性により、有線ヘッドホンの使用は減少傾向にあり、ユーザーはケーブルの絡まりを避けられるワイヤレス製品を選ぶようになっています。リモートワーク (WFH) やフィットネス文化の浸透も追い風となり、仕事やビデオ会議の通話用にネックバンド型やTWSイヤホンを選ぶビジネスパーソンやフィットネス愛好家が増えています。以前は高価格帯モデルのみに搭載されていたアクティブノイズキャンセリング (ANC) 機能も、現在では中価格帯のヘッドホンにも搭載され、差別化要素として注目されています。

販売は、割引プロモーション、分割払い (EMI) 、自宅配送といった利便性の高いeコマースプラットフォームによって後押しされており、積極的な広告活動や有名人の起用によってブランドの認知度も向上しています。今後数年で5Gの普及が音声ストリーミングの品質を向上させると予想されており、AIによる音質パーソナライズ、健康モニタリング機能、環境に配慮したデザインなどが将来のトレンドを形成すると見られています。

当レポートでは、インドのBluetoothヘッドフォンの市場を調査し、市場の定義と概要、市場規模の推移・予測、各種区分別の詳細分析、ケーススタディ、市場成長への影響因子の分析、競合情勢、主要企業のプロファイルなどをまとめています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 米国の関税の影響

第4章 エグゼクティブサマリー

第5章 顧客の声

• 回答者の人口統計
• ブランド認知度
• 購入決定時に考慮される要素
• 優先流通チャネル

第6章 インドのBluetoothヘッドフォン市場の展望

• 市場規模の分析・予測
• 市場シェアの分析・予測
  • 製品タイプ別
    • オーバーイヤータイプ
    • インイヤータイプ
  • 価格帯別
    • エコノミー/ミッドレンジ
    • プレミアム
  • 流通チャネル別
    • スーパーマーケット/ハイパーマーケット
    • マルチブランドストア
    • 限定店舗
    • オンライン
    • その他
  • 地域別
    • 北部
    • 東部
    • 西部・中央部
    • 南部
  • 企業別市場シェア分析 (上位5社およびその他)
• 市場マップ分析

第7章 輸出入の分析

第8章 バリューチェーン分析

第9章 ポーターのファイブフォース分析

第10章 PESTLE分析

第11章 価格分析

第12章 市場力学

• 市場促進要因
• 市場の課題

第13章 市場動向と発展

第14章 政策と規制状況

第15章 ケーススタディ

第16章 競合情勢

• 上位5社の競合マトリックス
• 上位5社のSWOT分析
• 上位10社の情勢
  • Sony India Private Limited
  • Apple India Private Limited
  • OnePlus Technology India Private Limited
  • Samsung India Electronics Private Limited
  • Sennheiser Electronics India Private Limited
  • Nothing Technology Limited
  • Zebronics India Pvt. Ltd.
  • Boult Audio Private Limited
  • Imagine Marketing Private Limited (Boat)
  • Nexxbase Marketing Pvt. Ltd. (Noise)

第17章 戦略的提言

第18章 調査会社について・免責事項

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Bluetooth Headphones Market, By Value, In USD Billion, FY2019-FY2033F
• Figure 2. India Bluetooth Headphones Market Share (%), By Product Type, FY2019-FY2033F
• Figure 3. India Bluetooth Headphones Market Share (%), By Price Range, FY2019-FY2033F
• Figure 4. India Bluetooth Headphones Market Share (%), By Distribution Channel, FY2019-FY2033F
• Figure 5. India Bluetooth Headphones Market Share (%), By Region, FY2019-FY2033F
• Figure 6. By Product Type Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 7. By Price Range Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 8. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 9. By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2025

India bluetooth headphones market is projected to witness a CAGR of 6.21% during the forecast period FY2026-FY2033, growing from USD 0.75 billion in FY2025 to USD 1.22 billion in FY2033, owing to technological trends, changing consumer lifestyles, and increasing digital connectivity. The deepening penetration of smartphones that support bluetooth 5.0+ connectivity has helped drive the adoption of wireless audio faster. Low-cost true wireless stereo (TWS) earbuds by brands, have made wireless headphones affordable for the masses. The rapid growth in the consumption of digital content, such as music streaming, video streaming services, and podcasting, has also driven the demand for good-quality audio equipment.

Portability and convenience of use of bluetooth headphones have resulted in a drop in the use of wired headphones, with users opting for tangle-free, wireless headphones. WFH and fitness culture have also contributed, with working professionals and fitness enthusiasts opting for neckbands and TWS earbuds for calls and video conferencing. Active Noise Cancellation, which was a premium feature, has also found its way into mid-range headphones, serving as a differentiator. For instance, in July 2024, Noise operated by Nexxbase Marketing Pvt. Ltd. launched its new wireless headphones. It offers AI-enhanced environmental noise cancellation (ENC) technology and 70-hour playtime.

Sales are being fuelled by e-commerce platforms with repeated promotions of discounts, simple EMI, and doorstep delivery. Aggressive promotion and celebrity endorsement have also improved brand visibility. In the years to come, the 5G launch is likely to improve the quality of audio streaming, while features such as AI-based sound personalization, health monitoring features, and eco-friendly designs will dictate future trends.

Rising Smartphone Penetration and Bluetooth Connectivity Drives the India Bluetooth Headphones Market Demand

India bluetooth headphones market is expanding at a rapid pace, with the nation's rising smartphone penetration and advancements in bluetooth technology fuelling the growth. In November 2022, according to a report by the Ministry of Information Broadcasting, India had more than 1.2 billion mobile phone users and 600 million smartphone users. Such statistics exhibit India as one of the ley market for bluetooth headphones.

Further, phasing out the 3.5mm headphone jack by leading smartphone brands has been one of the major drivers of this transition, as it has forced consumers to use wireless models. Moreover, the extensive availability of budget-friendly smartphones with bluetooth 5.0 and higher has also been among the drivers of the boom. These newer generations of bluetooth technology offer benefits like quicker pairing, lower latency, and improved battery life, thereby making wireless headphones more desirable. With the sale of smartphones expected to rise gradually and bluetooth technology advancing further, smartphone penetration and deeper wireless connectivity will continue to be the major drivers of India bluetooth headphones market's strong growth in the future.

Shift from Wired to Wireless Headphones Expands the India Bluetooth Headphones Market Size

The rapid shift from wired to wireless headphones is the major growth driver of India bluetooth headphones market. Consumers are increasingly opting for easy, tangle-free, and portable audio solutions, leading to a sharp decline in the sales of wired headphones. This shift is also being driven by the removal of the 3.5mm audio jack, especially in premium smartphones. The rise in popularity of true wireless stereo (TWS) earbuds, due to their pocket-sized size, ease of use, and premium specifications, has also seen this shift. Additionally, the rise in a work-from-home (WFH) culture, fitness, and entertainment on the move has also driven the adoption of wireless headphones for calling, working out, and watching media. Additionally, the Indian market is also witnessing a sharp rise in online personal audio product sales, with music listeners spending more time listening to music than the global average, and this is set to drive wireless headphones demand further. As a result, the shift from wired to wireless headphones is not only increasing the size of India's bluetooth headphones market but also reshaping consumer expectations, with an increasing emphasis on quality, convenience, and premium features.

For instance, in February 2025, Exotic Mile (Boult Audio) launched three new audio devices as a part of the company's Boult x Mustang collection, two TWS earbuds and a headphone set.

In Ear Type is Dominating the India Bluetooth Headphones Market

The in ear bluetooth headphones category has become a strong player in India wireless audio space, finding a strong foothold among buyers, driven by mass-market affordability, compact design, and rapidly evolving features. These products have become the go-to audio solution for India's price-conscious and mobile-first consumers, especially in tier-2 and tier-3 cities. Their appeal is rooted in convenience, lightweight form factor, and seamless connectivity with smartphones. Over the past years, budget-friendly offerings from Indian and Chinese-origin brands such as boAt, Noise, realme, Boult Audio, and OnePlus have flooded online platforms, making in-ear devices accessible to a broad demographic. Features like low-latency gaming modes, fast charging, voice assistant integration, and touch controls, once restricted to premium segments, are now standard even in budget range. Moreover, online marketplaces like Flipkart and Amazon have driven bulk sales through festive discounts and flash sales, while influencer-led marketing on Instagram and YouTube has accelerated adoption among gen Z and millennials.

For instance, in 2025, the launch of boAt Nirvana Ion 2 with dual EQ modes and 120-hour battery life marked a new benchmark for budget TWS offerings, reflecting the segment's strong innovation pace.

Impact of the U.S. Tariffs on India Bluetooth Headphones Market

The U.S. tariff policies on Chinese electronics, including bluetooth headphones, have created both challenges and opportunities for India's growing wireless audio market. While India is not a direct target of these tariffs, the ripple effects of trade restrictions between the U.S. and China are influencing manufacturing, pricing, and supply chains in the India bluetooth headphones industry.

Many Chinese manufacturers facing U.S. tariffs are relocating production to other countries to avoid additional costs. Though the U.S. is not a major importer of Indian bluetooth headphones, tariffs could discourage future export growth.

The Indian government's PLI (Production-Linked Incentive) scheme is attracting global brands to set up local manufacturing, reducing dependency on Chinese imports.

Key Players Landscape and Outlook

The Indian market for bluetooth headphones is experiencing increased competition, with Indian players ruling the budget segment and international players ruling the premium segment. Imagine Marketing Private Limited (Boat) has emerged as a market leader through aggressive marketing tactics, celebrity endorsements, and frequent product launches, especially in the low-cost true wireless stereo (TWS)/neckband segment. Chinese players are making deeper inroads in the mid-range segment by offering bundled headphones with smartphones and price competition. The premium segment remains well occupied by international players, who target audiophiles with their high-end active noise cancellation (ANC) headphones. In the next couple of years, the market is poised to experience revolutionary change, with trends of premiumization showing that consumers are increasingly seeking the latest features such as spatial audio and lossless bluetooth codecs. As Indian players begin to enter global markets and global players increase Indian manufacturing capacity, the industry is at a crossroads where innovation, localization, and changing consumer behavior would fundamentally transform competitive dynamics in the next couple of years.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

• 5.1. Respondent Demographics
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
• 5.4. Preferred Distribution Channel

6. India Bluetooth Headphones Market Outlook, FY2019-FY2033F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Product Type
    • 6.2.1.1. Over Ear
    • 6.2.1.2. In Ear
  • 6.2.2. By Price Range
    • 6.2.2.1. Economy/Mid-Range
    • 6.2.2.2. Premium
  • 6.2.3. By Distribution Channel
    • 6.2.3.1. Supermarkets/Hypermarkets
    • 6.2.3.2. Multi-Branded Stores
    • 6.2.3.3. Exclusive Stores
    • 6.2.3.4. Online
    • 6.2.3.5. Others
  • 6.2.4. By Region
    • 6.2.4.1. North
    • 6.2.4.2. East
    • 6.2.4.3. West and Central
    • 6.2.4.4. South
  • 6.2.5. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2025)
• 6.3. Market Map Analysis, FY2025
  • 6.3.1. By Product Type
  • 6.3.2. By Price Range
  • 6.3.3. By Distribution Channel
  • 6.3.4. By Region

7. Import and Export Analysis

8. Value Chain Analysis

9. Porter's Five Forces Analysis

10. PESTLE Analysis

11. Pricing Analysis

12. Market Dynamics

• 12.1. Market Drivers
• 12.2. Market Challenges

13. Market Trends and Developments

14. Policy and Regulatory Landscape

15. Case Studies

16. Competitive Landscape

• 16.1. Competition Matrix of Top 5 Market Leaders
• 16.2. SWOT Analysis for Top 5 Players
• 16.3. Key Players Landscape for Top 10 Market Players
  • 16.3.1. Sony India Private Limited
    • 16.3.1.1. Company Details
    • 16.3.1.2. Key Management Personnel
    • 16.3.1.3. Key Products Offered
    • 16.3.1.4. Key Financials (As Reported)
    • 16.3.1.5. Key Market Focus and Geographical Presence
    • 16.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisitions
  • 16.3.2. Apple India Private Limited
  • 16.3.3. OnePlus Technology India Private Limited
  • 16.3.4. Samsung India Electronics Private Limited
  • 16.3.5. Sennheiser Electronics India Private Limited
  • 16.3.6. Nothing Technology Limited
  • 16.3.7. Zebronics India Pvt. Ltd.
  • 16.3.8. Boult Audio Private Limited
  • 16.3.9. Imagine Marketing Private Limited (Boat)
  • 16.3.10. Nexxbase Marketing Pvt. Ltd. (Noise)

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

17. Strategic Recommendations

18. About Us and Disclaimer