モーターホームの市場規模、シェア、成長分析、タイプ別、燃料タイプ別、長さ別、用途別、地域別 - 産業予測、2025年～2032年

モーターホームの世界市場規模は2023年に98億米ドルと評価され、2024年の105億3,000万米ドルから2032年には186億3,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは7.4％で成長する見通しです。

世界のモーターホーム市場は、アウトドアレクリエーション活動、特にキャンプやドライブ旅行への関心の高まりに後押しされ、大きな成長を遂げています。消費者が旅行の柔軟性と自宅の快適さを優先する中、特にCOVID-19の流行が旅行の嗜好に与える影響を考慮すると、モーターホームは理想的なソリューションとして浮上しています。この需要の急増は、カップルや家族連れ、一人旅の冒険家の間で、自己完結型のプライベートな旅行体験の人気が高まっていることに反映されています。太陽光発電によるエネルギーシステム、断熱性の強化、スマートな接続機能といった革新的な進歩は、燃費効率や快適性を向上させるだけでなく、持続可能性や利便性への懸念に対応することで、より多くの人々を惹きつけています。技術の進化に伴い、こうした機能強化がモーターホームの使用率をさらに押し上げ、市場の継続的な拡大とメーカーの継続的な技術革新を促すことになると思われます。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制情勢
• ケーススタディ
• 技術分析

モーターホーム市場規模：タイプ別& CAGR（2025-2032）

• 市場概要
• クラスAモーターホーム（バススタイル、大型）
• クラスBモーターホーム（バン改装）
• クラスCモーターホーム（キャブオーバー設計）

モーターホーム市場規模：燃料タイプ別& CAGR（2025-2032）

• 市場概要
• ガソリン
• ディーゼル

モーターホーム市場規模：長さ別& CAGR（2025-2032）

• 市場概要
• 20フィート未満
• 20～30フィート
• 30フィート以上

モーターホーム市場規模：用途別& CAGR（2025-2032）

• 市場概要
• 旅行とレクリエーション
• モバイルオフィス/ワークスペース
• 緊急サービス
• その他

モーターホーム市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024年）

主要企業プロファイル

• Thor Industries, Inc.（U.S.）
• Forest River, Inc.（U.S.）
• Winnebago Industries, Inc.（U.S.）
• Hymer GmbH & Co. KG（Germany）
• REV Group, Inc.（U.S.）
• Jayco, Inc.（U.S.）
• Dethleffs GmbH & Co. KG（Germany）
• Coachmen Industries（U.S.）
• Knaus Tabbert AG（Germany）
• Adria Mobil（Slovenia）
• Erwin Hymer Group（Germany）
• Leisure Travel Vans（Canada）
• Carthago Reisemobilbau GmbH（Germany）
• Pilote（France）
• Malibu Van（Germany）
• Laika Caravans（Italy）
• Globecar GmbH（Germany）
• Auto-Trail Ltd（U.K.）
• Niesmann+Bischoff GmbH（Germany）

結論と提言

Global Motorhome Market size was valued at USD 9.8 billion in 2023 and is poised to grow from USD 10.53 billion in 2024 to USD 18.63 billion by 2032, growing at a CAGR of 7.4% during the forecast period (2025-2032).

The global motorhome market is witnessing significant growth fueled by a heightened interest in outdoor recreational activities, especially camping and road trips. As consumers prioritize travel flexibility and the comforts of home, motorhomes have emerged as an ideal solution, particularly in light of the COVID-19 pandemic's influence on travel preferences. This surge in demand is reflected in the rising popularity of self-contained, private travel experiences among couples, families, and solo adventurers. Innovative advancements, such as solar-powered energy systems, enhanced insulation, and smart connectivity features, not only improve fuel efficiency and comfort but also attract a wider audience by addressing sustainability and convenience concerns. As technology evolves, these enhancements will likely further boost motorhome usage, driving the market's continued expansion and encouraging ongoing innovation from manufacturers.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Motorhome market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Motorhome Market Segments Analysis

Global Motorhome Market is segmented by Type, Fuel Type, Length, Application and region. Based on Type, the market is segmented into Class A Motorhomes (Bus-style, large), Class B Motorhomes (Van conversions) and Class C Motorhomes (Cab-over design). Based on Fuel Type, the market is segmented into Gasoline and Diesel. Based on Length, the market is segmented into Less than 20 feet, 20 to 30 feet and Above 30 feet. Based on Application, the market is segmented into Travel and Recreation, Mobile Office / Workspace, Emergency Services and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Motorhome Market

The global motorhome market is witnessing significant expansion, fueled by a rising interest in eco-friendly and sustainable vehicles. Consumers are increasingly opting for hybrid and electric motorhomes, which generate a smaller environmental impact. This shift is driven by a combination of personal environmental accountability and government incentives aimed at promoting greener travel options. As a result, this trend towards more sustainable modes of transportation is reshaping the market landscape, attracting environmentally conscious tourists who prioritize eco-friendly travel experiences. Consequently, the demand for innovative motorhome solutions that align with sustainable principles is expected to continue escalating in the coming years.

Restraints in the Global Motorhome Market

The growth of the global motorhome market is significantly constrained by insufficient infrastructure and parking options in various regions. The scarcity of campgrounds, RV parks, and designated parking spaces poses challenges for motorhome owners, impacting their ability to travel freely. This inadequacy is particularly pronounced in urban areas where space is at a premium, potentially deterring prospective buyers from investing in motorhomes. As a result, the overall appeal and accessibility of the market are diminished, as potential customers may feel discouraged by the limited availability of necessary facilities to support their motorhome experiences. Addressing these infrastructural gaps is essential for market expansion.

Market Trends of the Global Motorhome Market

The global motorhome market is witnessing a notable shift towards eco-friendly solutions, driven by escalating environmental consciousness among consumers. Electric and hybrid motorhomes are gaining traction as buyers increasingly prioritize sustainability in their travel choices. This trend underscores a broader market inclination towards reducing carbon footprints and embracing green tourism options. Manufacturers are responding by innovating and developing more sustainable models, enhancing efficiency and using recyclable materials. As a result, the demand for environmentally conscious motorhomes is on the rise, reflecting a significant market trend toward eco-friendly living and responsible travel in the motorhome sector.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Analysis

Global Motorhome Market Size by Type & CAGR (2025-2032)

• Market Overview
• Class A Motorhomes (Bus-style, large)
• Class B Motorhomes (Van conversions)
• Class C Motorhomes (Cab-over design)

Global Motorhome Market Size by Fuel Type & CAGR (2025-2032)

• Market Overview
• Gasoline
• Diesel

Global Motorhome Market Size by Length & CAGR (2025-2032)

• Market Overview
• Less than 20 feet
• 20 to 30 feet
• Above 30 feet

Global Motorhome Market Size by Application & CAGR (2025-2032)

• Market Overview
• Travel and Recreation
• Mobile Office / Workspace
• Emergency Services
• Others

Global Motorhome Market Size & CAGR (2025-2032)

• North America (Type, Fuel Type, Length, Application)
  • US
  • Canada
• Europe (Type, Fuel Type, Length, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Fuel Type, Length, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Fuel Type, Length, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Fuel Type, Length, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Thor Industries, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Forest River, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Winnebago Industries, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hymer GmbH & Co. KG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• REV Group, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jayco, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dethleffs GmbH & Co. KG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coachmen Industries (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Knaus Tabbert AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adria Mobil (Slovenia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Erwin Hymer Group (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Leisure Travel Vans (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carthago Reisemobilbau GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pilote (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Malibu Van (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Laika Caravans (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Globecar GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Auto-Trail Ltd (U.K.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Niesmann+Bischoff GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations