モーターホーム市場- 世界の産業規模、シェア、動向、機会、予測、タイプ別（クラスA、クラスB、クラスC）、最終用途別（フリートオーナー、ダイレクトバイヤー）、地域別、競合市場別、2020-2030年

世界のモーターホーム市場規模は2024年に131億3,000万米ドルとなり、2030年には214億6,000万米ドルに達すると予測され、予測期間中の年間平均成長率（CAGR）は8.53％で成長すると予測されています。

同市場は、ドライブ旅行、冒険旅行、柔軟なモビリティ・ソリューションに対する消費者需要の増加により、着実な成長を遂げています。モーターホームは、自給自足の旅行オプションを求める定年退職者、デジタルノマド、アウトドア愛好家の間で人気が高まっています。スマート・テクノロジー、オフグリッド機能、持続可能なエネルギー・ソリューションの統合は、最新のモーターホームの魅力をさらに高めています。可処分所得の増加と旅行嗜好の変化に伴い、メーカーは快適性、効率性、手頃な価格のバランスを取った革新的なモーターホームモデルを開発しています。例えば、世界各地域の可処分所得の増加は経済開発を促進し、2050年まで大幅な増加が予測されています。南北アメリカでは、米国が年間1.2％の増加でリードしており、2050年には6万4,767米ドルに達します。カナダが3万6,517ドルでこれに続き、メキシコは0.9％と小幅な成長です。欧州とユーラシアでは、東欧とユーラシアが最も目覚ましい成長を示し、年率3％の増加で、2050年には2万742米ドルに達すると予測されます。西欧は着実な成長を見せ、2050年には3万1,654米ドルに達します。アジア太平洋地域では、中国とインドで大幅な所得の増加が見込まれ、2050年までに中国の所得は3万1,383米ドル、インドは1万7,609米ドルに増加します。オーストラリアとニュージーランドは堅調な所得を維持し、4万2,183米ドルに達すると思われます。一方、アフリカと中東はより緩やかな成長となり、アフリカの可処分所得は2,375米ドル、中東は6,515米ドルに達すると予想されます。このような世界の可処分所得の増加は、特に中国やインドなどの新興市場において、消費者の購買力を高め、小売、観光、自動車などの分野に影響を与えると予想されます。

市場促進要因

コンパクトで燃費の良いモーターホームの人気の高まり

主な市場課題

初期投資とメンテナンスコストの高さ

主要市場動向

バン・コンバージョンとDIYモーターホームの人気の高まり

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 世界のモーターホーム市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • タイプ別（クラスA、クラスB、クラスC）
  • 最終用途別（フリートオーナー、ダイレクトバイヤー）
  • 地域別
  • 上位5社、その他（2024）
• 世界のモーターホーム市場マッピング、機会評価
  • タイプ別
  • 最終用途別
  • 地域別

第5章 北米のモーターホーム市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • タイプ別
  • 最終用途別
  • 国別

第6章 欧州・CISのモーターホーム市場展望

• 市場規模・予測
• 市場シェア・予測

第7章 アジア太平洋地域のモーターホーム市場展望

• 市場規模・予測
• 市場シェア・予測

第8章 中東・アフリカのモーターホーム市場展望

• 市場規模・予測
• 市場シェア・予測

第9章 南米のモーターホーム市場展望

• 市場規模・予測
• 市場シェア・予測

第10章 市場力学

• 促進要因
• 課題

第11章 COVID-19の影響世界のモーターホーム市場

第12章 市場動向と発展

第13章 競合情勢

• 企業プロファイル
  • Thor Industries, Inc.
  • Winnebago Industries, Inc.
  • Dethleffs GmbH & Co. KG
  • Hymer GmbH & Co. KG
  • Forest River Inc.
  • Rapido Motorhomes
  • The Swift Group
  • Tiffin Motorhomes Inc.
  • Triple E Recreational Vehicles
  • BURSTNER GMBH & CO. KG

第14章 戦略的提言・アクションプラン

• 主要な重点分野
  • ターゲット：タイプ別
  • ターゲット：最終用途別

第15章 調査会社について・免責事項

The global motorhome market was valued at USD 13.13 billion in 2024 and is projected to reach USD 21.46 billion by 2030, growing at a compound annual growth rate (CAGR) of 8.53% during the forecast period. The market is experiencing steady growth driven by increasing consumer demand for road travel, adventure tourism, and flexible mobility solutions. Motorhomes are becoming increasingly popular among retirees, digital nomads, and outdoor enthusiasts seeking self-sufficient travel options. The integration of smart technologies, off-grid capabilities, and sustainable energy solutions is further enhancing the appeal of modern motorhomes. With rising disposable incomes and shifting travel preferences, manufacturers are developing innovative motorhome models that strike a balance between comfort, efficiency, and affordability. For example, the growth in disposable income across global regions is expected to fuel economic development, with substantial increases projected through 2050. In the Americas, the United States is leading with an annual increase of 1.2%, reaching USD 64,767 by 2050. Canada follows at USD 36,517, while Mexico experiences modest growth at 0.9%. In Europe and Eurasia, Eastern Europe and Eurasia show the most impressive growth, with a 3% annual increase, projected to reach USD 20,742 by 2050. Western Europe will see steady growth, reaching USD 31,654 by 2050. In the Asia-Pacific region, China and India are expected to experience significant income increases, with China's income rising to USD 31,383 and India's to USD 17,609 by 2050. Australia and New Zealand will maintain strong incomes, reaching USD 42,183. Meanwhile, Africa and the Middle East will see more modest growth, with Africa's disposable income expected to rise to USD 2,375 and the Middle East reaching USD 6,515. This global increase in disposable income, particularly in emerging markets such as China and India, is expected to boost consumer purchasing power and influence sectors like retail, tourism, and automotive.

Market Drivers

Increasing Popularity of Compact and Fuel-Efficient Motorhomes

Consumers are shifting toward Class B motorhomes and compact campervans due to their enhanced fuel efficiency and easier handling. These models offer an ideal balance between mobility and comfort, making them suitable for both short getaways and long-term travel. As fuel costs rise, travelers are seeking vehicles that provide better mileage without sacrificing essential amenities. Compact motorhomes also come with lower maintenance costs compared to larger Class A models, making them a more affordable option. Manufacturers are focusing on using lightweight materials and aerodynamic designs to further improve fuel efficiency. Additionally, there is an increasing demand for van conversions, as travelers seek customized, space-efficient travel solutions. Compact motorhomes are particularly popular with solo travelers, couples, and small families who prioritize practicality over excessive space. Rental platforms have also seen a rise in bookings for smaller motorhomes due to their affordability and ease of use. For urban dwellers seeking weekend escapes, compact motorhomes offer the perfect solution.

Key Market Challenges

High Initial Investment and Maintenance Costs

Motorhomes require a substantial upfront investment, with luxury Class A models costing as much as a small home, which limits accessibility for middle-income consumers. Maintenance costs, including insurance, repairs, and fuel, add to the financial burden. The depreciation rate is high, making long-term resale value a challenge. The cost of spare parts and servicing varies widely depending on the model and brand. Owners also need to factor in storage costs when the motorhome is not in use. Warranty coverage is often limited, leading to additional out-of-pocket repair expenses. Many buyers opt for financing options, but high-interest rates can make long-term ownership expensive. These high costs can deter younger consumers, who may prefer more affordable travel alternatives. Manufacturers will need to explore ways to reduce production costs while maintaining quality to attract a wider customer base.

Key Market Trends

Growing Popularity of Van Conversions and DIY Motorhomes

Consumers are increasingly choosing van conversions as a more affordable and customizable alternative to traditional motorhomes. DIY motorhome conversions allow travelers to design interiors that fit their specific needs, from compact kitchens to modular sleeping areas. The #VanLife movement, which has gained popularity through social media, has turned self-built campervans into a lifestyle choice, rather than just a mode of travel. Many enthusiasts prefer used cargo vans as base vehicles, modifying them with insulation, solar panels, and off-grid systems. Converting a van is often more cost-effective than purchasing a factory-built motorhome, making it accessible to a broader audience. Rental companies are also expanding their fleets to include converted campervans, catering to budget-conscious travelers. The rise in online tutorials, workshops, and pre-built conversion kits has made DIY motorhome projects more accessible than ever. Adventure travelers are equipping their converted vans with off-road tires and rugged exteriors for extreme travel conditions. This trend is reshaping the market, driving manufacturers to offer more modular and customizable factory-built options. As consumers seek unique, budget-friendly travel experiences, van conversions continue to gain traction.

Key Market Players

• Thor Industries, Inc.
• Winnebago Industries, Inc.
• Dethleffs GmbH & Co. KG
• Hymer GmbH & Co. KG
• Forest River Inc.
• Rapido Motorhomes
• The Swift Group
• Tiffin Motorhomes Inc.
• Triple E Recreational Vehicles
• BURSTNER GMBH & CO. KG

Report Scope

This report segments the global motorhome market into the following categories, along with detailed industry trends:

Motorhome Market by Type:

• Class A
• Class B
• Class C

Motorhome Market by End-User:

• Fleet Owners
• Direct Buyers

Motorhome Market by Region:

• North America
• United States
• Canada
• Mexico
• Europe & CIS
• France
• Germany
• Spain
• Italy
• United Kingdom
• Asia-Pacific
• China
• Japan
• India
• Vietnam
• South Korea
• Thailand
• Australia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE
• Turkey
• South America
• Brazil
• Argentina

Competitive Landscape

This section provides a comprehensive analysis of key players in the global motorhome market.

Available Customizations

TechSci Research offers customizations to the Global Motorhome Market report based on specific company requirements. Customization options include:

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Market Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Market Overview
• 3.2. Market Forecast
• 3.3. Key Regions
• 3.4. Key Segments

4. Global Motorhome Market Outlook

• 4.1. Market Size & Forecast
  • 4.1.1. By Value
• 4.2. Market Share & Forecast
  • 4.2.1. By Type Market Share Analysis (Class A, Class B, Class C)
  • 4.2.2. By End-User Market Share Analysis (Fleet Owners, Direct Buyers)
  • 4.2.3. By Regional Market Share Analysis
    • 4.2.3.1. North America Market Share Analysis
    • 4.2.3.2. Europe & CIS Market Share Analysis
    • 4.2.3.3. Asia-Pacific Market Share Analysis
    • 4.2.3.4. Middle East & Africa Market Share Analysis
    • 4.2.3.5. South America Market Share Analysis
  • 4.2.4. By Top 5 Companies Market Share Analysis, Others (2024)
• 4.3. Global Motorhome Market Mapping & Opportunity Assessment
  • 4.3.1. By Type Market Mapping & Opportunity Assessment
  • 4.3.2. By End-User Market Mapping & Opportunity Assessment
  • 4.3.3. By Regional Market Mapping & Opportunity Assessment

5. North America Motorhome Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type Market Share Analysis
  • 5.2.2. By End-User Market Share Analysis
  • 5.2.3. By Country Market Share Analysis
    • 5.2.3.1. United States Motorhome Market Outlook
      • 5.2.3.1.1. Market Size & Forecast
      • 5.2.3.1.1.1. By Value
      • 5.2.3.1.2. Market Share & Forecast
      • 5.2.3.1.2.1. By Type Market Share Analysis
      • 5.2.3.1.2.2. By End-User Market Share Analysis
    • 5.2.3.2. Canada Motorhome Market Outlook
      • 5.2.3.2.1. Market Size & Forecast
      • 5.2.3.2.1.1. By Value
      • 5.2.3.2.2. Market Share & Forecast
      • 5.2.3.2.2.1. By Type Market Share Analysis
      • 5.2.3.2.2.2. By End-User Market Share Analysis
    • 5.2.3.3. Mexico Motorhome Market Outlook
      • 5.2.3.3.1. Market Size & Forecast
      • 5.2.3.3.1.1. By Value
      • 5.2.3.3.2. Market Share & Forecast
      • 5.2.3.3.2.1. By Type Market Share Analysis
      • 5.2.3.3.2.2. By End-User Market Share Analysis

6. Europe & CIS Motorhome Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type Market Share Analysis
  • 6.2.2. By End-User Market Share Analysis
  • 6.2.3. By Country Market Share Analysis
    • 6.2.3.1. France Motorhome Market Outlook
      • 6.2.3.1.1. Market Size & Forecast
      • 6.2.3.1.1.1. By Value
      • 6.2.3.1.2. Market Share & Forecast
      • 6.2.3.1.2.1. By Type Market Share Analysis
      • 6.2.3.1.2.2. By End-User Market Share Analysis
    • 6.2.3.2. Germany Motorhome Market Outlook
      • 6.2.3.2.1. Market Size & Forecast
      • 6.2.3.2.1.1. By Value
      • 6.2.3.2.2. Market Share & Forecast
      • 6.2.3.2.2.1. By Type Market Share Analysis
      • 6.2.3.2.2.2. By End-User Market Share Analysis
    • 6.2.3.3. Spain Motorhome Market Outlook
      • 6.2.3.3.1. Market Size & Forecast
      • 6.2.3.3.1.1. By Value
      • 6.2.3.3.2. Market Share & Forecast
      • 6.2.3.3.2.1. By Type Market Share Analysis
      • 6.2.3.3.2.2. By End-User Market Share Analysis
    • 6.2.3.4. Italy Motorhome Market Outlook
      • 6.2.3.4.1. Market Size & Forecast
      • 6.2.3.4.1.1. By Value
      • 6.2.3.4.2. Market Share & Forecast
      • 6.2.3.4.2.1. By Type Market Share Analysis
      • 6.2.3.4.2.2. By End-User Market Share Analysis
    • 6.2.3.5. United Kingdom Motorhome Market Outlook
      • 6.2.3.5.1. Market Size & Forecast
      • 6.2.3.5.1.1. By Value
      • 6.2.3.5.2. Market Share & Forecast
      • 6.2.3.5.2.1. By Type Market Share Analysis
      • 6.2.3.5.2.2. By End-User Market Share Analysis

7. Asia-Pacific Motorhome Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type Market Share Analysis
  • 7.2.2. By End-User Market Share Analysis
  • 7.2.3. By Country Market Share Analysis
    • 7.2.3.1. China Motorhome Market Outlook
      • 7.2.3.1.1. Market Size & Forecast
      • 7.2.3.1.1.1. By Value
      • 7.2.3.1.2. Market Share & Forecast
      • 7.2.3.1.2.1. By Type Market Share Analysis
      • 7.2.3.1.2.2. By End-User Market Share Analysis
    • 7.2.3.2. Japan Motorhome Market Outlook
      • 7.2.3.2.1. Market Size & Forecast
      • 7.2.3.2.1.1. By Value
      • 7.2.3.2.2. Market Share & Forecast
      • 7.2.3.2.2.1. By Type Market Share Analysis
      • 7.2.3.2.2.2. By End-User Market Share Analysis
    • 7.2.3.3. India Motorhome Market Outlook
      • 7.2.3.3.1. Market Size & Forecast
      • 7.2.3.3.1.1. By Value
      • 7.2.3.3.2. Market Share & Forecast
      • 7.2.3.3.2.1. By Type Market Share Analysis
      • 7.2.3.3.2.2. By End-User Market Share Analysis
    • 7.2.3.4. Vietnam Motorhome Market Outlook
      • 7.2.3.4.1. Market Size & Forecast
      • 7.2.3.4.1.1. By Value
      • 7.2.3.4.2. Market Share & Forecast
      • 7.2.3.4.2.1. By Type Market Share Analysis
      • 7.2.3.4.2.2. By End-User Market Share Analysis
    • 7.2.3.5. South Korea Motorhome Market Outlook
      • 7.2.3.5.1. Market Size & Forecast
      • 7.2.3.5.1.1. By Value
      • 7.2.3.5.2. Market Share & Forecast
      • 7.2.3.5.2.1. By Type Market Share Analysis
      • 7.2.3.5.2.2. By End-User Market Share Analysis
    • 7.2.3.6. Australia Motorhome Market Outlook
      • 7.2.3.6.1. Market Size & Forecast
      • 7.2.3.6.1.1. By Value
      • 7.2.3.6.2. Market Share & Forecast
      • 7.2.3.6.2.1. By Type Market Share Analysis
      • 7.2.3.6.2.2. By End-User Market Share Analysis
    • 7.2.3.7. Thailand Motorhome Market Outlook
      • 7.2.3.7.1. Market Size & Forecast
      • 7.2.3.7.1.1. By Value
      • 7.2.3.7.2. Market Share & Forecast
      • 7.2.3.7.2.1. By Type Market Share Analysis
      • 7.2.3.7.2.2. By End-User Market Share Analysis

8. Middle East & Africa Motorhome Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type Market Share Analysis
  • 8.2.2. By End-User Market Share Analysis
  • 8.2.3. By Country Market Share Analysis
    • 8.2.3.1. South Africa Motorhome Market Outlook
      • 8.2.3.1.1. Market Size & Forecast
      • 8.2.3.1.1.1. By Value
      • 8.2.3.1.2. Market Share & Forecast
      • 8.2.3.1.2.1. By Type Market Share Analysis
      • 8.2.3.1.2.2. By End-User Market Share Analysis
    • 8.2.3.2. Saudi Arabia Motorhome Market Outlook
      • 8.2.3.2.1. Market Size & Forecast
      • 8.2.3.2.1.1. By Value
      • 8.2.3.2.2. Market Share & Forecast
      • 8.2.3.2.2.1. By Type Market Share Analysis
      • 8.2.3.2.2.2. By End-User Market Share Analysis
    • 8.2.3.3. UAE Motorhome Market Outlook
      • 8.2.3.3.1. Market Size & Forecast
      • 8.2.3.3.1.1. By Value
      • 8.2.3.3.2. Market Share & Forecast
      • 8.2.3.3.2.1. By Type Market Share Analysis
      • 8.2.3.3.2.2. By End-User Market Share Analysis
    • 8.2.3.4. Turkey Motorhome Market Outlook
      • 8.2.3.4.1. Market Size & Forecast
      • 8.2.3.4.1.1. By Value
      • 8.2.3.4.2. Market Share & Forecast
      • 8.2.3.4.2.1. By Type Market Share Analysis
      • 8.2.3.4.2.2. By End-User Market Share Analysis

9. South America Motorhome Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type Market Share Analysis
  • 9.2.2. By End-User Market Share Analysis
  • 9.2.3. By Country Market Share Analysis
    • 9.2.3.1. Brazil Motorhome Market Outlook
      • 9.2.3.1.1. Market Size & Forecast
      • 9.2.3.1.1.1. By Value
      • 9.2.3.1.2. Market Share & Forecast
      • 9.2.3.1.2.1. By Type Market Share Analysis
      • 9.2.3.1.2.2. By End-User Market Share Analysis
    • 9.2.3.2. Argentina Motorhome Market Outlook
      • 9.2.3.2.1. Market Size & Forecast
      • 9.2.3.2.1.1. By Value
      • 9.2.3.2.2. Market Share & Forecast
      • 9.2.3.2.2.1. By Type Market Share Analysis
      • 9.2.3.2.2.2. By End-User Market Share Analysis

10. Market Dynamics

• 10.1. Drivers
• 10.2. Challenges

11. Impact of COVID-19 on the Global Motorhome Market

12. Market Trends & Developments

13. Competitive Landscape

• 13.1. Company Profiles
  • 13.1.1. Thor Industries, Inc.
    • 13.1.1.1. Company Details
    • 13.1.1.2. Products
    • 13.1.1.3. Financials (As Per Availability)
    • 13.1.1.4. Key Market Focus & Geographical Presence
    • 13.1.1.5. Recent Developments
    • 13.1.1.6. Key Management Personnel
  • 13.1.2. Winnebago Industries, Inc.
    • 13.1.2.1. Company Details
    • 13.1.2.2. Products
    • 13.1.2.3. Financials (As Per Availability)
    • 13.1.2.4. Key Market Focus & Geographical Presence
    • 13.1.2.5. Recent Developments
    • 13.1.2.6. Key Management Personnel
  • 13.1.3. Dethleffs GmbH & Co. KG
    • 13.1.3.1. Company Details
    • 13.1.3.2. Products
    • 13.1.3.3. Financials (As Per Availability)
    • 13.1.3.4. Key Market Focus & Geographical Presence
    • 13.1.3.5. Recent Developments
    • 13.1.3.6. Key Management Personnel
  • 13.1.4. Hymer GmbH & Co. KG
    • 13.1.4.1. Company Details
    • 13.1.4.2. Products
    • 13.1.4.3. Financials (As Per Availability)
    • 13.1.4.4. Key Market Focus & Geographical Presence
    • 13.1.4.5. Recent Developments
    • 13.1.4.6. Key Management Personnel
  • 13.1.5. Forest River Inc.
    • 13.1.5.1. Company Details
    • 13.1.5.2. Products
    • 13.1.5.3. Financials (As Per Availability)
    • 13.1.5.4. Key Market Focus & Geographical Presence
    • 13.1.5.5. Recent Developments
    • 13.1.5.6. Key Management Personnel
  • 13.1.6. Rapido Motorhomes
    • 13.1.6.1. Company Details
    • 13.1.6.2. Products
    • 13.1.6.3. Financials (As Per Availability)
    • 13.1.6.4. Key Market Focus & Geographical Presence
    • 13.1.6.5. Recent Developments
    • 13.1.6.6. Key Management Personnel
  • 13.1.7. The Swift Group
    • 13.1.7.1. Company Details
    • 13.1.7.2. Products
    • 13.1.7.3. Financials (As Per Availability)
    • 13.1.7.4. Key Market Focus & Geographical Presence
    • 13.1.7.5. Recent Developments
    • 13.1.7.6. Key Management Personnel
  • 13.1.8. Tiffin Motorhomes Inc.
    • 13.1.8.1. Company Details
    • 13.1.8.2. Products
    • 13.1.8.3. Financials (As Per Availability)
    • 13.1.8.4. Key Market Focus & Geographical Presence
    • 13.1.8.5. Recent Developments
    • 13.1.8.6. Key Management Personnel
  • 13.1.9. Triple E Recreational Vehicles
    • 13.1.9.1. Company Details
    • 13.1.9.2. Products
    • 13.1.9.3. Financials (As Per Availability)
    • 13.1.9.4. Key Market Focus & Geographical Presence
    • 13.1.9.5. Recent Developments
    • 13.1.9.6. Key Management Personnel
  • 13.1.10. BURSTNER GMBH & CO. KG
    • 13.1.10.1. Company Details
    • 13.1.10.2. Products
    • 13.1.10.3. Financials (As Per Availability)
    • 13.1.10.4. Key Market Focus & Geographical Presence
    • 13.1.10.5. Recent Developments
    • 13.1.10.6. Key Management Personnel

14. Strategic Recommendations/Action Plan

• 14.1. Key Focus Areas
  • 14.1.1. Target By Type
  • 14.1.2. Target By End-User

15. About Us & Disclaimer