マイクロラーニングの市場規模、シェア、成長分析、コンポーネント別、組織タイプ別、展開タイプ別、エンドユーザー産業別、地域別 - 産業予測 2025～2032年

マイクロラーニングの世界市場規模は、2023年に26億5,000万米ドルと評価され、2024年の30億1,000万米ドルから2032年には82億2,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは13.4％で成長する見通しです。

マイクロラーニング市場は、効果的で柔軟な学習ソリューションに対する需要の高まりにより、世界的に大きな成長を遂げています。企業や教育機関は、従業員研修の強化、所要時間の短縮、知識の定着率向上のためにマイクロラーニングを導入しています。同時に、新興市場ではスマートフォンやインターネットの普及が進み、モバイルアプリを通じたマイクロラーニングの配信が普及しています。学校や大学でも、従来の教育を補完するためにマイクロラーニングを導入し、学習者の自主性を高めています。しかし、限られたコンテンツ範囲、標準化の欠如、より広範な学習目標との整合性などの課題が、成長の妨げになる可能性があります。新しい学習モデルに対する抵抗感や、データプライバシーに対する懸念が、さらに採用を複雑にしています。このような障害にもかかわらず、技術の進歩は続いており、マイクロラーニングの利点に対する認識も高まっていることから、長期的な市場拡大が期待されます。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 技術の進歩
• ケーススタディ

マイクロラーニング市場規模：コンポーネント別& CAGR（2025-2032）

• 市場概要
• ソリューション
• サービス
  • コンサルティングと実装
  • サポートとメンテナンス

マイクロラーニング市場規模：組織タイプ別& CAGR（2025-2032）

• 市場概要
• 大企業
• 中小企業

マイクロラーニング市場規模：展開タイプ別& CAGR（2025-2032）

• 市場概要
• オンプレミス
• クラウド

マイクロラーニング市場規模：エンドユーザー産業別& CAGR（2025-2032）

• 市場概要
• 小売り
• 製造および物流
• BFSI
• 通信とIT
• ヘルスケアとライフサイエンス
• その他
  • 教育
  • 旅行とホスピタリティ
  • メディアとエンターテイメント
  • エネルギーと公益事業

マイクロラーニング市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024年）

主要企業プロファイル

• Duolingo（USA）
• Skillsoft（USA）
• Coursera（USA）
• Udemy（USA）
• Docebo（Canada）
• Pearson plc（UK）
• NIIT Limited（India）
• OpenLearning Limited（Australia）
• BTS Group AB（Sweden）
• 2U, Inc.（USA）
• Chegg, Inc.（USA）
• Perdoceo Education Corporation（USA）
• Strategic Education, Inc.（USA）
• Adtalem Global Education Inc.（USA）
• Grand Canyon Education, Inc.（USA）

結論と提言

Global Microlearning Market size was valued at USD 2.65 billion in 2023 and is poised to grow from USD 3.01 billion in 2024 to USD 8.22 billion by 2032, growing at a CAGR of 13.4% during the forecast period (2025-2032).

The microlearning market is experiencing substantial growth globally, driven by an increasing demand for effective, flexible learning solutions. Corporations and educational institutions are embracing microlearning to enhance employee training, reduce time requirements, and improve knowledge retention. Concurrently, rising smartphone and internet penetration in emerging markets facilitates widespread delivery of microlearning through mobile apps. Schools and universities are also integrating microlearning to complement traditional education, offering learners more independence. However, challenges such as limited content scope, lack of standardization, and alignment with broader learning goals could hinder growth. Resistance to new learning models and concerns over data privacy further complicate adoption. Despite these obstacles, ongoing technological advancements and a growing recognition of microlearning's benefits are expected to drive long-term market expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Microlearning market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Microlearning Market Segments Analysis

Global Microlearning Market is segmented by Component, Organization Type, Deployment Type, End User Industry and region. Based on Component, the market is segmented into Solution and Services. Based on Organization Type, the market is segmented into Large Enterprises and SMES. Based on Deployment Type, the market is segmented into On-Premises and Cloud. Based on End User Industry, the market is segmented into Retail, Manufacturing and Logistics, BFSI, Telecom and It, Healthcare and Life Sciences and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Microlearning Market

The global microlearning market is significantly driven by the rising adoption of mobile learning, which enhances accessibility and convenience for learners. With over 6.8 billion mobile phone users worldwide, these mobile learning platforms are increasingly popular due to their easy usability and the ability for individuals to access educational content on smartphones and tablets. This trend is further propelled by continuous advancements in mobile technology, enabling learners to consume bite-sized educational material anytime and anywhere. As a result, microlearning effectively supports both permanent knowledge retention and flexible learning experiences, making it an essential component of modern education strategies.

Restraints in the Global Microlearning Market

The Global Microlearning market faces notable constraints, primarily stemming from a lack of awareness regarding the advantages of microlearning, as many organizations continue to depend on conventional training approaches. The cost-effectiveness, adaptability, and enhanced learning outcomes associated with microlearning are often overlooked. This deficiency in understanding can hinder organizations from fully realizing the benefits that microlearning can provide, such as boosting workforce productivity, enhancing skill development, and increasing overall learning effectiveness. As a result, the potential for organizations to leverage microlearning for improved training solutions remains unfulfilled, posing a significant challenge to market growth.

Market Trends of the Global Microlearning Market

The global microlearning market is experiencing a significant upward trend, driven by the surging demand for mobile-first learning solutions. With increasing smartphone penetration and internet accessibility, especially in developing regions like India, microlearning platforms are adapting to meet diverse educational needs. The Indian government's commitment of ₹500 crore in the 2025 Union Budget to bolster broadband connectivity in rural schools underscores the emphasis on bridging the digital divide and advancing inclusive education. As organizations and educational institutions prioritize efficient, bite-sized learning experiences, the global microlearning market is poised for substantial growth, fostering better engagement and knowledge retention among learners worldwide.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Case Studies

Global Microlearning Market Size by Component & CAGR (2025-2032)

• Market Overview
• Solution
• Services
  • Consulting And Implementation
  • Support And Maintenance

Global Microlearning Market Size by Organization Type & CAGR (2025-2032)

• Market Overview
• Large Enterprises
• SMES

Global Microlearning Market Size by Deployment Type & CAGR (2025-2032)

• Market Overview
• On-Premises
• Cloud

Global Microlearning Market Size by Industry & CAGR (2025-2032)

• Market Overview
• Retail
• Manufacturing And Logistics
• BFSI
• Telecom And It
• Healthcare And Life Sciences
• Others
  • Education
  • Travel And Hospitality
  • Media And Entertainment
  • Energy And Utilities

Global Microlearning Market Size & CAGR (2025-2032)

• North America (Component, Organization Type, Deployment Type, Industry)
  • US
  • Canada
• Europe (Component, Organization Type, Deployment Type, Industry)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Organization Type, Deployment Type, Industry)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Organization Type, Deployment Type, Industry)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Organization Type, Deployment Type, Industry)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Duolingo (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Skillsoft (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coursera (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Udemy (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Docebo (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pearson plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NIIT Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OpenLearning Limited (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BTS Group AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 2U, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chegg, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Perdoceo Education Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Strategic Education, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adtalem Global Education Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grand Canyon Education, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations