フルーツティーの市場規模、シェア、成長分析、タイプ別、カテゴリー別、形状別、流通チャネル別、地域別 - 産業予測 2025～2032年

フルーツティー市場規模は2023年に28億米ドルと評価され、2024年の30億5,000万米ドルから2032年には61億3,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは9.1％で成長する見通しです。

フルーツティー市場は、消費者、特にミレニアル世代や健康志向の高い人々の間で、低カフェインで健康志向の選択肢を好む傾向が高まっていることで繁栄しています。このような層は、名入れ紅茶ギフトセットや天然成分を豊富に含むブレンドへの関心の高まりを示し、世界の需要を牽引しています。動向は、消費者が環境への影響をますます意識するようになり、環境に優しいパッケージングソリューションへのシフトを反映しています。使いやすいティーバッグやすぐに飲めるオプションなどのイノベーションは、利用しやすさを高めています。Harney & Sons や Twiningsのような企業は、フレーバーの多様化やリサイクル素材の活用で対応しています。一方、中国のような市場における規制上の課題は、バブルティーブランドの拡大を妨げる可能性があります。消費者がウェルネスとフレーバーの多様性を優先する中、フルーツティー分野は進化を続け、イノベーションと成長の新たな機会をもたらすと思われます。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ

フルーツティー市場規模：タイプ別& CAGR（2025-2032）

• 市場概要
• レモン
• ラズベリー
• クランベリー
• りんご
• 桃
• ブレンド
• その他

フルーツティー市場規模：カテゴリー別& CAGR（2025-2032）

• 市場概要
• 従来型
• オーガニック

フルーツティー市場規模：形状別& CAGR（2025-2032）

• 市場概要
• ティーバッグ
• ルーズリーフ
• その他

フルーツティー市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• 店舗ベース
• 非店舗型

フルーツティー市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024年）

主要企業プロファイル

• Twinings（Associated British Foods）（UK）
• Lipton（Unilever/Ekaterra）（UK）
• Celestial Seasonings（Hain Celestial）（US）
• Tazo（Ekaterra）（US）
• Tea Company（US）
• Dilmah Tea（Sri Lanka）
• Harney & Sons（US）
• Yogi Tea（Germany）
• The Republic of Tea（US）
• Tetley（Tata Consumer Products）（UK）
• Ahmad Tea（UK）
• DAVIDsTEA（Canada）
• Gong Cha（Bubble Tea Chain）（Taiwan）
• HEYTEA（Bubble Tea Chain）（China）
• Teavana（Starbucks Corporation）（US）

結論と提言

Fruit Tea Market size was valued at USD 2.8 billion in 2023 and is poised to grow from USD 3.05 billion in 2024 to USD 6.13 billion by 2032, growing at a CAGR of 9.1% during the forecast period (2025-2032).

The fruit tea market thrives on the rising preference for low-caffeine, health-oriented options among consumers, particularly Millennials and health-conscious individuals. This demographic shows a growing interest in personalized tea gift sets and blends rich in natural ingredients, driving global demand. Trends reflect a shift toward eco-friendly packaging solutions as consumers become increasingly aware of environmental impacts. Innovations, such as easy-to-use tea bags and ready-to-drink options, enhance accessibility. Companies like Harney & Sons and Twinings are responding by diversifying flavors and utilizing recycled materials. Meanwhile, regulatory challenges in markets like China may hinder expansion for bubble tea brands. As consumers prioritize wellness and flavor variety, the fruit tea sector will continue to evolve, presenting new opportunities for innovation and growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Fruit Tea market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Fruit Tea Market Segments Analysis

Global Fruit Tea Market is segmented by Type, Category, Form, Distribution Channel and region. Based on Type, the market is segmented into Lemon, Raspberry, Cranberry, Apple, Peach, Blends and Others. Based on Category, the market is segmented into Conventional and Organic. Based on Form, the market is segmented into Tea Bags, Loose Leaf and Others. Based on Distribution Channel, the market is segmented into Store-Based and Non-Store-Based. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Fruit Tea Market

The fruit tea market is experiencing robust growth, primarily fueled by consumers' increasing preference for natural, caffeine-free beverages that offer health benefits. Many individuals are opting for fruit teas over sugary drinks due to their ability to hydrate, enhance immunity, and support digestive health. Furthermore, there is a noticeable shift in dietary habits across various countries, moving away from sugar-laden products towards healthier herbal alternatives, which is contributing to the industry's expansion. With many companies focusing on innovative blends that include essential vitamins, probiotics, and adaptogens, the market is seeing substantial revenue generation as it meets the evolving health-conscious consumer demands.

Restraints in the Fruit Tea Market

The Fruit Tea market faces several restraints, primarily stemming from the escalating production costs associated with obtaining high-quality fruit extracts, essential organic components, and sustainable packaging solutions. Additionally, supply chain disruptions-including variations in raw material costs and adverse agricultural conditions-can impact both pricing and availability. Consequently, in price-sensitive markets, manufacturers often struggle to ensure a reliable supply while maintaining competitive pricing, which poses a significant barrier to their growth. These challenges can hinder market expansion and limit the ability of companies to scale effectively in a dynamic and cost-conscious environment.

Market Trends of the Fruit Tea Market

The Fruit Tea market is experiencing a significant trend towards innovative flavors and functional ingredients, driven by an increasing consumer preference for unique and health-oriented beverages. Varieties like dragonfruit, guava, and passionfruit are gaining popularity, reflecting a demand for exotic taste experiences. Additionally, the incorporation of wellness-enhancing additives such as collagen, probiotics, CBD, and adaptogens highlights a shift towards functional beverages that cater to specific health goals, including digestion, relaxation, and immunity. This alignment with personalized nutrition trends indicates a burgeoning market that not only satisfies taste but also promotes holistic wellness, positioning fruit teas as a versatile choice for health-conscious consumers.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies

Global Fruit Tea Market Size by Type & CAGR (2025-2032)

• Market Overview
• Lemon
• Raspberry
• Cranberry
• Apple
• Peach
• Blends
• Others

Global Fruit Tea Market Size by Category & CAGR (2025-2032)

• Market Overview
• Conventional
• Organic

Global Fruit Tea Market Size by Form & CAGR (2025-2032)

• Market Overview
• Tea Bags
• Loose Leaf
• Others

Global Fruit Tea Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Store-Based
• Non-Store-Based

Global Fruit Tea Market Size & CAGR (2025-2032)

• North America (Type, Category, Form, Distribution Channel)
  • US
  • Canada
• Europe (Type, Category, Form, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Category, Form, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Category, Form, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Category, Form, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Twinings (Associated British Foods) (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lipton (Unilever/Ekaterra) (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Celestial Seasonings (Hain Celestial) (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tazo (Ekaterra) (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tea Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dilmah Tea (Sri Lanka)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harney & Sons (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yogi Tea (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Republic of Tea (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tetley (Tata Consumer Products) (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ahmad Tea (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DAVIDsTEA (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gong Cha (Bubble Tea Chain) (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HEYTEA (Bubble Tea Chain) (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teavana (Starbucks Corporation) (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations