メンタルヘルスアプリの市場規模、シェア、成長分析、用途別、ユーザータイプ別、プラットフォーム別、価格モデル別、地域別 - 産業予測 2025～2032年

メンタルヘルスアプリの市場規模は2023年に69億米ドル、予測期間（2025-2032年）のCAGRは15.9%で、2024年の80億米ドルから2032年には260億4,000万米ドルに成長する見通しです。

メンタルヘルスアプリ市場は、メンタルヘルス問題の特定を容易にするスマートフォンの技術的進歩によって、大きな成長が見込まれています。スマートフォンの普及拡大もこの動向を後押ししています。COVID-19の大流行時には、メンタルヘルスアプリのインストールが急増し、従来の方法よりも個別化されたケアへのシフトが浮き彫りになりました。瞑想、不安やうつ病のサポート、ウェルネスリソースを提供するアプリケーションは、今や心理的な幸福を促進しストレスを軽減するために不可欠なものとなっています。さらに、自殺率の上昇により、より多くの個人が利用しやすいサポートを求めているため、メンタルヘルスソリューションへの需要が高まっています。これらのアプリはユーザーのプライバシーと機密性を重視し、早期介入、自己評価、秘密厳守のカウンセリングに不可欠なツールを提供することで、助けを必要としている人々に助けを求めるよう促しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 技術分析
• ケーススタディ

メンタルヘルスアプリ市場規模：用途別& CAGR（2025-2032）

• 市場概要
• ストレス管理
• 瞑想
• 治療
• 気分の追跡
• 自己啓発

メンタルヘルスアプリ市場規模：ユーザータイプ別& CAGR（2025-2032）

• 市場概要
• 個人
• ヘルスケア従事者
• 企業従業員
• 学生

メンタルヘルスアプリ市場規模：プラットフォーム別& CAGR（2025-2032）

• 市場概要
• iOS
• Android
• Web
• その他

メンタルヘルスアプリ市場規模：価格モデル別& CAGR（2025-2032）

• 市場概要
• サブスクリプション
• 1回限りの購入
• フリーミアム
• アプリ内購入

メンタルヘルスアプリ市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024年）

主要企業プロファイル

• Calm（USA）
• Headspace（USA）
• Talkspace（USA）
• BetterHelp（USA）
• Moodpath（Germany）
• Happify（USA）
• Woebot Health（USA）
• PTSD Coach（USA）
• Mindstrong Health（USA）
• Youper（USA）
• Limbic（UK）
• Kooth plc（UK）
• Unmind（UK）
• Pacifica Labs, Inc.（USA）
• Insight Timer（Australia）
• Wysa（Singapore）
• Happiful（UK）
• SilverCloud Health（Ireland）

結論と提言

Mental Health Apps Market size was valued at USD 6.9 billion in 2023 and is poised to grow from USD 8.0 billion in 2024 to USD 26.04 billion by 2032, growing at a CAGR of 15.9% during the forecast period (2025-2032).

The market for mental health applications is poised for significant growth, driven by technological advancements in smartphones that facilitate easier identification of mental health issues. The increasing adoption of smartphones also supports this trend. During the COVID-19 pandemic, a surge in mental health app installations highlighted the shift towards personalized care over traditional methods. Applications offering meditation, anxiety and depression support, and wellness resources are now crucial for promoting psychological well-being and reducing stress. Additionally, rising suicide rates have intensified the demand for mental health solutions, as more individuals seek accessible support. These apps emphasize user privacy and confidentiality, providing essential tools for early intervention, self-assessment, and confidential counseling, thereby encouraging those in need to seek help.

Top-down and bottom-up approaches were used to estimate and validate the size of the Mental Health Apps market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Mental Health Apps Market Segments Analysis

Global Mental Health Apps Market is segmented by Application, User Type, Platform, Pricing Model and region. Based on Application, the market is segmented into Stress Management,Meditation, Therapy, Mood Tracking and Self-Help. Based on User Type, the market is segmented into Individuals, Healthcare Professionals, Corporate Employees and Students. Based on Platform, the market is segmented into iOS, Android, Web and Others. Based on Pricing Model, the market is segmented into Subscription, One-Time Purchase, Freemium and In-App Purchases. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Mental Health Apps Market

The increasing prevalence of neurological diseases has affected millions of people worldwide in recent years. Recent statistics indicate that more than 324 million individuals globally suffer from anxiety. This surge in neurological conditions, including various disorders, stress, and anxiety, coupled with a growing awareness of digital solutions, has significantly increased the demand for mental health applications. As a result, the mental health apps market is experiencing considerable growth and expansion, as more individuals seek accessible and innovative ways to address their mental wellness through technology-driven solutions.

Restraints in the Mental Health Apps Market

Despite the rapid global growth of mental health apps, several challenges hinder their effectiveness as reliable tools for managing mental wellbeing. Issues such as app malfunctions and potential privacy violations create significant risks for users seeking digital support. Additionally, there is a lack of robust research assessing the genuine clinical impact of these applications on users' mental health conditions. Many apps appear to assert therapeutic benefits without undergoing sufficient testing, leading patients to question the actual efficacy of the technology in providing meaningful assistance. This uncertainty poses a restraint on the broader acceptance and utilization of mental health apps in the market.

Market Trends of the Mental Health Apps Market

The Mental Health Apps market is witnessing a notable trend towards the incorporation of artificial intelligence (AI) to enhance personalization in therapy solutions. With the ability to analyze extensive user data, AI-enabled apps are revolutionizing mental health care by tailoring interventions based on individual behaviors, preferences, and therapeutic responsiveness. This advanced customization not only optimizes engagement and efficacy but also fosters a deeper connection between users and their mental health journey. As a result, mental health apps are becoming increasingly effective, leading to higher adoption rates and a growing market driven by a demand for personalized mental well-being solutions.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Analysis
• Case Studies

Global Mental Health Apps Market Size by Application & CAGR (2025-2032)

• Market Overview
• Stress Management
• Meditation
• Therapy
• Mood Tracking
• Self-Help

Global Mental Health Apps Market Size by User Type & CAGR (2025-2032)

• Market Overview
• Individuals
• Healthcare Professionals
• Corporate Employees
• Students

Global Mental Health Apps Market Size by Platform & CAGR (2025-2032)

• Market Overview
• iOS
• Android
• Web
• Others

Global Mental Health Apps Market Size by Pricing Model & CAGR (2025-2032)

• Market Overview
• Subscription
• One-Time Purchase
• Freemium
• In-App Purchases

Global Mental Health Apps Market Size & CAGR (2025-2032)

• North America (Application, User Type, Platform, Pricing Model)
  • US
  • Canada
• Europe (Application, User Type, Platform, Pricing Model)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Application, User Type, Platform, Pricing Model)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Application, User Type, Platform, Pricing Model)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Application, User Type, Platform, Pricing Model)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Calm (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Headspace (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Talkspace (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BetterHelp (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Moodpath (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Happify (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Woebot Health (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PTSD Coach (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mindstrong Health (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Youper (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Limbic (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kooth plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unmind (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pacifica Labs, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Insight Timer (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wysa (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Happiful (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SilverCloud Health (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations