プロバイオティクスの市場規模、シェア、成長分析、製品タイプ別、成分別、流通チャネル別、エンドユーザー別、地域別 - 産業予測 2025年～2032年

プロバイオティクス市場規模は2023年に702億米ドルとなり、予測期間（2025-2032年）のCAGRは8.1%で、2024年の758億9,000万米ドルから2032年には1,415億米ドルに成長する見通しです。

プロバイオティクス市場は、消化器系の健康に関連した健康とウェルネスに対する消費者の意識の高まりによって、力強い成長を遂げています。このような関心の高まりは、基本的な栄養だけでなく様々な健康上のメリットを提供する機能性食品や自然食品への嗜好の高まりとともに、プロバイオティクスサプリメントの需要を大幅に押し上げています。しかし、プロバイオティクス製剤の標準化の欠如や規制の不確実性といった課題は、市場の拡大を妨げる可能性があります。製品認可を求める新規参入企業にとっては、国によって多様な規制が複雑さを増し、市場の成長を阻害する可能性があります。こうしたハードルにもかかわらず、特に精神衛生、免疫サポート、体重管理をターゲットとした独自のプロバイオティクス製品の開発など、技術革新の可能性は大きく、市場プレーヤーに有利な機会を提供しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 特許分析
• 規制分析
• 技術分析
• ケーススタディ
• 顧客と購買基準の分析
• 貿易分析

プロバイオティクス市場規模：製品タイプ別& CAGR（2025-2032）

• 市場概要
• 機能性食品・飲料
  • 乳製品
  • 乳製品以外の飲料
  • 乳児用調製粉乳
  • シリアル
  • その他の機能性食品・飲料
• 栄養補助食品
  • タブレット
  • カプセル
  • 粉末
  • 液体
  • ソフトジェル
  • ジェルカプセル
• 餌

プロバイオティクス市場規模：成分別& CAGR（2025-2032）

• 市場概要
• 細菌
  • 乳酸菌
  • ラクトバチルス・アシドフィルス
  • ラクトバチルス・ラムノサス
  • ラクトバチルス・カゼイ
  • ラクトバチルス・ロイテリ
  • ビフィズス菌
  • ストレプトコッカス・サーモフィルス
• 酵母
  • サッカロミセス・ボウラディ
  • その他の酵母

プロバイオティクス市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• ハイパーマーケット/スーパーマーケット
• 薬局/ドラッグストア
• 専門店
• オンライン
• コンビニエンスストア／小規模小売業態

プロバイオティクス市場規模：エンドユーザー別& CAGR（2025-2032）

• 市場概要
• 人間
• 動物

プロバイオティクス市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024年）

主要企業プロファイル

• Danone（France）
• NestlE S.A.（Switzerland）
• Yakult Honsha Co., Ltd.（Japan）
• Hansen Holding A/S（Denmark）
• Probi AB（Sweden）
• Kerry Group plc（Ireland）
• Lallemand Inc.（Canada）
• BioGaia AB（Sweden）
• Sabinsa Corporation（US）
• Procter & Gamble Co.（US）
• Archer Daniels Midland Company（US）
• Amul（India）
• General Mills Inc.（US）
• Cargill, Incorporated（US）
• Biocodex（France）
• Lifeway Foods Inc.（US）
• Groupe Lactalis S.A.（France）
• Nature's Bounty Co.（US）
• Health & Happiness（H&H）International Holdings Ltd.（Hong Kong）
• I-HEALTH, INC.（US）

結論と提言

Probiotics Market size was valued at USD 70.2 billion in 2023 and is poised to grow from USD 75.89 billion in 2024 to USD 141.5 billion by 2032, growing at a CAGR of 8.1% during the forecast period (2025-2032).

The Probiotics Market is experiencing robust growth, driven by increasing consumer awareness of health and wellness linked to digestive health. This surge in interest is significantly boosting the demand for probiotic supplements, alongside a growing preference for functional and natural foods that offer various health benefits beyond basic nutrition. However, challenges such as the lack of standardization in probiotic formulations and regulatory uncertainties could impede market expansion. Diverse regulations across countries add complexity for new entrants seeking product approval, potentially stunting market growth. Despite these hurdles, there is substantial potential for innovation, particularly in developing unique probiotic products targeting mental health, immune support, and weight management, presenting lucrative opportunities for market players.

Top-down and bottom-up approaches were used to estimate and validate the size of the Probiotics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Probiotics Market Segments Analysis

Global Probiotics Market is segmented by Product Type, Ingredient, Distribution Channel, End User and region. Based on Product Type, the market is segmented into Functional Food & Beverages, Dietary Supplements and Feed. Based on Ingredient, the market is segmented into Bacteria and Yeast. Based on Distribution Channel, the market is segmented into Hypermarkets/Supermarkets, Pharmacies/Drugstores, Specialty Stores, Online and Convenience Stores/Small Retail Formats. Based on End User, the market is segmented into Human and Animal. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Probiotics Market

The probiotics market is significantly propelled by the rising prevalence of digestive disorders, which has led to increased consumer interest in probiotics as a solution for promoting gut health. As more individuals experience digestive imbalances, the demand for effective probiotic products continues to surge. Furthermore, the market's expansion is supported by a diverse array of offerings, including snacks, yogurts, and beverages, which provide consumers with a wide selection of choices. This variety not only caters to different preferences but also encourages greater adoption of probiotic products, thereby driving the overall growth of the market.

Restraints in the Probiotics Market

The probiotics market faces several constraints, primarily due to certain health claims that do not have robust scientific evidence backing them, which undermines consumer confidence. Despite an increasing body of research highlighting the benefits of probiotics, these unsubstantiated claims hinder market growth. Furthermore, the substantial costs associated with the development and production of high-quality probiotic products pose a significant barrier. This elevated price point may deter consumers from purchasing these premium products, ultimately resulting in reduced trust and acceptance in the probiotics market. Combined, these factors contribute to a stagnation in the sector's potential expansion.

Market Trends of the Probiotics Market

The probiotics market is witnessing a dynamic trend characterized by the discovery of next-generation bacterial strains, particularly Bacteroides and Akkermansia, known for their significant benefits on metabolism and immune function. This advancement is driving innovation in product formulations, making probiotics more effective and appealing to health-conscious consumers. Additionally, there is a marked shift towards non-dairy carriers, such as fruit juices, which enhance the accessibility and acceptance of probiotics across various demographics, including those with dietary restrictions. This inclusive approach is likely to broaden the consumer base, propelling market growth as more individuals seek functional foods that support overall well-being.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Patent Analysis
• Regulatory Analysis
• Technology Analysis
• Case Studies
• Customer And Buying Criteria Analysis
• Trade Analysis

Global Probiotics Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Functional Food & Beverages
  • Dairy Products
  • Nondairy Beverages
  • Infant Formula
  • Cereals
  • Other Functional Food & Beverages
• Dietary Supplements
  • Tablets
  • Capsules
  • Powders
  • Liquids
  • Soft Gels
  • Gel Caps
• Feed

Global Probiotics Market Size by Ingredient & CAGR (2025-2032)

• Market Overview
• Bacteria
  • Lactobacilli
  • Lactobacillus acidophilus
  • Lactobacillus rhamnosus
  • Lactobacillus casei
  • Lactobacillus reuteri
  • Bifidobacterium
  • Streptococcus Thermophilus
• Yeast
  • Saccharomyces Boulardii
  • Other Yeasts

Global Probiotics Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Hypermarkets/Supermarkets
• Pharmacies/Drugstores
• Specialty Stores
• Online
• Convenience Stores/Small Retail Formats

Global Probiotics Market Size by End User & CAGR (2025-2032)

• Market Overview
• Human
• Animal

Global Probiotics Market Size & CAGR (2025-2032)

• North America (Product Type, Ingredient, Distribution Channel, End User)
  • US
  • Canada
• Europe (Product Type, Ingredient, Distribution Channel, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Ingredient, Distribution Channel, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Ingredient, Distribution Channel, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Ingredient, Distribution Channel, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Danone (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NestlE S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yakult Honsha Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hansen Holding A/S (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Probi AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kerry Group plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lallemand Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BioGaia AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sabinsa Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble Co. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Archer Daniels Midland Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amul (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Mills Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cargill, Incorporated (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Biocodex (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lifeway Foods Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Groupe Lactalis S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Bounty Co. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Health & Happiness (H&H) International Holdings Ltd. (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• I-HEALTH, INC. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations