スポーツアナリティクスの市場規模、シェア、成長分析：コンポーネント別、モード別、タイプ別、用途別、エンドユーザー別、地域別 - 産業予測 2025～2032年

スポーツアナリティクスの市場規模は2023年に37億米ドルで、2024年の46億米ドルから2032年には262億1,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは24.3％で成長する見通しです。

スポーツ業界は、ビッグデータ、IoT、クラウドコンピューティング、アナリティクスなどの先進技術の統合により、変革期を迎えています。このような技術受容の急増により、約55％の組織がデータ主導の洞察を通じて経営パフォーマンスを強化できるようになっています。世界のデータ生成の急激な増加は、特に小規模なスポーツ組織にとって新たな機会を育み、コスト効率の高い分析ソリューションを活用することで、チームのパフォーマンスと競争力を高めることができます。さらに、機械学習や様々な形の人工知能をこの分野に取り入れることで、市場の成長はさらに加速すると予想されます。これらの技術が進化し続けることで、意思決定プロセスが再定義され、スポーツマネジメントの革新が促進されます。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 技術分析
• ケーススタディ

スポーツアナリティクス市場規模：コンポーネント別& CAGR（2025-2032）

• 市場概要
• ソリューション
• サービス

スポーツアナリティクス市場規模：モード別& CAGR（2025-2032）

• 市場概要
• オンプレミス
• クラウド

スポーツアナリティクス市場規模：タイプ別& CAGR（2025-2032）

• 市場概要
• 個人競技
  • ボクシング
  • テニス
  • レース
  • 陸上競技
  • その他の個人スポーツ
• チームスポーツ
  • クリケット
  • フットボール
  • バスケットボール
  • 野球
  • ホッケー
  • その他のチームスポーツ
• eスポーツ

スポーツアナリティクス市場規模：用途別& CAGR（2025-2032）

• 市場概要
• パフォーマンス分析
  • チームパフォーマンス分析
  • 競合分析
  • ワークロード管理
• 選手とチームの評価
• 選手のフィットネスと安全性
• ファンエンゲージメント
• 放送管理
• その他の用途

スポーツアナリティクス市場規模：エンドユーザー別& CAGR（2025-2032）

• 市場概要
• スポーツ協会
• スポーツチーム
• その他のエンドユーザー

スポーツアナリティクス市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Oracle Corporation（US）
• WHOOP（US）
• SAP SE（Germany）
• Catapult（Australia）
• IBM Corporation（US）
• SAS Institute Inc.（US）
• Sportradar AG（Switzerland）
• Kitman Labs（Ireland）
• Stats Perform（US）
• Orecco（Ireland）
• Agile Sports Analytics LLC（US）
• Experfy, Inc.（US）
• Genius Sports Group（UK）
• Arecont Vision Coaster LLC（US）
• The Sportradar Group（Switzerland）
• Zebra Technologies（US）
• EXL（US）
• HCL（India）
• GlobalStep（US）
• Exasol（Germany）

結論と提言

Sports Analytics Market size was valued at USD 3.7 billion in 2023 and is poised to grow from USD 4.6 billion in 2024 to USD 26.21 billion by 2032, growing at a CAGR of 24.3% during the forecast period (2025-2032).

The sports industry is experiencing transformative change due to the integration of advanced technologies such as Big Data, IoT, cloud computing, and analytics. This surge in technological acceptance has enabled approximately 55% of organizations to enhance their management performance through data-driven insights. The exponential growth of global data generation fosters new opportunities, particularly for smaller sports organizations, which can leverage cost-effective analytical solutions to boost team performance and competitive standing. Additionally, the incorporation of Machine Learning and various forms of Artificial Intelligence within the sector is anticipated to further catalyze market growth. As these technologies continue to evolve, they are redefining decision-making processes and driving innovation in sports management.

Top-down and bottom-up approaches were used to estimate and validate the size of the Sports Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Sports Analytics Market Segments Analysis

Global Sports Analytics Market is segmented by Component, Mode, Type, Application, End User and region. Based on Component, the market is segmented into Solutions and Services. Based on Mode, the market is segmented into On-Premises and Cloud. Based on Type, the market is segmented into Individual Sports, Team Sports and Esports. Based on Application, the market is segmented into Performance Analytics, Player And Team Valuation, Player Fitness and Safety, Fan Engagement, Broadcast Management and Other Applications. Based on End User, the market is segmented into Sports Associations, Sports Teams and Other End Users. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Sports Analytics Market

The rising focus on intelligent management and informed decision-making within the sports industry has led to an escalating demand for sophisticated analytics. Sports teams, coaches, and managers are now seeking data-driven insights to boost player performance, refine playing techniques, and secure a competitive advantage. This shift underscores the importance of leveraging advanced analytics in sports, as organizations increasingly recognize that making informed decisions based on robust data can lead to significant improvements on and off the field. The utilization of advanced analytical tools is becoming essential for achieving success in today's competitive sports landscape.

Restraints in the Sports Analytics Market

The sports analytics market in North America and Europe faces certain limitations due to a heavy reliance on traditional evaluation techniques by local sports organizations. As these entities often prefer to utilize athletes or retired athletes as coaches, they may overlook the potential benefits offered by advanced technologies like big data analytics, artificial intelligence, and machine learning, which are increasingly sought after for improving productivity. This reliance on conventional methods can hinder the adoption of innovative analytics tools, ultimately restraining the market's growth potential as organizations hesitate to fully embrace modern technologies for performance enhancement and strategic decision-making.

Market Trends of the Sports Analytics Market

The Sports Analytics market is witnessing a significant trend towards the rising integration of AI and machine learning technologies, transforming how athletic performance is analyzed and optimized. Major sports organizations, such as the NFL, are leveraging advanced algorithms and computer vision to dissect player movements and strategies, thereby enhancing team performance and game strategies. Furthermore, the incorporation of sports analytics into social media platforms is revolutionizing fan engagement, creating dynamic experiences that connect audiences with real-time data and insights. This synergistic approach not only improves athlete training regimens but also amplifies the overall sports entertainment landscape, driving growth within the industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Analysis
• Case Studies

Global Sports Analytics Market Size by Component & CAGR (2025-2032)

• Market Overview
• Solutions
• Services

Global Sports Analytics Market Size by Mode & CAGR (2025-2032)

• Market Overview
• On-Premises
• Cloud

Global Sports Analytics Market Size by Type & CAGR (2025-2032)

• Market Overview
• Individual Sports
  • Boxing
  • Tennis
  • Racing
  • Athletics
  • Other Individual Sports
• Team Sports
  • Cricket
  • Football
  • Basketball
  • Baseball
  • Hockey
  • Other Team Sports
• Esports

Global Sports Analytics Market Size by Application & CAGR (2025-2032)

• Market Overview
• Performance Analytics
  • Team Performance Analysis
  • Competitor Analysis
  • Workload Management
• Player And Team Valuation
• Player Fitness and Safety
• Fan Engagement
• Broadcast Management
• Other Applications

Global Sports Analytics Market Size by End User & CAGR (2025-2032)

• Market Overview
• Sports Associations
• Sports Teams
• Other End Users

Global Sports Analytics Market Size & CAGR (2025-2032)

• North America (Component, Mode, Type, Application, End User)
  • US
  • Canada
• Europe (Component, Mode, Type, Application, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Mode, Type, Application, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Mode, Type, Application, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Mode, Type, Application, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Oracle Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WHOOP (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Catapult (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS Institute Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sportradar AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kitman Labs (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stats Perform (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Orecco (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Agile Sports Analytics LLC (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Experfy, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Genius Sports Group (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arecont Vision Coaster LLC (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Sportradar Group (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zebra Technologies (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EXL (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HCL (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GlobalStep (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Exasol (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations