紳士服市場規模、シェア、成長分析：製品別、紳士服シーズン別、流通チャネル別、地域別 - 産業予測 2025～2032年

紳士服の市場規模は2023年に5,820億米ドルで、2024年の6,198億3,000万米ドルから2032年には1兆258億2,000万米ドルに成長し、予測期間中（2025-2032年）のCAGRは6.5％で成長する見通しです。

紳士服市場は、男性のファッション意識の高まりを反映し、オーダーメイドや仕立て服へのシフトによって大きな成長を遂げています。構造的で耐久性のある生地、中間色、繊細な装飾がこの分野の特徴で、スポーツウェア、防寒ウェア、カジュアルウェア、フォーマルウェア、伝統服などが含まれます。eコマースは活況を呈しており、男性はオンラインで便利に買い物ができます。さらに、多くのブランドがオーガニック素材を使用した環境に優しい衣服を発表しており、エコ意識が消費者の選択を形成しています。ラルフ・ローレン（Ralph Lauren）、バーバリー（Burberry）、アルマーニ（Armani）などの大手プレミアム・ブランドは、メンズウェアのラインナップを拡大する一方、ソーシャルメディアへの影響力、セレブリティの推薦、プロモーション販売など、積極的なマーケティング戦略が市場の成長を後押ししています。全体として、こうした動向は、紳士服業界のダイナミックな変化を示しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ分析
• 顧客と購買基準の分析
• サプライチェーン分析

紳士服市場規模：製品別& CAGR（2025-2032）

• 市場概要
• 衣料品
  • ズボン
  • デニム
  • シャツとTシャツ
  • 伝統服
  • その他
• アクセサリー
• 履物

紳士服市場規模：紳士服シーズン別& CAGR（2025-2032）

• 市場概要
• 夏服
• 冬物
• オールシーズンウェア

紳士服市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• スーパーマーケットとハイパーマーケット
• 限定店舗
• マルチブランド小売店
• オンラインストア
• その他

紳士服市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• H&M（Sweden）
• Zara（Inditex）（Spain）
• Nike（United States）
• Adidas（Germany）
• Uniqlo（Japan）
• Levi Strauss & Co.（United States）
• Gap Inc.（United States）
• PVH Corp.（Calvin Klein, Tommy Hilfiger）（United States）
• Ralph Lauren（United States）
• Burberry（United Kingdom）
• Giorgio Armani（Italy）
• Lululemon Athletica（Canada）
• Under Armour（United States）
• Puma（Germany）
• Kering Group（Gucci, Saint Laurent）（France）
• Fast Retailing（J Brand, Theory, Comptoir des Cotonniers）（Japan）
• LVMH（Louis Vuitton, Dior, Kenzo）（France）
• Richemont（Cartier, Dunhill, Montblanc）（Switzerland）
• Michael Kors Holdings（United States）

結論と提言

Men's Wear Market size was valued at USD 582.0 billion in 2023 and is poised to grow from USD 619.83 billion in 2024 to USD 1025.82 billion by 2032, growing at a CAGR of 6.5% during the forecast period (2025-2032).

The menswear market is experiencing significant growth driven by a shift towards customization and tailored clothing, reflecting an increasing fashion consciousness among men. Structured and durable fabrics, along with neutral colors and subtle embellishments, characterize this segment, which encompasses sportswear, winter wear, casuals, formals, and ethnic options. E-commerce is booming, enabling men to shop conveniently online, with rising disposable incomes prompting greater spending on apparel. Additionally, eco-consciousness is shaping consumer choices, with many brands introducing eco-friendly clothing made from organic materials. Leading premium brands such as Ralph Lauren, Burberry, and Armani are expanding their menswear offerings, while aggressive marketing strategies-including social media influence, celebrity endorsements, and promotional sales-bolster market growth. Overall, these trends signify a dynamic shift in the menswear landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Men's Wear market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Men's Wear Market Segments Analysis

Global Men's Wear Market is segmented by Product, Menswear Season, Distribution Channel and region. Based on Product, the market is segmented into Clothing/Apparel, Accessories and Footwear. Based on Menswear Season, the market is segmented into Summer Wear, Winter Wear and All-Season Wear. Based on Distribution Channel, the market is segmented into Supermarkets and Hypermarkets, Exclusive Stores, Multi-Brand Retail Outlets, Online Stores and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Men's Wear Market

In the coming years, the men's wear market is expected to see significant growth driven by the increasing adoption of social media. Influencers and fashion icons leverage their social media presence to showcase the latest trends, directly impacting consumer purchasing decisions. Platforms like Instagram have enhanced this dynamic by introducing features that allow creators to sell products directly through the app, facilitating a seamless shopping experience. As influencers connect with their audience and promote various products, the men's wear sector stands to benefit from this new wave of integrated marketing strategies. Overall, social media's evolution will play a key role in shaping the future of the global men's wear market.

Restraints in the Men's Wear Market

The Men's Wear market faces significant challenges due to increasing restrictions on free trade. Various industrialized and developing countries are imposing trade limitations to boost their domestic economies. The US, for instance, has adopted a protectionist stance by renegotiating NAFTA and increasing tariffs on goods produced in China. These changes could potentially escalate into broader trade conflicts, reversing the momentum toward global free trade. Such trade barriers, projected to raise import costs by 10% and decrease exports by 15% between 2016 and 2020, could hinder the men's apparel market, which heavily relies on the efficient and cost-effective international movement of goods.

Market Trends of the Men's Wear Market

The Men's Wear market is experiencing a notable shift as men increasingly assume the role of primary consumers, outpacing women in shopping enthusiasm both online and offline. This trend, highlighted in Forbes' analysis of the "New Male Power Shopper," underscores a departure from traditional stereotypes, with millennials leading the charge as both hedonistic and utilitarian purchasers. The rise of e-commerce is pivotal, amplifying access and convenience. Additionally, the growing global purchasing power of men prompts brands like Untuckit, Lululemon, Gap, and Bonobos to tailor their offerings directly to male consumers. Celebrity influence further drives fashion trends, solidifying Men's Wear as a dynamic and evolving sector.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Study Analysis
• Customer And Buying Criteria Analysis
• Supply Chain Analysis

Global Men's Wear Market Size by Product & CAGR (2025-2032)

• Market Overview
• Clothing/Apparel
  • Trousers
  • Denims
  • Shirts & T-shirts
  • Ethnic Wear
  • Others
• Accessories
• Footwear

Global Men's Wear Market Size by Menswear Season & CAGR (2025-2032)

• Market Overview
• Summer Wear
• Winter Wear
• All-Season Wear

Global Men's Wear Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets and Hypermarkets
• Exclusive Stores
• Multi-Brand Retail Outlets
• Online Stores
• Others

Global Men's Wear Market Size & CAGR (2025-2032)

• North America (Product, Menswear Season, Distribution Channel)
  • US
  • Canada
• Europe (Product, Menswear Season, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Menswear Season, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Menswear Season, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Menswear Season, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• H&M (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zara (Inditex) (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nike (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adidas (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Uniqlo (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Levi Strauss & Co. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gap Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PVH Corp. (Calvin Klein, Tommy Hilfiger) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ralph Lauren (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Burberry (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Giorgio Armani (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lululemon Athletica (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Under Armour (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Puma (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kering Group (Gucci, Saint Laurent) (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fast Retailing (J Brand, Theory, Comptoir des Cotonniers) (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LVMH (Louis Vuitton, Dior, Kenzo) (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Richemont (Cartier, Dunhill, Montblanc) (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Michael Kors Holdings (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations