日本のメンズウェア市場レポート：製品タイプ、シーズン、流通チャネル、地域別、2025年～2033年

2024年の日本のメンズウェア市場規模は369億米ドルに達しました。今後、IMARC Groupは、2033年までに同市場が587億米ドルに達し、2025～2033年の成長率（CAGR）は5.3％になると予測しています。個人の外見に対する意識の高まり、オンラインショッピングチャンネルへの傾倒の増加、有名人やソーシャルメディアのインフルエンサーを通じた広告キャンペーンの増加などが、市場を牽引する主な要因となっています。

本レポートで扱う主な質問

• 日本のメンズウェア市場はこれまでどのように推移してきたか？
• COVID-19が日本のメンズウェア市場に与えた影響は？
• 日本のメンズウェア市場の製品タイプ別区分は？
• 日本のメンズウェア市場のシーズン別区分は？
• 日本のメンズウェア市場の流通チャネル別区分は？
• 日本のメンズウェア市場のバリューチェーンにおける様々なステージとは？
• 日本のメンズウェア市場の主な促進要因と課題は何か？
• 日本のメンズウェア市場の構造と主要プレーヤーは？
• 日本のメンズウェア市場における競合の程度は？

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
• 市場推定
• 調査手法

第3章 エグゼクティブサマリー

第4章 日本のメンズウェア市場：イントロダクション

• 概要
• 市場力学
• 業界動向
• 競合情報

第5章 日本のメンズウェア市場情勢

• 過去および現在の市場動向（2019～2024年）
• 市場予測（2025～2033年）

第6章 日本のメンズウェア市場：製品タイプ別内訳

• ズボン
• デニム
• シャツとTシャツ
• 民族衣装
• その他

第7章 日本のメンズウェア市場：シーズン別内訳

• 夏服
• 冬服
• オールシーズンウェア

第8章 日本のメンズウェア市場：流通チャネル別内訳

• スーパーマーケットとハイパーマーケット
• 限定店舗
• マルチブランド小売店
• オンラインストア
• その他

第9章 日本のメンズウェア市場：競合情勢

• 概要
• 市場構造
• 市場企業のポジショニング
• 主要成功戦略
• 競合ダッシュボード
• 企業評価象限

第10章 主要企業のプロファイル

第11章 日本のメンズウェア市場：業界分析

• 促進要因、抑制要因、機会
• ポーターのファイブフォース分析
• バリューチェーン分析

第12章 付録

The Japan menswear market size reached USD 36.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 58.7 Billion by 2033, exhibiting a growth rate (CAGR) of 5.3% during 2025-2033. The growing consciousness among individuals about their physical appearances, increasing inclination towards online shopping channels, and rising number of advertising campaigns via celebrity and social media influencers represent some of the key factors driving the market.

Menswear refers to garments manufactured with intricate craftsmanship, care, and quality. It encompasses various styles, cuts, and designs and can be categorized into formal, casual, and semi formal wear. It consists of trousers, t-shirts, shirts, denim, sports, winter, casual, night, and ethnic wear. It is commonly available in various colors, sizes, and designs using different fabrics, such as cotton, nylon, rayon, wool, and denim. It plays an important role in grooming and styling and assists in enhancing the overall confidence of men. It can also be tailored and customized as per the requirement of the consumer. At present, there is a rise in the demand for menswear made using smart fabrics, which incorporate sensors, microchips, and conductive materials into the fabric itself. These fabrics can monitor body temperature, heart rate, and other physiological parameters, which enhances comfort and performance for wearers.

Japan Menswear Market Trends:

A strong influence of social media and the increasing consciousness among individuals about their physical appearances is strengthening the growth of the market in Japan. Moreover, the rising inclination towards online shopping channels, which offer easy availability, convenience, and wide product catalogs, is favoring the growth of the market in the country. Apart from this, the increasing number of fashion weeks and events in major cities to create buzz and drive interest in menswear collections is propelling the growth of the market in the country. Furthermore, the increasing emphasis on personal grooming and self-care among Japanese men is another critical factor driving the demand for menswear. In addition, leading manufacturers operating in the country are introducing 3D body scanning booths to accurately measure the bodies of consumers and provide personalized recommendations for clothing sizes and fits. This technology also enables the production of custom-made garments that fit individual body shapes and preferences, which enhances the overall customer experience. They are also launching environment friendly and sustainable apparel, which are fabricated utilizing recyclable cloth materials and other novel variants that meet the requirement of consumers with sensitive skins. Besides this, evolving fashion trends bolstering the market growth in the country. Japanese consumers are highly fashion-conscious, and they eagerly embrace new styles, designs, and aesthetics. From streetwear to tailored ensembles, the fashion scene of the country continually evolves, which spurs demand for trendy menswear options that cater to diverse tastes. Japanese men often seek to express their individuality through clothing, which makes fashion an essential aspect of their lifestyle.

Japan Menswear Market Segmentation:

Breakup by Product Type:

• Trousers
• Denims
• Shirts and T-Shirts
• Ethnic Wear
• Others

Breakup by Season:

• Summer Wear
• Winter Wear
• All-Season Wear

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Exclusive Stores
• Multi-Brand Retail Outlets
• Online Stores
• Others

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

• How has the Japan menswear market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Japan menswear market?
• What is the breakup of the Japan menswear market on the basis of product type?
• What is the breakup of the Japan menswear market on the basis of season?
• What is the breakup of the Japan menswear market on the basis of distribution channel?
• What are the various stages in the value chain of the Japan menswear market?
• What are the key driving factors and challenges in the Japan menswear market?
• What is the structure of the Japan menswear market and who are the key players?
• What is the degree of competition in the Japan menswear market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Menswear Market - Introduction

• 4.1 Overview
• 4.2 Market Dynamics
• 4.3 Industry Trends
• 4.4 Competitive Intelligence

5 Japan Menswear Market Landscape

• 5.1 Historical and Current Market Trends (2019-2024)
• 5.2 Market Forecast (2025-2033)

6 Japan Menswear Market - Breakup by Product Type

• 6.1 Trousers
  • 6.1.1 Overview
  • 6.1.2 Historical and Current Market Trends (2019-2024)
  • 6.1.3 Market Forecast (2025-2033)
• 6.2 Denims
  • 6.2.1 Overview
  • 6.2.2 Historical and Current Market Trends (2019-2024)
  • 6.2.3 Market Forecast (2025-2033)
• 6.3 Shirts and T-Shirts
  • 6.3.1 Overview
  • 6.3.2 Historical and Current Market Trends (2019-2024)
  • 6.3.3 Market Forecast (2025-2033)
• 6.4 Ethnic Wear
  • 6.4.1 Overview
  • 6.4.2 Historical and Current Market Trends (2019-2024)
  • 6.4.3 Market Forecast (2025-2033)
• 6.5 Others
  • 6.5.1 Overview
  • 6.5.2 Historical and Current Market Trends (2019-2024)
  • 6.5.3 Market Forecast (2025-2033)

7 Japan Menswear Market - Breakup by Season

• 7.1 Summer Wear
  • 7.1.1 Overview
  • 7.1.2 Historical and Current Market Trends (2019-2024)
  • 7.1.3 Market Forecast (2025-2033)
• 7.2 Winter Wear
  • 7.2.1 Overview
  • 7.2.2 Historical and Current Market Trends (2019-2024)
  • 7.2.3 Market Forecast (2025-2033)
• 7.3 All-Season Wear
  • 7.3.1 Overview
  • 7.3.2 Historical and Current Market Trends (2019-2024)
  • 7.3.3 Market Forecast (2025-2033)

8 Japan Menswear Market - Breakup by Distribution Channel

• 8.1 Supermarkets and Hypermarkets
  • 8.1.1 Overview
  • 8.1.2 Historical and Current Market Trends (2019-2024)
  • 8.1.3 Market Forecast (2025-2033)
• 8.2 Exclusive Stores
  • 8.2.1 Overview
  • 8.2.2 Historical and Current Market Trends (2019-2024)
  • 8.2.3 Market Forecast (2025-2033)
• 8.3 Multi-Brand Retail Outlets
  • 8.3.1 Overview
  • 8.3.2 Historical and Current Market Trends (2019-2024)
  • 8.3.3 Market Forecast (2025-2033)
• 8.4 Online Stores
  • 8.4.1 Overview
  • 8.4.2 Historical and Current Market Trends (2019-2024)
  • 8.4.3 Market Forecast (2025-2033)
• 8.5 Others
  • 8.5.1 Overview
  • 8.5.2 Historical and Current Market Trends (2019-2024)
  • 8.5.3 Market Forecast (2025-2033)

9 Japan Menswear Market - Competitive Landscape

• 9.1 Overview
• 9.2 Market Structure
• 9.3 Market Player Positioning
• 9.4 Top Winning Strategies
• 9.5 Competitive Dashboard
• 9.6 Company Evaluation Quadrant

10 Profiles of Key Players

• 10.1 Company A
  • 10.1.1 Business Overview
  • 10.1.2 Services Offered
  • 10.1.3 Business Strategies
  • 10.1.4 SWOT Analysis
  • 10.1.5 Major News and Events
• 10.2 Company B
  • 10.2.1 Business Overview
  • 10.2.2 Services Offered
  • 10.2.3 Business Strategies
  • 10.2.4 SWOT Analysis
  • 10.2.5 Major News and Events
• 10.3 Company C
  • 10.3.1 Business Overview
  • 10.3.2 Services Offered
  • 10.3.3 Business Strategies
  • 10.3.4 SWOT Analysis
  • 10.3.5 Major News and Events
• 10.4 Company D
  • 10.4.1 Business Overview
  • 10.4.2 Services Offered
  • 10.4.3 Business Strategies
  • 10.4.4 SWOT Analysis
  • 10.4.5 Major News and Events
• 10.5 Company E
  • 10.5.1 Business Overview
  • 10.5.2 Services Offered
  • 10.5.3 Business Strategies
  • 10.5.4 SWOT Analysis
  • 10.5.5 Major News and Events

11 Japan Menswear Market - Industry Analysis

• 11.1 Drivers, Restraints and Opportunities
  • 11.1.1 Overview
  • 11.1.2 Drivers
  • 11.1.3 Restraints
  • 11.1.4 Opportunities
• 11.2 Porters Five Forces Analysis
  • 11.2.1 Overview
  • 11.2.2 Bargaining Power of Buyers
  • 11.2.3 Bargaining Power of Suppliers
  • 11.2.4 Degree of Competition
  • 11.2.5 Threat of New Entrants
  • 11.2.6 Threat of Substitutes
• 11.3 Value Chain Analysis

12 Appendix