スポーツ用品・アパレル市場規模、シェア、成長分析：製品タイプ別、スポーツタイプ別、流通チャネル別、地域別 - 産業予測 2025～2032年

スポーツ用品・アパレル市場規模は2023年に3億6,930万米ドルとなり、予測期間（2025-2032年）のCAGRは9.1%で、2024年の4億291万米ドルから2032年には8億873万米ドルに成長する見通しです。

世界のスポーツ用品・アパレル市場は、消費者の健康意識の高まりと活動的なライフスタイルに牽引され、活気に満ちた急成長分野です。個人のフィットネス志向が高まるにつれ、スポーツギアやアスレチックウェアの需要が高まっています。快適さとスタイルをシームレスに融合させたアスレジャーのトレンドは、消費者がワークアウトにも日常使いにも適した多用途ウェアに惹かれ、市場の成長をさらに後押ししています。また、オリンピックやFIFAワールドカップのような大きなスポーツイベントも、ファンがチームを応援するために需要を押し上げています。素材やウェアラブルフィットネステックの技術的進歩は消費者を惹きつけ続けており、eコマースはアクセシビリティを高め、この動向はCOVID-19の流行によってさらに加速し、スポーツ関連製品のオンラインショッピングの急増につながっています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制情勢
• ケーススタディ
• 技術の進歩

スポーツ用品・アパレル市場規模：製品タイプ別& CAGR（2025-2032）

• 市場概要
• 道具
• アパレル・靴

スポーツ用品・アパレル市場規模：スポーツタイプ別& CAGR（2025-2032）

• 市場概要
• 自転車
• アウトドア
• テニス
• その他のラケットスポーツ
• ランニング
• フィットネス
• サッカー
• その他のチームスポーツ
• ウィンタースポーツ
• ウォータースポーツ
• その他

スポーツ用品・アパレル市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• オンライン
• オフライン

スポーツ用品・アパレル市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Nike, Inc.（United States）
• Adidas AG（Germany）
• Puma SE（Germany）
• Lululemon Athletica Inc.（Canada）
• Under Armour, Inc.（United States）
• ASICS Corporation（Japan）
• FILA Holdings Corp.（South Korea）
• Columbia Sportswear Company（United States）
• Li Ning Company Limited（China）
• ANTA Sports Products Limited（China）
• New Balance Athletics, Inc.（United States）
• Mizuno Corporation（Japan）
• Amer Sports Corporation（Finland）
• Frasers Group（United Kingdom）
• Academy Sports & Outdoors, Inc.（United States）
• Shenzhou International Group Holdings Limited（China）
• Esquel Group（Hong Kong）
• VF Corporation（United States）
• Decathlon S.A.（France）
• JD Sports Fashion plc（United Kingdom）

結論と提言

Sports Equipment and Apparel Market size was valued at USD 369.3 million in 2023 and is poised to grow from USD 402.91 million in 2024 to USD 808.73 million by 2032, growing at a CAGR of 9.1% during the forecast period (2025-2032).

The global sports equipment and apparel market is a vibrant and fast-growing sector, driven by rising health consciousness and an active lifestyle among consumers. As individuals increasingly prioritize fitness, there is a growing demand for sports gear and athletic wear. The athleisure trend, which seamlessly combines comfort and style, has further propelled market growth, with consumers gravitating towards versatile clothing suited for both workouts and everyday use. Major sporting events like the Olympics and FIFA World Cup also boost demand, as fans seek to support their teams. Technological advancements in materials and wearable fitness tech continue to attract consumers, while e-commerce enhances accessibility, a trend further accelerated by the COVID-19 pandemic, leading to a surge in online shopping for sports-related products.

Top-down and bottom-up approaches were used to estimate and validate the size of the Sports Equipment And Apparel market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Sports Equipment And Apparel Market Segments Analysis

Global Sports Equipment and Apparel Market is segmented by Product Type, Sports Type, Distribution Channel and region. Based on Product Type, the market is segmented into Equipment and Apparel and Shoes. Based on Sports Type, the market is segmented into Bike, Outdoor, Tennis, Other Racket Sports, Running, Fitness, Football/Soccer, Other Team Sports, Winter Sports, Watersports and Others. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Sports Equipment And Apparel Market

The increasing awareness of the importance of physical fitness and a healthy lifestyle is a significant driving force behind the sports equipment and apparel market. As consumers become more focused on leading active lives and participating in a variety of sports and fitness activities, the demand for sports gear and clothing has risen sharply. This trend has led to a heightened interest in items such as activewear, fitness trackers, sports footwear, and exercise equipment, catering to individuals eager to enhance their fitness routines and overall well-being. As a result, the market for sports equipment and apparel continues to expand rapidly.

Restraints in the Sports Equipment And Apparel Market

Economic fluctuations and uncertainty can significantly impact consumer spending on sports equipment and apparel. During periods of economic downturns or recessions, individuals often reduce their expenditures on non-essential items, including sports-related products. This heightened sensitivity to changing financial conditions can serve as a constraint on the growth and stability of the market. As consumers prioritize essential purchases over discretionary spending, the demand for sports gadgets and apparel may decline, hindering the industry's expansion potential. Such economic challenges underscore the vulnerability of the market to external financial influences, emphasizing the need for companies to adapt their strategies accordingly.

Market Trends of the Sports Equipment And Apparel Market

The Sports Equipment and Apparel market is witnessing a significant rise in the popularity of athleisure wear, as consumers increasingly prioritize comfort and versatility in their wardrobe choices. This trend blends athletic functionality with everyday style, leading to heightened demand for products such as yoga pants, leggings, sweatshirts, and stylish sneakers that seamlessly transition from workouts to casual outings. As active lifestyles become more mainstream, sportswear brands are strategically expanding their athleisure lines to cater to this evolving consumer preference, thereby solidifying athleisure as a dominant force within the market. This shift indicates a broader movement towards prioritizing both performance and fashion in sportswear.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement

Global Sports Equipment and Apparel Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Equipment
• Apparel and Shoes

Global Sports Equipment and Apparel Market Size by Sports Type & CAGR (2025-2032)

• Market Overview
• Bike
• Outdoor
• Tennis
• Other Racket Sports
• Running
• Fitness
• Football/Soccer
• Other Team Sports
• Winter Sports
• Watersports
• Others

Global Sports Equipment and Apparel Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Sports Equipment and Apparel Market Size & CAGR (2025-2032)

• North America (Product Type, Sports Type, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Sports Type, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Sports Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Sports Type, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Sports Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Nike, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adidas AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Puma SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lululemon Athletica Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Under Armour, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ASICS Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FILA Holdings Corp. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Columbia Sportswear Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Li Ning Company Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ANTA Sports Products Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• New Balance Athletics, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mizuno Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amer Sports Corporation (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Frasers Group (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Academy Sports & Outdoors, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shenzhou International Group Holdings Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Esquel Group (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VF Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Decathlon S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JD Sports Fashion plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations