マウスフレッシュナーの市場規模、シェア、成長分析：製品タイプ別、カテゴリー別、成分別、価格帯別、流通チャネル別、地域別 - 産業予測 2025～2032年

マウスフレッシュナーの市場規模は2023年に163億米ドルで、2024年の172億6,000万米ドルから2032年には273億1,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは5.9％で成長する見通しです。

世界のマウスフレッシュナー市場は、特に成人や若者を中心とした消費者の口腔衛生に対する意識の高まりによって、大きな成長が見込まれています。タバコ、アルコール、喫煙による悪影響は、口臭や歯の変色を防ぐことを目的としたマウスフレッシュナーの需要増加に寄与しています。フリップトップやスライドドアのデザインなど、パッケージの革新が消費者への訴求力を高めています。さらに、製品ポートフォリオの拡大や砂糖不使用のオプションの導入は、健康志向の人々に対応しています。新しいマウスフレッシュナーに含まれるカフェイン、朝鮮人参、ガラナなどの成分は、成長の触媒として作用すると予想されます。さらに、インドでは食後にマウスフレッシュナーを使用するなどの文化的嗜好や、有名人の推薦を含む戦略的マーケティング活動が、潜在的な規制課題にもかかわらず、市場拡大を支えるものと予想されます。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ分析
• 顧客と購買基準の分析

マウスフレッシュナー市場規模：製品タイプ別& CAGR（2025-2032）

• 市場概要
• ガム
• スプレー
• ストリップ
• カプセル
• その他

マウスフレッシュナー市場規模：カテゴリー別& CAGR（2025-2032）

• 市場概要
• 風味
• 無味

マウスフレッシュナー市場規模：成分別& CAGR（2025-2032）

• 市場概要
• 砂糖不使用
• 従来型

マウスフレッシュナー市場規模：価格帯別& CAGR（2025-2032）

• 市場概要
• 低
• 中
• 高

マウスフレッシュナー市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• オンライン
• オフライン

マウスフレッシュナー市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• The Hershey Company（United States）
• Nestle S.A.（Switzerland）
• Perfetti Van Melle Group B.V.（Netherlands）
• Ferrero International S.A.（Luxembourg）
• Lotte Co., Ltd.（Japan）
• Mondelez International, Inc.（United States）
• Mars, Incorporated（United States）
• Wrigley Company（United States）
• Haribo GmbH & Co. KG（Germany）
• Ricola AG（Switzerland）
• Peppersmith（United Kingdom）
• Lofthouse of Fleetwood Ltd.（United Kingdom）
• United Confectioners LLC（Russia）
• Kracie Holdings, Ltd.（Japan）
• Alpenliebe（Perfetti Van Melle）（Netherlands）
• Fisherman's Friend（Lofthouse of Fleetwood Ltd.）（United Kingdom）
• Zapp Gum（Saputo Dairy Products Canada G.P.）（Canada）
• The PUR Company Inc.（Canada）

結論と提言

Mouth Fresheners Market size was valued at USD 16.3 billion in 2023 and is poised to grow from USD 17.26 billion in 2024 to USD 27.31 billion by 2032, growing at a CAGR of 5.9% during the forecast period (2025-2032).

The global mouth freshener market is poised for significant growth, driven by heightened awareness of oral hygiene among consumers, particularly adults and youth. The adverse effects of tobacco, alcohol, and smoking contribute to increased demand for mouth fresheners aimed at combating bad breath and teeth discoloration. Innovations in packaging, such as flip-top and sliding door designs, enhance consumer appeal. Furthermore, expanding product portfolios and the introduction of sugar-free options cater to health-conscious individuals. Ingredients like caffeine, ginseng, and guarana in new breath fresheners are anticipated to act as growth catalysts. Additionally, cultural preferences, such as post-meal mouth freshener use in India, and strategic marketing efforts, including celebrity endorsements, are expected to support market expansion, despite potential regulatory challenges.

Top-down and bottom-up approaches were used to estimate and validate the size of the Mouth Fresheners market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Mouth Fresheners Market Segments Analysis

Global Mouth Fresheners Market is segmented by Product Type, Category, Ingredient, Price Range, Distribution Channel and region. Based on Product Type, the market is segmented into Gums, Spray, Strips, Capsule and Others. Based on Category, the market is segmented into Flavored and Non-Flavored. Based on Ingredient, the market is segmented into Sugar-free and Conventional. Based on Price Range, the market is segmented into Low, Medium and High. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Mouth Fresheners Market

The mouth fresheners market is poised for growth as people increasingly recognize the importance of oral hygiene. This heightened awareness is driving demand for products that promote fresh breath and overall oral health. Furthermore, the anticipated influx of diverse mouth freshener options will likely boost consumer interest and accelerate market expansion in the near future. As innovations in flavors, formulations, and packaging continue to emerge, they will cater to a broader audience, making it easier for individuals to incorporate mouth fresheners into their daily routines. This evolving landscape indicates a promising trajectory for the mouth fresheners market.

Restraints in the Mouth Fresheners Market

The mouth fresheners market faces significant constraints primarily due to increasing consumer concerns regarding the chemicals they are ingesting. As individuals become more aware of the potential health risks associated with certain ingredients, their anxiety about what they consume, particularly products that involve direct oral application, is heightened. This growing apprehension limits the industry's ability to cater to its customer base effectively, as many consumers are now seeking more natural or chemical-free alternatives. Consequently, manufacturers must adapt their offerings to align with these evolving consumer preferences to maintain their market presence and ensure growth.

Market Trends of the Mouth Fresheners Market

In the upcoming years, the mouth fresheners market is poised for substantial growth, driven by an expanding array of product offerings and innovative marketing strategies. The rising health consciousness among consumers has led to a surge in demand for sugar-free mouth fresheners, catering to a demographic increasingly concerned about their dietary choices. Moreover, the industry is bolstered by aggressive promotional tactics, including media advertising and celebrity endorsements, which enhance brand visibility and consumer engagement. As manufacturers adapt to shifting consumer preferences, the mouth fresheners market is expected to experience a significant uptick in sales, reflecting evolving lifestyles and health trends.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Study Analysis
• Customer And Buying Criteria Analysis

Global Mouth Fresheners Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Gums
• Spray
• Strips
• Capsule
• Others

Global Mouth Fresheners Market Size by Category & CAGR (2025-2032)

• Market Overview
• Flavored
• Non-Flavored

Global Mouth Fresheners Market Size by Ingredient & CAGR (2025-2032)

• Market Overview
• Sugar-free
• Conventional

Global Mouth Fresheners Market Size by Price Range & CAGR (2025-2032)

• Market Overview
• Low
• Medium
• High

Global Mouth Fresheners Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Mouth Fresheners Market Size & CAGR (2025-2032)

• North America (Product Type, Category, Ingredient, Price Range, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Category, Ingredient, Price Range, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Category, Ingredient, Price Range, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Category, Ingredient, Price Range, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Category, Ingredient, Price Range, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• The Hershey Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Perfetti Van Melle Group B.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ferrero International S.A. (Luxembourg)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lotte Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mondelez International, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mars, Incorporated (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wrigley Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Haribo GmbH & Co. KG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ricola AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Peppersmith (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lofthouse of Fleetwood Ltd. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• United Confectioners LLC (Russia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kracie Holdings, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alpenliebe (Perfetti Van Melle) (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fisherman's Friend (Lofthouse of Fleetwood Ltd.) (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zapp Gum (Saputo Dairy Products Canada G.P.) (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The PUR Company Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations