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市場調査レポート
商品コード
1681616
ライトビールの市場規模、シェア、成長分析:生産者別、パッケージ別、流通チャネル別、タイプ別、年齢層別、フレーバー別、用途別、地域別 - 産業予測 2025~2032年Light Beer Market Size, Share, and Growth Analysis, By Production (Macro-brewery, Microbrewery), By Package (Glass, PET bottles), By Distribution Channel, By Type, By Age Group, By Flavor, By Application, By Region - Industry Forecast 2025-2032 |
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ライトビールの市場規模、シェア、成長分析:生産者別、パッケージ別、流通チャネル別、タイプ別、年齢層別、フレーバー別、用途別、地域別 - 産業予測 2025~2032年 |
出版日: 2025年03月08日
発行: SkyQuest
ページ情報: 英文 198 Pages
納期: 3~5営業日
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ライトビール市場規模は2023年に2,903億米ドルとなり、予測期間(2025-2032年)のCAGRは3.6%で、2024年の3,007億5,000万米ドルから2032年には3,991億米ドルに成長する見通しです。
世界のライトビール市場は、消費者の嗜好の変化やライフスタイルの選択によって、近年大きな成長と進化を遂げています。低アルコールで低カロリーのライトビールは、爽やかな飲料を求める健康志向の人々の間で人気となっています。この動向は、健康と福祉への関心の高まりに後押しされ、消費者は従来のビールに代わるものをますます好むようになっています。ライトビールはこの需要に応え、ダイエットやフィットネスの目標をサポートするバランスの取れた選択肢を提供しています。さらに、ビール会社はこの分野で革新を遂げ、多様なフレーバー、原料、パッケージを生み出しています。ライトビールセグメントにクラフトビールメーカーが参入したことで、市場はさらに強化され、目の肥えた消費者にユニークでプレミアムな選択肢を提供しています。
Light Beer Market size was valued at USD 290.3 billion in 2023 and is poised to grow from USD 300.75 billion in 2024 to USD 399.1 billion by 2032, growing at a CAGR of 3.6% during the forecast period (2025-2032).
The global light beer market has undergone significant growth and evolution in recent years, driven by shifting consumer preferences and lifestyle choices. With lower alcohol content and fewer calories, light beer has become popular among health-conscious individuals seeking a refreshing beverage. This trend is propelled by a heightened focus on health and well-being, as consumers increasingly favor alternatives to traditional beers. Light beer caters to this demand, providing a balanced option that supports dietary and fitness goals. Additionally, breweries have innovated within this space, resulting in a diverse array of flavors, ingredients, and packaging. The entry of craft breweries into the light beer segment has further enhanced the market, offering unique and premium choices for discerning consumers.
Top-down and bottom-up approaches were used to estimate and validate the size of the Light Beer market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Light Beer Market Segments Analysis
Global Light Beer Market is segmented by Production, Package, Distribution Channel, Type, Age Group, Flavor, Application and region. Based on Production, the market is segmented into Macro-brewery, Microbrewery, Craft brewery and Others. Based on Package, the market is segmented into Glass, PET bottles, Metal cans and Others. Based on Distribution Channel, the market is segmented into Hypermarkets & supermarkets, On-trade, Specialty Stores, Convenience Stores and Others. Based on Type, the market is segmented into Limit Fermentation and Dealcoholization Methods. Based on Age Group, the market is segmented into 18-25, 26-35, 36-45, 46-55 and 56+. Based on Flavor, the market is segmented into Citrus, Herbal, Fruity and Spiced. Based on Application, the market is segmented into Men and Women. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Light Beer Market
The growing emphasis on health and wellness among consumers has significantly contributed to the expansion of the light beer market. With their lower calorie counts and reduced alcohol content compared to traditional beers, light beers have become a preferred option for those wanting to maintain a healthier lifestyle without entirely abstaining from alcoholic beverages. This trend has intensified the demand for light beers, especially among health-conscious individuals who are looking for alternatives that align with their wellness goals. As a result, the light beer segment continues to thrive, driven by this increasing desire for balanced consumption options.
Restraints in the Light Beer Market
The growth of the light beer market is significantly hindered by competition from various alcoholic beverages, such as wine and spirits, as well as non-alcoholic options like mocktails and alcohol-free beers. With consumers having an extensive selection of alternatives, light beer may not always be their beverage of choice. This competition poses a challenge to the advancement of the light beer sector, particularly when consumers decide to choose alternative drinks over light beer. As preferences diversify, the demand for light beer may be suppressed, limiting its market expansion potential in this competitive landscape.
Market Trends of the Light Beer Market
The global light beer market is increasingly influenced by a shift toward health and wellness, driven by consumers' rising awareness of obesity and lifestyle-related illnesses. As health-conscious individuals seek lower-calorie and reduced-alcohol alternatives, light beer has emerged as a favored choice given its beneficial attributes. In response, brewers are innovating by launching a wider variety of light beer options, highlighting their low-calorie, low-carbohydrate content in marketing initiatives to attract health-focused consumers. This trend not only reflects changing consumer preferences but also fosters competition within the market, pushing brands to continuously innovate and promote healthier drinking choices.