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1681616

ライトビールの市場規模、シェア、成長分析:生産者別、パッケージ別、流通チャネル別、タイプ別、年齢層別、フレーバー別、用途別、地域別 - 産業予測 2025~2032年

Light Beer Market Size, Share, and Growth Analysis, By Production (Macro-brewery, Microbrewery), By Package (Glass, PET bottles), By Distribution Channel, By Type, By Age Group, By Flavor, By Application, By Region - Industry Forecast 2025-2032


出版日
発行
SkyQuest
ページ情報
英文 198 Pages
納期
3~5営業日
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=144.06円
ライトビールの市場規模、シェア、成長分析:生産者別、パッケージ別、流通チャネル別、タイプ別、年齢層別、フレーバー別、用途別、地域別 - 産業予測 2025~2032年
出版日: 2025年03月08日
発行: SkyQuest
ページ情報: 英文 198 Pages
納期: 3~5営業日
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  • 概要
  • 目次
概要

ライトビール市場規模は2023年に2,903億米ドルとなり、予測期間(2025-2032年)のCAGRは3.6%で、2024年の3,007億5,000万米ドルから2032年には3,991億米ドルに成長する見通しです。

世界のライトビール市場は、消費者の嗜好の変化やライフスタイルの選択によって、近年大きな成長と進化を遂げています。低アルコールで低カロリーのライトビールは、爽やかな飲料を求める健康志向の人々の間で人気となっています。この動向は、健康と福祉への関心の高まりに後押しされ、消費者は従来のビールに代わるものをますます好むようになっています。ライトビールはこの需要に応え、ダイエットやフィットネスの目標をサポートするバランスの取れた選択肢を提供しています。さらに、ビール会社はこの分野で革新を遂げ、多様なフレーバー、原料、パッケージを生み出しています。ライトビールセグメントにクラフトビールメーカーが参入したことで、市場はさらに強化され、目の肥えた消費者にユニークでプレミアムな選択肢を提供しています。

目次

イントロダクション

  • 調査の目的
  • 調査範囲
  • 定義

調査手法

  • 情報調達
  • 二次と一次データの方法
  • 市場規模予測
  • 市場の前提条件と制限

エグゼクティブサマリー

  • 世界市場の見通し
  • 供給と需要の動向分析
  • セグメント別機会分析

市場力学と見通し

  • 市場概要
  • 市場規模
  • 市場力学
    • 促進要因と機会
    • 抑制要因と課題
  • ポーターの分析

主な市場の考察

  • 重要成功要因
  • 競合の程度
  • 主な投資機会
  • 市場エコシステム
  • 市場の魅力指数(2024年)
  • PESTEL分析
  • マクロ経済指標
  • バリューチェーン分析
  • 価格分析
  • ケーススタディ分析
  • 顧客と購買基準の分析

ライトビール市場規模:生産者別& CAGR(2025-2032)

  • 市場概要
  • 大手ビール醸造所
  • 地ビール醸造所
  • クラフトビール醸造所
  • その他

ライトビール市場規模:パッケージ別& CAGR(2025-2032)

  • 市場概要
  • ガラス
  • ペットボトル
  • その他

ライトビール市場規模:流通チャネル別& CAGR(2025-2032)

  • 市場概要
  • ハイパーマーケットとスーパーマーケット
  • オントレード
  • 専門店
  • コンビニエンスストア
  • その他

ライトビール市場規模:タイプ別& CAGR(2025-2032)

  • 市場概要
  • 発酵を制限する
  • 脱アルコール方法

ライトビール市場規模:年齢層別& CAGR(2025-2032)

  • 市場概要
  • 18~25歳
  • 26~35歳
  • 36~45歳
  • 46~55歳
  • 56歳以上

ライトビール市場規模:フレーバー別& CAGR(2025-2032)

  • 市場概要
  • シトラス
  • ハーブ
  • フルーティー
  • スパイシー

ライトビール市場規模:用途別& CAGR(2025-2032)

  • 市場概要
  • 男性
  • 女性

ライトビール市場規模:地域別& CAGR(2025-2032)

  • 北米
    • 米国
    • カナダ
  • 欧州
    • ドイツ
    • スペイン
    • フランス
    • 英国
    • イタリア
    • その他欧州地域
  • アジア太平洋地域
    • 中国
    • インド
    • 日本
    • 韓国
    • その他アジア太平洋地域
  • ラテンアメリカ
    • ブラジル
    • その他ラテンアメリカ地域
  • 中東・アフリカ
    • GCC諸国
    • 南アフリカ
    • その他中東・アフリカ

競合情報

  • 上位5社の比較
  • 主要企業の市場ポジショニング(2024年)
  • 主な市場企業が採用した戦略
  • 最近の市場動向
  • 企業の市場シェア分析(2024年)
  • 主要企業の企業プロファイル
    • 企業の詳細
    • 製品ポートフォリオ分析
    • 企業のセグメント別シェア分析
    • 収益の前年比比較(2022-2024)

主要企業プロファイル

  • Anheuser-Busch InBev(Belgium)
  • Heineken N.V.(Netherlands)
  • Molson Coors Beverage Company(United States)
  • Carlsberg Group(Denmark)
  • Diageo plc(United Kingdom)
  • Constellation Brands(United States)
  • Asahi Group Holdings(Japan)
  • Kirin Holdings Company(Japan)
  • Tsingtao Brewery Co., Ltd.(China)
  • Ambev S.A.(Brazil)
  • Boston Beer Company(United States)
  • New Belgium Brewing Company(United States)
  • Pabst Brewing Company(United States)
  • Sierra Nevada Brewing Co.(United States)
  • Deschutes Brewery(United States)
  • Lagunitas Brewing Company(United States)
  • BrewDog(United Kingdom)
  • Harpoon Brewery(United States)
  • Brooklyn Brewery(United States)
  • Victory Brewing Company(United States)

結論と提言

目次
Product Code: SQMIG30E2045

Light Beer Market size was valued at USD 290.3 billion in 2023 and is poised to grow from USD 300.75 billion in 2024 to USD 399.1 billion by 2032, growing at a CAGR of 3.6% during the forecast period (2025-2032).

The global light beer market has undergone significant growth and evolution in recent years, driven by shifting consumer preferences and lifestyle choices. With lower alcohol content and fewer calories, light beer has become popular among health-conscious individuals seeking a refreshing beverage. This trend is propelled by a heightened focus on health and well-being, as consumers increasingly favor alternatives to traditional beers. Light beer caters to this demand, providing a balanced option that supports dietary and fitness goals. Additionally, breweries have innovated within this space, resulting in a diverse array of flavors, ingredients, and packaging. The entry of craft breweries into the light beer segment has further enhanced the market, offering unique and premium choices for discerning consumers.

Top-down and bottom-up approaches were used to estimate and validate the size of the Light Beer market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Light Beer Market Segments Analysis

Global Light Beer Market is segmented by Production, Package, Distribution Channel, Type, Age Group, Flavor, Application and region. Based on Production, the market is segmented into Macro-brewery, Microbrewery, Craft brewery and Others. Based on Package, the market is segmented into Glass, PET bottles, Metal cans and Others. Based on Distribution Channel, the market is segmented into Hypermarkets & supermarkets, On-trade, Specialty Stores, Convenience Stores and Others. Based on Type, the market is segmented into Limit Fermentation and Dealcoholization Methods. Based on Age Group, the market is segmented into 18-25, 26-35, 36-45, 46-55 and 56+. Based on Flavor, the market is segmented into Citrus, Herbal, Fruity and Spiced. Based on Application, the market is segmented into Men and Women. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Light Beer Market

The growing emphasis on health and wellness among consumers has significantly contributed to the expansion of the light beer market. With their lower calorie counts and reduced alcohol content compared to traditional beers, light beers have become a preferred option for those wanting to maintain a healthier lifestyle without entirely abstaining from alcoholic beverages. This trend has intensified the demand for light beers, especially among health-conscious individuals who are looking for alternatives that align with their wellness goals. As a result, the light beer segment continues to thrive, driven by this increasing desire for balanced consumption options.

Restraints in the Light Beer Market

The growth of the light beer market is significantly hindered by competition from various alcoholic beverages, such as wine and spirits, as well as non-alcoholic options like mocktails and alcohol-free beers. With consumers having an extensive selection of alternatives, light beer may not always be their beverage of choice. This competition poses a challenge to the advancement of the light beer sector, particularly when consumers decide to choose alternative drinks over light beer. As preferences diversify, the demand for light beer may be suppressed, limiting its market expansion potential in this competitive landscape.

Market Trends of the Light Beer Market

The global light beer market is increasingly influenced by a shift toward health and wellness, driven by consumers' rising awareness of obesity and lifestyle-related illnesses. As health-conscious individuals seek lower-calorie and reduced-alcohol alternatives, light beer has emerged as a favored choice given its beneficial attributes. In response, brewers are innovating by launching a wider variety of light beer options, highlighting their low-calorie, low-carbohydrate content in marketing initiatives to attract health-focused consumers. This trend not only reflects changing consumer preferences but also fosters competition within the market, pushing brands to continuously innovate and promote healthier drinking choices.

Table of Contents

Introduction

  • Objectives of the Study
  • Scope of the Report
  • Definitions

Research Methodology

  • Information Procurement
  • Secondary & Primary Data Methods
  • Market Size Estimation
  • Market Assumptions & Limitations

Executive Summary

  • Global Market Outlook
  • Supply & Demand Trend Analysis
  • Segmental Opportunity Analysis

Market Dynamics & Outlook

  • Market Overview
  • Market Size
  • Market Dynamics
    • Drivers & Opportunities
    • Restraints & Challenges
  • Porters Analysis
    • Competitive rivalry
    • Threat of substitute
    • Bargaining power of buyers
    • Threat of new entrants
    • Bargaining power of suppliers

Key Market Insights

  • Key Success Factors
  • Degree of Competition
  • Top Investment Pockets
  • Market Ecosystem
  • Market Attractiveness Index, 2024
  • PESTEL Analysis
  • Macro-Economic Indicators
  • Value Chain Analysis
  • Pricing Analysis
  • Case Study Analysis
  • Customer And Buying Criteria Analysis

Global Light Beer Market Size by Production & CAGR (2025-2032)

  • Market Overview
  • Macro-brewery
  • Microbrewery
  • Craft brewery
  • Others

Global Light Beer Market Size by Package & CAGR (2025-2032)

  • Market Overview
  • Glass
  • PET bottles
  • Metal cans
  • Others

Global Light Beer Market Size by Distribution Channel & CAGR (2025-2032)

  • Market Overview
  • Hypermarkets & supermarkets
  • On-trade
  • Specialty Stores
  • Convenience Stores
  • Others

Global Light Beer Market Size by Type & CAGR (2025-2032)

  • Market Overview
  • Limit Fermentation
  • Dealcoholization Methods

Global Light Beer Market Size by Age Group & CAGR (2025-2032)

  • Market Overview
  • 18-25
  • 26-35
  • 36-45
  • 46-55
  • 56+

Global Light Beer Market Size by Flavor & CAGR (2025-2032)

  • Market Overview
  • Citrus
  • Herbal
  • Fruity
  • Spiced

Global Light Beer Market Size by Application & CAGR (2025-2032)

  • Market Overview
  • Men
  • Women

Global Light Beer Market Size & CAGR (2025-2032)

  • North America (Production, Package, Distribution Channel, Type, Age Group, Flavor, Application)
    • US
    • Canada
  • Europe (Production, Package, Distribution Channel, Type, Age Group, Flavor, Application)
    • Germany
    • Spain
    • France
    • UK
    • Italy
    • Rest of Europe
  • Asia Pacific (Production, Package, Distribution Channel, Type, Age Group, Flavor, Application)
    • China
    • India
    • Japan
    • South Korea
    • Rest of Asia-Pacific
  • Latin America (Production, Package, Distribution Channel, Type, Age Group, Flavor, Application)
    • Brazil
    • Rest of Latin America
  • Middle East & Africa (Production, Package, Distribution Channel, Type, Age Group, Flavor, Application)
    • GCC Countries
    • South Africa
    • Rest of Middle East & Africa

Competitive Intelligence

  • Top 5 Player Comparison
  • Market Positioning of Key Players, 2024
  • Strategies Adopted by Key Market Players
  • Recent Developments in the Market
  • Company Market Share Analysis, 2024
  • Company Profiles of All Key Players
    • Company Details
    • Product Portfolio Analysis
    • Company's Segmental Share Analysis
    • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

  • Anheuser-Busch InBev (Belgium)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Heineken N.V. (Netherlands)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Molson Coors Beverage Company (United States)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Carlsberg Group (Denmark)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Diageo plc (United Kingdom)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Constellation Brands (United States)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Asahi Group Holdings (Japan)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Kirin Holdings Company (Japan)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Tsingtao Brewery Co., Ltd. (China)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Ambev S.A. (Brazil)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Boston Beer Company (United States)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • New Belgium Brewing Company (United States)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Pabst Brewing Company (United States)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Sierra Nevada Brewing Co. (United States)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Deschutes Brewery (United States)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Lagunitas Brewing Company (United States)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • BrewDog (United Kingdom)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Harpoon Brewery (United States)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Brooklyn Brewery (United States)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Victory Brewing Company (United States)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments

Conclusion & Recommendations