ウォーターレス化粧品の市場規模、シェア、成長分析：性質別、製品別、性別、販売チャネル別、価格帯別、地域別 - 産業予測 2025～2032年

ウォーターレス化粧品市場規模は2023年に108億米ドルと評価され、予測期間（2025-2032年）のCAGRは11.5%で、2024年の120億4,000万米ドルから2032年には287億7,000万米ドルに成長する見通しです。

ウォーターレス化粧品の台頭は、美容とパーソナルケアの状況を一変させつつあります。水を成分として含まないこれらの革新的な製品は、オイル、バター、ワックスを利用して優れたテクスチャーと効果を発揮します。ウォーターレス化粧品の利点は、保存期間が長いこと、濃縮された処方であること、環境への影響が少ないことです。水を省くことで、メーカーは二酸化炭素排出量を減らし、従来の処方によく見られる有害な防腐剤を排除することができます。このカテゴリーには、オイルベースのクレンジング、バーム、美容液が含まれ、肌本来のうるおいを保ちながら深いうるおいを与えるため、乾燥肌や敏感肌の消費者には特に魅力的です。ウォーターレス化粧品へのシフトは、美容製品における持続可能性と有効性に対する消費者の嗜好の高まりを意味します。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

ウォーターレス化粧品市場規模：性質別& CAGR（2025-2032）

• 市場概要
• オーガニック
• 合成

ウォーターレス化粧品市場規模：製品別& CAGR（2025-2032）

• 市場概要
• スキンケア
• ヘアケア
• 保湿
• その他

ウォーターレス化粧品市場規模：性別： & CAGR（2025-2032）

• 市場概要
• 男性
• 女性
• ユニセックス

ウォーターレス化粧品市場規模：販売チャネル別& CAGR（2025-2032）

• 市場概要
• オフライン
  • 卸売業者/販売業者
  • ハイパーマーケット/スーパーマーケット
  • コンビニエンスストア
  • 専門店
  • 百貨店
  • その他
• オンライン

ウォーターレス化粧品市場規模：価格帯別& CAGR（2025-2032）

• 市場概要
• 低価格帯（30米ドル以下）
• 中価格帯（30～60米ドル）
• 高価格帯（60米ドル以上）

ウォーターレス化粧品市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Procter & Gamble（USA）
• Unilever（UK）
• L'Oreal S.A.（France）
• The Estee Lauder Companies Inc.（USA）
• Johnson & Johnson（USA）
• Henkel AG & Co. KGaA（Germany）
• Shiseido Company, Limited（Japan）
• Amway（USA）
• Lush Retail Ltd.（UK）
• Ethique（New Zealand）
• Seed Phytonutrients（USA）
• Beautycounter（USA）
• Kjaer Weis（Denmark）
• Susteau（USA）
• Everist（Canada）
• Lamazuna（France）
• Common Heir（USA）
• Wonder Valley（USA）

結論と提言

Waterless Cosmetics Market size was valued at USD 10.8 billion in 2023 and is poised to grow from USD 12.04 billion in 2024 to USD 28.77 billion by 2032, growing at a CAGR of 11.5% during the forecast period (2025-2032).

The rise of waterless cosmetics is transforming the beauty and personal care landscape. These innovative products, which exclude water as an ingredient, utilize oils, butters, and waxes to deliver superior texture and effectiveness. The benefits of waterless cosmetics are compelling: they boast longer shelf lives, concentrated formulas, and a reduced environmental footprint. By omitting water, manufacturers can lower their carbon emissions and eliminate harmful preservatives often found in traditional formulations. This category includes oil-based cleansers, balms, and serums, making them particularly appealing to consumers with dry or sensitive skin, as they offer deep hydration while preserving the skin's natural moisture. The shift towards waterless cosmetics signifies a growing consumer preference for sustainability and efficacy in beauty products.

Top-down and bottom-up approaches were used to estimate and validate the size of the Waterless Cosmetics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Waterless Cosmetics Market Segments Analysis

Global Waterless Cosmetics Market is segmented by Nature, Product, Gender, Sales Channel, Price Range and region. Based on Nature, the market is segmented into Organic and Synthetic. Based on Product, the market is segmented into Skincare, Haircare, Makeup and Others. Based on Gender, the market is segmented into Men, Women and Unisex. Based on Sales Channel, the market is segmented into Offline and Online. Based on Price Range, the market is segmented into Economy (Below USD30), Mid-Range (USD30 to USD60) and Premium (Above USD60). Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Waterless Cosmetics Market

A significant factor propelling the growth of the global waterless cosmetics market is the rising consumer demand for eco-friendly and sustainable products. As awareness of environmental issues increases, consumers are actively seeking alternatives that minimize waste and conserve water. Waterless cosmetics present a viable solution, utilizing fewer resources and often featuring eco-friendly packaging. This shift towards sustainability and environmentally conscious choices is leading to an upward trajectory in the popularity of waterless cosmetics. As a result, the market is anticipated to expand further as consumers prioritize products that align with their values of reducing environmental impact.

Restraints in the Waterless Cosmetics Market

A significant constraint facing the global waterless cosmetics market is the low level of consumer awareness and the restricted availability of these products in various areas. Although there is a rising trend towards eco-friendly and sustainable alternatives, many consumers remain uninformed about the advantages of waterless cosmetics and may not actively search for them. Furthermore, certain regions may suffer from inadequate distribution networks, limiting access to such innovative products. As a result, both the lack of awareness among consumers and the limited access to waterless cosmetics can hinder market growth in specific locations, creating obstacles for wider adoption.

Market Trends of the Waterless Cosmetics Market

The global waterless cosmetics market is witnessing a significant trend towards multifunctional products that cater to the increasing consumer demand for convenience, simplicity, and value for money. As consumers become more eco-conscious, they are gravitating towards formulations that reduce water usage while delivering multiple benefits in a single application, such as moisturizing, cleansing, and toning. This shift is pushing brands to innovate and create versatile products that align with sustainable practices and meet the busy lifestyles of modern consumers. The focus on multifunctionality is not only appealing due to its practicality but also resonates with the growing desire for eco-friendly and resource-efficient beauty solutions.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Waterless Cosmetics Market Size by Nature & CAGR (2025-2032)

• Market Overview
• Organic
• Synthetic

Global Waterless Cosmetics Market Size by Product & CAGR (2025-2032)

• Market Overview
• Skincare
• Haircare
• Makeup
• Others

Global Waterless Cosmetics Market Size by Gender & CAGR (2025-2032)

• Market Overview
• Men
• Women
• Unisex

Global Waterless Cosmetics Market Size by Sales Channel & CAGR (2025-2032)

• Market Overview
• Offline
  • Wholesalers/Distributors
  • Hypermarkets/Supermarkets
  • Convenience Stores
  • Specialty Stores
  • Departmental Stores
  • Others
• Online

Global Waterless Cosmetics Market Size by Price Range & CAGR (2025-2032)

• Market Overview
• Economy (Below USD30)
• Mid-Range (USD30 to USD60)
• Premium (Above USD60)

Global Waterless Cosmetics Market Size & CAGR (2025-2032)

• North America (Nature, Product, Gender, Sales Channel, Price Range)
  • US
  • Canada
• Europe (Nature, Product, Gender, Sales Channel, Price Range)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Nature, Product, Gender, Sales Channel, Price Range)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Nature, Product, Gender, Sales Channel, Price Range)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Nature, Product, Gender, Sales Channel, Price Range)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Procter & Gamble (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Oreal S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Estee Lauder Companies Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Company, Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lush Retail Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ethique (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Seed Phytonutrients (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beautycounter (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kjaer Weis (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Susteau (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Everist (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lamazuna (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Common Heir (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wonder Valley (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations