ウォーターレス化粧品市場：製品別、流通別-2025-2030年の世界予測

ウォーターレス化粧品市場は、2023年に106億8,000万米ドルと評価され、2024年には117億6,000万米ドルに達すると予測され、CAGR 10.38％で成長し、2030年には213億4,000万米ドルに達すると予測されています。

ウォーターレス化粧品は、水を使わずに調合された美容・パーソナルケア製品と定義され、化粧品業界の重要なセグメントとして浮上してきました。これらの製品は有効成分が凝縮されていることが多く、防腐剤やかさばるパッケージの必要性を減らすことで持続可能性を高めています。ウォーターレス化粧品の必要性は、世界の水不足が懸念される中、環境に優しい代替品への要求と、水保護への取り組みの意識の高まりによってもたらされています。用途はスキンケア、ヘアケアからメーキャップ、クレンジングまで幅広いです。最終用途には、環境意識の高い消費者、アウトドア愛好家、頻繁に旅行する人、二酸化炭素排出量の削減を目指す人などが含まれます。

市場の洞察によれば、持続可能で効率的な製品に対する消費者の意識と需要の高まりが力強い成長を牽引しています。ソーシャル・メディアの影響や、エコを重視する若い世代の影響によって増幅された廃棄物ゼロ運動は、主要な成長触媒として機能します。パウダー、バー、スティックなどの革新的な配合や、生分解性パッケージングの進歩に、新たなビジネスチャンスが眠っています。企業は、こうした機会を活用するために、成分調達の透明性に焦点を当て、堅実でミニマルな製品を求めるニッチな需要に応え、環境面でのメリットを積極的に売り込むべきです。

しかし、効能に対する消費者の懐疑的な見方、製品開発における初期コストの上昇、濃縮製品の使用に関する教育の必要性など、課題も存在します。また、規制状況の把握や、水なしで製品の安定性を確保することも、大きなハードルとなっています。これらを克服するために、企業は環境に優しい多機能成分のイノベーションを活用し、サプライヤーと協力してコストを合理化することができます。

市場の競争は激しく、技術革新や消費者の嗜好の変化によって急速に進化しています。研究開発の最良の分野としては、代替原料の探求、カスタマイズ可能な濃縮ベースの製品の開発、固形フォーマットの官能体験の向上などが挙げられます。環境主張の明確さを優先し、ターゲットを絞った消費者教育イニシアティブに投資することで、企業はこの有望な市場分野でより大きな足場を確保することができます。

市場力学：急速に進化するウォーターレス化粧品市場の主要市場インサイトを公開

ウォーターレス化粧品市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的意思決定、新たなビジネスチャンスの獲得を行うことができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 世界の化粧品・パーソナルケア消費の伸び
  • 環境に優しい美容製品への消費者の傾斜
  • 世界の水不足の懸念が節水型美容製品の採用を促す
• 市場抑制要因
  • ウォーターレス化粧品の生産コストの上昇
• 市場機会
  • 世界のオンライン小売プラットフォームの拡大
  • 環境意識の高いインフルエンサーやブランドとのパートナーシップの増加
• 市場の課題
  • 長期保存可能期間と製品効能の維持における限界

ポーターの5つの力：ウォーターレス化粧品市場をナビゲートする戦略ツール

ポーターの5つの力フレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：ウォーターレス化粧品市場における外部からの影響の把握

外部マクロ環境要因は、ウォーターレス化粧品市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析ウォーターレス化粧品市場における競合情勢の把握

ウォーターレス化粧品市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスウォーターレス化粧品市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、ウォーターレス化粧品市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨ウォーターレス化粧品市場における成功への道筋を描く

ウォーターレス化粧品市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 世界中で化粧品とパーソナルケアの消費が増加
    • 環境に優しい美容製品に対する消費者の傾向
    • 世界の水不足の懸念により、節水型美容製品の導入が進む
  • 抑制要因
    • ウォーターレス化粧品の生産コストの上昇
  • 機会
    • 世界中でオンライン小売プラットフォームを拡大
    • 環境に配慮したインフルエンサーやブランドとのパートナーシップの増加
  • 課題
    • 長期保存期間の確保と製品の有効性の維持における限界
• 市場セグメンテーション分析
  • 製品：持続性と効力により、ウォーターレススキンケアの人気が高まっています
  • 流通：水を使わない化粧品のオンライン流通チャネルの活用の進化
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 ウォーターレス化粧品市場：製品別

• ヘアケア
• 補う
• スキンケア

第7章 ウォーターレス化粧品市場配布元

• オフライン
• オンライン

第8章 南北アメリカのウォーターレス化粧品市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第9章 アジア太平洋地域のウォーターレス化粧品市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第10章 欧州・中東・アフリカのウォーターレス化粧品市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第11章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
  • ダークアンドラブリーが、成長と頭皮の健康を促進する持続可能なヘアケア、ウォーターレスプロコレクション刺激美容液を発表
  • Ecoalfは、水の使用量とプラスチック廃棄物を削減するために、水を使わず詰め替え可能な健康製品を発売しました。
  • 韓国ブランドVegreenは、消費者の抵抗の中で、持続可能性へのシフトを示すウォーターレス化粧品を導入しました
• 戦略分析と提言

企業一覧

• Allies Group Pte. Ltd.
• Carter and Jane LLC
• Clensta International Private Limited
• Ethique Limited
• Everist
• Kao Corporation
• Ktein Biotech Private Limited
• Lavedo Cosmetics
• LOLI Beauty PBC
• L'Oreal SA
• Oriflame Cosmetics AG.
• Peach & Lily, Inc.
• Pinch of Colour, LLC
• Ruby's Organics
• SUN CHEM（INDIA）
• The Procter & Gamble Company
• True Botanicals, Inc.
• Unilever PLC

LIST OF FIGURES

• FIGURE 1. WATERLESS COSMETICS MARKET RESEARCH PROCESS
• FIGURE 2. WATERLESS COSMETICS MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL WATERLESS COSMETICS MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL WATERLESS COSMETICS MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL WATERLESS COSMETICS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL WATERLESS COSMETICS MARKET SIZE, BY PRODUCT, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL WATERLESS COSMETICS MARKET SIZE, BY PRODUCT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL WATERLESS COSMETICS MARKET SIZE, BY DISTRIBUTION, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL WATERLESS COSMETICS MARKET SIZE, BY DISTRIBUTION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. AMERICAS WATERLESS COSMETICS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 11. AMERICAS WATERLESS COSMETICS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. UNITED STATES WATERLESS COSMETICS MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 13. UNITED STATES WATERLESS COSMETICS MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. ASIA-PACIFIC WATERLESS COSMETICS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 15. ASIA-PACIFIC WATERLESS COSMETICS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. EUROPE, MIDDLE EAST & AFRICA WATERLESS COSMETICS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. EUROPE, MIDDLE EAST & AFRICA WATERLESS COSMETICS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. WATERLESS COSMETICS MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 19. WATERLESS COSMETICS MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. WATERLESS COSMETICS MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL WATERLESS COSMETICS MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL WATERLESS COSMETICS MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL WATERLESS COSMETICS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. WATERLESS COSMETICS MARKET DYNAMICS
• TABLE 7. GLOBAL WATERLESS COSMETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL WATERLESS COSMETICS MARKET SIZE, BY HAIRCARE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL WATERLESS COSMETICS MARKET SIZE, BY MAKEUP, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL WATERLESS COSMETICS MARKET SIZE, BY SKINCARE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL WATERLESS COSMETICS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL WATERLESS COSMETICS MARKET SIZE, BY OFFLINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL WATERLESS COSMETICS MARKET SIZE, BY ONLINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. AMERICAS WATERLESS COSMETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 15. AMERICAS WATERLESS COSMETICS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 16. AMERICAS WATERLESS COSMETICS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 17. ARGENTINA WATERLESS COSMETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 18. ARGENTINA WATERLESS COSMETICS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 19. BRAZIL WATERLESS COSMETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 20. BRAZIL WATERLESS COSMETICS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 21. CANADA WATERLESS COSMETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 22. CANADA WATERLESS COSMETICS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 23. MEXICO WATERLESS COSMETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 24. MEXICO WATERLESS COSMETICS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 25. UNITED STATES WATERLESS COSMETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 26. UNITED STATES WATERLESS COSMETICS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 27. UNITED STATES WATERLESS COSMETICS MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 28. ASIA-PACIFIC WATERLESS COSMETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 29. ASIA-PACIFIC WATERLESS COSMETICS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 30. ASIA-PACIFIC WATERLESS COSMETICS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 31. AUSTRALIA WATERLESS COSMETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 32. AUSTRALIA WATERLESS COSMETICS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 33. CHINA WATERLESS COSMETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 34. CHINA WATERLESS COSMETICS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 35. INDIA WATERLESS COSMETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 36. INDIA WATERLESS COSMETICS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 37. INDONESIA WATERLESS COSMETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 38. INDONESIA WATERLESS COSMETICS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 39. JAPAN WATERLESS COSMETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 40. JAPAN WATERLESS COSMETICS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 41. MALAYSIA WATERLESS COSMETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 42. MALAYSIA WATERLESS COSMETICS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 43. PHILIPPINES WATERLESS COSMETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 44. PHILIPPINES WATERLESS COSMETICS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 45. SINGAPORE WATERLESS COSMETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 46. SINGAPORE WATERLESS COSMETICS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 47. SOUTH KOREA WATERLESS COSMETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 48. SOUTH KOREA WATERLESS COSMETICS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 49. TAIWAN WATERLESS COSMETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 50. TAIWAN WATERLESS COSMETICS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 51. THAILAND WATERLESS COSMETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 52. THAILAND WATERLESS COSMETICS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 53. VIETNAM WATERLESS COSMETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 54. VIETNAM WATERLESS COSMETICS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 55. EUROPE, MIDDLE EAST & AFRICA WATERLESS COSMETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 56. EUROPE, MIDDLE EAST & AFRICA WATERLESS COSMETICS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 57. EUROPE, MIDDLE EAST & AFRICA WATERLESS COSMETICS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 58. DENMARK WATERLESS COSMETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 59. DENMARK WATERLESS COSMETICS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 60. EGYPT WATERLESS COSMETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 61. EGYPT WATERLESS COSMETICS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 62. FINLAND WATERLESS COSMETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 63. FINLAND WATERLESS COSMETICS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 64. FRANCE WATERLESS COSMETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 65. FRANCE WATERLESS COSMETICS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 66. GERMANY WATERLESS COSMETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 67. GERMANY WATERLESS COSMETICS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 68. ISRAEL WATERLESS COSMETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 69. ISRAEL WATERLESS COSMETICS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 70. ITALY WATERLESS COSMETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 71. ITALY WATERLESS COSMETICS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 72. NETHERLANDS WATERLESS COSMETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 73. NETHERLANDS WATERLESS COSMETICS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 74. NIGERIA WATERLESS COSMETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 75. NIGERIA WATERLESS COSMETICS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 76. NORWAY WATERLESS COSMETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 77. NORWAY WATERLESS COSMETICS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 78. POLAND WATERLESS COSMETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 79. POLAND WATERLESS COSMETICS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 80. QATAR WATERLESS COSMETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 81. QATAR WATERLESS COSMETICS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 82. RUSSIA WATERLESS COSMETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 83. RUSSIA WATERLESS COSMETICS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 84. SAUDI ARABIA WATERLESS COSMETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 85. SAUDI ARABIA WATERLESS COSMETICS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 86. SOUTH AFRICA WATERLESS COSMETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 87. SOUTH AFRICA WATERLESS COSMETICS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 88. SPAIN WATERLESS COSMETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 89. SPAIN WATERLESS COSMETICS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 90. SWEDEN WATERLESS COSMETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 91. SWEDEN WATERLESS COSMETICS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 92. SWITZERLAND WATERLESS COSMETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 93. SWITZERLAND WATERLESS COSMETICS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 94. TURKEY WATERLESS COSMETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 95. TURKEY WATERLESS COSMETICS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 96. UNITED ARAB EMIRATES WATERLESS COSMETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 97. UNITED ARAB EMIRATES WATERLESS COSMETICS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 98. UNITED KINGDOM WATERLESS COSMETICS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 99. UNITED KINGDOM WATERLESS COSMETICS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 100. WATERLESS COSMETICS MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 101. WATERLESS COSMETICS MARKET, FPNV POSITIONING MATRIX, 2023

The Waterless Cosmetics Market was valued at USD 10.68 billion in 2023, expected to reach USD 11.76 billion in 2024, and is projected to grow at a CAGR of 10.38%, to USD 21.34 billion by 2030.

Waterless cosmetics, defined as beauty and personal care products formulated without water, have emerged as a significant segment within the cosmetics industry. These products often feature concentrated active ingredients and boast enhanced sustainability by reducing the need for preservatives and bulky packaging. The necessity for waterless cosmetics is driven by demands for environmentally friendly alternatives, coupled with the growing awareness of water conservation efforts amidst global scarcity concerns. Applications range widely from skincare and haircare to makeup and cleansing products. The end-use scope includes environmentally conscious consumers, outdoor enthusiasts, frequent travelers, and those aiming to decrease their carbon footprint.

Market insights indicate robust growth driven by increased consumer awareness and demand for sustainable, efficient products. The zero-waste movement, amplified by social media influence and the impact of younger, eco-focused generations, acts as a key growth catalyst. Emerging opportunities lie in innovative formulations such as powders, bars, and sticks, and advancements in biodegradable packaging. Companies should focus on transparency in ingredient sourcing, cater to niche demands for solid and minimalistic products, and aggressively market the environmental benefits to leverage these opportunities.

However, challenges exist, including consumer skepticism regarding efficacy, higher upfront costs in product development, and the need for education on the usage of concentrated products. Navigating regulatory landscapes and ensuring product stability without water also present significant hurdles. To overcome these, companies can harness innovation in eco-friendly, multi-functional ingredients, and collaborate with suppliers to streamline costs.

The nature of the waterless cosmetics market is competitive and rapidly evolving, driven by innovation and changing consumer preferences. Best areas for research and development include exploring alternative raw materials, developing customizable concentrate-based products, and enhancing the sensory experience of solid formats. By prioritizing clarity in environmental claims and investing in targeted consumer education initiatives, businesses can secure a more substantial foothold in this promising market arena.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Waterless Cosmetics Market

The Waterless Cosmetics Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Growth in cosmetics and personal care consumption worldwide
  • Inclination of consumers toward environment-friendly beauty products
  • Global water scarcity concerns prompt adoption of water-saving beauty products
• Market Restraints
  • Higher production costs of waterless cosmetics
• Market Opportunities
  • Expanding online retail platforms across the globe
  • Rising partnerships with eco-conscious influencers and brands
• Market Challenges
  • Limitations in ensuring a long shelf life and maintaining product efficacy

Porter's Five Forces: A Strategic Tool for Navigating the Waterless Cosmetics Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Waterless Cosmetics Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Waterless Cosmetics Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Waterless Cosmetics Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Waterless Cosmetics Market

A detailed market share analysis in the Waterless Cosmetics Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Waterless Cosmetics Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Waterless Cosmetics Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Waterless Cosmetics Market

A strategic analysis of the Waterless Cosmetics Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Waterless Cosmetics Market, highlighting leading vendors and their innovative profiles. These include Allies Group Pte. Ltd., Carter and Jane LLC, Clensta International Private Limited, Ethique Limited, Everist, Kao Corporation, Ktein Biotech Private Limited, Lavedo Cosmetics, LOLI Beauty PBC, L'Oreal SA, Oriflame Cosmetics AG., Peach & Lily, Inc., Pinch of Colour, LLC, Ruby's Organics, SUN CHEM (INDIA), The Procter & Gamble Company, True Botanicals, Inc., and Unilever PLC.

Market Segmentation & Coverage

This research report categorizes the Waterless Cosmetics Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Product, market is studied across Haircare, Makeup, and Skincare.
• Based on Distribution, market is studied across Offline and Online.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Growth in cosmetics and personal care consumption worldwide
    • 5.1.1.2. Inclination of consumers toward environment-friendly beauty products
    • 5.1.1.3. Global water scarcity concerns prompt adoption of water-saving beauty products
  • 5.1.2. Restraints
    • 5.1.2.1. Higher production costs of waterless cosmetics
  • 5.1.3. Opportunities
    • 5.1.3.1. Expanding online retail platforms across the globe
    • 5.1.3.2. Rising partnerships with eco-conscious influencers and brands
  • 5.1.4. Challenges
    • 5.1.4.1. Limitations in ensuring a long shelf life and maintaining product efficacy
• 5.2. Market Segmentation Analysis
  • 5.2.1. Product: Burgeoning preference for waterless skincare owing to their sustainability and potency
  • 5.2.2. Distribution: Evolving utilization of the online distribution channel for waterless cosmetic
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Waterless Cosmetics Market, by Product

• 6.1. Introduction
• 6.2. Haircare
• 6.3. Makeup
• 6.4. Skincare

7. Waterless Cosmetics Market, by Distribution

• 7.1. Introduction
• 7.2. Offline
• 7.3. Online

8. Americas Waterless Cosmetics Market

• 8.1. Introduction
• 8.2. Argentina
• 8.3. Brazil
• 8.4. Canada
• 8.5. Mexico
• 8.6. United States

9. Asia-Pacific Waterless Cosmetics Market

• 9.1. Introduction
• 9.2. Australia
• 9.3. China
• 9.4. India
• 9.5. Indonesia
• 9.6. Japan
• 9.7. Malaysia
• 9.8. Philippines
• 9.9. Singapore
• 9.10. South Korea
• 9.11. Taiwan
• 9.12. Thailand
• 9.13. Vietnam

10. Europe, Middle East & Africa Waterless Cosmetics Market

• 10.1. Introduction
• 10.2. Denmark
• 10.3. Egypt
• 10.4. Finland
• 10.5. France
• 10.6. Germany
• 10.7. Israel
• 10.8. Italy
• 10.9. Netherlands
• 10.10. Nigeria
• 10.11. Norway
• 10.12. Poland
• 10.13. Qatar
• 10.14. Russia
• 10.15. Saudi Arabia
• 10.16. South Africa
• 10.17. Spain
• 10.18. Sweden
• 10.19. Switzerland
• 10.20. Turkey
• 10.21. United Arab Emirates
• 10.22. United Kingdom

11. Competitive Landscape

• 11.1. Market Share Analysis, 2023
• 11.2. FPNV Positioning Matrix, 2023
• 11.3. Competitive Scenario Analysis
  • 11.3.1. Dark and Lovely Unveils Waterless Pro Collection Stimulating Serum, Sustainable Hair Care for Enhanced Growth and Scalp Health
  • 11.3.2. Ecoalf Launches Waterless and Refillable Wellness Products to Cut Water Use and Plastic Waste
  • 11.3.3. Korean Brand Vegreen introduced Waterless Cosmetics Amidst Consumer Resistance, Signaling Shift Towards Sustainability
• 11.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Allies Group Pte. Ltd.
• 2. Carter and Jane LLC
• 3. Clensta International Private Limited
• 4. Ethique Limited
• 5. Everist
• 6. Kao Corporation
• 7. Ktein Biotech Private Limited
• 8. Lavedo Cosmetics
• 9. LOLI Beauty PBC
• 10. L'Oreal SA
• 11. Oriflame Cosmetics AG.
• 12. Peach & Lily, Inc.
• 13. Pinch of Colour, LLC
• 14. Ruby's Organics
• 15. SUN CHEM (INDIA)
• 16. The Procter & Gamble Company
• 17. True Botanicals, Inc.
• 18. Unilever PLC