サファリツーリズム市場規模、シェア、成長分析：タイプ別、宿泊タイプ別、グループ別、予約モード別、地域別 - 産業予測 2025～2032年

サファリツーリズム市場規模は、2023年に321億米ドルと評価され、2024年の339億6,000万米ドルから2032年には533億2,000万米ドルに成長し、予測期間中（2025年～2032年）のCAGRは5.8％で成長する見通しです。

サファリツーリズムは、魅力的な体験やコンテンツでフォロワーを魅了するブロガーやソーシャルメディアのインフルエンサーの影響力の高まりによって、大きな成長を遂げています。ユニークな旅行体験に対する需要の高まりと、中間層やアッパーミドル層の消費意欲の高まりが、この動向を後押ししています。しかし、高コスト、インフラの制限、セキュリティ上の懸念といった課題が、市場拡大の妨げになる可能性があります。にもかかわらず、特に素晴らしい野生動物との出会いで有名なアフリカンサファリには、十分な成長機会があります。新規参入組は現地の文化的要素を取り入れることでサファリ体験を向上させており、ソーシャルメディアは関心を高め続けています。人気の旅行先には、タイ、インド、ブラジルなどの人気国と並んでアフリカがあり、欧州からの旅行者は主に英国、ドイツ、フランスから訪れています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制情勢
• ケーススタディ
• 技術の進歩

サファリツーリズム市場規模：タイプ別& CAGR（2025-2032）

• 市場概要
• アドベンチャーサファリ
• プライベートサファリ
• その他

サファリツーリズム市場規模：宿泊タイプ別& CAGR（2025-2032）

• 市場概要
• サファリリゾート＆ロッジ
• サファリキャンプ
• ツリーハウス
• その他

サファリツーリズム市場規模：グループ別& CAGR（2025-2032）

• 市場概要
• 友達
• 家族
• カップル
• ソロ

サファリツーリズム市場規模：予約モード別& CAGR（2025-2032）

• 市場概要
• 直接予約
• エージェントおよびアフィリエイトアカウント
• マーケットプレースプレイス予約

サファリツーリズム市場規模& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Toyota（Japan）
• Land Rover（United Kingdom）
• Jeep（United States）
• Ford（United States）
• Nissan（Japan）
• Mercedes-Benz（Germany）
• Mitsubishi（Japan）
• Isuzu（Japan）
• Suzuki（Japan）
• Mahindra & Mahindra（India）
• Tata Motors（India）
• Volkswagen（Germany）
• Chevrolet（United States）
• Fiat（Italy）
• Renault（France）
• Peugeot（France）
• Hyundai（South Korea）
• Kia（South Korea）
• Subaru（Japan）
• GMC（United States）

結論と提言

Safari Tourism Market size was valued at USD 32.1 billion in 2023 and is poised to grow from USD 33.96 billion in 2024 to USD 53.32 billion by 2032, growing at a CAGR of 5.8% during the forecast period (2025-2032).

Safari tourism is experiencing significant growth, driven by the rising influence of bloggers and social media influencers who entice their followers with captivating experiences and content. An increasing demand for unique travel experiences, coupled with heightened spending from the middle and upper-middle classes, is propelling this trend. However, challenges such as high costs, infrastructure limitations, and security concerns may hinder market expansion. Despite this, there are ample opportunities for growth, particularly in African safaris, renowned for their stunning wildlife encounters. New market entrants are enhancing the safari experience by incorporating local cultural elements, while social media continues to amplify interest. Top destinations include Africa, alongside popular countries like Thailand, India, and Brazil, with European tourists mainly hailing from the UK, Germany, and France.

Top-down and bottom-up approaches were used to estimate and validate the size of the Safari Tourism market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Safari Tourism Market Segments Analysis

Global Safari Tourism Market is segmented by Type, Accommodation Type, Group, Booking Mode and region. Based on Type, the market is segmented into Adventure Safari, Private Safari and Others. Based on Accommodation Type, the market is segmented into Safari Resorts & Lodges, Safari Camps, Treehouses and Others. Based on Group, the market is segmented into Friends, Families, Couples and Solos. Based on Booking Mode, the market is segmented into Direct Booking, Agents And Affiliates Account and Marketplace Booking. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Safari Tourism Market

A primary catalyst for the growth of the global safari tourism market is the rising desire among travelers for unique and authentic experiences. Safari tourism offers an unparalleled chance to observe wildlife in its natural environment while also immersing oneself in the rich cultures and traditions of various destinations. Furthermore, the increasing prevalence of the middle and upper-middle-class demographic, who typically exhibit a greater willingness to allocate funds towards travel, is further propelling market growth. As the thirst for immersive and adventurous experiences continues to rise, the demand for safari tourism is anticipated to flourish over the coming years.

Restraints in the Safari Tourism Market

One major constraint facing the global safari tourism market is the considerable expense linked to safari tours, which restricts the size of the potential customer base. The high costs arise from various elements, including transportation, lodging, and required permits. Additionally, inadequate infrastructure in certain regions, characterized by subpar road networks and a scarcity of lodging options, can impede market expansion. Moreover, safety issues, such as the risk of wildlife encounters and political instability in some areas, may deter prospective travelers, further adversely affecting the growth of the safari tourism sector. Overall, these factors collectively pose significant challenges to the market.

Market Trends of the Safari Tourism Market

The global safari tourism market is witnessing a significant trend towards sustainable and responsible tourism, driven by an increasingly environmentally conscious consumer base. Travelers are actively seeking safari experiences that prioritize conservation and support local communities, pushing companies to adopt eco-friendly practices. This shift has led to enhanced offerings, including sustainable lodges, wildlife conservation programs, and initiatives that engage with indigenous cultures. Operators are also emphasizing experiential travel, blending adventure with cultural immersion, to deliver more meaningful and authentic experiences. As demand for these conscientious options grows, the industry is adapting to meet the expectations of eco-conscious travelers, ensuring a positive impact on wildlife and communities.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement

Global Safari Tourism Market Size by Type & CAGR (2025-2032)

• Market Overview
• Adventure Safari
• Private Safari
• Others

Global Safari Tourism Market Size by Accommodation Type & CAGR (2025-2032)

• Market Overview
• Safari Resorts & Lodges
• Safari Camps
• Treehouses
• Others

Global Safari Tourism Market Size by Group & CAGR (2025-2032)

• Market Overview
• Friends
• Families
• Couples
• Solos

Global Safari Tourism Market Size by Booking Mode & CAGR (2025-2032)

• Market Overview
• Direct Booking
• Agents And Affiliates Account
• Marketplace Booking

Global Safari Tourism Market Size & CAGR (2025-2032)

• North America (Type, Accommodation Type, Group, Booking Mode)
  • US
  • Canada
• Europe (Type, Accommodation Type, Group, Booking Mode)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Accommodation Type, Group, Booking Mode)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Accommodation Type, Group, Booking Mode)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Accommodation Type, Group, Booking Mode)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Toyota (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Land Rover (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jeep (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ford (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nissan (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mercedes-Benz (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mitsubishi (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Isuzu (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suzuki (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mahindra & Mahindra (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tata Motors (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Volkswagen (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chevrolet (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fiat (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Renault (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Peugeot (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hyundai (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kia (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Subaru (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GMC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations