データ可視化ツール市場規模、シェア、成長分析：ツール別、組織規模別、展開モード別、業務機能別、最終用途産業別、地域別 - 産業予測 2025～2032年

データ可視化ツール市場規模は、2023年に121億米ドルと評価され、予測期間（2025-2032年）のCAGRは10.9％で成長し、2024年の134億2,000万米ドルから2032年には307億米ドルに成長する見通しです。

データ可視化ツールの世界市場は、組織で生成されるデータの増加を背景に、大きな成長を遂げています。企業が複雑なデータの効率的な分析と処理に努める中、機械学習と人工知能の進歩によって強化されたクラウドベースの可視化ツールが人気を集めています。さらに、拡張現実や仮想現実技術との統合によって、モバイルデータ可視化が台頭しています。これらの動向は、ローカライズされたセルフサービスのデータ可視化を可能にし、ダイナミックでインタラクティブな体験を促進するストーリーテリング技術の重要性が高まっていることを浮き彫りにしています。組織は、データ急増の中で価値ある洞察を引き出すという課題に直面しており、可視化ツールは分析を簡素化し、傾向検出を可能にし、データ主導の意思決定を支援するために不可欠です。その結果、洞察に満ちたデータ活用を通じて競合の優位性を追求する企業の間で、こうしたツールの需要が高まると予想されます。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制情勢
• ケーススタディ
• 技術の進歩

データ可視化ツール市場規模：ツール別& CAGR（2025-2032）

• 市場概要
• スタンドアロン
• 統合型

データ可視化ツール市場規模：組織規模別& CAGR（2025-2032）

• 市場概要
• 大企業
• 中小企業

データ可視化ツール市場規模：展開モード別& CAGR（2025-2032）

• 市場概要
• オンプレミス
• クラウド

データ可視化ツール市場規模：業務機能別& CAGR（2025-2032）

• 市場概要
• マーケティングとセールス
• 人事
• オペレーション
• ファイナンス

データ可視化ツール市場規模：最終用途産業別& CAGR（2025-2032）

• 市場概要
• 政府
• ヘルスケアとライフサイエンス
• 小売業と電子商取引
• 製造業
• 運輸・物流
• 通信・IT
• その他

データ可視化ツール市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Workday, Inc.（United States）
• Highcharts（Norway）
• TABLEAU SOFTWARE, LLC（United States）
• Microsoft（United States）
• TIBCO Software Inc.（United States）
• IBM（United States）
• Domo, Inc.（United States）
• HERE Technologies（Netherlands）
• Salesforce.com Inc.（United States）
• SAP SE（Germany）
• SAS Institute Inc.（United States）
• Oracle Corporation（United States）
• Information Builders（United States）
• Dundas Data Visualization Inc.（Canada）
• Pentaho Corporation（United States）
• InetSoft Technology Corporation（United States）
• MicroStrategy Inc.（United States）

結論と提言

Data Visualization Tools Market size was valued at USD 12.1 billion in 2023 and is poised to grow from USD 13.42 billion in 2024 to USD 30.7 billion by 2032, growing at a CAGR of 10.9% during the forecast period (2025-2032).

The global data visualization tools market is witnessing significant growth, driven by the ever-increasing data generated by organizations. As companies strive to efficiently analyze and process complex data, cloud-based visualization tools enhanced by advances in machine learning and artificial intelligence are gaining traction. Additionally, mobile data visualization is emerging, fueled by integrations with augmented and virtual reality technologies. These trends highlight the rising importance of storytelling techniques that enable localized self-service data visualization, promoting dynamic and interactive experiences. Organizations face challenges in extracting valuable insights amid the data surge, making visualization tools essential for simplifying analysis, enabling trend detection, and supporting data-driven decisions. Consequently, demand for these tools is expected to rise, as businesses pursue competitive advantages through insightful data utilization.

Top-down and bottom-up approaches were used to estimate and validate the size of the Data Visualization Tools market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Data Visualization Tools Market Segments Analysis

Global Data Visualization Tools Market is segmented by Tool, Organization Size, Deployment Mode, Business Function, End Use Industry and region. Based on Tool, the market is segmented into Standalone and Integrated. Based on Organization Size, the market is segmented into Large Enterprises and Small and Medium-sized Enterprises (SMEs). Based on Deployment Mode, the market is segmented into On-premises and Cloud. Based on Business Function, the market is segmented into Marketing and Sales, Human Resources, Operations and Finance. Based on End Use Industry, the market is segmented into Government, Healthcare and Life Sciences, Retail and eCommerce, Manufacturing, Transportation and Logistics, Telecommunications and IT and Other. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Data Visualization Tools Market

The growth of the global data visualization tools market is primarily fueled by the rising dependence on data-driven decision-making within various industries. Companies are actively seeking cost-effective and time-efficient solutions to analyze large volumes of data, which in turn drives the demand for tools capable of transforming intricate datasets into meaningful insights. This shift toward leveraging data analytics enables organizations to enhance their overall business performance significantly. As a result, the need for effective data visualization tools continues to surge, highlighting the importance of these solutions in achieving strategic goals and fostering informed decision-making.

Restraints in the Data Visualization Tools Market

The Data Visualization Tools market faces significant restraints largely due to the challenges associated with integrating these tools into existing IT infrastructures and data sources. This process is often lengthy and complicated, particularly for organizations utilizing outdated legacy systems or third-party applications. These obstructions can lead to delayed implementation cycles and increased costs, ultimately impeding the market's growth and limiting the potential for widespread adoption of data visualization solutions. As companies grapple with these integration hurdles, it becomes increasingly difficult for them to fully realize the benefits that advanced data visualization tools can offer, thus constraining market expansion.

Market Trends of the Data Visualization Tools Market

The Data Visualization Tools market is experiencing a notable trend marked by the rising adoption of AI and machine learning technologies. These innovative hybrids are revolutionizing the sector by enabling automated insight generation and predictive analytics, which enhances exploratory data analysis capabilities. Organizations are increasingly leveraging these intelligent visualizations to drive informed decision-making processes, fostering greater efficiency and agility. This trend signifies a shift towards self-optimizing and conscious data solutions that cater to diverse industry needs, ultimately empowering users with advanced tools that simplify complex data interpretation. As a result, the market is expected to grow rapidly, reflecting the demand for smarter analytical capabilities.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement

Global Data Visualization Tools Market Size by Tool & CAGR (2025-2032)

• Market Overview
• Standalone
• Integrated

Global Data Visualization Tools Market Size by Organization Size & CAGR (2025-2032)

• Market Overview
• Large Enterprises
• Small and Medium-sized Enterprises (SMEs)

Global Data Visualization Tools Market Size by Deployment Mode & CAGR (2025-2032)

• Market Overview
• On-premises
• Cloud

Global Data Visualization Tools Market Size by Business Function & CAGR (2025-2032)

• Market Overview
• Marketing and Sales
• Human Resources
• Operations
• Finance

Global Data Visualization Tools Market Size by End Use Industry & CAGR (2025-2032)

• Market Overview
• Government
• Healthcare and Life Sciences
• Retail and eCommerce
• Manufacturing
• Transportation and Logistics
• Telecommunications and IT
• Other

Global Data Visualization Tools Market Size & CAGR (2025-2032)

• North America (Tool, Organization Size, Deployment Mode, Business Function, End Use Industry)
  • US
  • Canada
• Europe (Tool, Organization Size, Deployment Mode, Business Function, End Use Industry)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Tool, Organization Size, Deployment Mode, Business Function, End Use Industry)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Tool, Organization Size, Deployment Mode, Business Function, End Use Industry)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Tool, Organization Size, Deployment Mode, Business Function, End Use Industry)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Workday, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Highcharts (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TABLEAU SOFTWARE, LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TIBCO Software Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Domo, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HERE Technologies (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce.com Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS Institute Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Information Builders (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dundas Data Visualization Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pentaho Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• InetSoft Technology Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MicroStrategy Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations