ホーム＆ランドリーケア市場規模、シェア、成長分析：タイプ別、流通チャネル別、地域別 - 産業予測 2025～2032年

ホーム＆ランドリーケアの世界市場規模は、2023年に2,012億9,000万米ドルとなり、予測期間（2025-2032年）のCAGRは6.7%で、2024年の2,147億8,000万米ドルから2032年には3,608億3,000万米ドルに成長する見通しです。

世界のホーム＆ランドリーケア市場は、衛生に対する国民の意識の高まりと可処分所得の増加により、大きく成長する見通しです。特に消費者が持続可能な代替品を求める中、オーガニックで環境に優しいクリーニング製品への需要の高まりは、メーカーにとって大きなビジネスチャンスとなります。さまざまな香りを含む幅広い洗濯用および家庭用洗浄剤へのアクセスの向上も、市場拡大を後押しします。COVID-19の流行は衛生の重要性をさらに浮き彫りにし、消毒剤や洗濯用洗剤のようなホームケア製品の需要急増につながっています。この成長にはオンライン販売チャネルが重要な役割を果たすと予想されます。全体として、都市化、健康意識、インフラ整備が相まって、今後数年間は市場の前進が期待されます。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 顧客と購買基準の分析

ホーム＆ランドリーケア市場規模：タイプ別& CAGR（2025-2032）

• 市場概要
• ランドリーケア
• 家庭用洗剤
• 食器用洗剤
• 研磨剤、ルームフレグランス、殺虫剤

ホーム＆ランドリーケア市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• オフライン
• オンライン

ホーム＆ランドリーケア市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Procter & Gamble（United States）
• Unilever（United Kingdom）
• The Clorox Company（United States）
• Henkel AG & Co. KGaA（Germany）
• Reckitt Benckiser Group plc（United Kingdom）
• Colgate-Palmolive Company（United States）
• Church & Dwight Co., Inc.（United States）
• Kao Corporation（Japan）
• LG Household & Health Care Ltd.（South Korea）
• Amway Corporation（United States）
• S. C. Johnson & Son, Inc.（United States）
• Lion Corporation（Japan）
• Electrolux AB（Sweden）
• Whirlpool Corporation（United States）
• Samsung Electronics Co., Ltd.（South Korea）
• Miele & Cie. KG（Germany）
• Dyson Ltd.（United Kingdom）
• SharkNinja Operating LLC（United States）
• Haier Group Corporation（China）
• Panasonic Corporation（Japan）

結論と提言

Global Home And Laundry Care Market size was valued at USD 201.29 billion in 2023 and is poised to grow from USD 214.78 billion in 2024 to USD 360.83 billion by 2032, growing at a CAGR of 6.7% during the forecast period (2025-2032).

The global home and laundry care market is poised for significant growth, driven by heightened public awareness of hygiene and increased disposable income. The rising demand for organic and eco-friendly cleaning products presents a major opportunity for manufacturers, particularly as consumers seek sustainable alternatives. Enhanced accessibility to a wide range of laundry and household cleansers, including various fragrances, will also support market expansion. The COVID-19 pandemic has further underscored the importance of hygiene, leading to a surge in demand for home care products like disinfectants and laundry detergents. Online sales channels are anticipated to play a crucial role in this growth. Overall, a combination of urbanization, health awareness, and infrastructure improvements are expected to propel the market forward in the upcoming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Home And Laundry Care market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Home And Laundry Care Market Segments Analysis

Global Home And Laundry Care Market is segmented by Type, Distribution Channel and region. Based on Type, the market is segmented into Laundry Care, Household Cleaners, Dishwashing Detergents and Polishes, Room Scents & Insecticides. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Home And Laundry Care Market

A significant driving force in the Global Home and Laundry Care market is the universal demand for cleanliness. This fundamental desire for tidy, sanitary homes and fresh clothing propels the consumption of various cleaning products and services. Consumers prioritize hygiene and freshness, leading to a heightened interest in effective home and laundry care solutions. As awareness of cleanliness impacts lifestyle choices, the market for cleaning supplies continues to expand, reflecting an ongoing commitment to maintaining pristine living environments. Consequently, the pursuit of cleanliness remains a pivotal factor influencing the growth and development of the home and laundry care industry on a global scale.

Restraints in the Global Home And Laundry Care Market

The Global Home and Laundry Care market faces a significant restraint as consumers are becoming more aware of the environmental impact of household products. With sustainability and waste reduction gaining priority among consumers, there is a rising demand for natural and eco-friendly alternatives. This shift in consumer preference could hinder the growth of traditional home and laundry care brands that fail to prioritize sustainable practices. As eco-conscious options gain traction, companies that do not adapt to these changing consumer values may struggle to maintain their market position, highlighting the need for innovation in sustainable product offerings within the industry.

Market Trends of the Global Home And Laundry Care Market

The Global Home and Laundry Care market is experiencing a significant shift towards sustainability, driven by increasing consumer awareness and demand for eco-friendly products. As individuals become more informed about environmental issues, they are actively seeking home and laundry solutions that minimize ecological impact. This trend has catalyzed a burgeoning market for green alternatives, including biodegradable detergents, packaging made from recycled materials, and concentrated formulas that reduce water usage. Brands are responding by innovating and repositioning their offerings to meet these consumer expectations, ultimately reshaping the competitive landscape and propelling growth in the eco-conscious segment of the market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis

Global Home And Laundry Care Market Size by Type & CAGR (2025-2032)

• Market Overview
• Laundry Care
• Household Cleaners
• Dishwashing Detergents
• Polishes, Room Scents & Insecticides

Global Home And Laundry Care Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
• Online

Global Home And Laundry Care Market Size & CAGR (2025-2032)

• North America (Type, Distribution Channel)
  • US
  • Canada
• Europe (Type, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Procter & Gamble (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Clorox Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser Group plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co., Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Household & Health Care Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• S. C. Johnson & Son, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lion Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Electrolux AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Whirlpool Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electronics Co., Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Miele & Cie. KG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dyson Ltd. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SharkNinja Operating LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Haier Group Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations