スマート家電市場規模、シェア、成長分析：提供別、技術別、販売別、エンドユーザー別、地域別 - 産業予測 2025～2032年

スマート家電の市場規模は2023年に372億米ドルで、2024年の405億9,000万米ドルから2032年には814億6,000万米ドルに成長し、予測期間中（2025年～2032年）のCAGRは9.1％で成長する見通しです。

スマートホームグッズ市場は、消費者の需要の変化により、変革的な動向を目の当たりにしています。音声起動の人気が急上昇し、アマゾンのアレクサやグーグルアシスタントのようなバーチャルアシスタントが現代の家庭に欠かせないものとなっています。消費者は、その使いやすさとタッチレスインタラクションで音声起動デバイスを支持しています。さらに、ユーザーはデバイス間のシームレスな接続を求めるため、互換性が鍵となります。この進化は、人工知能（AI）や機械学習など、デバイスの効率とパーソナライゼーションを強化する先進技術の影響を大きく受けています。AI機能は現在、省エネ推奨や行動ベースのサーモスタット調整にも及んでおり、カスタマイズ可能なソリューションへのシフトを示唆しています。さらに、市場が拡大するにつれ、複雑なスマートホームシステムにおける安全性向上のニーズに対応するため、セキュリティ機能への注目が高まっています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

スマート家電市場規模：提供別& CAGR（2025-2032）

• 市場概要
• 製品
  • スマート洗濯機
  • スマートドライヤー
  • スマートエアコン
  • スマート給湯器
  • スマート照明デバイス
  • スマートセキュリティデバイス
  • スマート掃除機
  • スマート冷蔵庫
  • スマートコーヒーメーカー
  • スマートケトル
  • スマート食器洗い機
  • スマート冷凍庫
  • スマートオーブン
  • スマートクックトップ
  • スマートクッカー
• サービス
  • コンサルティング
  • 修理とメンテナンス
  • システム統合
  • その他

スマート家電市場規模：技術別& CAGR（2025-2032）

• 市場概要
• Wi-Fi
• Bluetooth
• 近距離無線通信（NFC）
• その他（ZigBee、RFID、EnOcean、Z-Wave、セルラーネットワーク）

スマート家電市場規模：販売別& CAGR（2025-2032）

• 市場概要
• 間接販売チャネル
• 直説販売チャネル

スマート家電市場規模：エンドユーザー別& CAGR（2025-2032）

• 市場概要
• 住宅用
• 商業用

スマート家電市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Samsung Electronics Co., Ltd.（South Korea）
• LG Electronics, Inc.（South Korea）
• Whirlpool Corporation（USA）
• Electrolux AB（Sweden）
• Haier Smart Home Co., Ltd.（China）
• Koninklijke Philips N.V.（Netherlands）
• Robert Bosch GmbH（Germany）
• Panasonic Corporation（Japan）
• Apple Inc.（USA）
• Amazon.com, Inc.（USA）
• Google LLC（USA）
• Miele & Cie. KG（Germany）
• Honeywell International Inc.（USA）
• Dyson（UK）
• Xiaomi Corporation（China）
• Lutron Electronics Co., Inc.（USA）
• BSH Hausgerate GmbH（Germany）
• Signify（Netherlands）
• IKEA（Sweden）

結論と提言

Smart Home Appliances Market size was valued at USD 37.2 billion in 2023 and is poised to grow from USD 40.59 billion in 2024 to USD 81.46 billion by 2032, growing at a CAGR of 9.1% during the forecast period (2025-2032).

The smart home goods market is witnessing transformative trends driven by changing consumer demands. Voice activation has surged in popularity, with virtual assistants like Amazon's Alexa and Google Assistant becoming integral to modern households. Consumers favor voice-activated devices for their ease of use and touchless interaction. Additionally, compatibility is key, as users seek seamless connectivity between their devices. This evolution is significantly influenced by advanced technologies, such as artificial intelligence (AI) and machine learning, which enhance device efficiency and personalization. AI capabilities now extend to energy-saving recommendations and behavior-based thermostat adjustments, signaling a shift toward customizable solutions. Furthermore, as the market expands, there is a heightened focus on security features, addressing the need for increased safety in complex smart home systems.

Top-down and bottom-up approaches were used to estimate and validate the size of the Smart Home Appliances market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Smart Home Appliances Market Segments Analysis

Global Smart Home Appliances Market is segmented by Offering, Technology, Sales, End User and region. Based on Offering, the market is segmented into Products and Services. Based on Technology, the market is segmented into Wi-Fi, Bluetooth, Near Field Communication (NFC) and Others (ZigBee, RFID, EnOcean, Z-Wave and cellular Networks). Based on Sales, the market is segmented into Indirect Sales Channel and Direct Sales Channel. Based on End User, the market is segmented into Residential and Commercial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Smart Home Appliances Market

The current demand for smart home appliances is increasingly centered around enhancing their intelligence. Devices such as voice-controlled thermostats, smart refrigerators, and automated lighting systems enable homeowners to manage their environments from virtually anywhere using any smart device. This level of convenience significantly reduces the time and effort required for everyday tasks, compelling more consumers to seek out smart home technologies for their residences. As a result, the market for these innovative appliances is expanding, driven by the desire for greater efficiency and control in home management, ultimately reshaping the way we interact with our living spaces.

Restraints in the Smart Home Appliances Market

The Smart Home Appliances market faces significant challenges due to increasing concerns regarding internet connectivity and data security. As these devices become more integrated into everyday living, individuals express skepticism about adopting them, mainly due to fears of hacking and unauthorized access to personal information. The absence of robust cybersecurity measures further hampers market growth, as potential consumers are increasingly aware of and sensitive to issues surrounding data protection. This growing caution regarding data privacy can deter individuals from embracing smart home technology, ultimately posing a constraint on the market's expansion and development.

Market Trends of the Smart Home Appliances Market

The smart home appliances market is experiencing a notable trend characterized by the growing integration of voice assistants such as Amazon Alexa, Google Assistant, and Apple Siri. This innovation allows users to command their home appliances effortlessly through voice control, enhancing convenience and usability. As consumers increasingly seek interconnected solutions for a seamless living experience, the demand for smart appliances equipped with voice functionality is surging. This trend not only simplifies user interaction but also enhances the appeal of smart devices, driving growth in the market as manufacturers focus on creating intuitive, responsive, and user-friendly home solutions that cater to modern lifestyles.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Smart Home Appliances Market Size by Offering & CAGR (2025-2032)

• Market Overview
• Products
  • Smart Washers
  • Smart Dryers
  • Smart Air Conditioners
  • Smart Water Heaters
  • Smart Lighting Devices
  • Smart Security Devices
  • Smart Vacuum Cleaners
  • Smart Refrigerators
  • Smart Coffee Makers
  • Smart Kettles
  • Smart Dish Washers
  • Smart Deep Freezers
  • Smart Ovens
  • Smart Cooktops
  • Smart Cookers
• Services
  • Consulting
  • Repair & Maintenance
  • System Integrations
  • Others

Global Smart Home Appliances Market Size by Technology & CAGR (2025-2032)

• Market Overview
• Wi-Fi
• Bluetooth
• Near Field Communication (NFC)
• Others (ZigBee, RFID, EnOcean, Z-Wave and cellular Networks)

Global Smart Home Appliances Market Size by Sales & CAGR (2025-2032)

• Market Overview
• Indirect Sales Channel
• Direct Sales Channel

Global Smart Home Appliances Market Size by End User & CAGR (2025-2032)

• Market Overview
• Residential
• Commercial

Global Smart Home Appliances Market Size & CAGR (2025-2032)

• North America (Offering, Technology, Sales, End User)
  • US
  • Canada
• Europe (Offering, Technology, Sales, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Offering, Technology, Sales, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Offering, Technology, Sales, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Offering, Technology, Sales, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Samsung Electronics Co., Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Electronics, Inc. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Whirlpool Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Electrolux AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Haier Smart Home Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Koninklijke Philips N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Robert Bosch GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apple Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon.com, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Miele & Cie. KG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Honeywell International Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dyson (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Xiaomi Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lutron Electronics Co., Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BSH Hausgerate GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Signify (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IKEA (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations