マーガリン市場規模、シェア、成長分析：タイプ別、流通チャネル別、エンドユーザー別、地域別 - 産業予測 2025～2032年

マーガリンの世界市場規模は2023年に221億米ドルと評価され、予測期間（2025-2032年）のCAGRは3.0%で、2024年の227億6,000万米ドルから2032年には288億4,000万米ドルに成長する見通しです。

焼き菓子・菓子市場は、あらゆる年齢層に広く訴求していることから、今後数年間は良好な成長が見込まれます。マーガリンは、低比重リポ蛋白（LDL）値の低下や、植物性で乳糖不使用であることから、乳糖不耐症の人にとっても魅力的な選択肢であるなどの利点があるため、健康志向の消費者はますますマーガリンに惹かれています。マーガリンの世界の需要は、特に国連によると2050年までに倍増すると予測されている高齢化によって、消費パターンがより健康的な代替品にシフトするにつれて、大幅に増加すると予想されます。さらに、低脂肪、低カロリー、低コレステロールという製品の特性は、健康志向の消費者の嗜好に合致しています。中国やインドなどの市場では価格への敏感さがマーガリンの需要をさらに高めており、経済的で持続可能な原材料を求める食品メーカーもマーガリンを採用しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制情勢
• ケーススタディ

マーガリン市場規模：タイプ別& CAGR（2025-2032）

• 市場概要
• 硬い
• ソフト
• 液体

マーガリン市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• スーパーマーケット/ハイパーマーケット
• 専門店
• コンビニエンスストア
• オンライン小売
• その他

マーガリン市場規模：エンドユーザー別& CAGR（2025-2032）

• 市場概要
• 家庭
• HoReCa
• 産業

マーガリン市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Upfield（Netherlands）
• BRF S.A.（Brazil）
• Grupo Bimbo（Mexico）
• Emmi AG（Switzerland）
• Unilever（United Kingdom）
• Fjordland（Norway）
• Land O'Lakes（United States）
• Conagra Brands（United States）
• Bunge Limited（United States）
• Wilmar International（Singapore）
• NMGK Group（Russia）
• Fuji Oil Holdings（Japan）
• Mewah International（Singapore）
• Yildiz Holding（Turkey）
• Kerry Group（Ireland）
• Orkla ASA（Norway）
• AarhusKarlshamn（Sweden）
• Vandemoortele（Belgium）
• Puratos Group（Belgium）
• Cargill（United States）

結論と提言

Global Margarine Market size was valued at USD 22.1 billion in 2023 and is poised to grow from USD 22.76 billion in 2024 to USD 28.84 billion by 2032, growing at a CAGR of 3.0% during the forecast period (2025-2032).

The baked goods and confections market is poised for favorable growth in the coming years, driven by their widespread appeal across all age segments. Health-conscious consumers are increasingly drawn to margarine due to its benefits, including lower levels of low-density lipoprotein (LDL) and its plant-based, lactose-free nature, making it an appealing choice for lactose-intolerant individuals. The global demand for margarine is expected to rise significantly, particularly as the aging population, projected to double by 2050 according to the UN, shifts consumption patterns towards healthier alternatives. Additionally, the product's attributes of being low in fat, calories, and cholesterol align well with the preferences of health-oriented consumers. Price sensitivity in markets like China and India further fuels the demand for margarine, which is also being adopted by food manufacturers seeking economical and sustainable ingredients.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Margarine market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Margarine Market Segments Analysis

Global Margarine Market is segmented by Type, Distribution Channel, End User and region. Based on Type, the market is segmented into Hard, Soft and Liquid. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Specialty Stores, Convenience Stores, Online Retails and Others. Based on End User, the market is segmented into Household Consumers, HoReCa and Industrial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Margarine Market

The global margarine market is experiencing significant growth driven by heightened awareness of heart health and the negative impacts of trans fats. Consumers are increasingly seeking healthier margarine options, leading to a rising demand for products that feature minimal saturated fats and incorporate plant-based oils. Additionally, there is a growing interest in functional ingredients, such as omega-3 fatty acids, that enhance the nutritional profile of these spreads. As a result, individuals are prioritizing health-conscious choices when purchasing margarine, reinforcing the trend towards healthier alternatives in the market and contributing to its overall expansion.

Restraints in the Global Margarine Market

The global margarine market faces significant constraints due to its relatively high pricing compared to conventional fats like vegetable oils. This affordability issue poses challenges, especially in developing regions where cost sensitivity is a major factor in consumer purchasing decisions. In these markets, consumers often gravitate toward more budget-friendly and accessible alternatives for cooking and baking, which limits margarine's market penetration. As a result, manufacturers and marketers must navigate these economic barriers, finding ways to position margarine as a cost-effective option while appealing to the price-conscious preferences of consumers in these competitive environments.

Market Trends of the Global Margarine Market

The global margarine market is witnessing a notable trend towards healthier alternatives, driven by the increasing consumer demand for nutritious and health-conscious options. As consumers become more aware of dietary impacts, manufacturers are actively developing margarine products that are trans-fat reduced, lower in calories, and infused with plant-based ingredients. This shift is aimed at not only appealing to health-conscious individuals but also positioning margarine as a staple for everyday consumption without compromising on health. The focus on clean labels and transparent ingredient sourcing further enhances consumer trust, leading to a robust growth trajectory for healthier margarine varieties in the market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies

Global Margarine Market Size by Type & CAGR (2025-2032)

• Market Overview
• Hard
• Soft
• Liquid

Global Margarine Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets/Hypermarkets
• Specialty Stores
• Convenience Stores
• Online Retails
• Others

Global Margarine Market Size by End User & CAGR (2025-2032)

• Market Overview
• Household Consumers
• HoReCa
• Industrial

Global Margarine Market Size & CAGR (2025-2032)

• North America (Type, Distribution Channel, End User)
  • US
  • Canada
• Europe (Type, Distribution Channel, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Distribution Channel, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Distribution Channel, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Distribution Channel, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Upfield (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BRF S.A. (Brazil)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grupo Bimbo (Mexico)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Emmi AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fjordland (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Land O'Lakes (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Conagra Brands (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bunge Limited (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wilmar International (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NMGK Group (Russia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fuji Oil Holdings (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mewah International (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yildiz Holding (Turkey)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kerry Group (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Orkla ASA (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AarhusKarlshamn (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vandemoortele (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Puratos Group (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cargill (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations