液体ハンドソープの市場規模、シェア、成長分析：製品タイプ別、包装タイプ別、用途別、流通チャネル別、地域別 - 産業予測 2025～2032年

液体ハンドソープ市場規模は2023年に476億8,000万米ドルとなり、予測期間（2025～2032年）のCAGRは31.2%で、2024年の625億6,000万米ドルから2032年には5,492億1,000万米ドルに成長する見通しです。

健康と衛生に対する世界の意識が高まるにつれて、液体ハンドソープ市場は大きな成長を遂げようとしています。液体石鹸へのシフトは、その利便性と二次汚染リスクの低さが原動力となっていますが、疾病の蔓延が深刻化する中、頻繁な手洗いの必要性が高まっていることで加速しています。eコマースの拡大がアクセシビリティを高め、ホスピタリティやヘルスケア分野が需要をさらに押し上げます。抗菌性液体石鹸のようなイノベーションは、細菌に対する消費者の関心の高まりに対応するものであり、Dettol、Celine、Doveのようなブランドからの新製品発売は、ユニークな香りを提供する傾向を浮き彫りにしています。市場関係者は、環境問題やサプライチェーンの破壊といった潜在的課題にもかかわらず、競合情勢の中で差別化を図るため、斬新なコラボレーションや独創的なマーケティング戦略に注力しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 規制情勢
• 顧客と購買基準の分析

液体ハンドソープ市場規模：製品タイプ別

• 市場概要
• 合成
• オーガニック

液体ハンドソープ市場規模：パッケージングタイプ別

• 市場概要
• ボトル
• ポーチ
• チューブ

液体ハンドソープ市場規模：用途別

• 市場概要
• 家庭用
• 商業用

液体ハンドソープ市場規模：流通チャネル別

• 市場概要
• スーパーマーケット
• 医薬品店
• オンラインストア
• コンビニエンスストア

液体ハンドソープ市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022～2024年）

主要企業プロファイル

• Amway Corp.（USA）
• Cleenol Group Ltd.（UK）
• Colgate-Palmolive Co.（USA）
• Godrej Consumer Products Ltd.（India）
• GOJO Industries Inc.（USA）
• Henkel AG & Co. KGaA（Germany）
• Himalaya Global Holdings Ltd.（India）
• ITC Ltd.（India）
• Kao Corp.（Japan）
• Lion Corp.（Japan）
• Longrich BioScience Co. Ltd.（China）
• Medline Industries LP（USA）
• Pental Ltd.（Australia）
• Premier English Manufacturing Ltd.（UK）
• Reckitt Benckiser Group Plc（UK）
• Shri Sahib Enterprises LLP（India）
• The Avon Co.（USA）
• Unilever PLC（UK）
• Vi-Jon LLC（USA）
• SC Johnson & Son Inc.（USA）

結論と提言

Liquid Hand Soap Market size was valued at USD 47.68 billion in 2023 and is poised to grow from USD 62.56 billion in 2024 to USD 549.21 billion by 2032, growing at a CAGR of 31.2% during the forecast period (2025-2032).

As global awareness of health and hygiene intensifies, the liquid hand soap market is poised for significant growth. The shift towards liquid soaps, driven by their convenience and lower cross-contamination risk, is accelerated by the rising need for frequent handwashing amidst escalating disease prevalence. E-commerce expansion enhances accessibility, while the hospitality and healthcare sectors further boost demand. Innovations, like antibacterial liquid soaps, respond to increasing consumer concerns over germs, while new product launches from brands like Dettol, Celine, and Dove highlight a trend towards unique fragrance offerings. Market players are focusing on novel collaborations and creative marketing strategies to differentiate in a competitive landscape, despite potential challenges such as environmental concerns and supply chain disruptions.

Top-down and bottom-up approaches were used to estimate and validate the size of the Liquid Hand Soap market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Liquid Hand Soap Market Segments Analysis

Global Liquid Hand Soap Market is segmented by Product Type, Packaging Type, Application, Distribution Channel and region. Based on Product Type, the market is segmented into Synthetic and Organic. Based on Packaging Type, the market is segmented into Bottle, Pouch and Tube. Based on Application, the market is segmented into Household and Commercial. Based on Distribution Channel, the market is segmented into Supermarkets, Pharmaceutical Stores, Online Stores and Convenience Stores. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Liquid Hand Soap Market

The growth of the liquid hand soap market is being significantly driven by the swift expansion of healthcare infrastructure and the enforcement of strict hygiene regulations aimed at minimizing infection risks. These developments are expected to enhance the global outlook for liquid hand soap. Additionally, the increasing demand for liquid hand soap in large quantities from various healthcare facilities, where adherence to hygiene standards is paramount, presents new opportunities for market participants. As a result, the combination of regulatory requirements and the growing need for effective hygiene solutions is poised to propel the liquid hand soap industry forward.

Restraints in the Liquid Hand Soap Market

The liquid hand soap market faces significant constraints primarily due to environmental concerns associated with plastic packaging. Most liquid hand soap products are packaged in plastic, contributing to considerable plastic waste and raising alarms about sustainability. As governments implement bans on plastic usage and enforce stricter regulations regarding the disposal of plastic packaging, the sales of liquid hand soap are likely to be impacted negatively in the coming years. This growing emphasis on eco-friendly practices may compel manufacturers to seek alternative packaging solutions, potentially leading to increased production costs and affecting market dynamics.

Market Trends of the Liquid Hand Soap Market

The liquid hand soap market is increasingly shifting towards the incorporation of natural and organic ingredients, reflecting a growing consumer preference for products free from chemicals and synthetic components. As eco-conscious consumers prioritize sustainability and health, companies that innovate by integrating natural elements such as aloe vera, coconut oil, and essential oils are well-positioned to capitalize on this trend. This strategic focus not only addresses consumer demands but also enhances brand loyalty and market shares in an environmentally aware marketplace. As this trend gains momentum, suppliers can expect to optimize sales and expand their consumer base through 2032 and beyond, driving future growth in the sector.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis

Global Liquid Hand Soap Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Synthetic
• Organic

Global Liquid Hand Soap Market Size by Packaging Type & CAGR (2025-2032)

• Market Overview
• Bottle
• Pouch
• Tube

Global Liquid Hand Soap Market Size by Application & CAGR (2025-2032)

• Market Overview
• Household
• Commercial

Global Liquid Hand Soap Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets
• Pharmaceutical Stores
• Online Stores
• Convenience Stores

Global Liquid Hand Soap Market Size & CAGR (2025-2032)

• North America (Product Type, Packaging Type, Application, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Packaging Type, Application, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Packaging Type, Application, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Packaging Type, Application, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Packaging Type, Application, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Amway Corp. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cleenol Group Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Godrej Consumer Products Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GOJO Industries Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Himalaya Global Holdings Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ITC Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corp. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lion Corp. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Longrich BioScience Co. Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Medline Industries LP (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pental Ltd. (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Premier English Manufacturing Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser Group Plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shri Sahib Enterprises LLP (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Avon Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vi-Jon LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SC Johnson & Son Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations