ネイルサロン市場規模、シェア、成長分析：サービス別、顧客嗜好別、年齢層別、エンドユーザー別、地域別 - 産業予測 2025～2032年

ネイルサロン市場規模は2023年に119億米ドルと評価され、2024年の128億8,000万米ドルから2032年には241億9,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは8.2％で成長する見通しです。

世界のネイルサロン産業は、パーソナルケアに対する消費者の意識の高まり、ネイルアートとカスタマイズの人気の高まり、可処分所得の増加によって力強い成長を遂げています。ソーシャルメディアやインフルエンサー文化に後押しされた美意識の高まりは、ネイルサロンへの足を増加させており、LED硬化、ディップパウダーネイル、無害な製品への需要のような革新は新たな機会をもたらしています。タウンハウスが最近ビバリーヒルズに進出したように、フランチャイズが拡大していることは、市場の競争力学を示しています。しかし、激しい競合、厳しい安全規制、自宅でのネイルケアへのシフトなどの課題も残っています。ユニークなサービス、高級製品、持続可能な実践に重点を置くサロンは、2032年までこの活気に満ちた、しかし混雑した市場で成功するのに有利な立場にあります。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 顧客と購買基準の分析

ネイルサロン市場規模：サービス別& CAGR（2025-2032）

• 市場概要
• マニキュア
• ペディキュア
• グラスファイバーとシルクのラップ
• UVジェルオーバーレイとエクステンション
• アクリルオーバーレイとエクステンション

ネイルサロン市場規模：顧客嗜好別& CAGR（2025-2032）

• 市場概要
• 贅沢な体験
• 予算に優しい体験

ネイルサロン市場規模：年齢層別& CAGR（2025-2032）

• 市場概要
• 18歳未満
• 19～40歳
• 41～60歳
• 60歳以上

ネイルサロン市場規模：エンドユーザー別& CAGR（2025-2032）

• 市場概要
• 男性
• 女性

ネイルサロン市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Ulta Beauty（USA）
• Sally Beauty Holdings, Inc.（USA）
• Regal Nails Salon & Spa, LLC（USA）
• Luxury Nails（USA）
• MiniLuxe（USA）
• Nail Bar & Company（USA）
• Olive & June（USA）
• Polished Nail Bar（USA）
• Top Coat（USA）
• MARS The Salon（USA）
• Ella Bliss Beauty Bar（USA）
• OPI Products, Inc.（USA）
• Essie（USA）
• Estee Lauder Companies Inc.（USA）
• CND（Creative Nail Design）（USA）
• Nail Alliance（USA）
• Nailaholics（USA）
• Bio Sculpture Gel（USA）
• LVMH Moet Hennessy Louis Vuitton SE（France）

結論と提言

Nail Salon Market size was valued at USD 11.9 billion in 2023 and is poised to grow from USD 12.88 billion in 2024 to USD 24.19 billion by 2032, growing at a CAGR of 8.2% during the forecast period (2025-2032).

The global nail salon industry is witnessing robust growth driven by increased consumer awareness of personal care, the rising popularity of nail art and customization, and higher disposable incomes. The surge in aesthetic appreciation fueled by social media and influencer culture is amplifying foot traffic to nail salons, while innovations like LED curing, dip powder nails, and demand for non-toxic products present new opportunities. Franchise expansion, as seen with Townhouse's recent launch in Beverly Hills, is indicative of competitive market dynamics. However, challenges persist, including intense competition, strict safety regulations, and a shift towards at-home nail care. Salons focusing on unique services, premium products, and sustainable practices are well-positioned to thrive in this vibrant yet congested market through 2032.

Top-down and bottom-up approaches were used to estimate and validate the size of the Nail Salon market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Nail Salon Market Segments Analysis

Global Nail Salon Market is segmented by Service, Customer Preference, Age Group, End-user and region. Based on Service, the market is segmented into Manicure, Pedicure, Fiberglass & Silk Wraps, UV Gel Overlays And Extensions and Acrylic Overlays And Extensions. Based on Customer Preference, the market is segmented into Luxury experience and Budget-friendly experience. Based on Age Group, the market is segmented into Below 18, 19 to 40, 41 to 60 and Above 60. Based on End-user, the market is segmented into Men and Women. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Nail Salon Market

The Nail Salon market is being significantly driven by a heightened focus on personal care and a rising awareness of aesthetics, particularly among men. As more men embrace grooming practices, including manicures and pedicures, there has been a notable increase in demand for nail salons that cater specifically to male clientele. This shift not only indicates a broader acceptance of grooming trends among men but also presents fresh opportunities for market participants to diversify their service offerings. Consequently, nail salons are adapting to this changing landscape, ensuring they meet the evolving preferences of a growing male consumer base, thereby fueling market growth.

Restraints in the Nail Salon Market

The nail salon market faces several significant restraints, primarily due to the stringent regulatory requirements that ensure customer safety and prevent issues such as infections, fungus, and cross-contamination. To adhere to these enhanced safety standards, salons must invest in improved sterilization solutions, which can lead to increased operational costs. This financial burden ultimately diminishes the profitability of nail salons worldwide, as they struggle to balance compliance with maintaining a sustainable business model. Consequently, these challenges can hinder growth and expansion opportunities within the industry, impacting the overall market dynamics for nail salons.

Market Trends of the Nail Salon Market

The nail salon market is increasingly embracing the trend of using vegan and cruelty-free nail products, as consumers become more conscious of ethical beauty practices. By prioritizing eco-friendly formulations, salons can differentiate themselves in a competitive landscape and attract a discerning clientele that values sustainability. This shift not only meets the demands of a growing demographic seeking health-conscious and ethically sourced beauty options, but also aligns with broader market trends favoring transparency and responsible consumerism. As awareness around animal welfare and environmental impact rises, the focus on vegan products is poised to significantly influence salon strategies and expand business opportunities through 2032 and beyond.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis

Global Nail Salon Market Size by Service & CAGR (2025-2032)

• Market Overview
• Manicure
• Pedicure
• Fiberglass & Silk Wraps
• UV Gel Overlays And Extensions
• Acrylic Overlays And Extensions

Global Nail Salon Market Size by Customer Preference & CAGR (2025-2032)

• Market Overview
• Luxury experience
• Budget-friendly experience

Global Nail Salon Market Size by Age Group & CAGR (2025-2032)

• Market Overview
• Below 18
• 19 to 40
• 41 to 60
• Above 60

Global Nail Salon Market Size by End-user & CAGR (2025-2032)

• Market Overview
• Men
• Women

Global Nail Salon Market Size & CAGR (2025-2032)

• North America (Service, Customer Preference, Age Group, End-user)
  • US
  • Canada
• Europe (Service, Customer Preference, Age Group, End-user)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Service, Customer Preference, Age Group, End-user)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Service, Customer Preference, Age Group, End-user)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Service, Customer Preference, Age Group, End-user)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Ulta Beauty (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sally Beauty Holdings, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Regal Nails Salon & Spa, LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Luxury Nails (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MiniLuxe (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nail Bar & Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Olive & June (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Polished Nail Bar (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Top Coat (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MARS The Salon (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ella Bliss Beauty Bar (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OPI Products, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Essie (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Estee Lauder Companies Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CND (Creative Nail Design) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nail Alliance (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nailaholics (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bio Sculpture Gel (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LVMH Moet Hennessy Louis Vuitton SE (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations