沿岸・海上観光市場の市場規模、シェア、成長分析：タイプ別、旅行タイプ別、用途別、地域別 - 産業予測 2025～2032年

沿岸・海上観光市場規模は2023年に2兆8,000億米ドルと評価され、2024年の2兆9,700億米ドルから2032年には4兆6,900億米ドルに成長し、予測期間中（2025-2032年）のCAGRは5.9%で成長する見通しです。

米国沿岸・海上観光分野の市場成長は、主にレジャー旅行やユニークな体験を求める傾向が強まっている若年層、特にミレニアル世代とジェネレーションZによって牽引されています。COVID-19パンデミックは当初、閉鎖や国内外からの旅行者の減少により観光業を阻害したが、政府の好意的な取り組みや観光インフラへの投資の増加により、市場の活性化が見込まれています。未発見の場所の魅力はソーシャルメディアによって増幅され、旅行需要をさらに煽っています。2021年から2022年にかけての夏の旅行計画が4%増加したことで証明されるように、ホリデーレンタルの予約が急増し、さらにクルーズへの関心が高まっており、消費者の51%が近々クルーズをする意向を示しています。米国の沿岸・海上観光市場は、今後数年間は力強いCAGRを維持すると予想されます。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 規制分析

沿岸・海上観光市場規模：タイプ別& CAGR（2025-2032）

• 市場概要
• 旅客チケットサービス
• 機内サービスとその他のサービス

沿岸・海上観光市場規模：旅行タイプ別& CAGR（2025-2032）

• 市場概要
• 一人旅
• 家族旅行
• カップル旅行
• グループツアー

沿岸・海上観光市場規模：用途別& CAGR（2025-2032）

• 市場概要
• クルーズ観光
• ヨットとセーリング観光
• ウォータースポーツとウォーターアクティビティ
• その他

沿岸・海上観光市場規模& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Royal Caribbean Cruises Ltd.（United States）
• Carnival Corporation & plc（United States & United Kingdom）
• MSC Cruises（Switzerland）
• Norwegian Cruise Line Holdings Ltd.（United States）
• TUI Group（Germany）
• Princess Cruises（United States）
• Viking Cruises（Switzerland）
• Costa Crociere（Italy）
• American Cruise Lines（United States）
• Crystal Cruises（United States）
• Seabourn Cruise Line（United States）
• Regent Seven Seas Cruises（United States）
• P&O Cruises（United Kingdom）
• Celestyal Cruises（Greece）
• Disney Cruise Line（United States）
• Lindblad Expeditions（United States）
• Ponant（France）
• Azamara Club Cruises（United States）

結論と提言

Coastal and Maritime Tourism Market size was valued at USD 2.8 trillion in 2023 and is poised to grow from USD 2.97 trillion in 2024 to USD 4.69 trillion by 2032, growing at a CAGR of 5.9% during the forecast period (2025-2032).

Market growth in the US Coastal and Maritime Tourism sector is primarily driven by the younger population, particularly millennials and Generation Z, who are increasingly seeking leisure travel and unique experiences. Although the COVID-19 pandemic initially hampered tourism due to lockdowns and a decrease in domestic and international travelers, favorable government initiatives and rising investments in tourism infrastructure are set to rejuvenate the market. The allure of undiscovered places is amplified by social media, further fueling demand for travel. A surge in holiday rental bookings, evidenced by a 4% increase in summer travel plans from 2021 to 2022, alongside a growing interest in cruises-51% of consumers expressing intent to cruise soon-supports the overall industry's recovery. The US Coastal and Maritime Tourism Market is expected to sustain a strong CAGR in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Coastal And Maritime Tourism market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Coastal And Maritime Tourism Market Segments Analysis

Coastal and Maritime Tourism Market is segmented by Type, Travel Type, Application and region. Based on Type, the market is segmented into Passenger Ticket Services and Onboard & Other Services. Based on Travel Type, the market is segmented into Solo Travel, Family Travel, Couples Travel and Group Tours. Based on Application, the market is segmented into Cruise Tourism, Yacht & Sailing Tourism, Water Sports & Water Activities and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Coastal And Maritime Tourism Market

The coastal and maritime tourism market is primarily propelled by the stunning natural beauty of coastal areas, pristine beaches, and vibrant ports. Tourists are drawn to these spectacular landscapes, seeking both relaxation and adventure in a distinctive setting. The allure of breathtaking scenery not only enhances the travel experience but also invites visitors to explore diverse environments, making it a significant factor in the growth of this tourism sector. As travelers increasingly seek unique experiences connected to nature and local culture, the appeal of coastal destinations continues to flourish, shaping market trends and driving tourism-related activities.

Restraints in the Coastal And Maritime Tourism Market

The coastal and maritime tourism sector faces significant constraints due to its reliance on weather and environmental conditions, including factors like water temperature, wind, and precipitation. Variations in weather patterns can profoundly affect the industry, resulting in increased cancellations and diminished demand for tourism services. These environmental variables are critical to the outdoor experiences that drive tourist interest, making this market vulnerable to climate fluctuations and extreme weather events. As such, any adverse changes in these natural conditions can lead to challenges for businesses within the sector, ultimately impacting their profitability and long-term sustainability.

Market Trends of the Coastal And Maritime Tourism Market

The Coastal and Maritime Tourism market is witnessing a pronounced shift towards sustainable tourism, reflecting a growing consumer demand for eco-conscious travel experiences. As travelers become more environmentally aware, they actively seek out destinations and operators that prioritize sustainability. In response, cruise lines and maritime companies are implementing green initiatives, such as utilizing renewable energy systems, minimizing single-use plastics, and engaging in marine conservation efforts. This trend not only enhances the appeal of coastal destinations but also fosters a deeper connection between travelers and the natural environment, ultimately shaping the future landscape of maritime tourism towards a more responsible and sustainable model.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Analysis

Global Coastal and Maritime Tourism Market Size by Type & CAGR (2025-2032)

• Market Overview
• Passenger Ticket Services
• Onboard & Other Services

Global Coastal and Maritime Tourism Market Size by Travel Type & CAGR (2025-2032)

• Market Overview
• Solo Travel
• Family Travel
• Couples Travel
• Group Tours

Global Coastal and Maritime Tourism Market Size by Application & CAGR (2025-2032)

• Market Overview
• Cruise Tourism
• Yacht & Sailing Tourism
• Water Sports & Water Activities
• Others

Global Coastal and Maritime Tourism Market Size & CAGR (2025-2032)

• North America (Type, Travel Type, Application)
  • US
  • Canada
• Europe (Type, Travel Type, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Travel Type, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Travel Type, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Travel Type, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Royal Caribbean Cruises Ltd. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carnival Corporation & plc (United States & United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MSC Cruises (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Norwegian Cruise Line Holdings Ltd. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TUI Group (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Princess Cruises (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Viking Cruises (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Costa Crociere (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• American Cruise Lines (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Crystal Cruises (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Seabourn Cruise Line (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Regent Seven Seas Cruises (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• P&O Cruises (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Celestyal Cruises (Greece)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Disney Cruise Line (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lindblad Expeditions (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ponant (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Azamara Club Cruises (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations