サイクルツーリズム市場規模、シェア、成長分析、観光目的別、グループ別、性別、年齢層別、期間別、目的地別、予約モード別、地域別 - 産業予測、2025-2032年

サイクルツーリズムの世界市場規模は、2023年に1,273億5,000万米ドルと評価され、2024年の1,389億4,000万米ドルから2032年には2,788億8,000万米ドルに成長し、予測期間（2025年～2032年）のCAGRは9.1％で成長する見通しです。

アドベンチャー・ツーリズム分野は著しい成長を遂げており、サイクリングは観光地で好まれる交通手段として台頭しています。世界経済フォーラムによると、米国では電動自転車の販売台数が144～145％と急増し、電動自転車活動の将来が堅調であることを示しています。この動向は、サイクルツーリズムを強化することを目的とした政府のイニシアティブによって後押しされています。例えば、国内観光を刺激するためのタイの7億米ドルの投資や、サイクリング体験を促進するための中小企業に対するバヌアツのインセンティブなどです。消費者が環境にやさしく、冒険的な旅の選択肢を求める傾向が強まるなか、サイクルツーリズム市場は拡大の態勢を整え、企業にも観光地にも新たな機会を生み出しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 顧客と購買基準の分析

サイクルツーリズム市場規模：観光目的別

• 市場概要
• マウンテンバイク
• ロードサイクリング
• レジャーサイクリング
• アドベンチャーサイクリング
• その他

サイクルツーリズム市場規模：グループ別

• 市場概要
• グループ/友達
• カップル
• 家族
• 個人

サイクルツーリズム市場規模：性別：

• 市場概要
• 男性
• 女性

サイクルツーリズム市場規模：年齢層別

• 市場概要
• 18歳未満
• 18歳-30歳
• 30歳-50歳
• 50歳超

サイクルツーリズム市場規模：期間別

• 市場概要
• 短期旅行（1～3日間）
• 中期旅行（4～7日間）
• 長期旅行（8日以上）

サイクルツーリズム市場規模：目的地別

• 市場概要
• 国内
• 国際

サイクルツーリズム市場規模：予約モード別

• 市場概要
• 直接
• 企業ウェブサイト
• 旅行代理店
• その他

サイクルツーリズム市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• G Adventures（Canada）
• Kuoni Travel（Switzerland）
• Intrepid Travel（Australia）
• Audley Travel（United Kingdom）
• Butterfield & Robinson（Canada）
• Backroads（United States）
• Exodus Travels（United Kingdom）
• Ciclismo Classico（United States）
• Saddle Skedaddle（United Kingdom）
• SpiceRoads Cycling（Thailand）
• ExperiencePlus!Bicycle Tours（United States）
• BikeTours.com（United States）
• Discover France Adventures（France）
• Pure Adventures（United States）
• TDA Global Cycling（Canada）
• Pedalers Pub & Grille（United States）
• Mountain Travel Sobek（United States）
• REI Adventures（United States）
• VBT Bicycling Vacations（United States）
• BikeHike Adventures（Canada）

結論と提言

Global Cycle Tourism Market size was valued at USD 127.35 billion in 2023 and is poised to grow from USD 138.94 billion in 2024 to USD 278.88 billion by 2032, growing at a CAGR of 9.1% during the forecast period (2025-2032).

The adventure tourism sector is witnessing significant growth, with cycling emerging as a favored mode of transportation in tourist destinations. In the U.S., electric bike sales surged by 144-145% according to the World Economic Forum, signaling a robust future for e-bike activities. This trend is bolstered by governmental initiatives aimed at enhancing cycle tourism; for example, Thailand's USD 700 million investment to stimulate domestic tourism and Vanuatu's incentives for small and medium-sized businesses to promote cycling experiences. As consumers increasingly seek eco-friendly and adventurous travel options, the cycling tourism market is poised for expansion, creating new opportunities for businesses and destinations alike.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Cycle Tourism market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Cycle Tourism Market Segments Analysis

Global Cycle Tourism Market is segmented by Tourism, Group, Gender, Age Group, Duration, Destination, Mode of Booking and region. Based on Tourism, the market is segmented into Mountain biking, Road cycling, Leisure cycling, Adventure cycling and Others. Based on Group, the market is segmented into Groups/Friends, Couples, Family and Solo. Based on Gender, the market is segmented into Male and Female. Based on Age Group, the market is segmented into Below 18, 18-30, 30-50 and Above 50. Based on Duration, the market is segmented into Short trips (1-3 days), Medium trips (4-7 days) and Long trips (8+ days). Based on Destination, the market is segmented into Domestic and International. Based on Mode of Booking, the market is segmented into Direct, Company Website, Travel Agents and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Cycle Tourism Market

The Global Cycle Tourism market is being propelled by an increasing awareness among travelers regarding the environmental impact of their journeys. As tourists strive to adopt more sustainable and eco-friendly methods of exploring new locations, cycling emerges as an ideal solution. Not only does it promote responsible tourism, but it also enhances physical health. Consequently, fitness enthusiasts are turning to cycling as a preferred activity in tourist destinations, recognizing it as a beneficial and enjoyable way to experience the sights while maintaining their well-being. This growing trend underscores cycling's dual appeal in contributing both to environmental sustainability and personal fitness.

Restraints in the Global Cycle Tourism Market

Despite numerous destinations making strides in developing cycling infrastructure, a significant portion of the world still lacks sufficient facilities for cyclists. This includes essential amenities like designated bike lanes and well-maintained cycling trails. The absence of these crucial infrastructures in various regions poses a challenge for the global cycle tourism market, as it limits accessibility and safety for potential cyclists. Without proper support systems in place, destinations may struggle to attract cycling enthusiasts, ultimately hindering the growth and expansion of the cycle tourism industry on a global scale. This gap in infrastructure represents a crucial restraint for market advancement.

Market Trends of the Global Cycle Tourism Market

The Global Cycle Tourism market is witnessing a dynamic shift in perception as cycling enthusiasts increasingly seek immersive experiences that merge adventure with education. Recognizing the limited economic impact of traditional cycling tours, top travel agencies are innovating by creating comprehensive cycling tourism packages. These itineraries not only emphasize physical activity but also deepen travelers' understanding of local geography, history, and ecology through guided tours led by experts. As a result, this trend is driving higher expenditure among cycling tourists, prompting agencies to invest in enhanced offerings that cater to this growing demand, ultimately expanding the footprint and profitability of the cycle tourism segment.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis

Global Cycle Tourism Market Size by Tourism & CAGR (2025-2032)

• Market Overview
• Mountain biking
• Road cycling
• Leisure cycling
• Adventure cycling
• Others

Global Cycle Tourism Market Size by Group & CAGR (2025-2032)

• Market Overview
• Groups/Friends
• Couples
• Family
• Solo

Global Cycle Tourism Market Size by Gender & CAGR (2025-2032)

• Market Overview
• Male
• Female

Global Cycle Tourism Market Size by Age Group & CAGR (2025-2032)

• Market Overview
• Below 18
• 18-30
• 30-50
• Above 50

Global Cycle Tourism Market Size by Duration & CAGR (2025-2032)

• Market Overview
• Short trips (1-3 days)
• Medium trips (4-7 days)
• Long trips (8+ days)

Global Cycle Tourism Market Size by Destination & CAGR (2025-2032)

• Market Overview
• Domestic
• International

Global Cycle Tourism Market Size by Mode of Booking & CAGR (2025-2032)

• Market Overview
• Direct
• Company Website
• Travel Agents
• Others

Global Cycle Tourism Market Size & CAGR (2025-2032)

• North America (Tourism, Group, Gender, Age Group, Duration, Destination, Mode of Booking)
  • US
  • Canada
• Europe (Tourism, Group, Gender, Age Group, Duration, Destination, Mode of Booking)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Tourism, Group, Gender, Age Group, Duration, Destination, Mode of Booking)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Tourism, Group, Gender, Age Group, Duration, Destination, Mode of Booking)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Tourism, Group, Gender, Age Group, Duration, Destination, Mode of Booking)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• G Adventures (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kuoni Travel (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Intrepid Travel (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Audley Travel (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Butterfield & Robinson (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Backroads (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Exodus Travels (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ciclismo Classico (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Saddle Skedaddle (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SpiceRoads Cycling (Thailand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ExperiencePlus! Bicycle Tours (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BikeTours.com (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Discover France Adventures (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pure Adventures (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TDA Global Cycling (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pedalers Pub & Grille (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mountain Travel Sobek (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• REI Adventures (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VBT Bicycling Vacations (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BikeHike Adventures (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations