家庭用掃除用具・用品の市場規模、シェア、成長分析：用具タイプ別、流通チャネル別、価格帯別、エンドユーザー別、地域別 - 産業予測 2025～2032年

家庭用掃除用具・用品の世界市場規模は2023年に2,100億米ドルと評価され、2024年の2,209億2,000万米ドルから2032年には3,314億1,000万米ドルに成長し、予測期間（2025～2032年）のCAGRは5.2％で成長する見通しです。

世界の家庭用掃除用具・用品市場は、先進的な自動洗浄ソリューションと並んで、環境に優しく化学物質を含まない製品に対する需要の急増を主な要因として、力強い成長を遂げています。生活水準の向上に伴い、消費者は効率的で効果的なクリーニングツールを求めるようになっており、これが2025年から2032年にかけての市場拡大を後押ししています。Procter &Gamble社、SC Johnson Professional社、Reckitt Benckiser社などの主要企業は、持続可能なパッケージング、節水型機器、環境に優しい製品ラインなどの革新的な製品でこの動向に対応しています。さらに、可処分所得の増加、スマートホーム技術の普及、オンラインショッピングの利便性が、市場機会をさらに高めています。近代的で機械化された洗浄ソリューションへの需要が引き続き情勢を形成しており、業界の有望な軌道を示しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制情勢
• ケーススタディ
• 技術の進歩

家庭用掃除用具・用品市場規模：用具タイプ別

• 市場概要
• クリーニングツール/ブラシ
  • トイレブラシ
  • モップ
  • その他
• ちりとり
• バケツ
• ダスター
• ほうき
• その他

家庭用掃除用具・用品市場規模：流通チャネル別

• 市場概要
• ハイパーマーケット/スーパーマーケット
• 卸売業者
• 専門店
• オンライン

家庭用掃除用具・用品市場規模：価格帯別

• 市場概要
• 低価格
• 中価格

家庭用掃除用具・用品市場規模：エンドユーザー別

• 市場概要
• 住宅用
• 商業用

家庭用掃除用具・用品市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022～2024年）

主要企業プロファイル

• Vileda（Germany）
• 3M（USA）
• Eureka Forbes（India）
• Dyson（UK）
• Electrolux（Sweden）
• Stanley Black & Decker（USA）
• BISSELL（USA）
• Nilfisk（Denmark）
• iRobot（USA）
• SharkNinja（USA）
• Panasonic（Japan）
• LG Electronics（South Korea）
• Samsung Electronics（South Korea）
• Haier Group（China）
• Miele（Germany）
• Philips（Netherlands）
• Toshiba（Japan）
• Hitachi（Japan）
• Whirlpool Corporation（USA）
• Godrej Consumer Products（India）

結論と提言

Global Household Cleaning Tools and Supplies Market size was valued at USD 210 billion in 2023 and is poised to grow from USD 220.92 billion in 2024 to USD 331.41 billion by 2032, growing at a CAGR of 5.2% during the forecast period (2025-2032).

The global household cleaning tools and supplies market is experiencing robust growth, driven primarily by a surge in demand for eco-friendly and chemical-free products alongside advanced automated cleaning solutions. As living standards rise, consumers are increasingly seeking efficient and effective cleaning tools, which has propelled market expansion from 2025 to 2032. Key players like Procter & Gamble, SC Johnson Professional, and Reckitt Benckiser are responding to this trend with innovative offerings, such as sustainable packaging, water-efficient devices, and eco-friendly product lines. Additionally, rising disposable incomes, the popularity of smart home technology, and the convenience of online shopping are further enhancing market opportunities. The demand for modern, mechanized cleaning solutions continues to shape the landscape, indicating a promising trajectory for the industry.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Household Cleaning Tools And Supplies market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Household Cleaning Tools And Supplies Market Segments Analysis

Global Household Cleaning Tools and Supplies Market is segmented by Tools Type, Distribution Channel, Price Range, End-User and region. Based on Tools Type, the market is segmented into Cleaning Tool/ Brushes, Dustpans, Buckets, Dusters, Brooms and Others. Based on Distribution Channel, the market is segmented into Hypermarket/ Supermarket, Wholesaler, Specialty Store and Online. Based on Price Range, the market is segmented into Low and Medium. Based on End-User, the market is segmented into Residential and Commercial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Household Cleaning Tools And Supplies Market

The Global Household Cleaning Tools and Supplies market is being driven by a notable rise in consumer demand for eco-friendly cleaning products and tools. As awareness of environmental issues escalates, both businesses and households are increasingly choosing non-toxic, biodegradable, and reusable cleaning solutions. This growing inclination towards sustainability is particularly prominent in developed countries, where stringent regulations promote the use of environmentally conscious products. Consumers are actively seeking out options that align with their values, spurring a shift in the industry toward more sustainable practices and offerings. Overall, this trend significantly influences market dynamics and growth opportunities.

Restraints in the Global Household Cleaning Tools And Supplies Market

One of the primary challenges facing the Global Household Cleaning Tools and Supplies market is the high cost associated with advanced cleaning products, including smart mops and robotic vacuums. These innovative technologies often come with a steep upfront price, making them inaccessible for budget-conscious consumers, particularly in developing nations. As a result, this financial barrier can restrict the broad acceptance and use of sophisticated cleaning solutions in certain areas, hindering the overall growth and development of the market. Consequently, the disparity in affordability may impede the transition from conventional cleaning methods to more advanced, efficient alternatives.

Market Trends of the Global Household Cleaning Tools And Supplies Market

The Global Household Cleaning Tools and Supplies market is witnessing a significant trend towards subscription services, driven by consumers' desire for convenience and efficiency. As consumers increasingly favor contactless shopping options, subscription models for cleaning products like mops, wipes, and detergents are on the rise. This trend not only offers the benefit of regular delivery, ensuring a consistent supply of essential cleaning items, but also saves time by reducing the need for frequent market visits. As a result, companies are adapting their business strategies to capitalize on this growing demand, shaping the future of household cleaning solutions.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement

Global Household Cleaning Tools and Supplies Market Size by Tools Type & CAGR (2025-2032)

• Market Overview
• Cleaning Tool/ Brushes
  • Toilet Brush
  • Mop
  • Others
• Dustpans
• Buckets
• Dusters
• Brooms
• Others

Global Household Cleaning Tools and Supplies Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Hypermarket/ Supermarket
• Wholesaler
• Specialty Store
• Online

Global Household Cleaning Tools and Supplies Market Size by Price Range & CAGR (2025-2032)

• Market Overview
• Low
• Medium

Global Household Cleaning Tools and Supplies Market Size by End-User & CAGR (2025-2032)

• Market Overview
• Residential
• Commercial

Global Household Cleaning Tools and Supplies Market Size & CAGR (2025-2032)

• North America (Tools Type, Distribution Channel, Price Range, End-User)
  • US
  • Canada
• Europe (Tools Type, Distribution Channel, Price Range, End-User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Tools Type, Distribution Channel, Price Range, End-User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Tools Type, Distribution Channel, Price Range, End-User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Tools Type, Distribution Channel, Price Range, End-User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Vileda (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 3M (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eureka Forbes (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dyson (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Electrolux (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stanley Black & Decker (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BISSELL (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nilfisk (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• iRobot (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SharkNinja (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Electronics (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electronics (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Haier Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Miele (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Philips (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Toshiba (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hitachi (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Whirlpool Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Godrej Consumer Products (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations