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グミビタミン市場：製品タイプ別、供給源別、包装形態別、流通チャネル別、エンドユーザー別、地域別、予測

Gummy Vitamin Market Size By Product Type, By Source, By Packaging, By Distribution Channel, By End-User, By Geographic Scope And Forecast

出版日
ページ情報
英文 202 Pages
納期
2～3営業日
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=144.63円
グミビタミン市場：製品タイプ別、供給源別、包装形態別、流通チャネル別、エンドユーザー別、地域別、予測
出版日: 2025年05月14日
発行: Verified Market Research
ページ情報: 英文 202 Pages
納期: 2～3営業日
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概要

グミビタミン市場規模と予測

グミビタミン市場規模は2024年に73億3,000万米ドルと評価され、2026～2032年まで12.7%のCAGRで成長し、2032年には190億6,000万米ドルに達すると予測されます。

グミビタミンは、グミキャンディに似た風味、形状、色彩の噛んで食べる栄養補助食品です。一般的な健康と幸福を促進する重要なビタミンとミネラルを含むように設計されています。

グミビタミンは、錠剤を飲み込むのが苦手な幼児や大人に特に人気があります。

ビタミンD、ビタミンC、カルシウム、マルチビタミンなど、不足しがちな栄養素を補うために使用され、免疫力を高め、骨の健康を改善し、生物学的プロセス全体をサポートします。

さらに、グミビタミンはあらゆる年齢層の人々にとって、適切な栄養摂取を確実にする便利で楽しい方法です。

グミビタミン市場規模と予測

主な市場促進要因

摂取しやすいサプリメント形態に対する消費者の嗜好の高まり：手軽でおいしい栄養補助食品へのニーズの高まりは、グミビタミン市場の主要促進要因です。Council for Responsible Nutritionの2021 Consumer Survey on Dietary Supplementsによると、アメリカ人の80%が栄養補助食品を摂取しており、2020年の73%から増加しています。サプリメント利用者の74％がビタミン／ミネラルサプリメントを利用していると回答しています。また、この世論調査では、サプリメント利用者の38％が商品を選ぶ際に飲みやすさを優先し、グミビタミンの魅力を示していることがわかりました。

健康志向の高まりと予防ヘルスケアの動向：予防ヘルスケアとウェルビーイングへの世界の動向が、グミビタミン市場を前進させています。Global Wellness Instituteによると、世界のウェルネス部門は2020年に4兆4,000億米ドル規模に達し、2025年には年間成長率9.9%で7兆米ドル規模に拡大すると予想されています。

健康と福祉への注目の高まり：消費者は一般的な健康をサポートし、食生活における栄養不足に対処するために、サプリメント、特にグミビタミンを求めるようになっています。

拡大する高齢者人口と小児用サプリメント市場：高齢者人口の増加と子供の栄養重視の高まりは、グミビタミン市場の主な促進要因です。国連の世界人口見通し2022によると、65歳以上の世界人口は2050年までに16億人に達し、現在の7億7,100万人の2倍以上になると予想されています。また、ユニセフの「世界の子どもたちの現状2022」報告書によると、5歳未満の子どもの少なくとも3人に1人が栄養不良または体重過多であり、良好な栄養状態の重要性が強調されています。グミビタミンは、高齢者にとっては噛んで飲み込みやすく、子供にとってはキャンディーのような魅力があるため、これら両方のカテゴリーにとって魅力的なソリューションです。

主な課題

高糖分への懸念：消費者の中には、グミビタミンの糖分の多さを懸念する人もおり、健康志向の人々の購買意欲を削いでいます。顧客を惹きつける魅力的な風味を保ちながら、こうした懸念に対処することが、メーカーにとっての障害となっています。

他サプリメントとの競合：グミビタミンは、錠剤、粉末、チュアブルなどの代替サプリメント形態と競合しています。市場でグミビタミンを差別化するには、創意工夫を凝らした手法と明確なセールスポイントが必要となり、その結果、市場の需要が制限されます。

サプライチェーンと製造の問題：グミビタミンの製造には、高度な製造方法と安定した原料供給が必要ですが、これは世界的なサプライチェーンの課題によって妨げられています。こうした混乱は在庫不足を引き起こし、売上とブランドに対する消費者の信頼に影響します。

主要動向

機能性成分の統合：プロバイオティクス、オメガ3脂肪酸、コエンザイムQ10などの機能性物質がグミビタミンに添加されることが増えています。これは、消化器系の健康、心臓血管の健康、アンチエイジングなど、特定の健康効果を促進する商品を求める顧客の要望と一致しています。

クリーンラベルとナチュラル製品：顧客は、天然成分を含むクリーンラベルの商品を求めるようになっています。人工着色料や人工香料を使用せず、オーガニックで非遺伝子組み換えの原材料から製造されたグミビタミンが人気を集めています。この変化は、健康とウェルネスに対する消費者の関心の高まりに後押しされています。

さまざまな層に的を絞った処方：メーカー各社は、妊婦向けの妊産婦用ビタミン剤、骨の健康と記憶力に焦点を当てた高齢者向けビタミン剤、成長と発育に不可欠な栄養素を含む子供向けマルチビタミン剤など、特定の層向けのグミビタミンを開発しています。

新市場への進出：栄養補助食品に対する世界的な需要が高まるにつれ、メーカーはアジアやラテンアメリカの成長市場に進出しています。中産階級の人口が増加し、健康志向が高まるにつれて、これらの地域は新たな展望を提供します。

目次

第1章 イントロダクション

  • 市場概要
  • 調査範囲
  • 調査スケジュール
  • 前提条件
  • 制限事項

第2章 エグゼクティブサマリー

  • エコロジーマッピング
  • 市場の魅力分析
  • 絶対的収益機会
  • 地理的洞察
  • 将来の市場機会
  • 世界市場分割

第3章 VERIFIED MARKET RESEARCHの調査手法

  • データマイニング
  • 2次調査
  • 1次調査
  • 専門家のアドバイス
  • 品質チェック
  • 最終レビュー
  • データの三角測量
  • ボトムアップアプローチ
  • トップダウンアプローチ
  • リサーチフロー
  • データソース

第4章 市場概要

  • 概要
  • 市場の進化
  • 市場力学
    • 促進要因
    • 抑制要因
    • 機会
  • ポーターのファイブフォースモデル
  • バリューチェーン分析
  • 価格分析

第5章 グミビタミン市場：製品タイプ別

  • 概要
  • シングルビタミン
  • マルチビタミン
  • プロバイオティクス

第6章 グミビタミン市場：供給源別

  • 概要
  • 植物性
  • 動物性

第7章 グミビタミン市場：包装形態別

  • 概要
  • ボトル＆ジャー
  • パウチ
  • フォーマット
  • 従来型グミ
  • 無糖グミ

第8章 グミビタミン市場：流通チャネル別

  • 概要
  • ハイパーマーケットとスーパーマーケット
  • 専門店
  • 小売薬局
  • オンラインチャネル

第9章 グミビタミン市場：エンドユーザー別

  • 概要
  • 成人
  • 小児

第10章 グミビタミン市場：地域別

  • 概要
  • 北米
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • ドイツ
    • 英国
    • フランス
    • イタリア
    • スペイン
    • その他欧州
  • アジア太平洋
    • 中国
    • 日本
    • インド
    • その他アジア太平洋地域
  • 世界のその他の地域
    • ラテンアメリカ
    • 中東・アフリカ

第11章 競合情勢

  • 概要
  • 各社の市場ランキング
  • 主な開発戦略
  • 企業の業界フットプリント
  • 企業の地域別フットプリント
  • エースマトリックス

第12章 企業プロファイル

  • The Clorox Company
  • Zanon Vitamec
  • Church & Dwight
  • Bettera Brands
  • Softigel
  • Life Science Nutritionals
  • Olly Public Benefit
  • IM Healthcare
  • SmartyPants Vitamins
  • BOSCOGEN
  • Makers Nutrition
  • Hero Nutritionals
  • Santa Cruz Nutritionals
  • Herbaland Naturals
  • Nutra Solutions

第13章 付録

    • 関連調査
目次
Product Code: 75117

Gummy Vitamins Market Size And Forecast

Gummy Vitamin Market size was valued at USD 7.33 Billion in 2024 and is projected to reach USD 19.06 Billion by 2032, growing at a CAGR of 12.7% from 2026 to 2032.

Gummy vitamins are chewable dietary supplements with flavors, shapes, and colors similar to gummy candy. They are designed to contain critical vitamins and minerals that promote general health and well-being.

Gummy vitamins are especially popular with toddlers and adults who have trouble swallowing tablets.

They are used to supplement the diet with nutrients that may be deficient, such as vitamin D, vitamin C, calcium, and multivitamins, thereby boosting the immune system, improving bone health, and supporting overall biological processes.

Furthermore, gummy vitamins are a convenient and pleasurable way to ensure proper nutritional intake for people of all ages.

Gummy Vitamins Market Size And Forecast

Key Market Drivers

Increasing Consumer Preference for Easy-to-Consume Supplement Formats: The increasing need for easy and tasty nutritional supplements is a major driver of the gummy vitamin market. According to the Council for Responsible Nutrition's 2021 Consumer Survey on Dietary Supplements, 80% of Americans take dietary supplements, up from 73% in 2020. 74% of supplement users reported using vitamin/mineral supplements. The poll also discovered that 38% of supplement users prioritized the convenience of taking/swallowing when selecting goods, emphasizing the attraction of gummy vitamins.

Rising Health Consciousness and Preventive Healthcare Trends: The global shift toward preventative healthcare and wellbeing is driving the gummy vitamin market forward. According to the Global Wellness Institute, the global wellness sector was worth USD 4.4 Trillion in 2020 and is expected to expand to USD 7 Trillion by 2025, with an annual growth rate of 9.9%.

This increased focus on health and well-being drives consumers to seek out supplements, especially gummy vitamins, to support their general health and address nutritional gaps in their diets.

Expanding Elderly Population and Pediatric Supplement Market: The growing senior population and increased emphasis on children's nutrition are major drivers of the gummy vitamin market. According to the United Nations World Population Prospects 2022, the global population aged 65 and up is expected to reach 1.6 billion by 2050, more than doubling the current total of 771 million. Also, the UNICEF State of the World's Children 2022 report states that at least one out of every three children under the age of five is malnourished or overweight, underlining the importance of good nutrition. Gummy vitamins are a tempting solution for both of these categories because they are easy to chew and swallow for the elderly and have a candy-like appeal for children.

Key Challenges:

High Sugar Content Concerns: Some consumers are concerned about the high sugar content of gummy vitamins, which discourages health-conscious folks from purchasing these items. Addressing these concerns while keeping the appealing flavor that draws customers is an obstacle for manufacturers.

Competition from Other Supplement Forms: Gummy vitamins compete with alternative supplement forms such as tablets, powders, and chewables, which offer lower pricing or better nutrient concentrations. Differentiating gummy vitamins in a crowded market necessitates inventive techniques and distinct selling points, thereby limiting market demand.

Supply Chain and Manufacturing Issues: Making gummy vitamins requires sophisticated production methods and a consistent supply of ingredients, which are hampered by global supply chain challenges. Such disruptions cause inventory shortages, which affects sales and consumer trust in the brand.

Key Trends:

Functional Ingredients Integration: Functional substances such as probiotics, omega-3 fatty acids, and coenzyme Q10 are increasingly being added to gummy vitamins. This is consistent with customer demand for goods that promote specific health benefits such as digestive health, cardiovascular health, and anti-aging.

Clean Label and Natural Products: Customers are increasingly requesting clean-label items containing natural components. Gummy vitamins manufactured from organic, non-GMO ingredients with no artificial colors or flavors are gaining popularity. This change is fueled by a growing consumer interest in health and wellness.

Targeted Formulations for Different Demographics: Manufacturers are developing gummy vitamins for specific demographic groups, such as prenatal vitamins for pregnant women, vitamins for seniors focused on bone health and memory, and multivitamins for children with nutrients essential for growth and development.

Expansion into New Markets: As the global demand for nutritional supplements grows, manufacturers are expanding into growing markets in Asia and Latin America. These locations provide fresh prospects as middle-class populations develop and health consciousness rises.

Global Gummy Vitamin Market Regional Analysis

Here is a more detailed regional analysis of the gummy vitamin market:

North America:

According to Verified Market Research, North America is estimated to dominate in gummy vitamin market over the forecast period. Despite abundant resources, the North American population, especially in the United States, suffers from major dietary inadequacies. According to the Centers for Disease Control and Prevention (CDC), around 10% of the US population had nutritional deficiencies in 2021. According to the CDC's Second National Report on Biochemical Indicators of Diet and Nutrition, 31% of the US population is at risk of one or more vitamin deficiencies or anemia. This high incidence of nutritional gaps fuels the need for supplements, with gummy vitamins providing an appealing and accessible way for consumers to treat these deficiencies.

Furthermore, consumers in North America are increasingly focused on preventative healthcare and wellness, which is boosting demand for dietary supplements such as gummy vitamins. According to the Council for Responsible Nutrition's 2022 Consumer Survey on Dietary Supplements, 75% of Americans utilize dietary supplements, with 50% citing overall health and wellness benefits as their rationale for doing so. The poll also discovered that 98% of supplement users consume vitamins and minerals, with multivitamins being the most popular. This increased health awareness and proactive commitment to wellness contribute considerably to the growth of the gummy vitamin market in North America.

Asia Pacific:

The Asia Pacific region is estimated to exhibit the highest growth within the market during the forecast period. The Asia Pacific region is rapidly urbanizing, resulting in major changes in food habits and a growing demand for useful nutritional supplements. According to the United Nations Economic and Social Commission for Asia and the Pacific (ESCAP), the region's urban population is projected to increase from 2.3 billion in 2019 to 3.5 billion by 2050. The urbanization trend, combined with hectic lifestyles, has resulted in nutritional deficits. According to the World Health Organization (WHO), 30% of Southeast Asian children under the age of five are stunted due to inadequate nutrition. These factors are increasing demand for easy-to-consume nutritional supplements like gummy vitamins, especially among urban populations looking for quick ways to address nutritional inadequacies.

Furthermore, the growing middle class in the Asia Pacific is becoming more health-conscious, driving demand for nutritional supplements such as gummy vitamins. According to the World Economic Forum, by 2030, Asia will account for 66% of the global middle-class population and 59% of middle-class consumption. According to the National Health Commission, China's health and wellness market was worth 8.3 trillion yuan (USD 1.3 Trillion) in 2020 and is expected to exceed 16 trillion yuan by 2030. Growing health awareness, combined with increased disposable incomes, is boosting the adoption of gummy vitamins as a more appealing and easy method of supplementation.

Global Gummy Vitamin Market: Segmentation Analysis

The Gummy Vitamin Market is segmented based on Product Type, Source, Packaging, Distribution Channel, End-User, and Geography.

Gummy Vitamin Market, By Product Type

  • Single Vitamin
  • Multi Vitamin
  • Probiotics

Based on Product Type, the market is segmented into Single Vitamin, Multi Vitamin, and Probiotics. The multivitamin segment is estimated to dominate the gummy vitamin market due to the comprehensive nutritional benefits that these products provide, which include a variety of critical vitamins and minerals in one convenient package. Consumers love multivitamin gummies because they supply a wide range of nutrients that may be lacking in their regular diet, making them an attractive option for overall health maintenance. Furthermore, the convenience of taking a single product that meets various nutritional needs, along with the enticing tastes and shapes of gummies, considerably increases their appeal and market presence.

Gummy Vitamin Market, By Source

  • Plant
  • Animal

Based on Source, the Gummy Vitamin Market is segmented into Plant and Animal. The animal segment is estimated to dominate the market over the forecast period. Gelatin, obtained from animals, is a popular ingredient used in the production of gummy vitamins due to its gelling qualities, which are essential for the desirable texture of gummies. Furthermore, vitamins derived from animal products have higher bioavailability, which means the body absorbs them more efficiently. Consumers frequently consider animal-derived vitamins as more natural and effective, which increases their popularity.

Gummy Vitamin Market, By Packaging

  • Bottle & Jar
  • Pouches
  • Format
  • Traditional Gummies
  • Sugar-free Gummies

Based on Packaging, the market is divided into Bottle & Jars, Pouches, Format, Traditional Gummies, and Sugar-free Gummies. The bottle & jar segment is estimated to dominate the global market. Bottles and jars provide a reliable solution for preserving the quality and prolonging the shelf life of gummy vitamins by shielding them from moisture and air exposure. Consumers also believe that these packaging solutions are more sustainable and safer than other forms. Furthermore, bottles and jars are convenient to store and use, making them a popular choice among retailers and consumers. The aesthetic appeal and capacity to reuse these containers contribute to their popularity, which improves the total value proposition of gummy vitamins packaged in this method of packaging.

Gummy Vitamin Market, By Distribution Channel

  • Hypermarkets and Supermarkets
  • Specialty Stores
  • Retail Pharmacies
  • Online Channel

Based on Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Specialty Stores, Retail Pharmacies, and Online Channel. The online channel segment is estimated to lead this segment in the forecast period driven by the convenience and accessibility that Internet shopping provides, allowing customers to browse a wide range of products from the comfort of their own homes. This segment's growth is further boosted by rising internet and smartphone usage, which has increased consumer access to online platforms. Furthermore, internet shops offer thorough product information, reviews, and competitive pricing, which improves the shopping experience and influences consumer decisions. Furthermore, the capacity to readily compare products and prices, together with focused marketing and promotional techniques used by e-commerce platforms, considerably increases gummy vitamin sales via online channels.

Gummy Vitamin Market, By End-User

  • Adults
  • Children

Based on End-User, the market is segmented into Adults and Children. The adult segment is estimated to show the highest growth in the forecasted period due to the wide range of health concerns and dietary requirements that gummy vitamins address in adults, such as energy support, immunological function, and overall wellness. Adults are increasingly recognizing gummy vitamins as a practical and pleasurable method to enhance their diet without the hassle of swallowing tablets. Furthermore, the marketing methods have effectively targeted adults by providing a wide range of formulas adapted to individual health needs and tastes, such as organic, vegan, and sugar-free alternatives. Adults' growing health consciousness, combined with their increased spending power, adds to this segment's significant market share.

Gummy Vitamin Market, By Geography

  • North America
  • Europe
  • Asia Pacific
  • Rest of the World

Based on Geography, the gummy vitamin market is classified into North America, Europe, Asia Pacific, and the Rest of the World. North America is estimated to hold the largest share of the gummy vitamin market. The region has a health-conscious populace that understands the benefits of dietary supplements, such as gummy vitamins. Along with this awareness, consumers have tremendous disposable cash, allowing them to invest in health and wellness items. North America also has numerous top supplement firms that encourage innovation while maintaining high standards of product quality and diversity. These companies are always developing new and customized goods to fulfill the diverse nutritional demands and tastes of different demographic groups.

Key Players

  • The "Gummy Vitamin Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are The Clorox Company, Zanon Vitamec, Church & Dwight, Bettera Brands, Softigel, Life Science Nutritionals, Olly Public Benefit, IM Healthcare, SmartyPants Vitamins, BOSCOGEN, Makers Nutrition, Hero Nutritionals, Santa Cruz Nutritionals, Herbaland Naturals, and Nutra Solutions.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

  • Key Developments:
  • In March 2023, Akums Drug & Pharmaceutical Ltd launched nutraceutical gummies offering novel formulations for overall health and common ailments. This program offers a solution for adults, children, and the elderly who dislike tablets, capsules, and syrups. It addresses a range of ailments.
  • In December 2022, GNC enhanced its holistic health solutions by offering a new way for consumers aged 50+ to meet their daily nutritional needs. The company just introduced GNC Mega Men(R) and GNC Women Multivitamin Gummies as new products.
  • In August 2021, Catalent, Inc., the market leader in developing sciences and manufacturing platforms for pharmaceuticals, including biotherapeutics, cell and gene therapies, and consumer health products, has agreed to acquire Bettera Holdings, LLC, a significant player in the nutritional supplement market's high-growth gummy, soft chew, and lozenge segments, for $1 billion subject to customary adjustments. Bettera, a Texas-based company, manufactures vitamins, supplements, and minerals in the form of candies, lozenges, and chewables.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL GUMMY VITAMINS MARKET

  • 1.1 Overview of the Market
  • 1.2 Scope of Report
  • 1.3 Research Timelines
  • 1.4 Assumptions
  • 1.5 Limitations

2 EXECUTIVE SUMMARY

  • 2.1 Ecology mapping
  • 2.2 Market Attractiveness Analysis
  • 2.3 Absolute Market Opportunity
  • 2.4 Geographical Insights
  • 2.5 Future Market Opportunities
  • 2.6 Global Market Split

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

  • 3.1 Data Mining
  • 3.2 Secondary Research
  • 3.3 Primary Research
  • 3.4 Subject Matter Expert Advice
  • 3.5 Quality Check
  • 3.6 Final Review
  • 3.7 Data Triangulation
  • 3.8 Bottom-Up Approach
  • 3.9 Top-Down Approach
  • 3.10 Research Flow
  • 3.11 Data Sources

4 GLOBAL GUMMY VITAMINS MARKET OUTLOOK

  • 4.1 Overview
  • 4.2 Market Evolution
  • 4.3 Market Dynamics
    • 4.3.1 Drivers
    • 4.3.2 Restraints
    • 4.3.3 Opportunities
  • 4.4 Porters Five Force Model
  • 4.5 Value Chain Analysis
  • 4.6 Pricing Analysis

5 GLOBAL GUMMY VITAMINS MARKET, BY PRODUCT TYPE

  • 5.1 Overview
  • 5.2 Single Vitamins
  • 5.3 Multi-Vitamins
  • 5.4 Probiotics

6 GLOBAL GUMMY VITAMINS MARKET, BY SOURCE

  • 6.1 Overview
  • 6.2 Plant
  • 6.3 Animal

7 GLOBAL GUMMY VITAMINS MARKET, BY Packaging

  • 7.1 Overview
  • 7.2 Bottle & Jar
  • 7.3 Pouches
  • 7.4 Format
  • 7.5 Traditional Gummies
  • 7.6 Sugar-free Gummies

8 GLOBAL GUMMY VITAMINS MARKET, BY Distribution Channel

  • 8.1 Overview
  • 8.2 Hypermarkets and Supermarkets
  • 8.3 Specialty Stores
  • 8.4 Retail Pharmacies
  • 8.5 Online Channel

9 GLOBAL GUMMY VITAMINS MARKET, BY End-User

  • 9.1 Overview
  • 9.2 Adults
  • 9.3 Children

10 GLOBAL GUMMY VITAMINS MARKET, BY GEOGRAPHY

  • 10.1 Overview
  • 10.2 North America
    • 10.2.1 U.S.
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 U.K.
    • 10.3.3 France
    • 10.3.4 Italy
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 China
    • 10.4.2 Japan
    • 10.4.3 India
    • 10.4.4 Rest of Asia Pacific
  • 10.5 Rest of the World
    • 10.5.1 Latin America
    • 10.5.2 Middle East and Africa

11 GLOBAL GUMMY VITAMINS MARKET COMPETITIVE LANDSCAPE

  • 11.1 Overview
  • 11.2 Company Market Ranking
  • 11.3 Key Development Strategies
  • 11.4 Company Industry Footprint
  • 11.5 Company Regional Footprint
  • 11.6 Ace Matrix

12 COMPANY PROFILES

  • 12.1 The Clorox Company
    • 12.1.1 Overview
    • 12.1.2 Company Insights
    • 12.1.3 Business Breakdown
    • 12.1.4 Product Outlook
    • 12.1.5 Key Developments
    • 12.1.6 Winning Imperatives
    • 12.1.7 Current Focus and Strategies
    • 12.1.8 Threat From Competition
    • 12.1.9 Swot Analysis
  • 12.2 Zanon Vitamec
    • 12.2.1 Company Overview
    • 12.2.2 Company Insights
    • 12.2.3 Business Breakdown
    • 12.2.4 Product Benchmarking
    • 12.2.5 Key Developments
    • 12.2.6 Winning Imperatives
    • 12.2.7 Current Focus & Strategies
    • 12.2.8 Threat from Competition
    • 12.2.9 SWOT Analysis
  • 12.3 Church & Dwight
    • 12.3.1 Company Overview
    • 12.3.2 Company Insights
    • 12.3.3 Business Breakdown
    • 12.3.4 Product Benchmarking
    • 12.3.5 Key Developments
    • 12.3.6 Winning Imperatives
    • 12.3.7 Current Focus & Strategies
    • 12.3.8 Threat from Competition
    • 12.3.9 SWOT Analysis
  • 12.4 Bettera Brands
    • 12.4.1 Company Overview
    • 12.4.2 Company Insights
    • 12.4.3 Business Breakdown
    • 12.4.4 Product Benchmarking
    • 12.4.5 Key Developments
    • 12.4.6 Winning Imperatives
    • 12.4.7 Current Focus & Strategies
    • 12.4.8 Threat from Competition
    • 12.4.9 SWOT Analysis
  • 12.5 Softigel
    • 12.5.1 Company Overview
    • 12.5.2 Company Insights
    • 12.5.3 Business Breakdown
    • 12.5.4 Product Benchmarking
    • 12.5.5 Key Developments
    • 12.5.6 Winning Imperatives
    • 12.5.7 Current Focus & Strategies
    • 12.5.8 Threat from Competition
    • 12.5.9 SWOT Analysis
  • 12.6 Life Science Nutritionals
    • 12.6.1 Company Overview
    • 12.6.2 Company Insights
    • 12.6.3 Business Breakdown
    • 12.6.4 Product Benchmarking
    • 12.6.5 Key Developments
    • 12.6.6 Winning Imperatives
    • 12.6.7 Current Focus & Strategies
    • 12.6.8 Threat from Competition
    • 12.6.9 SWOT Analysis
  • 12.7 Olly Public Benefit
    • 12.7.1 Company Overview
    • 12.7.2 Company Insights
    • 12.7.3 Business Breakdown
    • 12.7.4 Product Benchmarking
    • 12.7.5 Key Developments
    • 12.7.6 Winning Imperatives
    • 12.7.7 Current Focus & Strategies
    • 12.7.8 Threat from Competition
    • 12.7.9 SWOT Analysis
  • 12.8 IM Healthcare
    • 12.8.1 Company Overview
    • 12.8.2 Company Insights
    • 12.8.3 Business Breakdown
    • 12.8.4 Product Benchmarking
    • 12.8.5 Key Developments
    • 12.8.6 Winning Imperatives
    • 12.8.7 Current Focus & Strategies
    • 12.8.8 Threat from Competition
    • 12.8.9 SWOT Analysis
  • 12.9 SmartyPants Vitamins
    • 12.9.1 Company Overview
    • 12.9.2 Company Insights
    • 12.9.3 Business Breakdown
    • 12.9.4 Product Benchmarking
    • 12.9.5 Key Developments
    • 12.9.6 Winning Imperatives
    • 12.9.7 Current Focus & Strategies
    • 12.9.8 Threat from Competition
    • 12.9.9 SWOT Analysis
  • 12.10 BOSCOGEN
    • 12.10.1 Company Overview
    • 12.10.2 Company Insights
    • 12.10.3 Business Breakdown
    • 12.10.4 Product Benchmarking
    • 12.10.5 Key Developments
    • 12.10.6 Winning Imperatives
    • 12.10.7 Current Focus & Strategies
    • 12.10.8 Threat from Competition
    • 12.10.9 SWOT Analysis
  • 12.11 Makers Nutrition
    • 12.11.1 Company Overview
    • 12.11.2 Company Insights
    • 12.11.3 Business Breakdown
    • 12.11.4 Product Benchmarking
    • 12.11.5 Key Developments
    • 12.11.6 Winning Imperatives
    • 12.11.7 Current Focus & Strategies
    • 12.11.8 Threat from Competition
    • 12.11.9 SWOT Analysis
  • 12.12 Hero Nutritionals
    • 12.12.1 Company Overview
    • 12.12.2 Company Insights
    • 12.12.3 Business Breakdown
    • 12.12.4 Product Benchmarking
    • 12.12.5 Key Developments
    • 12.12.6 Winning Imperatives
    • 12.12.7 Current Focus & Strategies
    • 12.12.8 Threat from Competition
    • 12.12.9 SWOT Analysis
  • 12.13 Santa Cruz Nutritionals
    • 12.13.1 Company Overview
    • 12.13.2 Company Insights
    • 12.13.3 Business Breakdown
    • 12.13.4 Product Benchmarking
    • 12.13.5 Key Developments
    • 12.13.6 Winning Imperatives
    • 12.13.7 Current Focus & Strategies
    • 12.13.8 Threat from Competition
    • 12.13.9 SWOT Analysis
  • 12.14 Herbaland Naturals
    • 12.14.1 Company Overview
    • 12.14.2 Company Insights
    • 12.14.3 Business Breakdown
    • 12.14.4 Product Benchmarking
    • 12.14.5 Key Developments
    • 12.14.6 Winning Imperatives
    • 12.14.7 Current Focus & Strategies
    • 12.14.8 Threat from Competition
    • 12.14.9 SWOT Analysis
  • 12.15 Nutra Solutions
    • 12.15.1 Company Overview
    • 12.15.2 Company Insights
    • 12.15.3 Business Breakdown
    • 12.15.4 Product Benchmarking
    • 12.15.5 Key Developments
    • 12.15.6 Winning Imperatives
    • 12.15.7 Current Focus & Strategies
    • 12.15.8 Threat from Competition
    • 12.15.9 SWOT Analysis

13 Appendix

    • 13.1.1 Related Research