グミビタミン市場規模、シェア、成長分析、タイプ別、供給源別、包装タイプ別、流通チャネル別、エンドユーザー別、地域別 - 産業別予測、2024～2031年

世界のグミビタミン市場規模は2022年に50億4,000万米ドルと評価され、2023年の55億米ドルから2031年には110億4,000万米ドルに成長し、予測期間（2024-2031年）のCAGRは9.1％で成長する見通しです。

グミビタミン市場は活況を呈しており、特に子供や高齢者など、従来の錠剤が苦手な人々にアピールしています。多様な栄養源に対する消費者の需要の高まりを受けて、麻をベースにしたグミやペット用グミなどの革新的な製品が登場しています。チャーチ・アンド・ドワイト社（Church &Dwight Co., Inc.）のような企業はフレーバーの提供を拡大しており、16VIT社のような新興企業はゲーマーなどのニッチ市場をターゲットにしています。COVID-19の大流行により健康意識が高まり、ビタミンCやDといった免疫力を高めるサプリメントへの関心が高まっています。しかし、糖分の含有量や必須ミネラルの欠落に対する懸念が、市場の成長にとって課題となる可能性があります。とはいえ、世界的に意識と需要が高まるにつれ、グミビタミン分野は今後数年で大きく拡大するものと思われます。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2023年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 技術の進歩
• 規制情勢
• ケーススタディ
• 顧客と購買基準の分析
• 貿易分析
• 原材料の分析

グミビタミン市場規模：タイプ別

• 市場概要
• シングルビタミン
• マルチビタミン

グミビタミン市場規模：供給源別

• 市場概要
• 植物
• 動物

グミビタミン市場規模：包装タイプ別

• 市場概要
• ボトルと瓶
• パウチ

グミビタミン市場規模：流通チャネル別

• 市場概要
• オンライン
• オフライン

グミビタミン市場規模：エンドユーザー別

• 市場概要
• 大人
• 子供

グミビタミン市場規模：地域別

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2023年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2023年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2021-2023）

主要企業プロファイル

• Pfizer
• Nature's Bounty
• Makers Nutrition
• Gummi World
• SMP Nutra
• Willings Nutraceutical
• Almighty Nutrition
• GWGummies
• Well Aliments
• Somafina
• Zanon Vitamec
• SmartyPants Vitamins
• Vitapur Labs
• Superior Supplement Manufacturing
• Pharmavite
• Church & Dwight Co. Inc.
• Reckitt Benckiser Group PLC
• Unilever PLC
• Otsuka Holdings Co. Ltd
• Amway Corp.

結論と推奨事項

Global Gummy Vitamins Market size was valued at USD 5.04 billion in 2022 and is poised to grow from USD 5.5 billion in 2023 to USD 11.04 billion by 2031, growing at a CAGR of 9.1% during the forecast period (2024-2031).

The gummy vitamin market is booming, appealing particularly to those who struggle with traditional pills, including children and the elderly. Innovative products, such as hemp-based and pet gummies, are emerging in response to growing consumer demand for diverse nutritional sources. Companies like Church & Dwight Co., Inc. are expanding their flavor offerings, while start-ups like 16VIT are targeting niche markets, including gamers. The COVID-19 pandemic has heightened health consciousness, driving interest in immune-boosting supplements like vitamins C and D, noted for their flavor appeal. However, concerns about sugar content and the omission of essential minerals could pose challenges for market growth. Nevertheless, as awareness and demand increase globally, the gummy vitamin segment is poised for substantial expansion in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Gummy Vitamins market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Gummy Vitamins Market Segmental Analysis

Global Gummy Vitamins Market is segmented by type, source, packaging type, distribution channel, end-user and region. Based on type, the market is segmented into single vitamins and multi-vitamins. Based on source, the market is segmented into plants and animals. Based on packaging type, the market is segmented into bottle & jars and pouches. Based on distribution channel, the market is segmented into online and offline. Based on end-user, the market is segmented into adults and children. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Gummy Vitamins Market

The Global Gummy Vitamins market is poised for significant growth, primarily driven by the expanding vegetarian population and the increasing prevalence of malnutrition worldwide. As of January 2021, about 79 million people, or roughly 1% of the global population, identified as vegetarians, with this number steadily rising. This shift in dietary preferences, along with a heightened awareness of nutritional deficits, is contributing to a surge in demand for plant-based multivitamins. Consumers are seeking vegetarian gummy vitamins to supplement their diets with essential nutrients typically obtained from animal sources, thus propelling market revenue upward in response to these evolving health trends.

Restraints in the Global Gummy Vitamins Market

The global gummy vitamins market faces several notable challenges that may hinder its growth. One significant restraint is the availability of more effective substitutes, such as animal and plant-based sources of essential vitamins, minerals, iron, and zinc, which offer superior nutrient absorption. Additionally, vitamin sprays present a playful and effective alternative, boasting a higher absorption rate than gummy options. Concerns over the adverse health effects of gummy vitamins, particularly with overconsumption, are compounded by their high sugar content, which can contribute to tooth decay, heart disease, and weight gain. These issues reduce consumer confidence in gummy vitamins compared to traditional vitamin sources, limiting market demand.

Market Trends of the Global Gummy Vitamins Market

The Global Gummy Vitamins market is experiencing a significant shift driven by consumer preferences, particularly among women seeking beauty-enhancing supplements. The offline purchasing trend is prominent, as women gravitate towards gummy vitamins infused with key ingredients like collagen and biotin to bolster skin health, hair vitality, and nail strength. The allure of these delectable, chewable vitamins lies in their ability to combine convenience and efficacy, making daily supplementation more appealing. This expanding demographic is influencing market dynamics, leading to an increase in the availability of targeted beauty formulas within the gummy segment, ultimately shaping the future of nutritional supplementation.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies
• Customer & Buying Criteria Analysis
• Trade Analysis
• Raw Material Analysis

Global Gummy Vitamins Market Size by Type & CAGR (2024-2031)

• Market Overview
• Single Vitamins
• Multi-Vitamins

Global Gummy Vitamins Market Size by Source & CAGR (2024-2031)

• Market Overview
• Plants
• Animals

Global Gummy Vitamins Market Size by Packaging Type & CAGR (2024-2031)

• Market Overview
• Bottle & Jars
• Pouches

Global Gummy Vitamins Market Size by Distribution Channel & CAGR (2024-2031)

• Market Overview
• Online
• Offline

Global Gummy Vitamins Market Size by End-User & CAGR (2024-2031)

• Market Overview
• Adults
• Children

Global Gummy Vitamins Market Size & CAGR (2024-2031)

• North America (Type, Source, Packaging Type, Distribution Channel, End-User)
  • USA
  • Canada
• Europe (Type, Source, Packaging Type, Distribution Channel, End-User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Source, Packaging Type, Distribution Channel, End-User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Source, Packaging Type, Distribution Channel, End-User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Source, Packaging Type, Distribution Channel, End-User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Pfizer
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Bounty
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Makers Nutrition
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gummi World
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SMP Nutra
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Willings Nutraceutical
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Almighty Nutrition
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GWGummies
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Well Aliments
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Somafina
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zanon Vitamec
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SmartyPants Vitamins
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vitapur Labs
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Superior Supplement Manufacturing
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pharmavite
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co. Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser Group PLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Otsuka Holdings Co. Ltd
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corp.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations