個別化栄養の市場規模、シェア、成長分析：製品タイプ別、成分別、剤形別、流通チャネル別、年齢層別、用途別、最終用途別、地域別 - 産業予測 2025～2032年

個別化栄養市場規模は、2023年に158億3,000万米ドルと評価され、2024年の181億4,000万米ドルから2032年には539億7,000万米ドルに成長し、予測期間（2025～2032年）のCAGRは14.6％で成長する見通しです。

個別化栄養市場は、個人の生化学、遺伝学、ライフスタイルに合わせた食事アプローチが必要であるという認識により、牽引力を増しています。この動向は「精密栄養学（precision nutrition）」から「栄養ゲノミクス（nutritional genomics）」へと変化しており、最適な健康結果を得るための食品と遺伝的体質との独自の関係を強調しています。健康的なライフスタイルへのシフトに伴う食生活改善に対する消費者の需要の高まりが、この分野の成長に拍車をかけています。さらに、栄養補助食品の配合の進歩が市場のダイナミクスをさらに高めると予想されます。しかし、規制上の課題が成長の勢いを妨げる可能性もあります。全体として、個別化栄養市場は、消費者が特定の食事ニーズを満たすための個別化ソリューションを求める傾向が強まり、よりカスタマイズされた健康戦略へのシフトを示す中で、大きなビジネスチャンスをもたらしています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 規制情勢
• 顧客と購買基準の分析

個別化栄養市場規模：製品タイプ別

• 市場概要
• アクティブ測定
• 標準測定

個別化栄養市場規模：成分別

• 市場概要
• タンパク質とアミノ酸
• ビタミン
• ミネラル
• プロバイオティクス
• その他

個別化栄養市場規模：剤形別

• 市場概要
• 錠剤/カプセル
• 液体
• 粉末
• その他

個別化栄養市場規模：流通チャネル別

• 市場概要
• スーパーマーケット/ハイパーマーケット
• 薬局
• オンラインストア
• その他

個別化栄養市場規模：年齢層別

• 市場概要
• 子供
• 成人
• 高齢者

個別化栄養市場規模：用途別

• 市場概要
• 標準サプリメント
• 疾患別

個別化栄養市場規模：最終用途別

• 市場概要
• 消費者直販（D2C）
• ウェルネス＆フィットネスセンター
• 病院と診療所

個別化栄養市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022～2024年）

主要企業プロファイル

• Herbalife Nutrition（USA）
• Amway（USA）
• Nestle Health Science（Switzerland）
• DSM Nutritional Products（Netherlands）
• BASF SE（Germany）
• Nutrigenomix（Canada）
• Persona Nutrition（USA）
• Viome（USA）
• DayTwo（Israel）
• Care/of（USA）
• Nutrigenomix（Canada）

結論と提言

Personalized Nutrition Market size was valued at USD 15.83 billion in 2023 and is poised to grow from USD 18.14 billion in 2024 to USD 53.97 billion by 2032, growing at a CAGR of 14.6% during the forecast period (2025-2032).

The personalized nutrition market is gaining traction due to the recognition that individual biochemistry, genetics, and lifestyle necessitate tailored dietary approaches. This trend, varying from "precision nutrition" to "nutritional genomics," emphasizes the unique relationship between food and genetic makeup for optimal health outcomes. Increased consumer demand for dietary improvements, driven by a shift towards healthier lifestyles across demographics, is fueling growth in this sector. Additionally, advances in dietary supplement formulations are expected to further enhance market dynamics. However, regulatory challenges may hinder growth momentum. Overall, the personalized nutrition market presents substantial opportunities as consumers increasingly seek individualized solutions to meet their specific dietary needs, signaling a shift towards more customized health strategies.

Top-down and bottom-up approaches were used to estimate and validate the size of the Personalized Nutrition market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Personalized Nutrition Market Segments Analysis

Global Personalized Nutrition Market is segmented by Product Type, Ingredient, Dosage Form, Distribution Channel, Age Group, Application, End-Use and region. Based on Product Type, the market is segmented into Active Measurement and Standard Measurement. Based on Ingredient, the market is segmented into Proteins & Amino Acids, Vitamins, Minerals, Probiotics and Others. Based on Dosage Form, the market is segmented intotablets/Capsules, Liquids, Powders and Others. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Pharmacies, Online Stores and Others. Based on Age Group, the market is segmented into Children, Adults and Elderly. Based on Application, the market is segmented into Standard Supplements and Disease-Based. Based on End-Use, the market is segmented into Direct-to-Consumer (D2C), Wellness and Fitness Centers and Hospitals and Clinics. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Personalized Nutrition Market

The Personalized Nutrition market is poised for significant growth, driven by the increasing capacity to continuously monitor health metrics through wearable technologies. These innovations enable individuals to gather valuable health data regularly, leading to more tailored nutritional approaches. Additionally, the continual advancements in personalized nutrition and customized supplements further fuel market expansion. As consumers become more health-conscious and seek individualized dietary solutions, the demand for these personalized products is expected to surge, thus propelling the market forward during the forecast period. Overall, the convergence of technology and personalized health management is creating new opportunities in this dynamic industry.

Restraints in the Personalized Nutrition Market

The growth of the global personalized nutrition market may be hindered by the elevated expenses associated with nutritional supplements and personalized nutrition plans, alongside the complexities involved in implementing these approaches. As consumers seek tailored dietary solutions, the financial burden of these products can deter potential clients. Additionally, the intricacies of developing and adhering to customized nutrition strategies may create barriers for individuals looking to engage in this market. Together, these factors contribute to the challenges faced by the sector, ultimately limiting its expansion and accessibility to a broader audience seeking optimized dietary support.

Market Trends of the Personalized Nutrition Market

The Personalized Nutrition market is witnessing a significant trend characterized by a growing consumer awareness regarding the nutritional composition of food and supplements. As individuals seek not only basic nutrition but also enhanced health benefits, products infused with adaptogens and immunity-boosting ingredients are rapidly gaining favor. This shift reflects consumers' desire for tailored nutritional solutions that meet specific health goals, particularly within the fitness and sports nutrition sectors. Moreover, the integration of technology and data-driven approaches in personal nutrition is enabling more precise product customization, leading to a robust demand for innovative, health-focused offerings in the market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis

Global Personalized Nutrition Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Active Measurement
• Standard Measurement

Global Personalized Nutrition Market Size by Ingredient & CAGR (2025-2032)

• Market Overview
• Proteins & Amino Acids
• Vitamins
• Minerals
• Probiotics
• Others

Global Personalized Nutrition Market Size by Dosage Form & CAGR (2025-2032)

• Market Overview
• Tablets/Capsules
• Liquids
• Powders
• Others

Global Personalized Nutrition Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets/Hypermarkets
• Pharmacies
• Online Stores
• Others

Global Personalized Nutrition Market Size by Age Group & CAGR (2025-2032)

• Market Overview
• Children
• Adults
• Elderly

Global Personalized Nutrition Market Size by Application & CAGR (2025-2032)

• Market Overview
• Standard Supplements
• Disease-Based

Global Personalized Nutrition Market Size by End-Use & CAGR (2025-2032)

• Market Overview
• Direct-to-Consumer (D2C)
• Wellness and Fitness Centers
• Hospitals and Clinics

Global Personalized Nutrition Market Size & CAGR (2025-2032)

• North America (Product Type, Ingredient, Dosage Form, Distribution Channel, Age Group, Application, End-Use)
  • US
  • Canada
• Europe (Product Type, Ingredient, Dosage Form, Distribution Channel, Age Group, Application, End-Use)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Ingredient, Dosage Form, Distribution Channel, Age Group, Application, End-Use)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Ingredient, Dosage Form, Distribution Channel, Age Group, Application, End-Use)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Ingredient, Dosage Form, Distribution Channel, Age Group, Application, End-Use)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Herbalife Nutrition (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle Health Science (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DSM Nutritional Products (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BASF SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutrigenomix (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Persona Nutrition (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Viome (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DayTwo (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Care/of (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutrigenomix (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations