ロケーションインテリジェンスの市場規模、シェア、成長分析：コンポーネント別、ロケーションタイプ別、展開別、用途別、業界別、地域別 - 産業予測 2025～2032年

ロケーションインテリジェンス市場規模は2023年に193億米ドルとなり、予測期間（2025-2032年）のCAGRは16.4%で、2024年の224億7,000万米ドルから2032年には757億1,000万米ドルに成長すると予測されています。

ロケーションインテリジェンス市場は、スマートデバイスの普及とIoTおよびネットワークサービスへの投資の高まりによって大きな成長を遂げています。これらの技術的進歩は、スマートアプリケーションの運用を強化し、ネットワーク接続性を高めます。COVID-19の大流行は、ロケーションインテリジェンスソリューションの採用をさらに加速させました。企業がこれらのツールを活用して、進化する市場力学に適応し、オペレーションを最適化し、データ分析とマッピングを通じて顧客体験を向上させるからです。小売業、運輸業、ヘルスケアなどの業界では、サプライチェーンマネジメントの改善、資産の追跡、パーソナライズされたマーケティング戦略の実施にロケーションインテリジェンスの導入が進んでいます。スマートフォン、タブレット、IoTデバイスの利用が拡大しているため、位置情報データが大量に生成され、企業はリアルタイム接続の強化の恩恵を受けながら、顧客の行動を洞察し、意思決定を改善することができます。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

ロケーションインテリジェンス市場規模：コンポーネント別

• 市場概要
• ソフトウェア
• サービス
  • コンサルティング
  • システム統合
  • その他

ロケーションインテリジェンス市場規模：ロケーションタイプ別

• 市場概要
• 屋内
• 屋外

ロケーションインテリジェンス市場規模：展開別

• 市場概要
• オンプレミス
• クラウド

ロケーションインテリジェンス市場規模：用途別

• 市場概要
• 人材管理
• 資産運用管理
• 施設管理
• リスク管理
• リモートモニタリング
• 販売とマーケティングの最適化
• 顧客管理
• その他

ロケーションインテリジェンス市場規模：業界別

• 市場概要
• 小売・消費財
• 政府と防衛
• 製造業および工業
• 運輸・物流
• BFSI
• ITおよび通信
• 公共事業とエネルギー
• メディアとエンターテイメント

ロケーションインテリジェンス市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022～2024年）

主要企業プロファイル

• Esri（USA）
• Google（USA）
• HERE Technologies（Netherlands）
• TomTom（Netherlands）
• Precisely（USA）
• CARTO（USA）
• Safe Software（Canada）
• Foursquare（USA）
• Mapbox（USA）
• Hexagon AB（Sweden）
• Near（Singapore）
• PlaceIQ（USA）
• Pitney Bowes（USA）
• Boundless Spatial（USA）
• LocationSmart（USA）
• Orbital Insight（USA）
• Cognizant（USA）
• SAP SE（Germany）

結論と提言

Location Intelligence Market size was valued at USD 19.3 billion in 2023 and is poised to grow from USD 22.47 billion in 2024 to USD 75.71 billion by 2032, growing at a CAGR of 16.4% during the forecast period (2025-2032).

The location intelligence market is experiencing significant growth, fueled by the proliferation of smart devices and heightened investments in IoT and network services. These technological advancements enhance smart application operations and boost network connectivity. The COVID-19 pandemic further accelerated the adoption of location intelligence solutions, as businesses leverage these tools to adapt to evolving market dynamics, optimize operations, and elevate customer experiences through data analysis and mapping. Industries such as retail, transportation, and healthcare are increasingly adopting location intelligence to refine supply chain management, track assets, and implement personalized marketing strategies. The expanding use of smartphones, tablets, and IoT devices is generating substantial location-based data, empowering businesses to gain insights into customer behavior and improve decision-making while benefiting from enhanced real-time connectivity.

Top-down and bottom-up approaches were used to estimate and validate the size of the Location Intelligence market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Location Intelligence Market Segments Analysis

Global Location Intelligence Market is segmented by Component, Location Type, Deployment, Application, Vertical and region. Based on Component, the market is segmented into Software and Service. Based on Location Type, the market is segmented into Indoor and Outdoor. Based on Deployment, the market is segmented into On-premise and Cloud. Based on Application, the market is segmented into Workforce Management, Asset Management, Facility Management, Risk Management, Remote Monitoring, Sales and Marketing Optimization, Customer management and Others. Based on Vertical, the market is segmented into Retail and Consumer goods, Government and Defence, Manufacturing and Industrial, Transportation and Logistics, BFSI, IT & Telecom, Utilities & Energy and Media & Entertainment. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Location Intelligence Market

The burgeoning Location Intelligence market is significantly driven by the exponential growth of spatial data collected from GPS-enabled devices, IoT sensors, and Geographic Information Systems (GIS). This influx of diverse spatial data presents an abundant resource for location intelligence analytics. However, the sheer volume and variety of this data have created a pressing need for sophisticated tools and technologies that can effectively extract meaningful insights and knowledge. As organizations seek to leverage this wealth of information for strategic decision-making, the demand for innovative solutions designed to manage and analyze location intelligence is set to rise, further fueling market expansion.

Restraints in the Location Intelligence Market

The Location Intelligence market faces numerous challenges, primarily stemming from privacy and security concerns associated with the collection and utilization of location-based data. The implementation of advanced location intelligence systems and analytics may be significantly hindered by stringent regulations governing data handling practices, such as those established by the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR). These regulatory frameworks impose rigorous requirements on organizations regarding the management and processing of personal data, thereby complicating the deployment of location intelligence technology and potentially stifling innovation and adoption within the sector.

Market Trends of the Location Intelligence Market

The Location Intelligence market is witnessing a robust trend fueled by the burgeoning use of IoT devices, which are generating unprecedented volumes of spatial data. Businesses and government entities leverage this data to extract critical insights into customer behavior, streamline operations, and enhance service delivery. With smartphones comprising a significant portion of IoT, the seamless integration of IoT with location intelligence facilitates real-time tracking and monitoring capabilities. This advancement is revolutionizing decision-making processes across multiple sectors, including transportation, logistics, and retail, thereby driving substantial growth in location intelligence market revenues. As a result, this trend is poised to accelerate in the coming years.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Location Intelligence Market Size by Component & CAGR (2025-2032)

• Market Overview
• Software
• Service
  • Consulting
  • System Integration
  • Others

Global Location Intelligence Market Size by Location Type & CAGR (2025-2032)

• Market Overview
• Indoor
• Outdoor

Global Location Intelligence Market Size by Deployment & CAGR (2025-2032)

• Market Overview
• On-premise
• Cloud

Global Location Intelligence Market Size by Application & CAGR (2025-2032)

• Market Overview
• Workforce Management
• Asset Management
• Facility Management
• Risk Management
• Remote Monitoring
• Sales and Marketing Optimization
• Customer management
• Others

Global Location Intelligence Market Size by Vertical & CAGR (2025-2032)

• Market Overview
• Retail and Consumer goods
• Government and Defence
• Manufacturing and Industrial
• Transportation and Logistics
• BFSI
• IT & Telecom
• Utilities & Energy
• Media & Entertainment

Global Location Intelligence Market Size & CAGR (2025-2032)

• North America (Component, Location Type, Deployment, Application, Vertical)
  • US
  • Canada
• Europe (Component, Location Type, Deployment, Application, Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Location Type, Deployment, Application, Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Location Type, Deployment, Application, Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Location Type, Deployment, Application, Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Esri (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HERE Technologies (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TomTom (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Precisely (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CARTO (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Safe Software (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Foursquare (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mapbox (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hexagon AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Near (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PlaceIQ (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pitney Bowes (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Boundless Spatial (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LocationSmart (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Orbital Insight (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cognizant (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations