プロジェクションマッピング市場規模、シェア、成長分析：提供別、ディメンション別、投射距離別、用途別、地域別 - 産業予測 2025～2032年

プロジェクションマッピングの世界市場規模は、2023年に38億3,000万米ドルと評価され、2024年の45億7,000万米ドルから2032年には188億9,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは19.4％で成長する見通しです。

プロジェクションマッピング市場は、強化された視覚体験に対する需要の高まりと、プロジェクション技術の進歩に対する多額の投資によって、大きく成長する見通しです。イベントや観光業におけるプロジェクションマッピングの利用拡大が、市場プレーヤーに新たなビジネスチャンスをもたらしています。さらに、革新的なデジタル広告ソリューションに対するニーズの高まりは、広告分野での採用を促進し、市場の拡大を促進すると予想されます。先進的なプロジェクションマッピング技術へのアクセシビリティと手頃な価格の増加も、企業の収益拡大に貢献すると思われます。さらに、拡張現実と仮想現実を統合することで、2032年までプロジェクションマッピングアプリケーションの範囲を広げることができます。しかし、初期設定コストの高さ、設置の複雑さ、熟練労働者への依存、発展途上地域での認知度の低さなどの課題が、調査期間中およびそれ以降の普及を妨げる可能性があります。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 規制情勢
• 特許分析

プロジェクションマッピング市場規模：提供別& CAGR（2025-2032）

• 市場概要
• ハードウェア
• ソフトウェア

プロジェクションマッピング市場規模：ディメンション別& CAGR（2025-2032）

• 市場概要
• 2D
• 3D
• 4D

プロジェクションマッピング市場規模：投射距離別& CAGR（2025-2032）

• 市場概要
• ショートスロー
• 標準スロー

プロジェクションマッピング市場規模：用途別& CAGR（2025-2032）

• 市場概要
• イベント
• 広告とマーケティング
• エンターテインメント
• 大きな会場

プロジェクションマッピング市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Panasonic Corporation（Japan）
• Seiko Epson Corporation（Japan）
• BenQ Corporation（Taiwan）
• Barco NV（Belgium）
• Christie Digital Systems（USA）
• NEC Display Solutions（Japan）
• ViewSonic Corporation（USA）
• Vivitek Corporation（Taiwan）
• Green Hippo Ltd.（UK）
• Pixel Rain Digital（USA）
• Optoma Corporation（Taiwan）
• Delta Electronics, Inc.（Taiwan）
• Sony Corporation（Japan）
• LG Electronics Inc.（South Korea）
• Canon Inc.（Japan）
• Sharp Corporation（Japan）
• Hitachi Ltd.（Japan）
• JVC Kenwood Corporation（Japan）

結論と提言

Global Projection Mapping Market size was valued at USD 3.83 billion in 2023 and is poised to grow from USD 4.57 billion in 2024 to USD 18.89 billion by 2032, growing at a CAGR of 19.4% during the forecast period (2025-2032).

The projection mapping market is poised for significant growth driven by increasing demand for enhanced visual experiences and substantial investments in projection technology advancements. The expanding use of projection mapping in events and tourism is set to open new opportunities for market players. Furthermore, the rising need for innovative digital advertising solutions is expected to propel adoption in the advertising sector, enhancing market expansion. Increased accessibility and affordability of advanced projection mapping technologies will also contribute to revenue growth for companies. Additionally, integrating augmented and virtual reality can broaden the scope of projection mapping applications through 2032. However, challenges such as high initial setup costs, installation complexities, reliance on skilled labor, and limited awareness in developing regions may hinder widespread adoption during the study period and beyond.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Projection Mapping market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Projection Mapping Market Segments Analysis

Global Projection Mapping Market is segmented by Offering, Dimension, Throw Distance, Application and region. Based on Offering, the market is segmented into Hardware and Software. Based on Dimension, the market is segmented into 2D, 3D and 4D. Based on Throw Distance, the market is segmented into Short Throw and Standard Throw. Based on Application, the market is segmented into Events, Advertising and Marketing, Entertainment and Large Venue. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Projection Mapping Market

Around the globe, there is a rising demand for enhanced and immersive visual experiences, which is anticipated to significantly drive the adoption of projection mapping in sectors such as entertainment, live events, and advertising. This increasing consumer preference for engaging and captivating experiences is expected to greatly contribute to the long-term growth of the global projection mapping market. As individuals from diverse backgrounds seek innovative ways to experience visuals, the market is poised for expansion, fueled by advancements in technology and creative applications that elevate viewer engagement and satisfaction across various industries.

Restraints in the Global Projection Mapping Market

The Global Projection Mapping market faces several restraints, primarily due to the significant investment required by end users. Acquiring advanced projectors, specialized mapping software, and the necessary technical expertise entails high initial costs. This financial barrier may discourage smaller companies and individuals with limited budgets from adopting projection mapping solutions throughout the study period and into the future. As a result, the substantial upfront expenses associated with the technology could hinder broader market adoption and limit its accessibility to a wider audience, impacting overall growth and development within the projection mapping sector.

Market Trends of the Global Projection Mapping Market

The Global Projection Mapping market is witnessing a transformative trend fueled by the integration of augmented reality (AR) and virtual reality (VR) technologies. This innovative fusion is enhancing immersive experiences for end users, making projection mapping more interactive and engaging than ever before. Companies across entertainment, education, and retail sectors are increasingly investing in these advancements to captivate their audiences and deliver compelling narratives. As consumer demand for immersive experiences continues to rise, the incorporation of AR and VR is set to redefine the capabilities of projection mapping, positioning it as a leading market trend driving growth and competitive differentiation.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Patent Analysis

Global Projection Mapping Market Size by Offering & CAGR (2025-2032)

• Market Overview
• Hardware
• Software

Global Projection Mapping Market Size by Dimension & CAGR (2025-2032)

• Market Overview
• 2D
• 3D
• 4D

Global Projection Mapping Market Size by Throw Distance & CAGR (2025-2032)

• Market Overview
• Short Throw
• Standard Throw

Global Projection Mapping Market Size by Application & CAGR (2025-2032)

• Market Overview
• Events
• Advertising and Marketing
• Entertainment
• Large Venue

Global Projection Mapping Market Size & CAGR (2025-2032)

• North America (Offering, Dimension, Throw Distance, Application)
  • US
  • Canada
• Europe (Offering, Dimension, Throw Distance, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Offering, Dimension, Throw Distance, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Offering, Dimension, Throw Distance, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Offering, Dimension, Throw Distance, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Panasonic Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Seiko Epson Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BenQ Corporation (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Barco NV (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Christie Digital Systems (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NEC Display Solutions (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ViewSonic Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vivitek Corporation (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Green Hippo Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pixel Rain Digital (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Optoma Corporation (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Delta Electronics, Inc. (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Electronics Inc. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Canon Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sharp Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hitachi Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JVC Kenwood Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations